Mediatone
Mediatone is a Lyon-based non-profit cultural association (founded 1997, 34 staff) that promotes concerts, festivals, and cultural events across the Auvergne-Rhône-Alpes region, operating ticketing, artist booking, training, and cultural-action programs in partnership with a network of local venues.
- Company typePrivate
- Founded-
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mediatone does
Mediatone is a non-profit cultural association founded in 1997 and headquartered at 25 & 29 rue des Capucins, 69001 Lyon, France, that promotes live music concerts, festivals, and cultural events primarily across the Lyon and Auvergne-Rhône-Alpes region. The association operates a portfolio of six core offerings: an event calendar (Agenda), an online ticketing platform (Billetterie), festival programming across genres ranging from rock/metal/punk to reggae, world, and humor, an artist booking agency (Mediatone Booking), a professional training program (Formation) covering concert organization, public speaking, and film/video production, and cultural action programs (Action Culturelle) delivered in prisons, summer neighborhood programs, and social-integration settings.
The technology footprint is conventional rather than differentiated: Mediatone runs a WordPress/Elementor-built website with embedded Sibforms newsletter signups and a Heeds volunteer-registration form, supported by a direct-to-consumer ticketing storefront and venue box-offices at partner venues. Distribution is anchored on a "Réseau de salles" (venue network) of at least 10 Lyon-area venues including Théâtre Antique (Vienne), Marché Gare, Amphithéâtre 3000, La Rayonne, Le Transbordeur, Halle Tony Garnier, Salle Molière, Le Sucre, Rock N'Eat, and La Marquise. Marketing relies on organic social channels (Instagram, Facebook, YouTube) and dual public/press newsletters.
The business model is transaction-fee-based through ticket sales, supplemented by what are likely institutional grants and mécénat (sponsorship) funding typical of French associations loi 1901, although no financial figures are disclosed. The customer base is split between the general public attending events (primary) and institutional/social partners supporting cultural action programs (secondary). Headcount stands at 34 employees, and no parent company, outside investors, or funding rounds are referenced in the data.
Mediatone firmographics
Firmographics- Name
- Mediatone
- Legal name
- Mediatone
- Website
- https://mediatone-lyon.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mediatone is a Lyon-based non-profit cultural association (founded 1997, 34 staff) that promotes concerts, festivals, and cultural events across the Auvergne-Rhône-Alpes region, operating ticketing, artist booking, training, and cultural-action programs in partnership with a network of local venues.
- Ownership category
- akta.pro rank
Mediatone industry classification
Industry- Product category
- Live Music & Concert Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Music Venues & Concert Bars (THAFAEAD)
- akta.pro secondary industry
- VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)
Keywords
Where Mediatone is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Mediatone business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Ticket sales: Revenue generated through direct ticket sales for concerts, festivals, and live events via the company's website ticketing platform (billetterie).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Mediatone product offering
Product offeringCore offering
Mediatone is a non-profit cultural association that promotes and produces live music concerts, festivals, and cultural events primarily across the Lyon region of France. It sells tickets to end consumers via its own billetterie platform, runs an artist booking agency (Mediatone Booking) connecting performers with partner venues, delivers professional training programs (Formation) in concert organization and music industry skills, and executes cultural outreach programs (Action Culturelle) including activities in prisons, summer neighborhood programs, and social integration initiatives.
Product overview
Mediatone is a music event promotion and cultural association based in Lyon, France. The organization operates as a unified platform combining event programming, ticketing, artist booking, and cultural outreach services. Its core product portfolio includes an Agenda (event calendar), Billetterie (ticketing), Festivals programming, and the Mediatone Booking service. Supporting modules encompass Formation (professional training) and Action Culturelle (cultural action programs) that extend the organization's reach into music industry education and community engagement. The platform covers diverse musical genres including rock/metal/punk, electro, pop, urban/rap, chanson/variety, reggae/world, and spectacle/humor events.
Differentiator
Problem solved
Functional benefit
Products and services
- Billetterie
Companies that use Mediatone
Customer profileSegments2 records
Ideal customer profiles3 records
Mediatone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mediatone partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Partner Venues (Réseau de salles)coreMediatone maintains a network of venue partnerships (Réseau de salles) for hosting concerts and events. Partner venues include Théâtre Antique (Vienne), Marché Gare, Amphithéâtre 3000, La Rayonne, Rock N'Eat, Le Transbordeur, Halle Tony Garnier, Salle Molière, and Le Sucre.
- Institutional Partners (Partenaires institutionnels)coreInstitutional partners and supporting organisms that back Mediatone's cultural mission and activities.
- Media Partners (Partenaires médias)minorMedia partners that provide coverage and promotion for Mediatone events and activities.
- Service Providers (Partenaires prestataires)minorService providers supporting Mediatone's event operations.
- Social Partners (Partenaires sociaux)coreSocial partners involved in cultural action programs including prison initiatives (établissements pénitentiaires) and TIG (Travail d'Intérêt Général) integration programs.
- Prevention Partners (Partenaires prévention)minorPartners focused on prevention activities in conjunction with Mediatone's cultural action programs.
Recent moves5 records
Expansion highlights5 records
Mediatone competitors and assessment
Company assessmentDirect peers
- Olympia Production: Historic Parisian concert hall and promoter programming diverse music genres across a major venue. Comparable as a French concert promoter running a multi-genre venue calendar with cultural significance, though operating at a different scale and in Paris rather than Lyon.
- Le Transbordeur: Lyon-based concert venue and event operator with comparable multi-genre programming and direct venue-network overlap with Mediatone. Both organizations sit inside the same Lyon live-music ecosystem and partner on shared events.
- Le Sucre: Lyon concert venue operated as part of La Sucrière complex, hosting electro/pop/urban events. A direct venue partner of Mediatone with comparable Lyon-region programming focus.
- Halle Tony Garnier: Large-capacity Lyon concert venue (3,000–17,000 capacity) hosting major touring acts across genres. Venue partner of Mediatone and a comparable regional live-music operator within the same Lyon ecosystem.
- Marché Gare: Lyon mid-sized concert venue (capacity ~1,000) hosting rock, electro, and urban music programming. Direct venue partner of Mediatone operating in the same local ecosystem.
Broad incumbents
- Live Nation France: Global concert promoter with extensive French operations promoting major tours and festivals. Competes with Mediatone for artist bookings and audience attention but operates at far larger scale with national/global reach.
- AEG Presents: Global concert promoter and venue operator with French presence. Comparable in promoting live music tours and festivals but at broader geographic and portfolio scale than Mediatone.
Others
- SACEM: French performing rights organization collecting and distributing music royalties. Adjacent ecosystem participant — not a promoter, but central to any French music organization's rights and royalty operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mediatone social profiles
Digital presenceMediatone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediatone leadership team
Management profileNumber of profiles
Mediatone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediatone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediatone
What does Mediatone do?
Mediatone is a non-profit cultural association that promotes and produces live music concerts, festivals, and cultural events primarily across the Lyon region of France. It sells tickets to end consumers via its own billetterie platform, runs an artist booking agency (Mediatone Booking) connecting performers with partner venues, delivers professional training programs (Formation) in concert organization and music industry skills, and executes cultural outreach programs (Action Culturelle) including activities in prisons, summer neighborhood programs, and social integration initiatives.
Is Mediatone a public or private company?
Mediatone is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mediatone founded?
Mediatone was founded in -1. It employs 11 to 50 people.
Where is Mediatone based?
Mediatone is headquartered in Lyon, France, in the Europe region.
How does Mediatone make money?
One revenue line is on record: ticket sales.
Who are Mediatone's main competitors?
Direct peers on record are Olympia Production, Le Transbordeur, Le Sucre, Halle Tony Garnier and Marché Gare. Broad incumbents are Live Nation France and AEG Presents. SACEM is listed as an others.
Does Mediatone have an API?
No public API is recorded for Mediatone.
What industry is Mediatone in?
Mediatone's product category is Live Music & Concert Promotion. Its primary akta.pro industry code is THAFAEAD, Live Music Venues & Concert Bars, with a secondary code of MPAIAFAK, VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites). Its NAICS code is 71131 and its SIC code is 7900.