What MEDIA5 does

Media5 is an independently owned outdoor billboard advertising company headquartered in Auckland, New Zealand, operating a portfolio of physical billboard inventory across seven major New Zealand population centers: Northland, Auckland, Hamilton, Tauranga, New Plymouth, Wellington, and Christchurch. The company's core product consists of traditional billboard formats (6x3, 12x3, and large-format 'spectacular' sizes), digital billboards with dynamic real-time content capabilities, Triola 3-sided rotating billboards that cycle panels every 18 seconds, and time-and-temperature clock billboards. Underlying technology is largely physical infrastructure with select digital inventory supporting dynamic creative and weather-reactive content. Revenue is generated transactionally through campaign-based bookings of varying duration (weeks to multi-year), with quote-based pricing determined by location, format, illumination status, and daily audience reach. Daily audience figures across sites range from approximately 18,829 to over 60,000 impressions.

Media5 pursues a sales-led go-to-market motion with a structured six-step engagement process spanning idea identification, consultation, brainstorming, site selection, design, and campaign growth. Distribution combines a direct sales team targeting both SMBs and enterprise clients with media agency partnerships for national brand campaigns. The customer base is bifurcated: SMBs (Hola Burritos, Kitchen Mania, King's Plant Barn) seeking local market exposure, and national brands and franchises (City Fitness Group, Ray White) requiring multi-city reach. Bundled service offerings include consulting, creative design, and campaign management alongside space rental. The company is a member of the Outdoor Media Association of New Zealand (OMANZ), lending industry credibility.

The business is privately held and independently owned with no disclosed external funding, no parent company, and no public listing. Operating with approximately 23 employees, Media5 is a small-scale operator with a regional rather than national or international footprint. There are no disclosed revenue figures, no funding rounds, no acquisitions, and no major leadership changes in the input data, suggesting a steady, founder-led operating posture.

Name

MEDIA5

Legal name

Media5

Website

https://media5.co.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Media5 is an independently owned New Zealand billboard advertising company operating traditional, digital, and Triola rotating billboard formats across seven major NZ cities. It serves SMBs and national brands with bundled consulting, creative design, and campaign management services via direct sales and agency partnerships.

Ownership category

akta.pro rank

Product category

Outdoor Advertising (Out-of-Home / Billboard)

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboard Advertising (MPAAAKAA)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

Keywords

• Outdoor billboard advertising
• Billboard rental services
• Digital billboard networks
• Out-of-home advertising
• Billboard campaign management

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Billboard Advertising Space Rental: Media5 generates revenue by renting billboard advertising space to businesses. The company offers various billboard formats (6x3, 12x3, spectacular sizes) across multiple New Zealand locations. Revenue is transaction-based, typically sold as campaign bookings with durations ranging from weeks to months. Pricing varies by location, size, illumination, and audience reach.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Media5 sells outdoor billboard advertising space across New Zealand, operating a portfolio of static, digital, and rotating/Triola billboards in major cities including Auckland, Wellington, Hamilton, Tauranga, Christchurch, New Plymouth, and Northland. Around this inventory the company bundles consulting, creative design, and campaign development services, selling advertising space to businesses and agencies on a campaign-booking basis. The product is complemented by formats ranging from 6x3 and 12x3 standard sizes to premium spectacular and time-and-temperature billboards.

Product overview

Media5 is an independently owned billboard company offering outdoor advertising solutions across New Zealand. The company operates a portfolio of billboard inventory in key markets including Auckland, Wellington, Christchurch, Hamilton, Tauranga, and New Plymouth. Their product offering centers on traditional and digital billboard advertising in multiple formats (12x3, 6x3, and spectacular sizes), complemented by consulting, design, and development services for campaign planning and creative production. The company positions itself as a tailored outdoor media solutions provider targeting traffic-heavy locations for maximum audience exposure.

Differentiator

Problem solved

Functional benefit

Products and services

• Billboard Advertising Services Outdoor billboard advertising space sold on Media5-owned sites across New Zealand (Auckland, Wellington, Hamilton, Tauranga, Christchurch, New Plymouth, Northland), targeting businesses and brand advertisers for local and national campaigns.
• Digital Billboards Digital billboard inventory on the Media5 network enabling dynamic, real-time content updates for advertising campaigns, including weather-reactive advertising options.
• Triola Rotating Billboards Rotating 3-sided billboards that change advertising panels every 18 seconds, allowing multiple advertisers to share a single high-traffic site and maximizing exposure for each.
• Spectacular Billboards Premium large-format billboard sites offering dominating presence with extended visibility and high-impact audience reach across major New Zealand locations.
• Time and Temperature Billboards Time and temperature clock billboards combining a public utility (time/temperature display) with advertising visibility on high-profile Media5 sites.
• Billboard Consulting Services Professional advisory services providing honest, cost-effective recommendations on how to use Media5's billboard inventory to achieve client marketing objectives.
• Billboard Design Services Billboard creative design services that produce visually impactful advertising based on the company's outdoor advertising expertise, offered collaboratively or independently to clients.

Quantifiable outcome

• Billboard advertising attributed to 50% of new customer acquisition for Hola Burritos restaurant
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Outdoor Media Association of New Zealand (OMANZ)moderateOthersMedia5 is associated with OMANZ, the not-for-profit professional industry body representing New Zealand's major outdoor media display companies. OMANZ provides industry research, benchmarking data, and professional standards for outdoor advertising in New Zealand. Media5 references OMANZ statistics and industry growth data in their marketing materials.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• JCDecaux: Global #1 outdoor advertising company with a significant New Zealand presence across billboards, street furniture, and transit. Comparable as a competitor for premium NZ roadside inventory and national-brand OOH budgets.
• Clear Channel Outdoor: Global outdoor advertising operator with billboards, street furniture, and digital displays across the Americas, Europe, and Asia-Pacific. Comparable on digital-to-static mix and agency-driven sales model.
• oOh!media: Leading Australian and NZ outdoor media operator with extensive billboard, airport, and retail networks. Directly comparable on multi-format OOH inventory and cross-Tasman agency relationships.
• OUTFRONT Media: Major North American outdoor media company focused on billboards, transit, and place-based advertising. Comparable on multi-format inventory mix and national-brand campaign execution.
• Lamar Advertising: One of the largest US outdoor advertising companies operating static and digital billboards across thousands of US markets. Comparable on operating model and digital/static inventory economics.

Direct peers

• Go Media (NZME): New Zealand-focused outdoor advertising operator with billboard, transit, and place-based media across the country. Direct peer on multi-city NZ coverage and SMB/national advertiser book.
• QMS Media: Specialist outdoor and out-of-home media company operating across Australia and New Zealand with digital and static billboard portfolios. Closest comparable on product mix and ANZ go-to-market.
• Global Outdoor Media: Independent NZ outdoor media operator offering billboard and place-based advertising across multiple cities. Comparable as a NZ-focused independent competitor targeting similar SMB and national-brand advertisers.
• Adshell (NZ): New Zealand outdoor media company operating digital billboards and large-format spectaculars. Comparable on NZ-only footprint, digital billboard focus, and premium roadside inventory.

Others

• Spark Foundry (Media Agency): Global media buying agency that places OOH campaigns on behalf of advertisers, including NZ buys. Comparable as a channel intermediary — Media5 sells inventory through similar media-agency relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/374608422719759
• LinkedInlinkedin.com/company/media5

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDIA5