Medizintechnik & Sanitätshaus Harald Kröger GmbH

What Medizintechnik & Sanitätshaus Harald Kröger GmbH does

Medizintechnik & Sanitätshaus Harald Kröger GmbH is a family-owned medical aids and healthcare services company headquartered in Massen-Niederlausitz, Brandenburg, Germany. Founded in 1990 by Harald and Anita Kröger and now led by Managing Director Petra Kröger-Schumann, the company operates 17+ specialist retail locations across Brandenburg and Saxony, providing medical aids, orthopaedic technology, orthopaedic shoemaking, homecare, wound care, rehabilitation equipment, and medical technology sales and service. The company runs three subsidiaries: Kröger's Centrum für technische Orthopädie GmbH (2008), HTS Heim-Therapie-Service GmbH (1999), and BASES GmbH (2014), and maintains sub-brands including SANIDA, KRÖGER CARE+, Kröger Akademie, Frische-Box, and Sportprotektion. Headcount stood at 282 in 2025, growing to over 300 by mid-2026.

The company's technical stack centers on 3D scanning, CAD/CAM, and 3D printing for custom orthopaedic insoles, supplemented by DIERS motion analysis systems and a unique ReWalk exoskeleton certification in Brandenburg. Patients, prescribers, and chronically ill or mobility-impaired individuals are the primary end users, with revenue generated primarily through statutory health insurance (gesetzliche Krankenversicherung) reimbursement, direct billing with private insurers, and a smaller portion of private pay services. Distribution combines physical retail branches, a Service App for digital prescription submission (launched 2025-01), and the Kröger Akademie training platform for healthcare workforce education (launched 2023-01). The customer base is operationally diversified across orthopaedic, homecare, wound care, and rehabilitation verticals, but is structurally exposed to GKV reimbursement rates and German healthcare regulation.

Name

Medizintechnik & Sanitätshaus Harald Kröger GmbH

Legal name

Medizintechnik & Sanitätshaus Harald Kröger GmbH

Website

https://medizintechnik-kroeger.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Medizintechnik & Sanitätshaus Harald Kröger GmbH is a family-owned German medical aids retailer and orthopaedic technology provider operating 17+ branches across Brandenburg and Saxony, serving patients and prescribers with reimbursement-billed medical aids, orthotics, homecare, and wound care.

Ownership category

akta.pro rank

Headquarters

HQ city

Massen-Niederlausitz

HQ country

Germany

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Aids and Orthopaedic Products: Primary revenue stream from sale and supply of medical aids including bandages, orthoses, compression stockings, prostheses, wheelchairs, walkers, nursing care products, and incontinence supplies. Revenue is generated through statutory health insurance reimbursement (gesetzliche Krankenversicherung) and private pay. The company handles billing directly with health insurers as an authorized provider.
2. Medical Technology Sales, Service and Maintenance: Sale, installation, and ongoing maintenance of medical equipment for practices and clinics, including safety and metrological inspections per MPG and UVV regulations, repair services, and medical gas supply. Revenue from both product sales and recurring service contracts.
3. Practice and Clinic Supply (Praxis- & Sprechstundenbedarf): Supply of consumables, wound care products, surgical supplies, emergency medicine, and disinfection products to medical practices. Revenue from direct sales with exclusive pricing for registered practices, billed per order.
4. Fresh Meal Delivery (Frische-Box): Daily preparation and delivery of fresh meals for street sales, corporate catering, external companies, and employee meals. Revenue from individual meal sales, catering contracts, and corporate meal plans.
5. Homecare Services: Homecare team provides consulting and supply of advisory-intensive medical aids for patients at home. Services include wound care, compression therapy, pain and infusion therapy, enteral/parenteral nutrition, stoma care, and tracheostomy care. Billed through statutory health insurance as an authorized provider.
6. Academy and Training Services: Continuing education and training for healthcare professionals (nurses, practice staff, clinic and therapy staff) through the Kröger Akademie. Revenue from course fees for external participants, seminar organizations, and room rentals.
7. Prevention and Exercise Courses: Certified prevention courses (e.g., RückenFit) and exercise programs billed directly to participants (€150 per 10 sessions for RückenFit; €15 per session for Power-Workout). Some courses eligible for health insurance reimbursement.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Medizintechnik & Sanitätshaus Harald Kröger GmbH is a multi-location healthcare services provider operating 17+ health specialist retail stores (Gesundheitsfachgeschäfte) across Brandenburg and Saxony, Germany. The company supplies medical aids and orthopedic devices (bandages, orthoses, compression stockings, prostheses, wheelchairs, walkers), provides homecare services, runs the KRÖGER CARE+ wound healing and foot health center, manufactures custom orthopaedic shoes and insoles in-house using 3D scanning and CAD/CAM, and offers an academy for healthcare professional training.

