Medistore

What Medistore does

Medistore is a Polish e-commerce medical marketplace operating at medistore.com.pl and headquartered in Warsaw, founded in 2015 as part of the Medicover healthcare group. The platform aggregates medical appointments, diagnostic tests, medical packages, dental care, mental health, rehabilitation, vaccinations, supplements, and physical medical products into a unified digital storefront. Underlying technology comprises an e-commerce marketplace platform with integrated telemedicine capabilities, online appointment booking across 26,000+ doctors in 1,300+ cooperating facilities, the Medicover OnLine patient portal, a mobile application, and a digital loyalty program (MediClub). The platform supports both Polish and English languages with 24/7 online payment via BLIK, Przelewy24, Mastercard, and Visa, and offers 0% installment payment options through Przelewy24 raty and mBank raty.

The business model operates on a hybrid marketplace-and-subscription structure with multiple revenue streams. Recurring revenue comes from annual medical subscription packages (Standard 1,134 PLN, Standard+ 1,404 PLN, Classic 1,890 PLN, Classic+ 2,376 PLN, Medium and Medium+) with family coverage discounts up to 50% for additional members. Transactional revenue derives from individual medical consultations, laboratory tests, diagnostic imaging (MRI, CT, ultrasound, X-ray), genetic testing (NIPT, Panorama, VERAgene via GenePlanet), comprehensive one-day health screening at 9,900 PLN, dental prepaid cards (3,000-10,000 PLN), and physical medical products. Distribution occurs through self-serve e-commerce, the Medicover clinic network for service delivery, telephone sales/support (500 900 550), telemedicine consultations, and product home delivery across Poland.

The primary customer base consists of Polish individual consumers and families seeking private healthcare alternatives to the public system, segmented into general population, women and families (pregnancy/prenatal), men's health, pediatric care, and secondary segments including executives seeking comprehensive screening, fertility patients, and athletes. The platform maintains a 4.3/5 customer rating from 4,023 verified reviews and is positioned as the largest private healthcare aggregator in Poland by facility and provider footprint. Medistore does not operate as an independent clinical provider; rather, it functions as the digital distribution layer for the Medicover network and 13+ partner organizations including Synevo, Rehasport, InviMed, MindHealth, Centrum Medyczne Damiana, and GenePlanet.

Name

Medistore

Legal name

Medistore

Website

https://medistore.com.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Medistore is a Polish e-commerce medical marketplace that aggregates 26,000+ doctors and 1,300+ facilities, selling appointments, diagnostic tests, subscription packages, dental care, and health products online to individual consumers and families across Poland under the Medicover group.

Ownership category

akta.pro rank

Product category

Online Healthcare Marketplace

NAICS

Pharmacies and Drug Retailers (456110), Offices of Physicians (62111), Medical and Diagnostic Laboratories (62151)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro industry

PRIMARYCRAEAHAE

Discount Drugstores with Clinics (Retail Health Clinics)

Consumer Products & Retail/Discount, Club & Value Retail/Discount Drugstores & Value Pharmacies

SECONDARYHLALAAAD

Prescription-Based Digital Clinics (Condition-Specific Rx Programs)

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

SECONDARYHLACAKAG

Specialty Pharmacy & Complex Therapy Management Platforms

Healthcare & Life Sciences/Digital Health & Health IT/ePrescribing, Medication Management & Pharmacy IT

Keywords

• Medical marketplace
• Online healthcare booking
• Diagnostic test purchasing
• Telemedicine services
• Health screening packages

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Medical Package Subscriptions: Annual subscription packages (Opieka dla Ciebie i Rodziny) providing access to medical consultations, diagnostics, and preventive care. Packages include Standard (1134 PLN/year), Standard+ (1404 PLN/year), Classic (1890 PLN/year), Classic+ (2376 PLN/year), Medium (1644 PLN/year), Medium+ (2196 PLN/year), with family discounts up to 50% for additional members.
2. Individual Medical Services and Tests: One-time purchase of individual medical consultations, laboratory tests, diagnostic imaging (MRI, CT, ultrasound, X-ray), and specialized examinations. Includes over 1800 tests and services across categories like blood tests, genetic testing, allergy testing, and prenatal screening.
3. Health Screening Programs: Comprehensive health screening packages including full-body MRI, cardiac CT, laboratory tests, and specialist consultations. Screening programs priced at 9900-10900 PLN including 8-hour comprehensive assessment.
4. Medical Products: Sale of physical healthcare products including orthopedic supports, wound care supplies, contact lenses, supplements, and dental care products.
5. Stomatologia (Dental) Services: Dental care packages ranging from START 499 PLN to PREMIUM PLUS 14999 PLN, including preventive care, restorative dentistry, orthodontics, and cosmetic procedures. Prepaid dental cards available in 3000 PLN, 5000 PLN, and 10000 PLN denominations with 0% installment payment options.
6. Sports and Fitness Packages: Fitness club memberships and sports-related health packages including Well Fitness, Just Gym, and CityFit memberships ranging from single visits to 12-month packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Medistore is a Polish e-commerce medical marketplace that allows individual customers to browse, compare, and purchase medical services online, including doctor appointments across 20+ specialties, laboratory and diagnostic tests (blood, urine, imaging, MRI, CT, genetic), pre-configured health screening packages, dental care, vaccinations, mental health consultations, rehabilitation, and physical medical products. The platform aggregates 26,000+ doctors and 1,300+ cooperating medical facilities across Poland into a single storefront with integrated telemedicine, online appointment booking, and home delivery for products.

Product overview

Medistore is a Polish medical marketplace platform (medyczny marketplace) that enables users to purchase medical appointments, diagnostic tests, and health services online. The platform aggregates over 1,800 medical tests and services from more than 26,000 doctors across 750,000+ monthly available appointments. The core product portfolio includes doctor consultations across 20+ specialties (adult and pediatric), comprehensive laboratory testing (blood, urine, stool, genetics), diagnostic imaging (ultrasound, X-ray, MRI, CT), and pre-configured test packages organized by demographic and health focus. Supporting services include dental care, vision services, mental health support, rehabilitation, vaccinations, sports medicine, supplements, and aesthetic medicine. The platform operates on a marketplace model with integrated MediClub loyalty program offering tiered pricing and installment payment options.

Differentiator

Problem solved

Functional benefit

Brands

• MediClub: Loyalty program offering discounts up to 60%, special offers, and exclusive event access for members.

Products and services

• Medical Appointments (Umów wizytę) Online booking of doctor consultations across multiple specialties for adults and children, with options for in-person visits and telemedicine consultations.
• Diagnostic Tests (Badania) Online purchase of laboratory tests, blood tests, urine tests, stool tests, ultrasound, X-ray, MRI, CT scans, allergy testing, and genetic testing from partner laboratories.
• Test Packages (Pakiety badań) Pre-configured diagnostic bundles organized by demographic (women, men, children) and health focus areas such as heart health, thyroid, kidneys, and pregnancy.
• Medical Packages (Pakiety medyczne) Subscription-based annual healthcare packages (Standard, Standard+, Classic, Classic+, Medium, Medium+) providing bundled access to medical consultations, diagnostic tests, and preventive care for adults and children.
• Pregnancy Care (Ciąża) Comprehensive pregnancy services including trimester-specific packages, ultrasound imaging, prenatal diagnostic tests (NIPT, PAPP-A, Panorama, VERAgene, NIFTY), fertility diagnostics, and delivery packages.
• Dental Services (Stomatologia) Full range of dental services including examinations, hygiene treatments, orthodontic consultations, dental cards (START through PREMIUM PLUS), and annual dental subscriptions.
• Vision Care (Wzrok) Eye care services including vision tests, eyeglass and contact lens fitting, and Diament contact lenses in daily, monthly, spherical, and toric variants.
• Mental Health (Zdrowie psychiczne) Psychological and psychiatric services including psychologist and psychiatrist consultations (in-person and telemedicine), psychotherapy, neuropsychology, logopedia, and diagnostic packages for ADHD and autism.
• Rehabilitation (Rehabilitacja) Physiotherapy services including manual therapy, urogynecological physiotherapy, sports physiotherapy, dental physiotherapy, respiratory therapy, diagnostic tests, and massage treatments.
• Vaccinations (Szczepienia) Vaccination services for adults and children including tick-borne encephalitis, flu, HPV, pneumonia, meningococcus, travel vaccines, and COVID-19.
• Health Screening (Screening Stanu Zdrowia) Comprehensive one-day health screening program at Medicover Hospital Warsaw including full-body MRI, CT calcium scoring, 30+ laboratory tests, 11 imaging studies, 3 specialist consultations, and a health report with action plan, priced at 9900 PLN.
• Medical Products (Produkty) Physical medical products sold online including orthopedic supports, braces, bandages, insulin needles, telemedicine bands (SiDLY Vital Care), stethoscopes (StethoMe Family), supplements, and contact lenses with home delivery.
• Aesthetic Medicine (Medycyna Estetyczna) Body and facial aesthetic treatments including endermologie, scar therapy, hydrogen cleansing, waxing, botulinum toxin, LED lamps, and Kobido massage.
• MediClub Loyalty Program Membership-based loyalty program offering exclusive discounts up to 60%, special promotional offers, extra savings averaging 29% with promo codes, and access to exclusive events for repeat customers.

Quantifiable outcome

• 70% of screened patients had abnormalities detected, including early-stage cancers and brain aneurysms - enabling life-saving early intervention
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• MedicovercoreStrategic or Co-development PartnerParent company and primary healthcare provider network. Medistore operates as the e-commerce channel for Medicover's healthcare services, providing online access to appointments, diagnostic tests, and medical packages across Medicover's network of clinics and hospitals.
• Szpital MedicovercoreStrategic or Co-development PartnerMedicover Hospital in Warsaw providing comprehensive health screening programs including full-body MRI, cardiac CT, and advanced diagnostics available through Medistore platform.
• Medicover StomatologiacoreStrategic or Co-development PartnerDental care network providing comprehensive oral healthcare services including preventive care, orthodontics, and cosmetic dentistry through Medistore with prepaid dental card options.
• Centrum Medyczne DamianamajorStrategic or Co-development PartnerMedical center providing healthcare services and medical packages through the Medistore platform, offering additional facility options for patient care.
• RehasportmajorStrategic or Co-development PartnerRehabilitation and sports medicine clinic providing physiotherapy, sports injury treatment, MRI diagnostics, and specialized rehabilitation services through Medistore.
• InviMedmajorStrategic or Co-development PartnerFertility clinic providing assisted reproduction services, fertility diagnostics, and reproductive health consultations through the Medistore platform.
• MindHealthmajorStrategic or Co-development PartnerMental health services provider offering psychological consultations, psychiatric care, psychotherapy, and neuropsychological assessments through Medistore.
• SynevomajorTechnology or IntegrationMedical laboratory network providing comprehensive diagnostic testing services including blood tests, genetic testing, and specialized laboratory analyses.
• GenePlanetmajorTechnology or IntegrationGenetic testing provider offering prenatal NIPT tests (VERAgene, NIFTY, Panorama), cancer genetic panels, and hereditary condition screening through Medistore.
• WellFitnessminorChannel Partner/ Reseller/ DistributorFitness club chain with memberships (1, 3, 6, 12 months) available for purchase through Medistore as part of health and wellness offerings.
• CityFitminorChannel Partner/ Reseller/ DistributorFitness club chain offering gym memberships sold through Medistore platform for customers seeking integrated health and fitness solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ZnanyLekarz (Doctoralia Poland): Polish online doctor booking marketplace that lets patients search specialists, read reviews, and book appointments; directly competes with Medistore's appointment-booking and search core.
• Docplanner: Polish-founded global healthcare marketplace (parent of ZnanyLekarz and Doctoralia) offering doctor booking, patient reviews, and SaaS tools for clinics; directly comparable business model and Polish origin.
• Kry (Livi): European digital healthcare provider combining online booking with telemedicine consultations; comparable D2C virtual-care marketplace model now expanding across Europe.
• Bookamed: Medical marketplace connecting patients with clinics and specialists for procedures and appointments; directly comparable doctor and clinic booking aggregation model.

Broad incumbents

• Doctolib: Europe's largest healthcare booking and telemedicine platform operating across multiple countries; broad incumbent in the same online doctor-appointment and virtual-care category as Medistore.
• Enel-Med: Polish private healthcare chain with clinics, diagnostics, telemedicine, and subscription packages; competes with Medistore for the same private-pay Polish consumer base.
• LUX MED: Largest private healthcare network in Poland offering its own clinics, telemedicine, and subscription packages; broad incumbent that overlaps Medistore's private-care and subscription offerings.

Regional players

• Centrum Medyczne Damiana: Warsaw-based private medical center listed as a Medistore partner; comparable private clinic services, diagnostic packages, and subscription care targeted at Polish consumers.

Emerging players

• Telemedico: Polish telemedicine platform offering 24/7 remote consultations, prescriptions, and online visits; partial overlap with Medistore's telemedicine layer and a specialist in virtual care.

Others

• Synevo: Major diagnostic laboratory network in Poland providing the bulk of Medistore's blood and specialty testing; adjacent ecosystem supplier rather than direct competitor, but its services anchor Medistore's diagnostics catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/61552192691017
• LinkedInlinkedin.com/company/medistore-sklep-pelen-zdrowia
• Instagraminstagram.com/medistore.com.pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medistore