What medipartner.de does

medi partner GmbH, operating as medipartner.de, is a German B2B e-commerce distributor of medical, nursing, and practice supplies headquartered in Trochtelfingen, Baden-Württemberg (registered office) with operational presence in Markdorf. The company sells through a self-service online storefront, a telephone hotline (Mon–Fri 8:00–19:00), and on-site field representatives, offering free shipping on orders over €50 net and 24-hour dispatch. Its catalog spans eight categories: hygiene and occupational safety, infusion/injection, dressings, diagnostics (including alternative medicine), surgical supplies, emergency equipment, laboratory supplies, and practice supplies, complemented by the medi partner 360° VIP program (dedicated account managers, on-site warehouse logistics, personal delivery) and an in-house ICW-certified wound expert team.

The business model is transactional unit-pricing e-commerce to a diversified healthcare customer base: general practitioner practices, specialist practices, nursing services, residential care homes, and statutory health insurance (GKV) patients receiving Pflegebox care aids. The underlying technology is a standard e-commerce platform with user account management, inventory tracking, and downloadable fax order templates; no proprietary AI or advanced technical components are disclosed. Revenue is generated entirely through per-unit product sales within Germany.

The company holds the regulatory credentials that gate German medical supply: DIN EN ISO 9001:2015 quality certification, a §52a AMG wholesale pharmaceutical permit supervised by Regierungspräsidium Tübingen, LUCID packaging registration, and Institutionskennzeichen IK 590803089 enabling direct GKV/Pflegekassen billing. It is a privately held GmbH led by Geschäftsführer Julian Wiedemann, with 8 employees and no disclosed external investors, parent company, or funding history.

Name

medipartner.de

Legal name

medi partner GmbH

Website

https://medipartner.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

medipartner.de is a German B2B e-commerce distributor selling medical, nursing, and practice supplies to GP practices, specialist clinics, nursing services, care homes, and GKV patients, combining online ordering with field sales, VIP logistics services, and ICW-certified wound care expertise.

Ownership category

akta.pro rank

Product category

Medical Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Medication Inventory, Procurement & Supply Chain (Pharmacy) (HLACAKAI)

Keywords

• Medical supplies distribution
• Healthcare procurement
• Practice supplies retail
• Wound care products
• Medical consumables

Headquarters

HQ city

Trochtelfingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Medical Supplies E-commerce: Medipartner generates revenue through direct online sales of medical supplies to healthcare providers including general practitioner practices, specialist practices, nursing services, and care homes. The company sells consumables and equipment across categories including hygiene products, wound care supplies, diagnostic equipment, surgical supplies, and laboratory materials. Revenue is generated through per-unit product pricing with free shipping threshold at €50 net order value.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

medi partner GmbH operates medipartner.de, a German e-commerce platform that distributes medical, nursing, and practice supplies to healthcare facilities. The catalog covers eight product categories (hygiene, infusion/injection, bandage materials, diagnostics, surgical supplies, emergency, laboratory, and general practice supplies) with unit-based pricing, 24-hour shipping, and free delivery on orders over €50 net. The company supplements online ordering with a telephone hotline, fax templates, and on-site field representatives offering ICW-certified wound care consultation and inventory logistics integration.

Product overview

medipartner.de is a B2B e-commerce platform offering medical, nursing, and practice supplies to healthcare facilities including general practices, specialized clinics, nursing services, and nursing homes in Germany. The platform provides a comprehensive product portfolio organized into eight main categories: Hygiene and Occupational Safety, Infusion/Injection, Bandage Materials, Diagnostics (including Alternative Medicine), Surgical Supplies, Emergency Equipment, Laboratory Supplies, and Practice Supplies. Additional services include the VIP customer service program 'medi-partner 360°' and ICW-certified wound experts team. The company operates as an online store with phone and fax ordering options, free shipping over €50, and 24-hour delivery service.

Differentiator

Problem solved

Functional benefit

Brands

• medi partner 360°: VIP customer care program offering enhanced service features including personal delivery service, warehouse logistics system, and consultation team for medical technology support.
• mediOne®
• mediware®

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GKV Spitzenverband (Statutory Health Insurance Association)coreStrategic or Co-development PartnerMedipartner cooperates with the GKV Spitzenverband (national association of statutory health insurance funds) and all Pflegekassen (nursing care insurance funds). The company holds Institutionskennzeichen (IK) 590803089 which enables them to operate as a healthcare product provider within the German statutory health insurance system, providing care aids (Hilfsmittel) covered by nursing care insurance.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DocCheck Shop: German online shop for medical devices, practice supplies, and consumables targeting healthcare professionals and practices — overlaps directly with medipartner.de on customer segment and product mix.
• Praxisdienst: German B2B e-commerce platform selling medical practice supplies, consumables, instruments, and diagnostics to doctors, nurses, and care homes — directly comparable product catalog and customer base to medipartner.de.
• Medical One (medicalserv): German distributor of medical consumables and practice supplies serving physicians, hospitals, and care facilities with a comparable broad-line catalog model.

Broad incumbents

• SARSTEDT: German manufacturer of laboratory and medical disposables (blood sampling, urine containers, injection supplies) — overlaps directly with medipartner.de's Laborbedarf and Infusion/Injektion categories.
• PHOENIX Group: Europe's largest pharmaceutical wholesaler with extensive German operations distributing pharmaceuticals and medical supplies to pharmacies and healthcare facilities — broad-line incumbent competing for the same downstream customers.
• B. Braun Melsungen: Major German medical device and consumables manufacturer/distributor offering infusion, injection, surgical, and wound care products — overlapping Infusion/Injektion, OP-Bedarf, and Verbandstoffe categories.
• Mölnlycke Health Care: Global wound care and surgical supplier with German operations offering modern wound dressings and OR supplies — directly comparable in the modern wound care and surgical supplies segments that medipartner.de distributes.
• Paul Hartmann AG: German manufacturer and distributor of wound care, hygiene, and medical consumables serving practices, hospitals, and home care — overlapping product categories with medipartner.de, especially in Verbandstoffe and Hygiene.
• Henry Schein Germany: Global medical and dental supplies distributor with a German subsidiary offering practice supplies, equipment, and consumables to healthcare providers — much larger scale, overlapping catalog and customer base.

Regional players

• Lohmann & Stolterfoht (medi GmbH & Co. KG): German medical device manufacturer specializing in wound care, compression therapy, and orthopedic products distributed through medical supply channels — adjacent in product mix to medipartner.de's Verbandstoffe and Diagnostics categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medipartner-de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about medipartner.de