What Medicalogy does

Medicalogy is an Indonesia-based medical equipment distributor founded around 2015, operating as a hybrid online-offline retailer headquartered in Jakarta with branch offices in Yogyakarta and Makassar. The company sells a broad catalog spanning personal health devices (blood glucose meters, blood pressure monitors, thermometers, nebulizers, mobility aids), hospital-grade equipment (ECG, ultrasound, X-ray, anesthesia, surgical instruments), laboratory instruments, rapid test kits, disposable medical supplies, orthopedic and physiotherapy equipment, hospital furniture, anatomical training models, and medical sterilization and refrigeration equipment. It complements hardware sales with service and calibration offerings, homecare equipment rental packages (including ventilators with trained personnel), and prepaid clinic vouchers. The company holds an official PAK (Pedagang Alat Kesehatan) license (FK.01.01/VI/163/2017) from the Indonesian Ministry of Health, which authorizes it to distribute medical devices in Indonesia.

The business operates a hybrid go-to-market model combining an e-commerce storefront (medicalogy.com) with COD checkout for individual consumers, and WhatsApp-based inside sales plus physical branch offices for institutional buyers. Revenue is generated primarily through one-time hardware sales with recurring upside from disposable consumables, aftermarket service and calibration, and rental/voucher packages. Pricing is publicly listed for retail customers and quote-based for bulk institutional procurement. Customers include hospitals and clinics (primary segment), puskesmas and government health centers, large corporations procuring workplace medical equipment (named logos include Astra, Pertamina, Jasa Raharja, Kompas Gramedia, Indomobil, Apexindo, Semen Jawa, Soechi Lines), and individual consumers purchasing personal health monitoring devices.

Underlying technology is minimal: Medicalogy runs a standard e-commerce platform with no disclosed proprietary technology stack, AI/ML capabilities, or digital tooling beyond the website and WhatsApp sales channels. With only 13 employees supporting nationwide distribution across Indonesia, the company operates as a lean distribution business. Marketing is digital-first, leveraging Instagram, Facebook, X/Twitter, YouTube, and a health information blog for top-of-funnel awareness, while email newsletters and WhatsApp drive mid- and bottom-of-funnel conversion. The company claims over 10 years of continuous operation and being trusted by thousands of customers.

Name

Medicalogy

Legal name

Medicalogy

Website

https://medicalogy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Medicalogy is an Indonesia-based licensed medical equipment distributor that sells, rents, and services medical devices through an e-commerce platform and three branch offices, serving hospitals, clinics, puskesmas, corporates, and individual consumers nationwide.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

akta.pro secondary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Medical equipment distribution
• Hospital supplies
• Healthcare devices
• Medical consumables
• Diagnostic equipment

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Equipment Hardware Sales: Primary revenue stream from the sale of medical equipment, health devices, and consumable medical supplies through an e-commerce platform. Revenue is generated on a per-transaction basis with one-time purchase model for most products, supplemented by recurring consumable replenishment from disposable medical supplies.
2. Service and Calibration: Secondary revenue stream from providing maintenance, repair, and calibration services for medical equipment, targeting hospitals and clinics that purchased equipment from Medicalogy as well as third-party equipment owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Medicalogy distributes medical equipment, health devices, and consumable medical supplies in Indonesia through an e-commerce platform (medicalogy.com) supplemented by WhatsApp-based consultation and branch offices in Jakarta, Yogyakarta, and Makassar. The company serves as an official authorized distributor holding a PAK (Pedagang Alat Kesehatan) license from the Indonesian Ministry of Health, supplying personal health devices, hospital-grade diagnostic and therapeutic equipment, laboratory instruments, disposable medical supplies, emergency kits, hospital furniture, and medical sterilization equipment to hospitals, clinics, puskesmas, corporate buyers, and individual consumers. Secondary offerings include equipment calibration and maintenance services as well as homecare rental packages and prepaid clinic vouchers.

Product overview

Medicalogy is a distributor of medical equipment and health products in Indonesia, operating as a comprehensive e-commerce platform that sells, rents, and services medical equipment. The company offers an extensive portfolio organized into major categories: personal health devices (blood glucose meters, blood pressure monitors, thermometers, nebulizers), hospital equipment (ECG/EKG, ultrasound, X-ray, ENT and neurology equipment), laboratory equipment (hematology analyzers, microscopes, rapid test kits), emergency and resuscitation equipment (defibrillators, oxygen systems, first aid kits), disposable medical supplies (catheters, syringes, gloves), orthopedic and physiotherapy equipment, hospital furniture, anatomical training models, medical refrigeration, and sterilization equipment. The product range also includes wellness and lifestyle products, clinic vouchers for health services, and homecare rental packages. Medicalogy provides complementary service and calibration for the equipment they sell, functioning as a one-stop shop for healthcare facilities, professionals, and individuals seeking medical equipment in Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Health Devices

Quantifiable outcome

• Over 10 years of continuous operation distributing medical equipment across Indonesia

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Halodoc: Indonesian digital health platform offering teleconsultation, pharmacy delivery, and home healthcare services. Emerging competitor to Medicalogy's consumer health device and homecare rental offerings through digital-first convenience.
• Alodokter: Indonesian health information and telemedicine platform expanding into health product commerce. Represents a digital-first threat to Medicalogy's consumer-facing medical device sales by aggregating demand on a content-driven platform.

Broad incumbents

• PT. Enseval Putera Megatrading: Large Indonesian pharmaceutical and medical product distributor with national distribution network. Overlaps Medicalogy's medical equipment and supplies distribution but operates at significantly larger scale with broader consumer goods portfolio.
• Kimia Farma: Indonesian state-owned pharmaceutical and healthcare distributor with nationwide pharmacy and distribution network. Competes with Medicalogy on institutional medical supply distribution and offers broader healthcare services.
• PT. Kalbe Farma: Indonesia's largest pharmaceutical company with significant medical device and consumer health distribution operations. Comparable to Medicalogy in distributing consumer health devices and institutional medical supplies but at much greater scale.

Direct peers

• PT. Itama Ranoraya: Indonesian publicly-listed distributor of medical devices, diagnostic equipment, and laboratory instruments. Comparable to Medicalogy in hospital and laboratory equipment distribution and institutional sales channels.
• PT. Mensa Binasukses: Indonesian distributor of medical devices and equipment serving hospitals, clinics, and laboratories. Direct competitor to Medicalogy with comparable catalog breadth and institutional buyer focus across Indonesia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/medicalogyid
• YouTubeyoutube.com/@MedicalogyID
• Facebookfacebook.com/medicalogy
• Instagraminstagram.com/medicalogy_id
• LinkedInlinkedin.com/company/medicalogy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicalogy