What Media Point does

Media Point is a privately held full-service media agency headquartered in New Belgrade, Serbia, with a staff of approximately 20. The firm positions itself as part of the largest media pool in the Balkans region and serves B2B brands and companies seeking integrated communication and media services. Its service portfolio spans six lines: communication and media planning, digital and media buying, influencer management, training and education sessions, research and development, and special projects and sponsorships. Coverage extends across TV, digital, print, and influencer marketing channels, and the firm states it can coordinate full media buying from any point in the broader Balkan region.

The company's core technology consists of standard market-leading media planning and buying tools supplemented by internally developed proprietary analysis tools used for research and post-buy evaluation. It also uses a data-backed methodology for influencer selection. The firm holds ISO 27001 certification (IS-0155, Statement of Applicability dated April 1, 2024) covering media strategy, communication planning, regional coordination, and media buying. In 2025 it was recognized at Digital Awards Serbia. Its website, bilingual in Serbian and English, is maintained by third-party partner DEV International (Belgrade).

Media Point operates a professional services revenue model with quote-based, individually negotiated pricing. No public pricing, ARR, or revenue figures are disclosed. The go-to-market approach is direct enterprise sales via website contact form, email, and selective industry event participation. Customer segments, named accounts, and ownership structure are not publicly disclosed, and no funding rounds, acquisitions, or leadership changes are on record.

Name

Media Point

Legal name

Media Point

Website

https://mediapoint.rs

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Point is a privately held, full-service B2B media agency in Belgrade, Serbia, with 20 staff serving regional brands across media planning, buying, influencer management, training, R&D, and special projects in the Balkans.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Media Buying Agencies (54183), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Barter & Trade Media Buying (BPAFABAL)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Media & Audience Measurement Analytics (BPAHALAO)

Keywords

• Media planning services
• Media buying agency
• Influencer marketing
• Digital advertising
• Media strategy consulting

Headquarters

HQ city

Belgrade (Novi Beograd)

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Media Planning and Strategy Services: Integrated and creative communication strategy development and media planning services based on firm strategy with multimedia approach
2. Digital and Media Buying: Media buying services across TV, digital, print, and influencer marketing channels with negotiation power across multiple media types
3. Training and Education Sessions: Business improvement through expertise and experience sessions for client teams
4. Research and Development Services: Comprehensive analysis in each segment of media or communication for data-driven decision making
5. Special Projects and Sponsorships: Creation of exclusive premium media content for clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Media Point is a full-service media agency that develops integrated communication strategies, plans multimedia media plans, and executes media buying across TV, digital, print, and influencer channels. It complements these core services with data-backed influencer management, training and education sessions, research and development, and the creation of exclusive premium media content for special projects and sponsorships.

Product overview

Media Point is a full-service media agency offering an integrated suite of services including Communication and Media Planning, Digital and Media Buying Innovation, Influencer Management, Training and Education Sessions, Research and Development, and Special Projects and Sponsorships. The company operates as part of the largest media pool in the region, providing comprehensive media buying coordination across TV, digital, print, and influencer marketing channels. They use proprietary tools alongside market-leading solutions to cover the entire process from research to post-buy analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication and Media Planning Integrated and creative communication strategy development and efficient multimedia media planning based on firm strategy, for B2B brands and companies seeking comprehensive media services.
• Digital and Media Buying Innovation Media buying across TV, digital, print, and influencer marketing channels, delivering the best effect within media budgets through innovative ideas; covers the media buying process from research to post-buy analysis for B2B brands.
• Influencer Management Data-driven influencer selection to ensure brand success, choosing the right influencers backed by analytics for B2B brands and companies running influencer marketing campaigns.
• Training and Education Sessions Professional training and education sessions that improve client businesses through Media Point's expertise and experience in media and communication.
• Research and Development Comprehensive analysis across each segment of media or communication to support data-driven decision making for B2B brand clients.
• Special Projects and Sponsorships Creation of exclusive premium media content including special projects and sponsorships for B2B clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• DEV International (Belgrade)minorOthersWebsite development and maintenance partner responsible for the Media Point website. DEV International is a partner software company from Belgrade that maintains the Media Point website under contractual agreement.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Publicis Belgrade: Serbian office of Publicis Groupe providing media planning, buying, and creative services. Targets overlapping regional brand clients with global network capabilities, competing with Media Point for the same enterprise and brand budgets in Serbia.
• McCann Belgrade: Regional office of McCann Worldgroup operating in Serbia offering media and creative services. Comparable because it serves the same Balkan brand market with an integrated offering, but backed by a global network with deeper resources and international reach.
• Ogilvy Belgrade: Serbian operation of Ogilvy offering integrated media and communications services. Competes with Media Point for multinational and regional brand mandates in the Balkans with stronger creative and international planning resources.

Broad incumbents

• Publicis Media: Global media investment arm of Publicis Groupe covering planning, buying, and content across all channels. Represents the larger incumbent competitor Media Point faces when regional clients seek international media capabilities.
• Dentsu: Global advertising and media services network with presence in Serbia and broader CEE. Overlaps with Media Point's media planning and buying offering but at vastly larger scale and with proprietary data and technology platforms.
• Omnicom Media Group: Media services division of Omnicom Group operating globally including the Balkans. Competes for the same client budgets as Media Point with significantly broader geographic reach and integrated digital capabilities.
• GroupM: World's largest media investment group (WPP) operating across all major markets including Serbia. Directly comparable as a media buying and planning powerhouse but operates as a broad incumbent with global scale and tool stack that Media Point cannot match.
• IPG Mediabrands: Media investment arm of Interpublic Group operating across global markets. Represents another global incumbent competing with Media Point for multinational and regional client mandates through its regional offices and media tools.

Direct peers

• Direct Media United Solutions: One of the largest Serbian full-service media agencies offering media planning, buying, and digital services. Directly comparable to Media Point in terms of regional market focus, full-service positioning, and target client base of regional brands and companies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mediapoint-rs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Point