mediaBrew Communications Marquette

What mediaBrew Communications Marquette does

mediaBrew Communications Marquette LLC is a privately-held regional media company headquartered at 3060 US-41 W in Marquette, Michigan, founded in 2004 by Chuck Williams who continues to serve as President. The company owns and operates seven wholly-owned radio stations across Michigan's Upper Peninsula, spanning adult contemporary (Sunny 101.9), country (103 FXD), classic rock (WRUP 98.3), sports talk (Fox Sports Marquette 105.1 & 99.9), oldies (GTO 97.5), and classic hits (106.1 The Sound) formats, with combined broadcast reach extending approximately 200 miles across the region and streaming availability across multiple platforms.

Beyond its radio broadcasting core, mediaBrew operates three integrated revenue lines: (1) radio advertising sales including live reads, promos, live remotes, interviews, and shopping show opportunities; (2) digital advertising services spanning Google Ads, YouTube pre-roll, OTT/CTV video ads, social media advertising, mobile conquesting, AI retargeting, custom audience matching, and social mirroring strategies; and (3) WordPress-based web design and development with expertise in Squarespace, Joomla, and Shopify platforms, including SEO, site security, and monthly maintenance. Underlying technology relies on standard third-party ad-tech and CMS platforms — Google Ads, YouTube, Facebook, Instagram, LinkedIn, Vimeo, Dailymotion, SoundCloud, PayPal, WP Engine, and Google reCAPTCHA — rather than proprietary infrastructure.

The company employs 11-15 staff members including account executives, a market manager, program/news directors, on-air personalities, a chief engineer, and a meteorologist. Revenue mechanics are project-based with quote-based pricing determined through free consultations, multi-year advertising contracts, and sponsorship fees for recurring seasonal giveaway contests (Grand Gable, December To Remember, Turn Up da WOW). The customer base is split between Upper Peninsula SMBs and regional enterprises across mining, banking, gaming, education, retail, and non-profit verticals. The company has accumulated 87 Michigan Association of Broadcasters awards and is recognized as a deeply embedded local community participant through event coverage, high school and university sports broadcasting, charity board participation, and a public file/EEO compliance posture consistent with FCC-licensed broadcasters.

Name

mediaBrew Communications Marquette

Legal name

mediaBrew Communications Marquette LlC

Website

https://mediabrewup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

mediaBrew Communications Marquette is a privately-held regional media company that owns seven radio stations across Michigan's Upper Peninsula and provides integrated radio advertising, digital advertising, and web design services to local SMBs and regional enterprises.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161), Advertising, Public Relations, and Related Services (5418)

SIC

Radio Broadcasting Stations (4832), Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Radio broadcasting services
• Digital advertising services
• Web design development
• Local radio stations
• Integrated marketing campaigns

Headquarters

HQ city

Marquette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Radio airtime sales for local businesses across seven radio stations in the Upper Peninsula. Services include live reads, promos, live remotes, interviews, and shopping show opportunities. Revenue generated from advertising contracts based on broadcast frequency and time slots.
2. Digital Advertising Services: Digital marketing services including Google & YouTube advertising, OTT video ads, social media advertising, mobile conquesting, AI retargeting, and social mirroring. Services are priced based on campaign scope and digital advertising budgets.
3. Web Design & Development: Custom website design and development services using WordPress and other CMS platforms. Services include desktop and mobile design, SEO optimization, site security, photography, blogging, and graphics. Revenue from project-based web development and ongoing maintenance contracts.
4. Contest Sponsorships & Partnerships: Contest and giveaway programs that partner with local businesses as sponsors, generating revenue through sponsorship fees while providing promotional value for both the company and sponsors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

mediaBrew Communications Marquette owns and operates seven local radio stations across Michigan's Upper Peninsula (covering adult contemporary, country, classic rock, oldies, and sports talk formats) and sells radio advertising airtime, digital advertising campaigns (Google, YouTube, OTT, social media, AI retargeting, mobile conquesting), and custom WordPress-based website design and development services to local and regional businesses. The company pairs integrated media campaign planning with community event coverage and contest sponsorships to deliver turn-key marketing programs for Upper Peninsula advertisers.

