Medical Expo

What Medical Expo does

Medical Expo, operating as Medical Expo S.A. de C.V., is a Mexican B2B trade show platform serving the healthcare sector. Founded in 2020 and headquartered in Guadalajara with offices in Ciudad de México, the company operates two annual large-scale healthcare exhibitions — Medical Expo CDMX at WTC México (October edition) and Medical Expo Guadalajara at Expo Guadalajara (May edition) — bringing together medical device manufacturers, distributors, importers, hospital decision-makers, and healthcare professionals. The platform's core proposition is concentrated industry network density: exhibitors ranging from domestic manufacturers to transnational firms present medical equipment, devices, surgical instruments, lab materials, health tech, and pharmaceuticals across eight medical specialties, while visitor-side decision-makers procure, evaluate, and initiate partnerships.

The underlying technology is a hybrid event platform combining physical exhibitions with a virtual expo component, supplemented by QR-code-based visitor access control, an exhibitor directory, and a proprietary business matching service called Match Empresarial that schedules one-on-one meetings between exhibitors and buyers across medical specialties for a fixed $600 MXN per participant. Auxiliary product modules include Conecta + Hospitales (direct hospital decision-maker access), Conferencias y Talleres (academic conference programming), Preseas (industry awards), and Espacios Publicitarios (in-venue LED, banner, and signage advertising). Reported scale metrics include 26,339 attendees and 192.5 MDP in declared business value generated at the fifth CDMX edition, with expected attendance above 30,000 professionals at CDMX and 12,000+ at Guadalajara.

The business model is event-driven with multiple revenue streams: exhibitor booth/stand sales (stand sizes from 9m² to 90m² priced via quote), visitor registration, in-venue advertising spaces (LED screens, banners, lobby and auditorium placements), corporate sponsorship packages, and transaction-based Match Empresarial fees. The go-to-market is direct sales to enterprise exhibitors through the website and field sales, paired with self-serve visitor registration. The customer base is primarily Mexican medical device manufacturers, distributors, importers, hospital procurement professionals, and transnational companies seeking market entry into Mexico, with international representation from 30+ countries at the Guadalajara edition. The legal entity is privately held with no disclosed external investors or parent company, and Ana Lilia Guerrero serves as Apoderada Legal (legal representative).

Name

Medical Expo

Legal name

Medical Expo S.A. de C.V.

Website

https://medical-expo.com.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Medical Expo is a Mexican B2B healthcare trade show platform operating two annual exhibitions at WTC CDMX and Expo Guadalajara. It connects medical device manufacturers, distributors, hospital decision-makers, and healthcare professionals across eight medical specialties, monetizing exhibitor booths, advertising, sponsorships, and Match Empresarial business matching services.

Ownership category

akta.pro rank

Product category

Healthcare Trade Shows

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Healthcare, Medical Devices & Pharma Shows Organizers (THAHABAH)

akta.pro secondary industry

Industry Trade Shows & Expos (MPAGAGAA)

Keywords

• Healthcare trade shows
• Medical exhibitions
• Business matching services
• Medical device networking
• Healthcare conferences

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Booth/Stand Sales: Revenue from companies reserving exhibition booths and stands at the Medical Expo events in CDMX and Guadalajara.
2. Ticket Sales: Revenue from visitor registration and admission tickets to the expo events.
3. Advertising Spaces: Various advertising opportunities within event venues including LED screens, banners, lobby spaces, auditorium displays, and directory placements in both CDMX and Guadalajara locations.
4. Sponsorship: Corporate sponsorship packages for companies seeking visibility and premium positioning at the healthcare expo.
5. Match Empresarial: Business matching service priced at $600 MXN, providing VIP lounge access and business rounds across 8 medical specialties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Medical Expo operates a B2B healthcare trade show platform that brings together medical device manufacturers, distributors, hospital decision-makers, and healthcare professionals at two major venues in Mexico: WTC Mexico City (CDMX) and Expo Guadalajara. The platform combines physical exhibition events with a virtual expo component and offers additional services including business matching (Match Empresarial), advertising spaces, sponsorships, and stand reservations across 8 medical specialties.

