MEDEQ

What MEDEQ does

MEDEQ (legal entity OOO "Медэк Старз Интернешнл") is a Moscow-based medical equipment distributor founded in 2013, operating exclusively within the Russian market. The company functions as an authorized channel partner for a broad roster of international medical device manufacturers — including Samsung, Philips, GE Healthcare, Mindray, Olympus, Pentax, Canon, and Dräger — distributing their equipment through a B2B/B2G model targeting healthcare institutions, private clinic chains, and regional ministries of health.

The core offering is a catalog spanning 16+ medical specialty categories (ultrasound, endoscopy, radiology, anesthesia and resuscitation, laboratory, surgery, ophthalmology, ENT, urology, cosmetology, dentistry, sterilization, physiotherapy, functional diagnostics, obstetrics/gynecology, and electrosurgery), accessible via the medeq.ru e-commerce platform. The platform includes product comparison tools, filter-based search, customer reviews, and quotation request functionality. MEDEQ's commercial differentiator is a single-contract procurement model that bundles equipment sale, delivery, installation, commissioning, software setup, and clinical staff training into one transaction, supported by product managers with medical education who provide consultative selling through a Moscow showroom and a 24/7 toll-free hotline. Revenue is generated primarily through hardware resale, with ancillary professional services revenue from installation/training and a financing stream offering installment (рассрочка) and leasing (лизинг) options to mitigate capital constraints for buyers. The company reports 7,500+ completed projects across 800+ Russian cities, 800+ enterprise partners, and a 90% customer satisfaction index. MEDEQ also operates a MEDEQ BEAUTY sub-brand focusing on cosmetic and aesthetic medicine equipment (RF-lifting, SMAS-lifting, lasers).

Name

MEDEQ

Legal name

ООО "Медэк Старз Интернешнл"

Website

https://medeq.ru

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

MEDEQ is a Russian B2B/B2G medical equipment distributor founded in 2013, serving healthcare institutions, private clinics, and government health authorities across Russia as an authorized reseller of major global OEMs.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)

Keywords

• Medical equipment distribution
• Medical device supply
• Healthcare procurement services
• Diagnostic imaging equipment
• Aesthetic medicine devices

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Medical equipment hardware sales: MEDEQ generates the majority of its revenue through the sale of medical equipment across 16+ specialty categories (ultrasound, endoscopy, radiology, laboratory, cosmetology, etc.). Sales are made through direct B2B institutional sales, with pricing offered via quotation. The company also acts as an official supplier of international brands (Samsung, Philips, Mindray, GE Healthcare, etc.) distributing their equipment in Russia.
2. Installation, commissioning, and training services: MEDEQ provides installation of equipment, commissioning, and software setup, as well as training for medical staff to use the equipment effectively. These services are bundled into the single-contract procurement model.
3. Installment and leasing financing: The company offers installment payment plans ( рассрочка ) and leasing ( лизинг ) options, allowing customers to acquire equipment immediately and pay over time. This financial services offering supports hardware sales conversion for cash-constrained buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

MEDEQ is a Russian medical equipment distributor that supplies, delivers, installs, and trains customers on a broad catalog of medical and aesthetic devices from international manufacturers (Samsung, Philips, GE Healthcare, Mindray, Olympus, Pentax, Canon, Dräger) across 16+ medical specialties. The company operates an e-commerce catalog (medeq.ru), a Moscow showroom, and a 24/7 hotline, bundling procurement, installation, commissioning, software setup, and staff training under a single contract, with installment and leasing financing options for institutional and government buyers across 800+ Russian cities.

Product overview

MEDEQ (OOO Medek Stars Interneshnl) is a Russian medical equipment distributor and e-commerce platform headquartered in Moscow, operating since 2013. The company serves as an official supplier of medical equipment across Russia, offering a comprehensive catalog spanning 16 medical specialties including ultrasound diagnostics (Samsung V-series, GE Healthcare Voluson/Logiq, Mindray Resona/Consona), endoscopy (Aohua, Sonoscape, Mindray HyPixel), anesthesia and resuscitation (GE Healthcare Carestation, Mindray Wato/A-series, ventilators), radiology and imaging (CT, MRI, X-ray systems), ophthalmology, ENT, urology, surgery, laboratory diagnostics, physical therapy, and cosmetic/aesthetic medicine equipment (RF-lifting, SMAS-lifting, lasers, electroporation). MEDEQ also distributes cosmetic equipment through its MEDEQ BEAUTY vertical, including Chungwoo, Eunsung Global, and BTL devices. The company partners with over 800 enterprises including Samsung, Philips, Olympus, Pentax, Canon, Mindray, Drager, and GE Healthcare, providing installation, staff training, leasing, and installment payment options for medical institutions across 800+ Russian cities.

