As Seen on TV
As Seen On TV, Inc. is a Clearwater, Florida-based e-commerce platform that aggregates and sells thousands of As Seen On TV-branded consumer products (household, kitchen, fitness, electronics, toys) to general U.S. consumers via its own website, mobile apps, and Amazon marketplace, fulfilled through 30+ partner warehouses.
- Company typePrivate
- Founded2006
- HeadquartersClearwater, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What As Seen on TV does
As Seen On TV, Inc. operates a direct-to-consumer e-commerce platform (asseenontvlive.com) that aggregates and distributes consumer products marketed through television infomercials. Headquartered in Clearwater, Florida, the company sells thousands of SKUs across 16 departments (Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets, DVD, Automotive, and others) at price points ranging from $7.99 to $129.99, with brand partners including BulbHead, Novel Brands, Hog Wild, Jobar, Contour, TVP Development, Bloom, Grand Innovations, and Bullseye. Founded in 2006 by AJ Khubani, the company operates with a lean 1-10 employee headcount and outsources fulfillment across more than 30 warehouses.
The underlying technology is a standard e-commerce stack: an SSL-encrypted storefront with shopping cart functionality, automated order routing across a multi-warehouse network, and live order status and RMA processing. The platform is accessible via desktop web, dedicated iOS and Android mobile applications, and cross-listed product pages on Amazon. Marketing relies on organic social (Facebook, Twitter, Pinterest), a 4% customer referral program with custom tracking URLs, and the residual brand equity of the "As Seen On TV" trademark from decades of television advertising. The platform has accumulated 73,208 verified customer reviews with a 4.7-star average.
Revenue is generated entirely through one-time product sales with no subscription or auto-ship programs. Products are fulfilled from company warehouses or directly from manufacturers and third-party sellers. The company is privately held, last raised capital in November 2011 ($12.155 million in an undisclosed round), and currently operates solely within the United States.
As Seen on TV firmographics
Firmographics- Name
- As Seen on TV
- Legal name
- As Seen On TV, Inc.
- Website
- https://asseenontvlive.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- As Seen On TV, Inc. is a Clearwater, Florida-based e-commerce platform that aggregates and sells thousands of As Seen On TV-branded consumer products (household, kitchen, fitness, electronics, toys) to general U.S. consumers via its own website, mobile apps, and Amazon marketplace, fulfilled through 30+ partner warehouses.
- Ownership category
- akta.pro rank
As Seen on TV industry classification
Industry- Product category
- As Seen On TV Consumer Products E-commerce
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), General Merchandise Retailers (455)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Home, Furniture & Home Improvement Online Retailers (CRAFADAE)
- akta.pro secondary industries
- Consumer Electronics & Appliances Online Retailers (CRAFADAD), Beauty & Personal Care Online Retailers (CRAFADAC)
Keywords
Where As Seen on TV is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
As Seen on TV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Product Sales: One-time product sales through e-commerce platform. No subscription or auto-ship programs offered. All revenue generated through individual product purchases at listed prices. Products ship from company's own warehouses or directly from manufacturers/third-party sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing with discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
As Seen on TV product offering
Product offeringCore offering
As Seen On TV, Inc. is a direct-to-consumer e-commerce retailer that aggregates and sells thousands of consumer products popularized through TV infomercials across categories including Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics, Toys, Pets, and Automotive. The platform combines its own website, native iOS/Android mobile apps, and Amazon marketplace presence to distribute products from multiple brand partners (BulbHead, Novel Brands, Hog Wild, Jobar, Grand Innovations, Bloom, Contour, TVP Development, Bullseye) under one unified storefront with live order tracking, automated returns, and same-day shipping on in-stock items.
Product overview
As Seen On TV is an e-commerce platform offering a vast catalog of consumer products marketed through television infomercials. The portfolio spans multiple categories including Household (cleaning products, bed & bath, tools, storage & organization), Kitchen (food preparation, gadgets, small appliances), Outdoor (grilling, sports & leisure, tactical), Health & Beauty (diet, hair/nail/foot care, personal care, skin care), Fitness (exercise equipment, exercise DVDs), Clothing (accessories), Electronics (portable accessories), Toys, Novelty, Pets, DVD, and Automotive. Key brands include BulbHead and Novel Brands. Products range from innovative gadgets like the Atomic Lighter (plasma arc lighter) and Atomic Charge Wallet (RFID-blocking wallet with phone charger) to kitchen items like Red Copper Pans and Copper Pro pans, to home goods like the 360 Spinner Vac cordless vacuum. The company operates from Clearwater, FL and offers thousands of products across these categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Arctic Hat Cooling headwear designed to keep the wearer cool and comfortable throughout the day. Sold to general consumers through the As Seen On TV storefront.