Product overview

Medical Expo is a unified healthcare trade show platform offering in-person and virtual participation. The core product is the Medical Expo Event held at two strategic Mexican venues (WTC CDMX and Expo Guadalajara), supplemented by several integrated modules including Match Empresarial for business matching, Conferencias y Talleres for professional development, Directorio de Expositores for buyer connections, Expo Virtual for online access, Conecta + Hospitales for hospital networking, Preseas for industry recognition, Espacios Publicitarios for sponsor advertising, Reserva de Stands for exhibitor booth booking, and Código QR de Acceso for visitor management. The platform primarily serves the Mexican healthcare sector including manufacturers, distributors, hospitals, and healthcare professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Expo Event The main healthcare trade show platform that brings together companies, buyers, manufacturers, distributors, and professionals in the health sector at two strategic venues: WTC in CDMX and Expo Guadalajara.
• Match Empresarial Business Matching Service Business matching service that connects exhibitors with buyers and decision-makers in one-on-one meetings designed to generate real business opportunities across 8 medical specialties (medical equipment and imaging, surgical instruments, supplies and wound care, laboratory materials, physiotherapy/rehabilitation/home care, orthopedics/traumatology, health tech/IT systems, hospital infrastructure/pharmaceuticals). Priced at $600 MXN per participant.
• Stand Reservation Service (Reserva de Stands) Stand reservation service allowing exhibitors to book booth space at expo venues in Mexico City and Guadalajara, with multiple stand size options and pricing provided via quote request.
• Advertising Spaces (Espacios Publicitarios) Advertising spaces within the expo venue including LED screens, banners, signage, lobby spaces, auditorium displays, and branded installations for sponsor visibility. Available in both CDMX and Guadalajara event locations.
• Virtual Expo (Expo Virtual) Digital platform enabling virtual participation in Medical Expo events, complementing the in-person experience with online access options for exhibitors and visitors who cannot attend physically.
• Conferencias y Talleres (Academic Program) Academic program with conferences and workshops designed to share knowledge, train professionals, and strengthen key skills through sector experts in the healthcare industry.

Quantifiable outcome

• 26,339 attendees and 192.5 MDP in business value generated at the 5th edition CDMX
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Asociación Nacional Para Proveedores de la Salud A.C.coreStrategic or Co-development PartnerHealthcare supplier association mentioned in Medical Expo's privacy policy as a partner for data transfers. The association operates under the Medical Expo S.A. de C.V. corporate umbrella and may participate in expo activities and data sharing arrangements.
• WTC México (World Trade Center Mexico City)coreOthersPrimary venue partner for Medical Expo CDMX editions. Located at Filadelfia 40, Nápoles, Benito Juárez, 03810, CDMX. Provides event space including Salon Maya I, II, III, Salon Mexica I, II, and Salon Olmeca I, II, III, IV.
• Expo GuadalajaracoreOthersPrimary venue partner for Medical Expo Guadalajara editions. Located at Av. Mariano Otero #1499, Verde Valle, 44550, Guadalajara. Provides Salon Jalisco exhibition space for the western Mexico edition.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Informa Markets: Global exhibitions organizer running major healthcare events including Arab Health and FIME. It competes for the same international medical device exhibitor budget and is a comparable B2B trade show platform operator.
• Messe Düsseldorf (MEDICA): Organizer of MEDICA, the world's leading medical trade fair. It is comparable as a healthcare trade show organizer and a direct competitor for international exhibitor mindshare and participation.
• RX Global (Reed Exhibitions): One of the world's largest trade show organizers running healthcare and medical events globally (e.g., Arab Health partnerships). It is comparable as a broad incumbent B2B exhibition organizer with the scale and capital Medical Expo lacks.

Others

• Asociación Nacional de Proveedores de la Salud (ANAPS): Mexican healthcare supplier association listed as a partner of Medical Expo. It is a strategic industry association that convenes medical device suppliers and could enable or compete with industry event programming.
• INDEX (National Association of Exhibitions): Mexican association of exhibition and trade show organizers. It is comparable as the industry body governing trade show operations and standards in Mexico, relevant to Medical Expo's regulatory and operational environment.

Direct peers

• Expo Med (México): Mexican medical exhibition and congress held annually in Mexico City. It is a direct competitor serving the same Mexican hospital decision-maker and medical device exhibitor base.
• EXPOMED Istanbul: Leading medical fair in Turkey/Eurasia covering medical devices, laboratory, and hospital equipment. It is comparable as a directly competing medical device and healthcare trade show platform.

Regional players

• Hospitalar (São Paulo): Leading Latin American healthcare trade fair held in Brazil. It is comparable as a regional healthcare expo serving Latin American hospital and medical device buyers, competing for the same Latin American exhibitor pool.
• Meditech (Bogotá): Healthcare trade fair organized by Corferias and AHK in Colombia, covering medical devices, equipment, and hospital infrastructure in the Andean region. Comparable as a regional medical device expo in Latin America.
• FIME (Florida International Medical Expo): Major medical trade show for the Americas held in Florida, organized by Informa Markets. It is comparable as a regional healthcare expo targeting the Americas medical device market, including Mexican distributors and manufacturers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MedicalExpoMX
• YouTubeyoutube.com/channel/UC9lmb_r1OQAbqQWF_aDzXBg
• Facebookfacebook.com/MedicalExpoMX
• LinkedInlinkedin.com/company/medical-expo
• Instagraminstagram.com/medicalexpomx
• TikToktiktok.com/@medicalexpo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Expo