Differentiator

Problem solved

Functional benefit

Brands

• MEDEQ BEAUTY: Beauty division of MEDEQ focused on cosmetic and aesthetic medicine equipment including RF-lifting, SMAS-lifting, and laser devices.

Products and services

• Medical Equipment Distribution (Ultrasound, Endoscopy, Radiology, Anesthesia, Laboratory, Surgery, Ophthalmology, ENT, Urology, Obstetrics, Cosmetology, etc.) Comprehensive medical equipment distribution covering 16+ medical specialties from international manufacturers (Samsung, Philips, GE Healthcare, Mindray, Olympus, Pentax, Canon, Dräger) for healthcare institutions, private clinics, and government health authorities in Russia. Sales are bundled with installation, commissioning, software setup, and staff training under a single contract.
• Installation, Commissioning, and Staff Training Services Professional services for equipment installation, commissioning, software setup, and medical staff training, bundled into the single-contract procurement model for institutional buyers.
• Installment and Leasing Financing Financial services enabling customers to acquire equipment immediately and pay over time through installment plans (рассрочка) with minimum 30% down payment or leasing (лизинг) without cost increase on select items.
• Ultrasound Diagnostic Systems Ultrasound diagnostic systems including Samsung V-series (V6, V7, V8), GE Healthcare Voluson and Logiq series, Mindray Resona and Consona series, with various probes and accessories, for healthcare institutions across Russia.
• Endoscopy Equipment (Flexible and Rigid) Complete endoscopy solutions including video processors, video endoscopes, irrigation pumps, endoscope washers, insufflators, and endoscopic instruments from Olympus, Pentax, Aohua, Sonoscape, and Mindray.
• Radiology and Diagnostic Imaging Equipment Diagnostic imaging equipment including angiographs, densitometers, dental X-ray units, CT scanners, MRI machines, mammographs, portable X-ray systems, and C-arms for hospitals and diagnostic centers.
• Anesthesiology and Resuscitation Equipment Anesthesia and intensive care equipment including ventilators, defibrillators, patient monitors, oxygen concentrators, infusion pumps, and functional beds from GE Healthcare, Mindray, Dräger, and Aspect Medical.
• Laboratory Equipment Full-service laboratory equipment including biochemical analyzers, hematology analyzers, PCR laboratory systems, microscopes, centrifuges, laminar flow hoods, and blood bank equipment for medical laboratories.
• MEDEQ BEAUTY (Cosmetic and Aesthetic Medicine Equipment) Beauty division of MEDEQ focused on cosmetic and aesthetic medicine equipment including RF-lifting, SMAS-lifting, IPL and other cosmetic lasers, microdermabrasion units, electroporation, electroepilation, and body contouring devices from Chungwoo, Eunsung Global, BTL, and other manufacturers.
• Surgery Equipment Surgical equipment including operating microscopes, operating tables, surgical lighting, radio wave devices, navigation systems, laminar flow systems, electrosurgery/electrocoagulation devices, and surgical instrument sets.
• Ophthalmology Equipment Complete ophthalmology solutions including refractometers, optical coherent tomographs, phacoemulsifiers, femtosecond lasers, excimer lasers, surgical microscopes, and perimeter systems for eye clinics.
• Obstetrics and Gynecology Equipment Obstetric and gynecological equipment including delivery beds, infant scales, gynecological chairs, incubators for newborns, colposcopes, fetal monitors, and radio surgical devices.
• Sterilization and Disinfection Equipment Sterilization and disinfection equipment including autoclaves, low-temperature sterilizers, UV sterilizers, ultrasonic baths, wash-disinfection complexes, and Sterrad sterilization systems for hospitals and clinics.
• Physical Therapy and Rehabilitation Equipment Physical therapy and rehabilitation equipment including shock wave therapy devices, electrotherapy apparatus, ultrasound therapy, laser therapy, pressotherapy, traction devices, and therapeutic exercise equipment.
• GE Healthcare Logiq Fortis R4 Ultrasound System High-end diagnostic ultrasound system from GE Healthcare newly listed in the MEDEQ catalog as a 2026 product.