Product overview

mediaBrew Communications Marquette is a regional radio broadcasting and digital marketing company operating seven radio stations across Michigan's Upper Peninsula, complemented by digital advertising services and web design/development offerings. The radio station portfolio includes Sunny 101.9 (adult contemporary), 103 FXD (country), WRUP 98.3 (classic rock), Fox Sports Marquette (sports talk), GTO 97.5 (oldies), and 106.1 The Sound, along with popular programs Mark & Walt in the Morning, Adam Carpenter's Outdoor Show, and The Sports Drive. The company pairs these broadcasting assets with digital advertising services (Google Ads, YouTube, OTT video, social media) and web development capabilities (WordPress-based design, SEO, graphics) to deliver integrated marketing campaigns for Upper Peninsula businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Advertising Services Radio airtime and creative services sold to local and regional businesses across mediaBrew's seven owned radio stations, including live reads, promotional radio material creation, live remote event coverage, interviews, and shopping show opportunities. Includes campaign planning and free consultations tailored to client budgets.
• Digital Advertising Services Digital marketing and advertising services for local businesses including Google Ads, YouTube pre-roll, OTT (over-the-top) video advertising, social media advertising (Facebook, Instagram, LinkedIn), mobile conquesting, AI retargeting, custom audience matching, look-alike targeting, and social mirroring strategies. Includes free campaign quotes and on-site visit tracking.
• Web Design & Development Services Custom website design and development services for local businesses, specializing in WordPress CMS with capabilities in Squarespace, Joomla, Shopify, and other platforms. Includes desktop and mobile responsive design, SEO optimization, Google Analytics, site security, photography, blogging, graphics services, and ongoing monthly maintenance with face-to-face consultations and free interest meetings.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability5 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Premium ShedscoreGTM or Marketing Partner · 1 January 2026Premium Sheds is a premier sponsor of the Grand Gable Giveaway contest, providing a 10'x16'x7' gable shed as the grand prize. The partnership provides marketing exposure for Premium Sheds while creating engaging community contests.
• Rent-All Appliance & FurniturecoreGTM or Marketing Partner · 1 January 2026Rent-All Appliance & Furniture partnered with Ashley Furniture for the Turn Up da WOW Giveaway, providing a Castille Way 2-Piece Sectional as the prize. Partnership includes bucket location hosting and online promotion.
• Richardson Jewelers MarquettecoreGTM or Marketing Partner · 1 January 2025Richardson Jewelers Marquette is the premier sponsor of the December To Remember Giveaway, providing 5 karat diamond earrings as the grand prize. Partnership supports local luxury jewelry retailer with community marketing engagement.
• Tadych's Marketplace FoodsminorGTM or Marketing PartnerTadych's Marketplace Foods is a contest bucket location sponsor for the Grand Gable Giveaway, providing in-store contest entry opportunities.
• First Bank MarquetteminorGTM or Marketing PartnerFirst Bank Marquette serves as a contest bucket location for the Grand Gable Giveaway, supporting community engagement initiatives.
• Ojibwa Casino MarquetteminorGTM or Marketing PartnerOjibwa Casino Marquette is a contest bucket location sponsor for community giveaway programs.
• Dunkin' MarquetteminorGTM or Marketing PartnerDunkin' Marquette locations serve as contest bucket locations for community giveaway programs across multiple events.
• Jet's Pizza MarquetteminorGTM or Marketing PartnerJet's Pizza Marquette serves as a bucket location sponsor for the December To Remember Giveaway.
• Crossroads Restaurant & LoungeminorGTM or Marketing PartnerCrossroads Restaurant & Lounge is a bucket location sponsor for the December To Remember Giveaway.
• Westwood MallminorGTM or Marketing PartnerWestwood Mall serves as a bucket location sponsor for the December To Remember Giveaway.
• River Rock LanesminorGTM or Marketing PartnerRiver Rock Lanes in Ishpeming serves as a bucket location for the Turn Up da WOW Giveaway.
• Super One MarquetteminorGTM or Marketing PartnerSuper One Marquette is a bucket location sponsor for the Turn Up da WOW Giveaway.
• Goodwill MarquetteminorGTM or Marketing PartnerGoodwill Marquette is a bucket location sponsor for the Turn Up da WOW Giveaway.
• Northern Michigan UniversitycoreGTM or Marketing PartnerNorthern Michigan University has partnered with mediaBrew for sports broadcasting and community event promotion. The company broadcasts NMU hockey rivalry games and supports university community initiatives.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Beasley Media Group: Beasley Media Group operates radio stations across multiple US markets along with digital and esports assets. Comparable to mediaBrew as a multi-station broadcasting group, though operating at larger scale and with broader geographic reach.
• Cumulus Media: Cumulus Media is one of the largest US radio broadcasting companies, operating hundreds of AM/FM stations with a national sales network and digital extensions. Competes with mediaBrew at the multi-station broadcaster level but at significantly greater scale and broader market coverage.
• Salem Communications: Salem Communications operates radio stations nationally with a focus on news/talk and Christian formats, including properties in Michigan markets. Overlaps with mediaBrew's news/talk programming (Walt Lindala news operation, Fox Sports Marquette) at a much broader national scale.
• iHeartMedia: iHeartMedia is the largest US terrestrial radio operator with thousands of stations, plus iHeartRadio streaming, podcasts, and a digital advertising platform. Overlaps with mediaBrew on radio broadcasting and digital ad sales but operates at vastly greater scale and across all major markets.

Regional players

• Magnum Media: Magnum Media is a Michigan-based radio broadcasting group operating stations in regional Midwest markets. Comparable to mediaBrew as a similarly-sized regional operator with overlapping geography and audience focus.

Direct peers

• Forever Media: Forever Media is a family-owned operator of radio stations in small and mid-sized Pennsylvania and Midwest markets. Comparable as a regional multi-station group focused on community-rooted local advertising rather than national network plays.
• Mid-West Family Broadcasting: Michigan-based family-owned radio group operating multiple stations in regional Midwest markets. Directly comparable to mediaBrew in geographic focus, station portfolio structure, and locally-oriented sales motion targeting SMB and regional enterprise advertisers.
• Zimmer Communications: Zimmer Communications operates a group of radio stations in Midwestern markets alongside digital and integrated marketing services for local businesses. Closely matches mediaBrew's hybrid station-plus-digital-services model in a non-major-market footprint.
• Townsquare Media: Townsquare Media owns and operates radio stations in mid-sized and small US markets and bundles them with digital marketing (Townsquare Interactive) and live event businesses. Closest comparable in business model to mediaBrew — owned local radio stations combined with integrated digital services for SMBs — though at significantly greater scale.
• Alpha Media: Alpha Media operates a portfolio of radio stations across multiple US markets with digital and live event extensions. Comparable to mediaBrew as a multi-station regional broadcaster serving non-top-50 markets with integrated marketing services for local advertisers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wkqs.sunny101.9
• LinkedInlinkedin.com/company/mediabrew-communications-marquette

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mediaBrew Communications Marquette