What MediaRange GmbH does

MediaRange GmbH is a privately held German consumer electronics accessories company founded in 2005 and headquartered in Bad Soden am Taunus. The company markets a broad, horizontally diversified catalog of compatible printer consumables, data storage media, mobile charging solutions, and general office accessories under the MediaRange brand. Its core product lines include compatible toner and ink cartridges for major printer brands (Brother, Canon, HP, Kyocera, Lexmark, Samsung, Xerox), optical media (CD/DVD/Blu-ray including Professional Line variants), flash storage (USB sticks, SD cards), GaN-based fast charging adapters and powerbanks, smart trackers certified for Apple Find My and Google Find Hub, cables, batteries, LED desk lamps, and office cleaning products. Technological differentiation is concentrated in compatibility/interoperability engineering (chips and ink level indicators for cartridges) and modern charging standards (GaN, USB-C Power Delivery, Quick Charge, Qi wireless).

The company operates as a hardware distributor, generating revenue through wholesale channels rather than direct e-commerce. Its go-to-market is exclusively indirect: products are sold through a network of contract dealers (Vertragshändler) and large retail stores (große Verkaufsmärkte) across Europe, supplemented by a dealer portal (Händlerbereich) for B2B relationships. Pricing is not publicly disclosed and varies by channel. MediaRange serves a broad customer base of individual consumers and small-to-medium businesses seeking cost-effective alternatives to original manufacturer supplies, with the value proposition centered on compatibility and price rather than premium build quality. The company has approximately 10 employees, no disclosed parent company, no institutional investors, and no public funding history.

Name

MediaRange GmbH

Legal name

MediaRange GmbH

Website

https://mediarange.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MediaRange GmbH is a German consumer electronics accessories company that distributes compatible printer cartridges, optical media, flash storage, GaN chargers, and office accessories across Europe through contract dealers and large retail chains, serving consumers and SMBs with cost-effective alternatives to OEM products.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: MediaRange generates revenue through the sale of physical consumer electronics accessories and office supplies including optical media, flash storage, printer consumables, smartphone accessories, and cables.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MediaRange GmbH manufactures and distributes a broad portfolio of consumer electronics accessories and office consumables, including compatible toner and ink cartridges for major printer brands, optical media discs (CD/DVD/Blu-ray), flash storage devices (USB sticks, SD cards), smartphone/tablet accessories, GaN fast chargers, powerbanks, smart trackers, batteries, cables, and LED desk lamps. Products are sold under the MediaRange brand through contract dealers and large retail chains across Europe.

Product overview

MediaRange GmbH is a German consumer electronics accessories company offering a diversified portfolio of media storage, printing supplies, mobile charging solutions, and computer peripherals. The product line centers on optical media (CD/DVD/Blu-ray discs), flash storage (USB sticks, SD cards), printer consumables (toner cartridges, ink cartridges, photo/copy paper), mobile accessories (GaN chargers, powerbanks, wireless chargers, smart trackers), computer accessories, batteries, cables, LED lamps, and office supplies. The offering is organized as individual product categories rather than an integrated platform—each category serves distinct use cases from data storage to printing to mobile device charging.

Differentiator

Problem solved

Functional benefit

Products and services

• Optical Media Discs (CD/DVD/Blu-ray) Optical media discs in various formats and capacities including CD-R (CD-R80, CD-R90, CD-R100, Mini), DVD (DVD-R, DVD-RW, Mini-DVD, Double Layer), Blu-ray, Lightscribe variants, and Professional Line options for archival and recording purposes.
• Flash Storage Media (USB Sticks and SD Cards) Flash storage devices including USB sticks and SD memory cards for data storage and transfer across consumer and professional use cases.
• Compatible Toner Cartridges Toner cartridges compatible with Brother, Canon, HP, Kyocera, Lexmark, Samsung, and Xerox printers, including remanufactured options. Compatible cartridges replace OEM series including TN-1050, TN-2000, Canon 718/719/723/724/725/728, and HP 12A/78A/83A/244A/259A/2612A.
• Compatible Ink Cartridges Ink cartridges compatible with HP, Canon, Epson, Brother, and Lexmark printers. Products include replacement cartridges such as the MRHP364MXL magenta cartridge replacing HP 364 XL, featuring chips and ink-level indicators.
• Photo Paper and Copy Paper Photo paper and copy paper for inkjet and laser printers, including matt coated photo paper (130-250 g/m²), glossy photo paper (135-220 g/m²), photo cards, A3/A4 formats, copy paper (80g, 500 sheets), and overhead projector film.
• Chargers and Powerbanks Charging solutions including GaN fast charging adapters (25W-100W) with USB-C Power Delivery and Quick Charge, car chargers (30W), wireless Qi charging stations (15W), and powerbanks (10,000mAh and 20,000mAh) with integrated cables and LCD displays.
• Smartphone and Tablet Accessories Smartphone and tablet accessories including protection films, cases, mounts, and Smart Trackers (MRMA140) certified for both Apple Find My and Google Find Hub networks with IP64 rating and up to 10-month battery life.
• Computer Accessories Computer peripheral accessories including card readers and related peripheral devices.
• Batteries Batteries for various electronic devices.
• Media Storage Accessories and Packaging Accessories and packaging products for optical media including DVD boxes, CD cases, cake boxes, CD folders, DJ cases/selectors, labels/booklets/inlays, and paper/plastic bags.
• Office Clean Office cleaning products and accessories.
• LED Desk Lamps LED desk lamps designed for eye-friendly and effective work in office or home environments.
• Cables and Connectivity Technology and cables category for connecting devices and peripherals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• KMP Printmedien: German brand of compatible printer cartridges, toners and printing supplies — directly competes with MediaRange in the European compatible consumables segment with overlapping retail distribution.
• Peach: Swiss manufacturer of compatible printer consumables (toner, ink, photo paper) for HP, Canon, Epson, Brother and other brands — directly comparable to MediaRange's compatible consumables business with similar value proposition.
• ednet: German distributor of consumer electronics accessories, IT peripherals and office products — closely comparable to MediaRange's accessory distribution model and European retail channel focus.
• ACT (Advanced Card Technology): Manufacturer of card readers, memory cards and storage accessories — directly comparable to MediaRange's card reader and external storage media products, though serving a more enterprise-oriented channel.
• Intenso: German-based manufacturer of memory products (USB sticks, SD cards, SSDs), optical media, powerbanks and consumer accessories — closely comparable to MediaRange in product mix, country of origin, and target customer base.

Broad incumbents

• Ugreen: Major global brand in charging adapters, cables, powerbanks and consumer electronics accessories — direct competitor to MediaRange's GaN charger, powerbank and cable categories with significantly larger scale.
• Verbatim: Established global brand for optical media (CD/DVD/Blu-ray), USB drives, SD cards and external storage — directly comparable product set to MediaRange's storage media categories but with significantly larger scale and broader geographic reach.
• Anker: Global leader in charging accessories including GaN chargers, powerbanks and wireless charging — competes directly with MediaRange in the fast-charging adapter and powerbank categories with broader scale.
• Logitech: Global consumer electronics peripherals leader with computer accessories, webcams and audio products — broader portfolio but overlapping with MediaRange in computer accessories and consumer peripherals.
• Hama: Large German consumer electronics accessories company offering cables, charging solutions, storage media, photo accessories and office supplies — broader portfolio but overlapping categories with MediaRange.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/172595251543
• LinkedInlinkedin.com/company/mediarange-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaRange GmbH