Medienhaus

What Medienhaus does

DV-Medienhaus, legally "Das Medienhaus der Druck- und Verlagsgesellschaft Bietigheim mbH," is a privately held German regional media house headquartered in Bietigheim-Bissingen, Baden-Württemberg, tracing its origins to the founding of the Bietigheimer Zeitung in 1870. The company operates an integrated portfolio of three daily regional newspapers (Bietigheimer Zeitung plus the Sachsenheimer Zeitung and Bönnigheimer Zeitung editions), a weekly newspaper (Die Rundschau), a cross-media marketing and design agency (Newspepper), commercial offset and digital printing operations (DV-Druck), and a proprietary direct distribution network (PZS-LB) that delivers newspapers and separately distributed advertising materials to households across the northern Landkreis Ludwigsburg between Stuttgart and Heilbronn. The company's own delivery infrastructure and modern printing press capacity serve as both operational backbone and a competitive moat in the regional market.

The company's revenue model is multi-stream and sales-led: subscription and single-copy sales of newspapers, print advertising and prospectus inserts from local SMBs, third-party commercial printing jobs, marketing consulting and creative services for small and medium enterprises, and ancillary services including reader travel (Leserreisen, operating for over 40 years), obituary listings (Trauerportal), a vocational training magazine (Newcomer), and a literacy education program (Wir Lesen). Distribution and customer acquisition are handled through an owned customer center (Kundencenter), phone-based reader service, the company's own newspaper websites, community event sponsorships, and the dense local carrier network. The combined dailies reach approximately 10,000 reader households each day, and the newspapers are described as indispensable advertising vehicles for the local economy.

DV-Medienhaus is structured as a German private limited liability company (GmbH) with no disclosed parent, private equity, or institutional shareholders, and no public ticker. The charitable "Menschen in Not" donation campaign, launched in 1977 as a Christmas collection and expanded into a year-round initiative, reflects the company's community-rooted positioning. With a stated headcount of approximately 52 employees and no revenue or ARR disclosed in the source material, the company presents as a stable, geographically concentrated legacy media operation that has incrementally extended into digital portals and adjacent services while maintaining its core print and distribution franchise.

Name

Medienhaus

Legal name

Das Medienhaus der Druck- und Verlagsgesellschaft Bietigheim mbH

Website

https://medienhaus-bietigheim.de

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

51–100 employees

Short description

DV-Medienhaus is a privately held German regional media house in Bietigheim-Bissingen operating three daily newspapers, one weekly newspaper, a cross-media marketing agency, commercial printing, and a proprietary direct distribution network, serving local readers and SMB advertisers across northern Landkreis Ludwigsburg.

Ownership category

akta.pro rank

Product category

Regional Media & Publishing Services

NAICS

Newspaper Publishers (51311), Newspaper Publishers (513110), Periodical Publishers (513120), Commercial Printing (except Screen and Books) (323111)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Commercial Printing (2750), Services-Advertising (7310)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Regional newspaper publishing
• Commercial printing services
• Cross-media marketing
• Newspaper distribution services
• Direct mail advertising

Headquarters

HQ city

Bietigheim-Bissingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Newspaper subscriptions and sales: Revenue from daily and weekly newspaper subscriptions and single-copy sales of Bietigheimer Zeitung, Sachsenheimer Zeitung, Bönnigheimer Zeitung, and Die Rundschau.
2. Advertising and prospect distribution: Revenue from print advertisements, prospect inserts, and direct distribution of advertising materials. The publications serve as indispensable advertising vehicles for the local economy.
3. Commercial printing services (DV-Druck): Revenue from offset and digital printing services for external commercial clients, producing and finishing print materials on a per-job basis.
4. Marketing and design services (Newspepper): Revenue from marketing consulting and creative services for small and medium enterprises, covering branding, design, web development, and cross-media campaigns.
5. Reader travel and special publications: Revenue from Leserreisen (reader travel) bookings and special publications/trauerportal listings.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

DV-Medienhaus publishes regional daily and weekly newspapers (Bietigheimer Zeitung with regional editions Sachsenheimer Zeitung and Bönnigheimer Zeitung, plus the weekly Die Rundschau) serving the northern Landkreis Ludwigsburg. Beyond publishing, it sells advertising in those newspapers and through direct household distribution (PZS-LB), provides cross-media marketing and creative services to SMEs via its Newspepper agency, and operates DV-Druck for offset and digital commercial printing. All services — content, advertising, marketing, printing, and logistics — are delivered under one roof from a single regional media house.

Product overview

DV-Medienhaus is an innovative media and service company operating as a unified media house combining regional newspapers, marketing services, and printing operations. The core portfolio includes three daily newspapers (Bietigheimer Zeitung with regional editions Sachsenheimer and Bönnigheimer), the weekly Die Rundschau, and the Newspepper marketing agency. Supporting services encompass DV-Druck (offset and digital printing), PZS-LB distribution services, Leserreisen reader travel, Trauerportal obituary portal, Newcomer vocational magazine, Wir Lesen literacy education program, and the Menschen in Not charitable initiative. The company serves as an integrated platform offering newspapers, advertising vehicles, print production, and digital media services under one roof.

Differentiator

Problem solved

Functional benefit

Brands

• Bietigheimer Zeitung: Regional daily newspaper serving Bietigheim-Bissingen and surrounding areas with regional editions including Sachsenheimer Zeitung and Bönnigheimer Zeitung.
• Die Rundschau
• Newspepper
• DV-Druck
• Menschen in Not

Products and services

• Bietigheimer Zeitung Regional daily newspaper serving Bietigheim-Bissingen and the northern district of Ludwigsburg, reaching approximately 10,000 reader households daily. It serves as an indispensable advertising vehicle for the local economy.
• Sachsenheimer Zeitung Regional edition of the Bietigheimer Zeitung serving the Sachsenheim area.
• Bönnigheimer Zeitung Regional edition of the Bietigheimer Zeitung serving the Bönnigheim area.
• Die Rundschau
• Newspepper Marketing and advertising consultancy offering cross-media services including logo design, business papers, advertising brochures, advertisements, websites, and video clips for small and medium-sized enterprises.
• DV-Druck Commercial offset and digital printing service producing, assembling, and finishing print products using modern machinery for external clients and internal publishing needs.
• PZS-LB (Pressevertriebsservice Ludwigsburg-Bietigheim) Direct distribution service for flyers, brochures, catalogs, samples, and advertising materials, ensuring delivery to every household in the coverage area through a network of local distributors.
• Leserreisen Reader travel program offering escorted trips to selected destinations, operating for over 40 years.
• Trauerportal (Traueranzeigen-LB) Online obituary portal providing memorial pages, supportive words, and shared memories for those in mourning in the Ludwigsburg region.
• Newcomer Magazine for training and career guidance targeting the Ludwigsburg district, featuring contributions, interviews, tips and tricks, and professional profiles to support training decisions.

Quantifiable outcome

• ~10,000 reader households reached daily

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• SteelersminorGTM or Marketing PartnerSteelers (local sports team) is listed as a media partner of DV-Medienhaus, receiving coverage and visibility through the company's newspaper and digital media properties.
• Night Groove FestivalminorGTM or Marketing PartnerNight Groove Festival (music event in Bietigheim-Bissingen) is listed as a media partner, receiving editorial coverage and promotional visibility through DV-Medienhaus publications.
• Open Air Kino Bietigheim-BissingenminorGTM or Marketing PartnerOpen Air Kino (outdoor cinema event) is listed as a media partner, with DV-Medienhaus providing media coverage and promotion in exchange for brand visibility.
• BZ-FirmenlaufminorGTM or Marketing PartnerBZ-Firmenlauf (corporate running event in the region) is listed as a media partner, receiving coverage in Bietigheimer Zeitung and cross-promotion through DV-Medienhaus channels.
• SGBBM (Sportgemeinschaft Bietigheim-Bissingen/Münchingen)minorGTM or Marketing PartnerSGBBM local sports club is listed as a media partner, receiving editorial coverage and promotional support through DV-Medienhaus publications.
• Deutsch geht gutminorGTM or Marketing PartnerDeutsch geht gut (bilingual life initiative in Bietigheim-Bissingen) is listed as a media partner, with DV-Medienhaus providing editorial and promotional coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ludwigsburger Kreiszeitung: Direct daily-newspaper competitor based in the same Kreis Ludwigsburg as DV-Medienhaus. Overlaps in geography, reader base, and SMB advertiser pool, making it the closest like-for-like comparison for newspaper revenue dynamics.
• Badische Neueste Nachrichten: Regional daily newspaper publisher in Karlsruhe, Baden-Württemberg, with integrated print, digital, and marketing services. Comparable integrated regional media-house model serving a non-overlapping but similar Baden-Württemberg SMB and household customer base.
• Heilbronner Stimme: Independent regional daily newspaper in nearby Heilbronn with integrated digital and print operations. Comparable business model — regional daily plus ancillary services — in an adjacent Baden-Württemberg market, mirroring DV-Medienhaus's integrated media-house structure.
• Schwarzwälder Bote: Independent regional daily newspaper in the Black Forest region of Baden-Württemberg with integrated sub-brands and services. Closely comparable in scale, private ownership profile, and multi-title regional publishing structure to DV-Medienhaus.
• Schwäbisch Media (Schwäbische Zeitung): Family-owned integrated regional media house in Upper Swabia publishing the Schwäbische Zeitung and operating printing, marketing, and distribution services. Highly comparable to DV-Medienhaus in structure: private GmbH, multi-brand regional newspapers, commercial printing, and agency services under one roof.

Broad incumbents

• Mannheimer Morgen: Established Baden-Württemberg regional newspaper with integrated digital, print, and marketing services. Larger and broader incumbent operating in the same German regional press category as DV-Medienhaus, with overlapping advertiser and reader pools in Baden-Württemberg.
• Stuttgarter Zeitung: Larger regional incumbent covering the Stuttgart metropolitan area that includes DV-Medienhaus's footprint. Operates the broader regional title plus the Ludwigsburger Kreiszeitung, creating direct competitive overlap but at materially greater scale and breadth.

Regional players

• Reutlinger General-Anzeiger: Regional daily newspaper in Reutlingen, Baden-Württemberg, with comparable print-and-digital operations serving a different but adjacent geography. Useful comparable for understanding regional daily economics and SMB advertising dynamics in southern Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medienhaus

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medienhaus