Quantifiable outcome

• 90% customer satisfaction index
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SamsungcoreChannel Partner/ Reseller/ DistributorMEDEQ is an official distributor of Samsung medical equipment in Russia, including Samsung ultrasound scanners (V6, V7, V8 series) and other diagnostic equipment. Samsung products feature prominently in the MEDEQ catalog and promotional campaigns.
• PhilipscoreChannel Partner/ Reseller/ DistributorMEDEQ is an official distributor of Philips medical equipment in Russia. Philips products span diagnostic imaging and related medical technology categories in the catalog.
• OlympuscoreChannel Partner/ Reseller/ DistributorMEDEQ distributes Olympus medical equipment including endoscopic systems and instruments in Russia as an official partner.
• PentaxcoreChannel Partner/ Reseller/ DistributorMEDEQ distributes Pentax medical equipment (endoscopes and related equipment) as an official channel partner in Russia.
• Canon (medical imaging)coreChannel Partner/ Reseller/ DistributorMEDEQ is an official distributor of Canon medical imaging equipment in Russia, including diagnostic imaging systems.
• MindraycoreChannel Partner/ Reseller/ DistributorMEDEQ is an official distributor of Mindray medical equipment — a leading Chinese manufacturer of patient monitors, ultrasound systems, anesthesia machines, and life support equipment. Mindray products represent one of the largest brand sections in the MEDEQ catalog (377 products listed).
• GE HealthcarecoreChannel Partner/ Reseller/ DistributorMEDEQ is an official distributor of GE Healthcare equipment in Russia, including ultrasound systems (Voluson, Logiq, Vscan series), anesthesia machines (Carestation), and patient monitors (B1x5P). GE Healthcare represents the largest brand presence in the catalog (352+ products).
• DrägercoreChannel Partner/ Reseller/ DistributorMEDEQ distributes Dräger medical equipment (anesthesia and resuscitation systems, among other categories) as an official partner. 47 Dräger products are listed in the catalog.
• AohuaminorChannel Partner/ Reseller/ DistributorMEDEQ distributes Aohua endoscopic video systems (e.g., AQ-200 premium-class endoscopic stack promoted at a special price of 2,500,000 ₽).
• Eunsung GlobalminorChannel Partner/ Reseller/ DistributorMEDEQ distributes Eunsung Global cosmetology equipment including RF-lifting devices (Duet V, ClearLight, Microson PT).
• ChungwoominorChannel Partner/ Reseller/ DistributorMEDEQ distributes Chungwoo cosmetology equipment including RF-lifting devices (Ellisys Plus S, Robolex, Contlex). Chungwoo Ellisys Plus S is sold exclusively at MEDEQ.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McKesson Medical-Surgical: One of the largest medical-surgical equipment and supply distributors in the US, serving hospitals, clinics, and physician offices with a broad multi-manufacturer catalog including diagnostic and capital equipment — comparable to MEDEQ's B2B institutional distribution model.
• Henry Schein: The world's largest distributor of healthcare and dental products to office-based practitioners, with a multi-OEM catalog and value-added services including equipment installation, financing, and training — closely mirroring MEDEQ's single-contract distribution model for healthcare institutions.
• Owens & Minor: US-based medical products distributor and manufacturer serving hospitals and healthcare providers with medical-surgical supplies and equipment — comparable to MEDEQ in serving institutional buyers with bundled equipment and supply solutions.
• Medline Industries: Major US medical supply and equipment manufacturer and distributor serving hospitals, surgery centers, and post-acute care, with a direct sales force and broad product portfolio — directly comparable to MEDEQ's multi-specialty institutional distribution model.
• Concordance Healthcare Solutions: US medical supply distributor serving acute care, post-acute care, and alternate site markets with medical-surgical equipment and supplies — a mid-sized direct peer to MEDEQ's institutional distribution model.
• Patterson Companies: US-focused distributor of dental and animal health products and equipment, with strong relationships with global OEMs and a focus on practice solutions, installation, and ongoing service — analogous to MEDEQ's consultative, multi-specialty equipment distribution approach.

Broad incumbents

• Mindray: Major Chinese medical equipment manufacturer (and one of MEDEQ's largest brand partners with 377 listed products) of patient monitors, ultrasound, anesthesia, and lab equipment — competes with MEDEQ indirectly where it sells direct to large Russian hospital networks, but is primarily an OEM partner.
• Cardinal Health: Major US healthcare services and products company whose medical segment distributes medical, surgical, and laboratory products to hospitals and clinics — a broader incumbent that overlaps with MEDEQ's institutional equipment distribution capability but operates at much greater scale across multiple product categories.
• Stryker: Global medical device manufacturer with direct sales forces in surgical equipment, endoscopy, and orthopedics — overlapping with MEDEQ's distribution categories but operating as a manufacturer with proprietary products rather than a multi-brand distributor.
• Becton Dickinson (BD): Global medical technology manufacturer that also sells directly to healthcare providers, overlapping with MEDEQ's distribution channel for medical devices and supplies, but operating as a much larger OEM with proprietary products.

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClJDhAglS06HYJF-SETNB-Q
• LinkedInlinkedin.com/company/medeq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDEQ