mediaagentur-in.berlin

What mediaagentur-in.berlin does

mediaagentur-in.berlin is a Berlin-based ERP-Enterprise-Agentur (ERP enterprise agency) founded in 2012 as a sole proprietorship owned by Kevin Konrad. The firm specializes in implementing and customizing Haufe X360 and Xentral ERP systems alongside the Shopware E-Commerce platform, targeting the German Mittelstand (mid-market), fast-growing startups, and successful scale-ups with complex enterprise requirements. Underlying the service is a proprietary middleware solution described as future-proof and possessing unique selling points (Alleinstellungsmerkmal) for connecting third-party applications to the supported ERP systems, enabling rapid implementation of demanding integration requirements.

The business operates as a professional services firm with three revenue streams: ERP and E-Commerce implementation services, custom programming and interface development (including the middleware productized offering), and system-independent digitalization consulting. Pricing is quote-based and not publicly disclosed; distribution is exclusively through direct enterprise field sales within Germany. The firm has no external investors, no funding rounds, and no disclosed revenue, and maintains a small team of 6 employees.

In 2024, the company restructured under the 'nxt gen' (next generation) brand and founded three wholly-owned subsidiaries: nxt gen digital GmbH for ERP and E-Commerce implementation, nxt gen connect GmbH for middleware and custom programming, and nxt gen consulting for vendor-neutral digitalization and ERP migration advisory. The reorganization maintains the firm's core focus on ERP, Commerce, interface development, and custom programming while expanding service-line separation and signaling intent to scale the middleware and consulting offerings beyond the original productized implementation base.

Name

mediaagentur-in.berlin

Legal name

mediaagentur-in.berlin

Website

https://mediaagentur-in.berlin

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

mediaagentur-in.berlin is a Berlin-based ERP enterprise agency implementing Haufe X360, Xentral, and Shopware systems for German Mittelstand companies, startups, and scale-ups. The firm operates proprietary middleware for ERP integrations and restructured under the 'nxt gen' brand in 2024.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. ERP Implementation Services: Implementation services for ERP and E-Commerce systems including Haufe X360 and Shopware, targeting the German Mittelstand, startups, and scale-ups.
2. Custom Programming and Interface Development: Customer-specific programming and customization services, including third-party solution integrations to ERP systems and middleware solutions.
3. Consulting Services: System-independent consulting services focused on digitalization consulting and ERP switching/implementation advisory.

Go-to-market motion1 record

Distribution channels1 record

Core offering

mediaagentur-in.berlin is an ERP-Enterprise-Agentur that implements ERP systems (Haufe X360, Xentral) and E-Commerce platforms (Shopware), and develops proprietary middleware for integrating third-party solutions with these ERP systems. It also provides customer-specific customizations, interface development, and vendor-neutral digitalization consulting. The firm operates under the "nxt gen" brand through three subsidiaries: nxt gen digital GmbH (implementation), nxt gen connect GmbH (programming/middleware), and nxt gen consulting (digitalization advisory).

Product overview

mediaagentur-in.berlin is an ERP-Enterprise agency that has restructured under the 'nxt gen' (next generation) brand. The company operates through three sub-brands: nxt gen digital GmbH handles ERP (Haufe X360) and E-Commerce (Shopware) implementation; nxt gen connect GmbH provides custom programming, middleware development, and third-party integrations with ERP systems; and nxt gen consulting offers vendor-neutral digitalization and ERP consulting services. The portfolio serves Mittelstand companies, growing startups, and scale-ups with complex requirements in ERP, Commerce, interface development, and custom programming.

