Medex Ltd.
Medex Ltd. is a Bulgarian pharmaceutical wholesale distributor focused on the hospital segment, operating GDP-certified temperature-controlled warehousing from Sofia and Varna and distributing for 50+ global manufacturers to all major hospitals and the Ministry of Health.
- Company typePrivate
- Founded2004
- HeadquartersSvetovrachene, Bulgaria
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Medex Ltd. does
Medex Ltd. (МЕДЕКС ООД) is a privately held Bulgarian pharmaceutical wholesale distributor founded in June 2004 by three physicians specializing in pharmaceutical marketing and a private investor. The company holds a wholesale distribution license for medicinal products, is dual-certified under ISO 9001:2015 and EU Good Distribution Practice (GDP) by Lloyds Quality Assurance, and operates from a central headquarters and warehouse in Svetovrachene (Sofia area) covering approximately 8,000 square meters with 4,200 Euro-pallet positions, plus a secondary Varna-region facility in Slanchevo covering 2,000 square meters with 2,700 Euro-pallet positions. Its specialized fleet of 4 heavy-duty trucks, 8 medium-sized trucks, and over 20 smaller vehicles handles more than 500,000 kg of pharmaceutical products per month.
Medex runs a four-line service platform anchored on wholesale distribution (including import from EU member states and third countries and export to international markets) and complemented by Marketing Services, Business Analysis Services, and third-party Logistics Services targeted at manufacturer partners. The portfolio is built around 50+ non-competing global pharmaceutical manufacturers — including Pfizer, Amgen, Astellas, Sandoz, Merck, Takeda, Baxter, Bayer, Teva, MSD, and Servier — and supplies medicinal products and medical devices to all major Bulgarian hospitals and to the Ministry of Health as a centralized procurer.
Revenue is generated primarily through transaction-based wholesale distribution supplemented by professional-services fees for marketing, market analysis, and logistics work. Go-to-market is sales-led and field-based, with a clinically credentialed sales force of physicians and pharmacists organized to ensure complete territorial coverage across Bulgaria. According to IQVIA, Medex is the third-largest company by market share in the Bulgarian hospital pharmaceutical segment, and the products it represents hold a stable 40–60% market share in their respective categories.
Medex Ltd. firmographics
Firmographics- Name
- Medex Ltd.
- Legal name
- МЕДЕКС ООД
- Website
- https://medex.bg
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Medex Ltd. is a Bulgarian pharmaceutical wholesale distributor focused on the hospital segment, operating GDP-certified temperature-controlled warehousing from Sofia and Varna and distributing for 50+ global manufacturers to all major hospitals and the Ministry of Health.
- Ownership category
- akta.pro rank
Medex Ltd. industry classification
Industry- Product category
- Pharmaceutical Wholesale Distribution
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Prescription Pharmaceutical (Rx) Wholesale Distribution (CRAOAHAA)
Keywords
Where Medex Ltd. is headquartered
LocationHeadquarters
- HQ city
- Svetovrachene
- HQ country
- Bulgaria
- HQ region
- Europe
Offices2 records
Markets served
Medex Ltd. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Distribution of Pharmaceutical Products: Medex generates revenue through wholesale distribution of medicinal products and medical devices, including imports from EU member states and third countries, and exports to international markets. The company participates in centralized tenders and procurement procedures.
- Marketing and Promotional Services: Professional marketing, positioning, and promotional services for medicinal products and medical devices targeted at the hospital sector.
- Business Analysis Services: Market assessment services for individual molecules and dosage forms within the hospital segment, as well as for entire product portfolios of current and prospective partners.
- Logistics Services: Full range of logistics services related to the receipt, storage, and transportation of medicinal products and medical devices for manufacturers and wholesale distributors.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Medex Ltd. product offering
Product offeringCore offering
Medex Ltd. is a Bulgarian pharmaceutical wholesale distribution company that supplies medicinal products and medical devices to hospitals and the Ministry of Health across Bulgaria. It operates an integrated service platform comprising four lines: Distribution Services (wholesale trade, EU and third-country imports, and exports), Marketing Services (promotion and positioning for hospital-sector products), Business Analysis Services (market assessment and research), and Logistics Services (temperature-controlled storage and specialized transportation). The company serves as a specialized distributor and marketing partner for over 50 pharmaceutical manufacturers.
Product overview
Medex Ltd. is a pharmaceutical wholesale distribution company offering a unified service platform comprising four integrated service lines: Distribution Services (wholesale trade, import/export of medicinal products and medical devices), Marketing Services (promotion and positioning for the hospital sector), Business Analysis Services (market assessment and research), and Logistics Services (temperature-controlled storage and transportation). The company serves as a specialized distributor and marketing partner for over 50 pharmaceutical manufacturers including Astellas, Amgen, Sandoz, Pfizer, Teva, and others, supplying medicinal products to major Bulgarian hospitals.
Differentiator
Problem solved
Functional benefit
Products and services
- Distribution Services Wholesale trade, import from EU member states and third countries, and export of medicinal products and medical devices, ensuring a reliable logistics chain from manufacturer to end customer. Targeted at hospitals and the Ministry of Health across Bulgaria.
- Marketing Services Professional marketing, positioning, and promotional services for medicinal products and medical devices targeted at the hospital sector, including integrated marketing strategies, market analysis, and participation in scientific forums. Targeted at pharmaceutical manufacturers seeking hospital market penetration.
- Business Analysis Services Specialized market assessment services covering individual molecules and dosage forms in the hospital segment, as well as complete product portfolios of current and potential partners, including quantitative and qualitative market research. Targeted at pharmaceutical manufacturers seeking market intelligence.
- Logistics Services Full range of logistics services for receipt, storage, and transportation of medicinal products and medical devices, with temperature-controlled warehouses, batch tracking, and specialized vehicle fleet. Targeted at pharmaceutical manufacturers and other wholesale distributors.
Quantifiable outcome
- Third-largest market share in the hospital pharmaceutical segment in Bulgaria (IQVIA)
- +1 more outcomes
Companies that use Medex Ltd.
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
Medex Ltd. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Medex Ltd. partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core, major and strategic.
- AstellascoreMarketing partner and main distributor for hospital portfolio. Key supplier of oncology therapies to hospitals across Bulgaria.
- AmgencoreMain distributor for hospital portfolio. Key supplier of oncology therapies to hospitals across Bulgaria.
- SandozcoreMarketing partner and specialized distributor for hospital portfolio. Key supplier of hemodialysis therapies.
- Pierre FabrecoreMarketing partner and specialized distributor for hospital portfolio with established local affiliate in Bulgaria.
- MerckcoreMain distributor for hospital portfolio. Key supplier of pharmaceutical products to hospitals.
- TakedacoreMarketing partner and specialized distributor. Key supplier of coagulation factors and critical-care products.
- BaxtercoreMarketing partner and specialized distributor for hospital portfolio with established local affiliate in Bulgaria.
- PfizercoreMain distributor for hospital portfolio. Key supplier of oncology therapies to hospitals.
- TevacoreMain distributor for hospital portfolio. Key supplier of pharmaceutical products.
- AlkaloidcoreMarketing partner and specialized distributor with established local affiliate. Key supplier of hemodialysis therapies.
- PolpharmacoreMain distributor for hospital portfolio.
- Merck Sharp & Dohme (MSD)coreMain distributor for hospital portfolio.
- PharmasciencecoreMain distributor for hospital portfolio.
- ServiercoreMain distributor for hospital portfolio. Key supplier of oncology therapies.
- BayercoreKey supplier of oncology therapies to hospitals.
- ViatriscoreKey supplier of pharmaceutical products to hospitals.
- ChiesicoreMain distributor for hospital portfolio.
- GalenikacoreMain distributor for hospital portfolio.
- PharmacosmoscoreMain distributor for hospital portfolio.
- Hameln PharmacoreMarketing partner and exclusive distributor for Bulgaria.
- PanpharmacoreMarketing partner and exclusive distributor for Bulgaria.
- Sanochemia DiagnosticscoreMarketing partner and exclusive distributor for Bulgaria.
- Nordic PharmamajorPharmaceutical manufacturer partner for hospital distribution.
- StadamajorPharmaceutical manufacturer partner for hospital distribution.
- ZentivamajorPharmaceutical manufacturer partner for hospital distribution.
- EwoPharmamajorPharmaceutical manufacturer partner. Key supplier of hemodialysis therapies.
- Dr. Falk PharmamajorPharmaceutical manufacturer partner for hospital distribution.
- Gedeon RichtermajorPharmaceutical manufacturer partner for hospital distribution.
- IQVIAstrategicMarket intelligence provider. Provides market data confirming Medex's third-largest market share position in hospital segment.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Medex Ltd. competitors and assessment
Company assessmentDirect peers
- Farmahold Bulgaria: Bulgarian pharmaceutical and consumer health distributor serving hospitals and pharmacies, with comparable wholesale distribution business model to Medex's operations in Bulgaria.
- Ecopharm Bulgaria: Bulgarian pharmaceutical distributor with presence in both hospital and retail pharmacy segments, comparable to Medex's distribution model and target customers across Bulgaria.
- Phoenix Pharma Bulgaria: Bulgarian pharmaceutical wholesale distributor and part of the PHOENIX Group, supplying hospitals and pharmacies with a broad portfolio of pharmaceutical products. Directly comparable to Medex in business model and customer base.
- Sopharma Trading: Bulgaria's largest pharmaceutical wholesale distributor, serving hospitals and pharmacies with branded and generic pharmaceuticals. Directly comparable to Medex's distribution business model, customer base, and geographic focus on Bulgaria.
- Galexis: Swiss pharmaceutical wholesale distributor, comparable business model to Medex with focus on ethical pharmaceuticals and hospital distribution for multinational manufacturers.
Broad incumbents
- Celesio (McKesson Europe): One of Europe's largest pharmaceutical distributors with a presence in Bulgaria, operating at much greater scale than Medex with broader product portfolio and significant negotiating leverage with manufacturers.
- Stada Bulgaria: Bulgarian operations of Stada Arzneimittel AG, distributing generics and specialty pharmaceuticals in Bulgaria through hospital and pharmacy channels. Larger entity with both manufacturer and distributor operations.
- Alliance Healthcare: Part of Walgreens Boots Alliance, distributes pharmaceuticals across Europe including Bulgaria through hospital and pharmacy channels. Comparable business model with much broader geographic reach.
- PHOENIX Group: Pan-European pharmaceutical wholesale and retail pharmacy group, parent of Phoenix Pharma Bulgaria. Operates at much greater scale across multiple European markets with comparable business model to Medex.
Regional players
- Tamro: Nordic and Baltic pharmaceutical distributor with focus on hospital and pharmacy distribution. Comparable business model to Medex but operates in different regional geography (Northern Europe).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Medex Ltd. social profiles
Digital presenceMedex Ltd. compliance and trust
Trust signalCompliance2 records
Medex Ltd. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medex Ltd. leadership team
Management profileNumber of profiles
Profiles12 records
Medex Ltd. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medex Ltd. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medex Ltd.
What does Medex Ltd. do?
Medex Ltd. is a Bulgarian pharmaceutical wholesale distribution company that supplies medicinal products and medical devices to hospitals and the Ministry of Health across Bulgaria. It operates an integrated service platform comprising four lines: Distribution Services (wholesale trade, EU and third-country imports, and exports), Marketing Services (promotion and positioning for hospital-sector products), Business Analysis Services (market assessment and research), and Logistics Services (temperature-controlled storage and specialized transportation). The company serves as a specialized distributor and marketing partner for over 50 pharmaceutical manufacturers.
Is Medex Ltd. a public or private company?
Medex Ltd. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medex Ltd. founded?
Medex Ltd. was founded in 2004. It employs 1 to 10 people.
Where is Medex Ltd. based?
Medex Ltd. is headquartered in Svetovrachene, Bulgaria, in the Europe region.
How does Medex Ltd. make money?
Four revenue lines are on record. Wholesale Distribution of Pharmaceutical Products are the primary driver. The others are marketing and Promotional Services, business Analysis Services and logistics Services.
Who are Medex Ltd.'s main competitors?
Direct peers on record are Farmahold Bulgaria, Ecopharm Bulgaria, Phoenix Pharma Bulgaria, Sopharma Trading and Galexis. Broad incumbents are Celesio (McKesson Europe), Stada Bulgaria, Alliance Healthcare and PHOENIX Group. Tamro is listed as a regional player.
Does Medex Ltd. have an API?
No public API is recorded for Medex Ltd..
What industry is Medex Ltd. in?
Medex Ltd.'s product category is Pharmaceutical Wholesale Distribution. Its primary akta.pro industry code is CRAOAHAA, Prescription Pharmaceutical (Rx) Wholesale Distribution. Its SIC code is 5047.