- Full Crystal Exterior Exterior window cleaning system for the whole house with aim, spray, and walk-away functionality. Marketed to homeowners through the As Seen On TV platform.
- Full Crystal Refill Kit Cleaning refill kit for the Full Crystal window cleaner, capable of cleaning up to 40 windows. Sold as a consumable accessory to existing Full Crystal owners.
- Wipe New RainBrella Glass treatment product that acts like an umbrella for vehicle windshields. Sold to vehicle owners through the As Seen On TV storefront.
- Perfect Smile Veneers Instant cosmetic dental veneers for achieving a smile makeover. Sold to individual consumers through the As Seen On TV storefront.
- Air Hawk Cordless inflator designed for tires, sporting equipment, and other inflation needs. Sold to general consumers.
- Arctic Air Ultra Personal evaporative air cooler providing twice the cooling power of the original Arctic Air model. Targeted at general consumers looking for personal cooling solutions.
- EverBelt Indestructible, adjustable belt with a perfect-fit design. Sold as a men's apparel accessory.
- Miracle Bamboo Cushion Orthopedic foam cushion designed to maintain posture and relieve pressure. Sold to consumers seeking ergonomic seating support.
- Pillow Pad Hands-free viewing device holder for use anywhere. Sold to general consumers.
- Turbo Pump Automatic, cordless powered liquid transfer pump. Sold to general consumers and DIY users.
- Ever Brite Motion-activated solar outdoor LED light for outdoor illumination. Sold to homeowners.
- Easy Feet Foot cleaning and massaging product covering heel to toe. Sold to individual consumers.
Quantifiable outcome
- 4.7 star average rating from 73,208 verified reviews
Companies that use As Seen on TV
Customer profileSegments1 record
Ideal customer profiles1 record
As Seen on TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
As Seen on TV partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major and minor.
- BulbHeadmajorBulbHead is a brand with smart solutions for everyday problems. Their products are sold through the As Seen On TV platform including popular items like Star Shower laser lights, Red Copper cookware, and Atomic Lighter. BulbHead products are among the best-selling items on the platform.
- Hog WildminorToy and novelty brand selling products like Atomic Six Shooter, Peeramid Bookrest, Head Lites, and Despicable Me Minions Popper through the As Seen On TV platform.
- JobarminorBrand selling pet care, organization, and utility products through the platform including Driveway Patrol, Playing Card Holders, Card Shufflers, and pet-related items.
- Novel BrandsmajorMajor brand behind some of the most widely distributed products including best-selling Copper Pan and world's smallest charger Nano Charger XT. Sells products like Jiffy Juicer, Lint Magic, and Precise Pedi through the platform.
- Grand InnovationsminorProduct brand selling items like 5 in 1 Copper Square Pan, Pet Spa Glove, and Fitness Wheel through the As Seen On TV marketplace.
- BloomminorGardening and greenhouse brand selling 4 Tier Greenhouse products through the platform.
- ContourminorComfort and sleep products brand selling pillows, cushions, and seating supports including Kabooti Cushion, CPAPMax Pillow, and Flip Pillow through the platform.
- TVP DevelopmentminorBrand selling the 360 Spinner Vac cordless vacuum cleaner through the As Seen On TV platform.
- BullseyeminorToy brand selling products like Atomic Power Popper foam ball blaster through the platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
As Seen on TV competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
As Seen on TV social profiles
Digital presenceAs Seen on TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
As Seen on TV leadership team
Management profileNumber of profiles
Profiles4 records
As Seen on TV funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
As Seen on TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about As Seen on TV
What does As Seen on TV do?
As Seen On TV, Inc. is a direct-to-consumer e-commerce retailer that aggregates and sells thousands of consumer products popularized through TV infomercials across categories including Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics, Toys, Pets, and Automotive. The platform combines its own website, native iOS/Android mobile apps, and Amazon marketplace presence to distribute products from multiple brand partners (BulbHead, Novel Brands, Hog Wild, Jobar, Grand Innovations, Bloom, Contour, TVP Development, Bullseye) under one unified storefront with live order tracking, automated returns, and same-day shipping on in-stock items.
Is As Seen on TV a public or private company?
As Seen on TV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was As Seen on TV founded?
As Seen on TV was founded in 2006. It employs 1 to 10 people.
Where is As Seen on TV based?
As Seen on TV is headquartered in Clearwater, United States, in the North America region.
How does As Seen on TV make money?
One revenue line is on record: product Sales.
Does As Seen on TV have an API?
No public API is recorded for As Seen on TV.
What industry is As Seen on TV in?
As Seen on TV's product category is As Seen On TV Consumer Products E-commerce. Its primary akta.pro industry code is CRAFADAE, Home, Furniture & Home Improvement Online Retailers, with a secondary code of CRAFADAD, Consumer Electronics & Appliances Online Retailers. Its NAICS code is 449 and its SIC code is 5961.