The Media Evangelism Limited

What The Media Evangelism Limited does

The Media Evangelism Limited (影音使團) is a Hong Kong-based, tax-exempt Christian non-profit media organization founded in 1989, operating from its headquarters in Hong Kong with a staff of approximately 16 employees. Its functional mission is producing and distributing faith-based content through multiple media formats — gospel feature films for theatrical and festival release, the 24-hour Creation TV broadcast channel, the Angel Heart bilingual magazine, and the Life Hotline counseling service — primarily serving Chinese-speaking Christian communities in Hong Kong and the overseas diaspora.

The organization's product surface spans traditional broadcast (Creation TV carried via cable and satellite), print media (Angel Heart magazine), theatrical film production, mobile applications for on-demand viewing, and pastoral support services (Life Hotline). Technology infrastructure is conventional media-stack rather than technology-driven: linear television transmission, app-based video delivery, and human-staffed counseling lines. International reach is achieved through four wholly-owned subsidiaries established in Canada (1998), Australia (2000), the United States (2002), and the United Kingdom (2004), which adapt and distribute Hong Kong-produced content for overseas Chinese-speaking audiences.

The business model is a charitable donation and membership model rather than a commercial revenue model. Income is derived from recurring "Creation Family" memberships (HK$350–HK$1,000 per month across 3,491 members, covering ~57% of basic operating expenses), one-off donor contributions, magazine subscriptions, and ancillary program fees. The organization does not pursue equity funding, advertising revenue, or commercial sponsorship at scale; its financial sustainability is structurally tied to donor engagement within a niche faith-based segment of the Hong Kong Chinese-speaking population. General Secretary Yuen Man-fai (袁文輝) leads the organization, which is governed as a registered charitable institution.

Name

The Media Evangelism Limited

Legal name

The Media Evangelism Limited

Website

https://media.org.hk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

The Media Evangelism Limited (影音使團) is a Hong Kong-based Christian non-profit media organization that produces gospel films, operates Creation TV, publishes Angel Heart magazine, and runs Life Hotline counseling, serving Chinese-speaking Christian communities in Hong Kong and the overseas diaspora through charitable donations and recurring memberships.

Ownership category

akta.pro rank

Product category

Religious Media Ministry

NAICS

Religious Organizations (81311), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPABALAA

Christian Broadcasting (TV & Radio)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Religious/Faith-Based Broadcasting

SECONDARYBPAGAJAI

Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYMPABALAC

Evangelical & Charismatic Broadcasting

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Religious/Faith-Based Broadcasting

SECONDARYMPABAEAH

International Religious/Faith-Based Broadcasters

Media, Entertainment & Sports/Broadcasting (TV & Radio)/International Broadcasters (State/Public/Commercial)

Keywords

• Christian media production
• Gospel broadcasting
• Religious television
• Faith-based publishing
• Christian ministry services

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Regular Giving (奉獻及定期奉獻): Primary revenue stream from individual donors. The Angel Heart Plan (天使心計劃), established in 2003, recruits members who give monthly recurring donations (options: HK$350, HK$550, HK$1000 per month) supporting all ministry platforms. The Creation Family (創世家庭), established in 2012, directs all giving to cover Creation TV's monthly platform rental fees (cable and Now TV) and gospel program production costs. As of the source date, combined membership reached 3,491, covering approximately 57% of basic operating expenses.
2. Product Sales (影音產品銷售): Sale of gospel films, TV programs, and related materials on VCD/DVD formats. Products are distributed through the organization's own online shop, physical distribution at events, and church/school networks. Sales revenue supplemented regular donations to cover operational shortfalls.
3. Angel Heart Magazine Subscription (天使心月刊訂閱): Annual subscription model for the monthly Christian magazine Angel Heart. Available in print (delivered to OK convenience stores or by mail) and electronic format. One-year subscription (12 issues) priced at HK$320; two-year subscription at HK$600. The magazine is positioned for both Christians and non-believers as a front-line evangelism tool.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

The Media Evangelism Limited is a Hong Kong-registered non-profit Christian media ministry that produces and distributes audiovisual evangelism content, including a 24-hour Christian television channel (Creation TV), gospel films, a monthly Christian magazine (Angel Heart), a 24-hour telephone counseling hotline, and mobile streaming applications. It funds these platforms primarily through member donations and recurring giving programs while distributing content via cable TV, cinema, church and school networks, and digital platforms.

Product overview

The Media Evangelism Limited operates a multi-platform evangelism media portfolio centered around its core television network 創世電視 (Creation TV), Hong Kong's first 24-hour Christian television station launched in 2003. The organization offers complementary products including 天使心月刊 (Angel's Heart Monthly Magazine), a print and digital publication reaching believers and non-believers; 人生熱線 (Life Hotline), a faith-based telephone counseling service; and dedicated membership programs 天使心計劃 and 創世家庭 for recurring monthly donations. Mobile applications including the 創世電視 iOS App and 靈情日記 extend reach to digital audiences. The organization produces gospel films such as '生命因愛動聽' and '亞洲英雄' distributed through cinemas, churches, and physical/digital media. The portfolio is funded through one-time donations, membership subscriptions, and the 天使心計劃 monthly giving program with tiered pricing (HK$350/550/1000 per month).

