What Bun Meat Bun does

Bun Meat Bun is a Stockholm-based fast-casual burger restaurant chain operating five physical locations across the city and at Arlanda Terminal 5. The first restaurant opened in May 2014 in Farsta Strand, and the chain has since expanded to K25, City Food Hall, Mariehäll (Bromma), and Arlanda T5. The company was founded in 2012 by Stefan. The menu is concentrated on smash burgers (priced 83-126 SEK), fries (35-50 SEK), milkshakes (45-74 SEK), and a kids' meal, with recurring limited-time offerings such as Baldwin Park, Smash Taco Box, and Ultimate Triple Cheese designed to drive repeat traffic.

The business model is single-category fast-casual dining with fixed-price menu items, cashless payment across all locations, and online ordering enabled through the Qopla platform for digital pickup. Supply and content partnerships are central to the operating model: ptmorsan provides a recurring monthly collaboration, rare.holos runs popups, speltrollet contributes to menu items, and Lejonet & Björnen supplies ice cream. The target customers are Stockholm-area diners, families, and travelers transiting Arlanda, with footfall-driven distribution rather than delivery-led economics. Revenue mechanics are predominantly in-store ticket sales with a small but growing digital pickup contribution from Qopla, and there is no public disclosure of funding rounds, ownership, or financial metrics.

Name

Bun Meat Bun

Legal name

Bun Meat Bun Burgers AB

Website

https://bunmeatbun.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Bun Meat Bun operates a five-unit Stockholm-based fast-casual smash burger chain, serving urban diners, families, and Arlanda airport travelers with a focused menu of burgers, fries, milkshakes, and rotating limited-time items sold via cashless in-store and online ordering.

Ownership category

akta.pro rank

Product category

Fast Casual Burger Restaurants

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Smash burgers
• Fast casual dining
• Burger restaurant
• Handcrafted milkshakes
• Casual dining chain

Headquarters

HQ city

Älvsjö

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Food and Beverage Sales: Revenue from dine-in and take-away orders at five physical restaurant locations across Stockholm. Products include burgers, chicken items, vegetarian options, fries, sides, shakes, and beverages including alcoholic drinks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bun Meat Bun is a Stockholm-based burger restaurant chain operating five physical locations across the Stockholm metropolitan area. The company prepares made-to-order smash burgers using fresh coarsely ground chuck beef pressed on a griddle, complemented by thin crispy fries with skin on, hand-blended milkshakes made with Lejonet & Björnen ice cream, sides, and kids meals. Menu options include beef, chicken, halloumi, and vegan tempeh burgers.

Product overview

Bun Meat Bun is a Stockholm-based burger restaurant chain operating five locations across Stockholm and Arlanda. Founded in 2012 with the first restaurant opening in Farsta Strand in May 2014, the company operates as a unified restaurant concept offering handcrafted smash burgers made to order. The core offering centers on smash burgers (featuring beef patties pressed on a griddle), with supporting products including fries and sides, hand-blended milkshakes, and kids meals. The company rotates limited-time offerings including seasonal burgers like Baldwin Park and campaign collaborations like the Smash Taco Box with @ptmorsan and the Ultimate Triple Cheese. Online ordering is facilitated through the third-party Qopla platform. All locations offer gluten-free alternatives, and the City Food Hall location provides Halal-certified meat.

Differentiator

Problem solved

Functional benefit

Products and services

• Smash Burgers

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ptmorsancoreStrategic or Co-development Partner · 1 June 2024Monthly collaboration partner for limited-time campaign items. Developed the Smash Taco Box - two smashed meat burgers on corn tortillas with dual salsas (Hungarian-influenced and Mexican), ajvar dip, avocado dip, and nachos. Also created Baldwin Bowl option and seasonal Peach Iced Tea Lemonade.
• rare.holosminorStrategic or Co-development Partner · 1 April 2024Popup event collaboration at Kungsgatan 18. Partnered with rare.holos and speltrollet to create The Rare Mac Menu - a large burger (~800g) served only at K25 during the weekend event.
• speltrolletminorStrategic or Co-development PartnerCollaborated with rare.holos during popup event to create unique burger menu items for special weekend event.
• Lejonet & BjörnencoreTechnology or IntegrationIce cream supplier for milkshakes. Their ice cream is blended with milk on-site to create artisan milkshakes.
• QoplacoreTechnology or IntegrationOnline ordering platform provider for take-away orders. Provides the digital ordering infrastructure at qopla.com for all restaurant locations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bastard Burgers: Swedish premium-burger chain with multiple Stockholm locations and a similar made-to-order, smash-style menu positioning targeting a comparable consumer segment.
• Holy Burger: Stockholm-based premium burger concept competing in the same micro-markets with a similar made-to-order, ingredient-forward approach to the category.
• Max Burgers: Sweden's largest domestic burger QSR chain with ~200+ locations, the closest direct comparable in the Swedish fast-casual burger segment where Bun Meat Bun competes for the same Stockholm consumer.
• Flippin' Burgers: Stockholm-based premium burger concept emphasizing quality ingredients and casual dining, competing head-to-head with Bun Meat Bun in the same urban micro-markets.
• Vigårda: Swedish burger-focused fast-casual chain operating multiple locations, overlapping directly with Bun Meat Bun on menu format and target customer in the Swedish market.
• Brödernas: Swedish casual burger and salad chain with multiple Stockholm-area locations, offering a comparable casual-dining menu with similar price points and target demographic.

Broad incumbents

• O'Learys: Swedish casual-dining sports-bar chain with Stockholm-area locations; overlaps on casual-dining customer occasions and family/groups segments rather than core burger specialization.
• Five Guys: International premium-burger QSR incumbent with established Swedish locations, competing for the same premium burger occasion but operating at much larger scale and brand recognition.
• Joe & The Juice: Danish-founded Nordic QSR incumbent with broad daypart and beverage-led offering; comparable in scale and urban Stockholm footprint rather than in core product category.
• Shake Shack: US-listed premium burger and shakes QSR with European locations, anchoring the upper end of the premium fast-casual segment and serving as a global strategic benchmark for Bun Meat Bun's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bunmeatbun
• Facebookfacebook.com/bunmeatbun
• Instagraminstagram.com/bunmeatbun

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bun Meat Bun