MediaPower
MediaPower is a small direct response marketing agency that runs end-to-end DRTV campaigns — infomercial production, media buying, order taking, and product fulfillment — for national consumer product marketers, with bone-health supplement CalMax as its flagship case study.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MediaPower does
MediaPower is a direct response marketing services company that operates as a division under Sun Time Collegiate Gear, providing end-to-end campaign management for consumer product marketers seeking national reach through television. Its core offering bundles infomercial production, media buying, order taking, and product fulfillment/shipping into a single in-house stack, with the firm retaining full operational control rather than outsourcing individual functions. The company's primary customer segment is national product marketers running direct-to-consumer campaigns, with the bone-health supplement CalMax — launched in 1999 and having sold over 5 million units — featured as its flagship success story and likely anchor account.
The underlying business model is a professional services / agency engagement in which MediaPower executes the full DRTV campaign lifecycle for product owners. The stated differentiator is vertical integration: by sharing feedback across production, media buying, and fulfillment departments in-house, MediaPower claims to iterate creative faster and improve campaign response rates relative to competitors that outsource components. The firm is small — 22 employees — consistent with a boutique agency structure rather than a scaled media or technology platform.
There is no disclosed information on pricing, contract structure, revenue concentration beyond CalMax, funding history, leadership, or technology stack beyond general campaign management tooling. The company's online presence and marketed capabilities appear unchanged between 2022 and the latest available data, with no documented expansion into digital channels, e-commerce, or data-driven targeting that would suggest a technology-led evolution.
MediaPower firmographics
Firmographics- Name
- MediaPower
- Website
- https://mediapower.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MediaPower is a small direct response marketing agency that runs end-to-end DRTV campaigns — infomercial production, media buying, order taking, and product fulfillment — for national consumer product marketers, with bone-health supplement CalMax as its flagship case study.
- Ownership category
- akta.pro rank
MediaPower industry classification
Industry- Product category
- Direct Response Marketing Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
- akta.pro secondary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
MediaPower business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Response Marketing Services: MediaPower generates revenue by providing end-to-end direct response marketing services for products, including infomercial production, media buying, order fulfillment, and shipping. They serve as a full-service marketing agency that retains control of all campaign aspects rather than outsourcing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
MediaPower product offering
Product offeringCore offering
MediaPower provides end-to-end direct response marketing services for product marketers, including infomercial production, national media buying, order taking, and product shipping/fulfillment. Unlike competitors who outsource components, MediaPower retains full in-house control of every stage of the campaign and uses cross-department feedback to rapidly adjust creative for improved response rates. CalMax, a bone health supplement introduced in 1999, is featured as a flagship success case with over 5 million units sold.
Product overview
MediaPower is a direct response marketing company operating as part of Sun Time Collegiate Gear. The company provides a unified service offering centered on direct response television (DRTV) campaigns, encompassing infomercial production, media buying, order fulfillment, and product shipping. Their core differentiator is maintaining full in-house control of all campaign aspects rather than outsourcing. The company has marketed consumer products nationally, with CalMax serving as a featured success story.
Differentiator
Problem solved
Functional benefit
Brands
- CalMax: A health supplement product for bone health that has sold over 5 million units since its introduction in 1999.
Companies that use MediaPower
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
MediaPower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MediaPower partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
MediaPower competitors and assessment
Company assessmentOthers
- Shopify: E-commerce platform enabling direct-to-consumer brands to manage online sales and fulfillment. Adjacent/ecosystem-relevant rather than directly competitive — represents the channel where DRTV-driven demand ultimately converts, similar to MediaPower's in-house order taking and shipping functions.
Direct peers
- Script to Screen: Direct response advertising agency focused on DRTV creative development, production, and media buying. Direct competitor to MediaPower's infomercial production and national media buying capabilities.
- Strand Media: Direct response marketing agency providing infomercial production, media planning, and buying services. Comparable in channel focus (DRTV) and integrated service delivery model.
- Hawthorne Direct: Full-service direct response television agency offering DRTV media buying, creative production, and analytics for consumer brands. Comparable to MediaPower in both service scope (end-to-end DRTV) and customer focus (national product marketers).
- TH Media: Direct response advertising and media agency working with consumer brands on infomercials and short-form DRTV campaigns. Similar niche specialization to MediaPower's direct response television focus.
- Response Media Products: Direct response marketing agency specializing in DRTV infomercial production, media buying, and direct-to-consumer campaigns for national product marketers. Closely aligned with MediaPower's full-service DRTV service offering and target client base.
Regional players
- TVGoods: Direct response television company focused on consumer products sold via infomercials and short-form DRTV. Comparable in channel (DRTV) and product marketer client base, though more focused on product ownership than pure agency services.
- National Shopping Network: Operates DRTV shopping channels and produces direct response programming for product marketers. Comparable business model overlap (DRTV distribution for consumer products), though channel-ownership orientation differs from MediaPower's agency model.
Broad incumbents
- As Seen on TV Inc. Established DRTV-as-channel operator and product distributor for as-seen-on-TV consumer brands. Adjacent comparable to MediaPower as it sits on the buy/distribution side of the same direct response ecosystem MediaPower's clients target.
- Guthy-Renker: One of the largest and most established direct response television companies in the world, producing infomercials and managing product campaigns end-to-end. Highly comparable to MediaPower's DRTV agency model, but at significantly greater scale and brand portfolio breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
MediaPower social profiles
Digital presenceMediaPower financial estimates
Financial estimateRevenue estimate
Valuation estimate
MediaPower leadership team
Management profileNumber of profiles
MediaPower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MediaPower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MediaPower
What does MediaPower do?
MediaPower provides end-to-end direct response marketing services for product marketers, including infomercial production, national media buying, order taking, and product shipping/fulfillment. Unlike competitors who outsource components, MediaPower retains full in-house control of every stage of the campaign and uses cross-department feedback to rapidly adjust creative for improved response rates. CalMax, a bone health supplement introduced in 1999, is featured as a flagship success case with over 5 million units sold.
When was MediaPower founded?
MediaPower was founded in -1. It employs 11 to 50 people.
How does MediaPower make money?
One revenue line is on record: direct Response Marketing Services.
Who are MediaPower's main competitors?
Shopify is listed as an others. Direct peers are Script to Screen, Strand Media, Hawthorne Direct, TH Media and Response Media Products. Regional players are TVGoods and National Shopping Network. Broad incumbents are As Seen on TV Inc. and Guthy-Renker.
Does MediaPower have an API?
No public API is recorded for MediaPower.
What industry is MediaPower in?
MediaPower's product category is Direct Response Marketing Services. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54183 and its SIC code is 7311.