medi Norway

What medi Norway does

medi Norway AS is the Norwegian distribution subsidiary of medi GmbH & Co. KG, a German family-owned medical device manufacturer founded in 1951 and headquartered in Bayreuth, Germany. Operating from Karmøy (Kopervik) with approximately 13 employees, the company serves as the Norwegian commercial arm for the parent group's medical compression, orthopedic, wound care, and sports compression portfolio, shipping all domestic orders directly from its Karmøy warehouse. The subsidiary was incorporated in 2021 and is led by Managing Director Ragnhild Davidsen.

The company's product portfolio spans round-knitted and flat-knitted compression stockings under the mediven brand (cotton, elegance, plus, comfort, forte, for men, active, 550, variety), clinical anti-thrombosis stockings (mediven thrombexin 18/21, mediven struva 23/35), wound care systems (mediven ulcer kit), non-elastic adaptive compression (circaid), pneumatic compression devices (Lympha Press pulsator), orthopedic supports and braces for ankle through hip, handcrafted orthopedic insoles, silicone foot care products, children's orthopedic lines (medi Kidz), sports supports (E+motion, CEP, ITEM m6), patient hygiene devices (Easyderm, UCS Debridement), and skincare accessories. Underlying technology centers on precision knitting with defined compression profiles, organic cotton and recycled polyamide materials (mediven cotton), and RAL-certified medical compression standards, with certifications including OEKO-TEX Standard 100, GOTS, GRS, Dermatest, and EU MDR compliance.

medi Norway generates revenue through wholesale hardware sales to authorized dealers and direct B2B trade via the medi e-shop platform, targeting four end customer segments: Norwegian hospitals and clinics for clinical compression and thrombosis prophylaxis; bandagister (medical supply retailers) for fitting and dispensing to patients; pharmacies (Boots Apotek, Ditt Apotek) for selected compression lines; and end patients with venous, lymphatic, orthopedic, or sports-related conditions purchasing through online retailers such as Banda and RDH Helsebutikken. The go-to-market combines a nationwide dealer network spanning all five Norwegian macro-regions, product specialist field training, professional conferences (e.g., medi Fagdag Lymfologi 2026), downloadable product catalogs, and digital measurement tools including the medi vision 3D scanning app. Pricing is not publicly disclosed and is determined through the dealer channel.

Name

medi Norway

Legal name

medi Norway AS

Website

https://medinorway.no

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

medi Norway AS is the Norwegian subsidiary of German medical device manufacturer medi GmbH & Co. KG, distributing medical compression stockings, orthopedic supports, wound care, and sports compression products through a nationwide authorized dealer network serving hospitals, bandagister, pharmacies, and patients.

Ownership category

akta.pro rank

Product category

Medical Compression Therapy Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Compression Therapy & Lymphedema DME (Garments, Pneumatic Pumps) (HLAHAMAH)

akta.pro secondary industry

Compression Therapy for Venous/Lymphedema (Bandages, Wraps, Garments) (HLAHALAF)

Keywords

• Medical compression stockings
• Orthopedic supports braces
• Thrombosis prophylaxis stockings
• Wound care compression
• Medical compression devices

Headquarters

HQ city

Kopervik (Karmøy)

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Medical Compression Products: Sale of medical compression stockings including mediven brand for venous and lymphatic conditions, sold through authorized dealers and e-commerce.
2. Clinical/Hospital Products: Clinical compression stockings for thrombosis prophylaxis and post-surgical treatment for hospitals and clinics.
3. Orthopedic Supports and Insoles: Orthoses for various body parts (ankle, knee, wrist, elbow, shoulder, back, neck, hip) and orthopedic insoles.
4. Wound Care Products: Products for wound treatment including ulcer kits and care products.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

medi Norway AS sells medical compression stockings under the mediven brand for venous and lymphatic conditions, anti-thrombosis and clinical compression stockings for hospitals, non-elastic adaptive compression garments (circaid), orthopedic supports and braces, handcrafted insoles, wound care systems, sports supports (E+motion), and pneumatic compression devices (Lympha Press). Products are distributed to Norwegian patients and clinicians through a nationwide network of authorized bandagister, pharmacies, online retailers, and a dedicated B2B e-shop.

Product overview

medi Norway offers a comprehensive portfolio of medical devices and compression therapy products under the mediven® brand, including round-knitted and flat-knitted compression stockings for venous and lymphatic conditions, anti-thrombosis stockings for hospital use, and clinical compression products. The portfolio extends to orthopedics (supports, braces, and insoles), wound care (ulcer kit systems), adaptive non-elastic compression (circaid®), sports supports (E⁺motion®), and accessories. The company operates through the medi e-shop platform for specialized trade ordering, supported by product catalogs, measurement tools, and training resources. The products range from compression classes CCL 1-4 for different severity levels, with offerings like mediven cotton (organic cotton blend), mediven elegance (sheer), mediven plus/forte (robust), and specialized lines like thrombexin® and struva for clinical/hospital settings.

Differentiator

Problem solved

Functional benefit

Brands

• mediven: Brand for treatment of venous diseases and edema
• circaid
• E+motion
• medi Kidz
• CEP
• ITEM m6
• medi vision

Products and services

• mediven cotton
• mediven variety
• mediven elegance
• mediven plus
• mediven comfort
• mediven forte
• mediven for men
• mediven ulcer kit
• mediven thrombexin 18
• mediven thrombexin 21
• mediven struva 23
• mediven struva 35
• circaid compression garments
• Lympha Press pulsator
• E+motion sports supports
• medi orthoses and supports

Quantifiable outcome

• Products enable treatment of up to 80% of all patients during and after surgery with mediven struva
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Bandagister (Medical Supply Stores) - Norwegian Dealer NetworkcoreChannel Partner/ Reseller/ Distributormedi Norway has established a nationwide network of authorized dealers across Norway, including specialized bandagister (medical supply stores), pharmacies, and health product retailers. These dealers receive training in measuring and fitting compression products. The network covers all Norwegian regions including Nord-Norge, Østlandet, Sørlandet, Vestlandet, and Midt-Norge.
• Welcare (Italy)coreChannel Partner/ Reseller/ Distributormedi collaborates with Italian manufacturer Welcare for patient hygiene products, including medical devices class 2a (Easyderm) and 2b (UCS_Debridement) for wound debridement and BFR for MRSA treatment. These products are only sold by medi in Germany.
• Online Retailers (Banda, RDH Helsebutikken)coreChannel Partner/ Reseller/ Distributormedi Norway products are available through Norwegian online health retailers including Banda.no and RDH Helsebutikken.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lohmann & Rauscher (L&R): German-Austrian manufacturer of medical compression, wound care, and OR consumables. Direct overlap with medi's compression and wound care (mediven ulcer kit, circaid) offerings, sold through similar bandagist and hospital channels.
• Juzo: German specialist in medical compression stockings and supports for venous, lymphatic, and scar therapy. Direct competitor with similar product depth, German engineering heritage, and channel overlap with medi's bandagist and pharmacy network.
• Bauerfeind AG: German manufacturer of orthopedic braces, compression stockings, and medical aids. Direct competitor in both the medical compression and orthoses categories, competing for hospital and retail shelf space in Norway.
• BSN medical (Essity): Now part of Essity, BSN medical offers JOBST compression therapy alongside wound care and orthopedics. Closely comparable portfolio and target customers (hospitals, bandagists, patients) in the Norwegian DME market.
• Thuasne: French family-owned medical device company specializing in compression therapy, orthoses, and patient aids. Comparable portfolio depth (stockings, braces, supports) with overlapping clinical and retail customer segments.
• Sigvaris Group: Swiss global leader in medical compression stockings for venous and lymphatic diseases. Direct competitor to mediven in Norway's bandagist and hospital channels with comparable CEAP-classified product ranges and similar distribution model.

Broad incumbents

• ConvaTec Group plc: UK-based medical products company focused on advanced wound care, ostomy, and continence care. Broader portfolio but overlaps with medi's wound care offerings and chronic-care patient segments served through Norwegian hospital and home-care channels.
• Össur hf. Icelandic global leader in non-invasive orthopedics including bracing, supports, and compression therapy. Broader orthopedic portfolio than medi but overlapping in braces, supports, and clinical compression products sold via hospital channels in the Nordics.
• Coloplast A/S: Danish medical device company with strong wound care and ostomy franchises plus compression therapy. Adjacent competitor with overlapping wound care (mediven ulcer kit) and chronic-condition patient segments in Norway.
• Smith & Nephew plc: UK-based global medical device company with significant wound care and orthopedics franchises. Overlaps with medi in advanced wound care (mediven ulcer kit, UCS Debridement) and serves the same hospital procurement stakeholders in Norway.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/medi
• LinkedInlinkedin.com/company/medinorway
• Instagraminstagram.com/medi

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about medi Norway