Differentiator

Problem solved

Functional benefit

Brands

• nxt gen digital: Company focused on ERP and E-Commerce implementation, specializing in Haufe X360 for mid-market, startups and scale-ups, and Shopware for E-Commerce solutions.
• nxt gen connect
• nxt gen consulting

Products and services

• nxt gen digital GmbH — ERP and E-Commerce Implementation Implementation service for ERP systems (Haufe X360) and E-Commerce platforms (Shopware), targeting German Mittelstand companies, fast-growing startups, and scale-ups requiring complex enterprise solutions. Delivered through nxt gen digital GmbH, a wholly-owned subsidiary of mediaagentur-in.berlin.
• nxt gen connect GmbH — Programming and Middleware Integration Custom programming, middleware development, and third-party solution integration services for ERP systems (Haufe X360 and Xentral), plus customer-specific customizations of Haufe X360. Leverages the firm's proprietary middleware platform to deliver integrations in short timeframes. Delivered through nxt gen connect GmbH.
• nxt gen consulting — Digitalization Consulting Vendor-neutral consulting services covering digitalization advisory, ERP system selection and transition, partial or complete digitalization of business areas, and strategic digital transformation, with particular focus on manufacturing-sector clients. Delivered through nxt gen consulting.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Haufe X360coreTechnology or IntegrationPrimary ERP platform partner. The company specializes in Haufe X360 implementation and has developed custom middleware for integrating third-party solutions to this ERP system. Strong focus area with significant business generated from this platform. Customizations and integrations for Haufe X360 are a core part of their service offering.
• XentralcoreTechnology or IntegrationERP platform partner for which the company provides third-party integration services. The company has developed middleware for connecting third-party solutions to Xentral ERP systems, enabling complex integrations for clients using this platform.
• ShopwarecoreTechnology or IntegrationPrimary E-Commerce platform partner. The company implements Shopware solutions for E-Commerce requirements, particularly for German Mittelstand companies. Very good experiences have been made in recent years with Shopware for the Mittelstand market segment.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• T.CON GmbH & Co. KG: German SAP Gold Partner focused on production planning, manufacturing execution, and ERP rollouts for industrial mid-market. Comparable as a German Mittelstand ERP implementation specialist.
• cbs Corporate Business Solutions: Global SAP consulting firm with strong German Mittelstand focus on S/4HANA and manufacturing ERP implementations. Comparable as a specialized ERP systems integration partner for mid-market industrial clients.
• Sycor Group: German IT services firm delivering Microsoft Dynamics, SAP, and custom ERP/digitalization projects to mid-market industrial and Mittelstand clients. Directly comparable in customer segment and ERP/E-Commerce integration offering.
• SALT Solutions GmbH: German IT consultancy specializing in SAP-based digital transformation for manufacturing, automotive, and process industries. Comparable target market (German Mittelstand/manufacturing) and ERP services delivery model.
• Avenga: European digital transformation and custom software engineering firm serving enterprise and mid-market clients across ERP-adjacent, commerce, and integration initiatives. Comparable professional services model and customer profile.
• All for One Group SE: Largest publicly listed German mid-market ERP implementation partner (SAP, Microsoft, Sage) serving the Mittelstand with consulting, implementation, and managed services. Directly comparable as a German ERP systems integrator for mid-market clients.
• dkd Internet Service GmbH (Shopware agency): Established Shopware Gold Partner and German digital commerce agency with implementation, customization, and integration services comparable to mediaagentur-in.berlin's Shopware/E-Commerce offering.

Broad incumbents

• Haufe Group (Haufe X360): Owner/vendor of the Haufe X360 cloud ERP platform that mediaagentur-in.berlin implements. Comparable as the principal platform partner; a strategic incumbent whose channel decisions directly shape the agency's economics.
• valantic GmbH: Large European digital transformation, ERP, and consulting conglomerate with broad vendor coverage including SAP, Microsoft, and commerce platforms. Comparable ERP/E-Commerce integration services but operates at materially larger scale and wider scope.
• Xentral ERP GmbH: Vendor of the Xentral cloud ERP platform for commerce and growing mid-market companies, and a core platform partner of mediaagentur-in.berlin. Comparable as both platform provider and indirect competitor to the agency's implementation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mediaagentur-in.berlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mediaagentur-in.berlin