Differentiator

Problem solved

Functional benefit

Brands

• Angel Heart Plan (天使心計劃): Regular monthly giving program established in 2003 to support various ministry platforms including gospel films, Angel's Heart magazine, Life Hotline, large-scale evangelistic gatherings, and operational expenses
• Creation Family (創世家庭)
• Creation TV (創世電視)
• Life Hotline (人生熱線)
• Angel's Heart Magazine (天使心月刊)

Products and services

• Creation TV (創世電視) Hong Kong's first 24-hour Christian television station, broadcasting gospel programs, films, news, and educational content via cable TV, satellite, myTV Super, and mobile apps. Targeted at Christian viewers and the general public in Hong Kong and overseas Chinese communities.
• Angel Heart Monthly Magazine (天使心月刊) Monthly Christian magazine covering celebrity testimonies, biblical history, and contemporary social issues, available in print and electronic formats. Positioned as a front-line evangelism tool for both believers and non-believers, distributed through OK convenience stores, mail, and digital subscription.
• Life Hotline (人生熱線) 24-hour telephone counseling service providing emotional support and spiritual guidance based on biblical principles, operated by full-time staff and trained volunteers. Free service for individuals in Hong Kong (8100-8012) and North America (877-884-2517), with over 371,000 cumulative calls handled.
• Angel Heart Plan (天使心計劃) Monthly recurring donation program supporting the organization's various ministry platforms. Members commit to monthly donations (HK$350, HK$550, or HK$1,000 tiers) and receive the Angel Heart monthly magazine, quarterly Creation TV DVD selections, newsletters, and priority event access.
• Creation Family (創世家庭) Monthly recurring donation program established in 2012, with all donations directed specifically to cover Creation TV platform rental fees (Cable TV and Now TV) and gospel program production costs.
• Creation TV iOS App Official mobile application for watching live Creation TV HK and Creation TV USA channels on Apple iOS devices. Supports AirPlay, Apple TV, Chromecast, DVR playback, and program search. Available on Apple App Store and Google Play.
• Spiritual Diary (靈情日記) Mobile application providing daily devotional content covering the entire Bible, including Old Testament and New Testament book-by-book study series. Designed for individual Christian believers seeking daily spiritual guidance.
• Gospel Films Collection (福音電影) Collection of gospel films including 'City of Angels', 'The Last Breath' (Tzu Chu's Gift), 'Asian Heroes', 'Life is a Miracle', and others. Distributed through cinemas, churches, VCDs/DVDs, schools, and hospitals for evangelism and community outreach.
• Noah's Ark Discovery Ministry (方舟探索事工) Expedition program conducting archaeological research and documentary filming on Mount Ararat in Turkey to investigate Noah's Ark. Multiple expeditions since 2003 including high-altitude filming, satellite imaging analysis, and interviews with local witnesses.
• 40 Days Prayer for Hong Kong (40天為香港祈禱) Evangelistic prayer campaign initiative broadcast on Creation TV, encouraging viewers to participate in city-wide prayer for Hong Kong. Includes dedicated broadcast programming and viewer engagement.

Quantifiable outcome

• 150,528 cumulative decisions recorded from 1989 to December 31, 2023, with 55,653 additional decisions from 2015-2023
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Hong Kong Broadband Network (香港寬頻)coreChannel Partner/ Reseller/ Distributor · 14 August 2003Partnership with Hong Kong Broadband Network to launch the 'Angel Channel' (天使頻道) as Hong Kong's first interactive network television channel, officially launching on August 14, 2003. This partnership expanded the reach of Creation TV content to broadband internet subscribers.
• Hong Kong Cable Television (有線電視)coreChannel Partner/ Reseller/ Distributor · 7 March 2003Partnership with Hong Kong Cable Television to launch 'Creation TV' (創世電視) on Cable TV channel 30 on March 7, 2003. A two-year platform contract was signed on June 29, 2002, and renewed for three more years on December 1, 2004. This was the foundation of the organization's 24-hour Christian television broadcasting capability.
• Hong Kong Baptist ConventionminorChannel Partner/ Reseller/ Distributor · 16 March 2002Partnership with the Hong Kong Baptist Convention to broadcast 13 episodes of 'Joyful Mother-in-law Interview Room' (喜樂婆婆會客室) featuring interviews with celebrities and entertainers, aired on Cable TV's Channel A and streamed on the Creation TV website.
• CBN (Christian Broadcasting Network) - Asia Television PartnershipcoreStrategic or Co-development Partner · 8 July 2001Partnership with CBN to co-produce and broadcast 13 episodes of gospel TV program '700 Club' (700俱樂部) on Asia Television, extending the organization's reach through mainstream broadcast television.
• Beat Drugs Foundation and Outstanding Youth Association (禁毒基金及傑出青年協會)minorStrategic or Co-development Partner · 25 June 2001Partnership with Hong Kong Beat Drugs Foundation and Outstanding Youth Association to co-host the anti-drug gospel film screening 'When Life Meets Life' (當生命遇上生命), combining the organization's media capabilities with government and NGO anti-drug campaigns.
• Asia Television Limited (ATV)coreChannel Partner/ Reseller/ Distributor · 8 October 2000Partnership with Asia Television (ATV) to broadcast 26 episodes of gospel program 'Superspace Prayer Room' (超時空祈禱室) on ATV's Hong Kong channel. This was the first major collaboration between Creation TV and an external broadcaster, marking a milestone in the channel's development and mainstream media reach.
• Hong Kong Government's Television and Entertainment Licensing Authority (影視及娛樂事務管理處)minorChannel Partner/ Reseller/ Distributor · 8 October 2000Partnership with Hong Kong government body for the broadcast of the film 'Sexual Storm' (情色風暴) on August 26, 2001, as part of the organization's media outreach and public education initiatives.
• Good News Television Taiwan (好消息電視台)coreStrategic or Co-development Partner · 1 July 2000Partnership with Taiwan's Good News Television (好消息電視台) to broadcast the Mandarin version of 'Christ 2000' on their channel. The program reached approximately 1.8 million viewers in Taiwan from August 2000 to March 2001. This was a significant cross-strait Christian media collaboration.
• Sun Hung Fung Travel Agency (順風旅行社)minorGTM or Marketing Partner · 19 May 2000Partnership with Sun Hung Fung Travel Agency and El Al Israel Airlines to organize 'Fingerprint of God' (上帝的指紋) Israel experience tours, a 12-day spiritual travel program combining pilgrimage and media production.
• Touch Ministry SingaporeminorStrategic or Co-development Partner · 1 April 2000Partnership with Touch Ministry Singapore to obtain broadcasting rights for their program 'Heart's Beginning' (心之起點), integrating Singaporean Christian content into the organization's programming schedule.
• Christian Broadcasting Network (CBN)coreStrategic or Co-development Partner · 5 March 2000Partnership with the US-based Christian Broadcasting Network to repackage and broadcast CBN programs within the 'Divine Light 2000' program slot. This partnership provided international-grade gospel programming content for Hong Kong audiences and represented early international content licensing for the organization.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Emerging players

• SAT-7: Christian satellite TV broadcaster serving the Middle East and North Africa with locally produced Arabic and Farsi content. Comparable as a faith-based broadcaster serving a specific linguistic/regional audience, though focused on a different geography.

Broad incumbents

• Trinity Broadcasting Network (TBN): World's largest Christian television network, operating multiple US and international channels including TBN Asia. Overlaps with The Media Evangelism in distributing Christian content to Asian audiences via satellite and streaming.
• Eternal Word Television Network (EWTN): Largest Catholic media network in the world, operating TV, radio, and digital platforms globally. While denominationally different, EWTN is comparable to The Media Evangelism in operating a 24-hour faith broadcaster with multi-platform content distribution.
• Christian Broadcasting Network (CBN): US-based global Christian broadcaster operating The 700 Club and other faith content across TV, streaming, and digital platforms. Strategic partner of The Media Evangelism (co-produced 700 Club on ATV) and substantially larger in scale. Comparable in mission and programming approach.

Direct peers

• Good News Television Taiwan (好消息電視台): Taiwan-based 24-hour Christian television broadcaster producing Mandarin-language gospel programming. Direct strategic peer—broadcasts Mandarin Christian content to Chinese-speaking audiences and is an active partner of The Media Evangelism (since 2000). Comparable in mission, content format, and target demographic.
• Far East Broadcasting Company (遠東廣播公司): Singapore-headquartered Christian media ministry operating radio broadcasting across Asia in multiple languages including Mandarin and Cantonese. Comparable in faith-based broadcasting mission, multi-language Asian reach, and non-profit operating model.
• Christian Times (基督教時代論壇報): Hong Kong-based Chinese-language Christian newspaper and media platform serving the local Christian community. Comparable in mission, geographic market, and target demographic, though focused on print/digital publishing rather than broadcasting.
• Gospel Herald (基督教福音報/號角月報): Canadian-based Chinese-language Christian publication distributed in North America targeting the Chinese diaspora. Comparable in mission, target demographic (overseas Chinese Christians), and non-profit publishing model.

Regional players

• Salt and Light Catholic Media (鹽與光天主教傳媒): Toronto-based Catholic media organization producing multilingual TV, radio, and digital content including Cantonese and Mandarin programming for the Chinese diaspora. Operates in the same regional and linguistic market as The Media Evangelism, with comparable multi-platform content production.

Others

• Hong Kong Cable Television (有線電視): Hong Kong's primary cable TV distributor and platform partner of The Media Evangelism for Creation TV carriage. Comparable as an infrastructure/distribution channel rather than content creator, providing platform access that The Media Evangelism depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheMediaEvangelism
• Facebookfacebook.com/themediaevangelism
• Instagraminstagram.com/blessed.hk
• LinkedInlinkedin.com/company/the-media-evangelism-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Media Evangelism Limited