Medal Shots

What Medal Shots does

Medal Shots Pty Ltd is an Australian private company founded in 2013 and headquartered in Brisbane, Queensland. The company operates two intertwined business lines: the manufacture and sale of custom sports medals and trophies, and event-based sports photography services for grassroots clubs and state/national championships. The medal line uses UV printing technology to apply club logos directly onto metal medals, producing what the company describes as vivid colour reproduction with a 3D textured feel; the catalogue includes over 30 medal styles ranging from economy (AUD $2.50 Wayfare Swimming Medal) to premium (AUD $14.35 Prestige Rugby Medal), alongside presentation boxes, ribbons, and trophies. Medal Shots pioneered on-site photo printing and production in Australia, allowing athletes to take framed professional photographs home within one to two hours of finishing an event.

The photography business operates through on-site deployment at sporting events — primarily swimming championships, rugby festivals, and club-level competitions — capturing action and team photos that are then printed, framed (in Medal Shots-branded black/white or acrylic frames), and sold directly to participants. Products are distributed via a Shopify e-commerce storefront with club-specific landing pages, direct sales at events, and bulk club orders. Pricing is unit-based with low average order values (medals from AUD $2.50, photo prints from AUD $15, full team photo packages from AUD $95), reflecting a distributed volume model rather than enterprise contracts. Customers span 30+ grassroots sports clubs across AFL, baseball, netball, rugby league, rugby union, soccer, and swimming, plus state associations such as Swimming Queensland and Swimming Brisbane, and selected schools.

The go-to-market is event-driven and direct-to-consumer: the company captures demand at the point of athletic achievement (race finish, trophy presentation) and fulfills immediately through on-site production or pre-order fulfillment. The company is actively expanding its product and geographic footprint — most notably into New South Wales (2026 NSW Speedo Youth State Age Championships), new verticals such as dragon boat racing (2025 DBQ State Championships), and event merchandise lines at the Pacific Youth Rugby Festival — while remaining a privately held entity with no disclosed external funding, no headcount data, and no M&A activity in the available record.

Name

Medal Shots

Legal name

Medal Shots Pty Ltd

Website

https://medalshots.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Medal Shots Pty Ltd is an Australian Brisbane-based company founded in 2013 that manufactures custom UV-printed sports medals and provides on-site event photography and same-day framed photo products for grassroots sports clubs and state championships across Queensland and expanding into NSW.

Ownership category

akta.pro rank

Product category

Custom Sports Medals and Awards

NAICS

Sporting Goods Retailers (45911), Photofinishing (81292), Photography Studios, Portrait (541921)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Photofinishing Laboratories (7384)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Sports Art, Prints & Photography Retail (CRAMAOAG), Sports, Concert & Venue Gift Shops (CRALAJAH)

Keywords

• Custom sports medals
• Event photography services
• UV printed awards
• Team photography packages
• Sports club merchandise

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Medal Sales: Sale of customised medals with UV-printed logos for various sports including swimming, rugby, AFL, netball, soccer, and baseball. Prices range from $2.50 to $14.35 per medal depending on style and customisation.
2. Event Photography: Onsite action photography services at swimming championships and other sporting events with immediate production of framed photos, acrylic prints, and photo packages available for pickup within 1-2 hours.
3. Team Photography: Team photography services for sports clubs including portrait photos, team photos, laminated photos, and framed photos with participation medals.
4. Frame Upgrades and Replacements: Sale of frame upgrades and replacement frames for existing photo products. Black and white Medal Shots frames and acrylic frame options available.
5. Medal Presentation Boxes: Sale of presentation boxes for medals including faux leather boxes, rosewood timber boxes, and standard medal boxes. Prices from $4.60 to $12.55.
6. Trophies and Awards: Wide variety of trophies for all occasions including AFL, dance, netball, rugby, football, corporate, and cups catalogues.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Medal Shots designs, manufactures, and supplies UV-printed custom medals and trophies for grassroots and championship-level sports clubs, including presentation boxes, ribbons, and event-branded merchandise. The company also provides on-site event and team photography services at swimming championships and other sports events, with same-day printed photo products delivered to participants and families within 1–2 hours of capture.

Product overview

Medal Shots is a sports photography and custom award company based in Australia (Brisbane, QLD), operating since 2013. The company offers two intertwined service lines: (1) Custom medals and trophies manufactured using UV printing technology, with over 30 medal styles ranging from economy (Econo Swimming Medal at AUD $2.50) to premium (Prestige Rugby Medal at AUD $14.35), including Customised Rugby medals with UV-printed club logos, plus presentation boxes, ribbons, and stickers; and (2) Event and team photography services — the company pioneered on-site photo printing in Australia, delivering action photographs and same-day framed/acrylic photo products at swimming championships, rugby festivals, and club events across multiple sports. The e-commerce store is powered by Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Medals (UV Printed) UV-printed fully customisable medals for sporting clubs, schools, and events across a broad range of sport codes and design styles; sold as bulk club orders or individual units via the Shopify store and event sales.
• Trophies Customisable sports and corporate trophies supplied to sports clubs and event organisers for end-of-season and championship presentations.
• Medal Presentation Boxes Premium presentation boxes available in multiple sizes and finishes to package custom medals for retail-style gifting and award ceremonies.
• Removable Ribbons and Club Stickers Custom removable ribbons and team/club stickers supplied as medal accessories to enable per-event or per-team customisation of medals.
• On-Site Event Photography Service On-site professional action photography at sporting championships (notably swimming) with portable printing equipment, delivering printed photo products to athletes and families within 1–2 hours of capture; contracted by swimming associations and event organisers.
• Team Photography Service Team and individual portrait photography service for sports clubs, schools, and event organisers, producing team photos, portrait photos, and event-branded photo packages.
• Photo Print Products (Portrait and Team) Standard-size portrait and team photo prints sold individually or as part of event-branded photo packages, available via e-commerce and on-site event sales.
• Framed Portrait Photos with Medal Framed portrait photo products bundled with a custom medal, sold as premium keepsake packages to individual athletes and families.
• Acrylic Framed Photos Acrylic-framed portrait and team photos offered in multiple sizes (medium and large) as premium keepsake products for athletes and families.
• Laminated Team Photos Laminated team photo products supplied as part of event-branded team photo packages for sports clubs, schools, and championship teams.
• Frame Replacements and Upgrades Standalone frame replacement and upgrade service allowing customers to upgrade or replace frames on previously purchased Medal Shots photo products.
• Event-Branded Merchandise Event-branded merchandise including caps, t-shirts, and water bottles produced for specific swimming championships and other sports events and sold to participants and spectators.

Quantifiable outcome

• Photos ready within 1-2 hours after event completion
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• SchoolPix: Australian school and sports photography service with online ordering and event coverage. Comparable to Medal Shots' team photography + Shopify e-commerce model, but primarily focused on school day photos rather than grassroots sports club events.
• Pacific Sports Photography: Australian sports photography service covering club and school events, particularly in NSW and ACT. Regional peer to Medal Shots operating in the same product category but a different geographic territory.

Direct peers

• PhotoSweep: PhotoSweep provides online proofing, sales, and print fulfillment software for sports event photographers. Operates as a software/workflow peer to Medal Shots' event photography business at youth sports tournaments.
• Instant Sports Photography: Australian sports photography provider offering action and team photo packages at youth sporting events. Direct competitor to Medal Shots' event photography service at Australian championships and grassroots tournaments.
• Crown Awards: Crown Awards is a major US-based awards and recognition retailer offering custom medals, trophies, plaques, and ribbons. Directly comparable to Medal Shots' custom medal product line and Shopify-based personalization model.
• Edge Sports Photography: Edge Sports Photography is an Australian action sports photographer covering national and state championships, similar to Medal Shots' event coverage model. Direct competitor in the Australian sports event photography market.
• GotPhoto: GotPhoto is a sports and school photography platform offering online galleries, ordering, and event photography workflows. Highly comparable to Medal Shots' event photography + Shopify e-commerce flow for sports clubs and events.
• Awards.com: Awards.com is a large online retailer of trophies, medals, plaques, and corporate awards. Comparable to Medal Shots' medals and trophies catalogue, though at significantly larger scale and broader geographic reach.
• Recognition Award Specialists: Australian custom medals and trophies manufacturer serving clubs, schools, and corporate clients. Directly comparable to Medal Shots' custom medals and trophies product line in the Australian market.

Broad incumbents

• Lifetouch / Shutterfly Sports: Lifetouch (now part of Shutterfly) is a long-established school and sports photography incumbent with national scale. Operates in the same event/sports photography category as Medal Shots but at vastly larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/medalshots
• YouTubeyoutube.com/channel/UCrZXVVtmJ2ENylcT3_GV6-A
• Facebookfacebook.com/medalshots
• Instagraminstagram.com/medalshots
• LinkedInlinkedin.com/company/medal-shots

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medal Shots