Product overview

Medizintechnik & Sanitätshaus Harald Kröger GmbH is a multi-location healthcare services company operating 17+ Gesundheitsfachgeschäfte (health specialty retail stores) across Brandenburg and Saxony, Germany. Founded in 1990 and headquartered in Massen-Niederlausitz, the company functions as a comprehensive healthcare provider and medical supplies retailer. Its portfolio spans a network of retail stores (core product), supported by specialized service modules including orthopedic technology (Orthopädietechnik), orthopedic shoemaking (Orthopädieschuhtechnik with 3D scanning and CAD-designed insoles), rehabilitation aids (Reha-Hilfsmittel), medical and therapy technology, practice supply, homecare, KRÖGER CARE+ wound healing center, and an academy for professional training. The company also operates several sub-brands such as SANIDA (private-label compression and orthosis products), the Frische-Box meal service, Sportprotektion as an ORTEMA partner, the ReWalk exoskeleton training center, and digital services including the Kröger Service-App and Samedo online shop integration. Recent expansions include the KRÖGER CARE+ wound and foot health center (2026) and new branch openings in Spremberg (2026), Cottbus (2025), Riesa (2024), and Falkenberg (2024).

Differentiator

Problem solved

Functional benefit

Brands

• SANIDA: Own trademark brand for medical supplies and comfort products including ortheses and compression stockings.
• KRÖGER CARE+
• Kröger Akademie
• Frische-Box
• Kröger Sport Protection

Products and services

• Gesundheitsfachgeschäfte (Health Specialist Retail Stores)
• Homecare
• Orthopädietechnik (Technical Orthopaedics)
• Orthopädieschuhtechnik (Orthopaedic Shoemaking)
• Reha-Hilfsmittel (Rehabilitation Aids)
• Medizin- & Therapietechnik (Medical & Therapy Technology)
• Praxis- & Sprechstundenbedarf (Practice & Consultation Supplies)
• KRÖGER CARE+ Wound Healing and Foot Health Center
• Sportprotektion (Sport Protection / ORTEMA Stützpunkt Ost)
• Akademie & Beratungszentrum (Academy & Consulting Center)
• Frische-Box (Fresh Meal Service)
• Exoskelett ReWalk Training Center
• Schuheinlagenversorgung (Orthotic Insole Supply)

Quantifiable outcome

• Up to €42/month in nursing care products covered by statutory nursing care insurance for eligible patients (Pflegegrad 1–5)
• +2 more outcomes

Named customers5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

14 partnerships are on record, tiered core and minor.

• ORTEMA GmbHcoreChannel Partner/ Reseller/ DistributorSince 2011, Kröger has been an official ORTEMA support point East (Stützpunkt Ost). ORTEMA is a worldwide leading company in sports protection. Kröger resells and services ORTEMA products (protective gear, custom orthoses, compression clothing) through its Sportprotektion division and dedicated website (kroeger-sport.de).
• B. Mobil Liftsysteme / Berndt Mobilitätsprodukte GmbHminorGTM or Marketing PartnerKröger acts as a local advisory and lead-generation partner for B. Mobil, offering free consultation appointments for staircase lifts and mobility systems. Interested customers complete a questionnaire and B. Mobil handles the sales process.
• PHARMOS NATURminorOthersCertified product partner for herbal/natural cosmetics used in Kröger's wellness and podology offerings.
• ALLPRESANminorOthersCertified product partner for specialized foot and skin care products used in Kröger's podology and wellness services.
• Kroeger Akademie (internal division of BASES GmbH)coreStrategic or Co-development PartnerThe Kröger Akademie provides both internal continuing education and external professional training for the regional healthcare community. External trainers and lecturers (e.g., Victor Steindel, essity/BSN medical GmbH) deliver seminars on wound care, resilience, and other health topics.
• DIERScoreTechnology or IntegrationKröger uses DIERS videographic motion analysis equipment for whole-body posture and gait analysis. DIERS is a specialized medical technology provider for musculoskeletal diagnostics.
• ReWalk Robotics Ltd.coreTechnology or IntegrationKröger is the only certified ReWalk exoskeleton training centre in Brandenburg (since 2014). ReWalk provides the motorized exoskeleton system; Kröger provides training, fitting, and rehabilitation for spinal cord injury patients.
• medicoreTechnology or IntegrationKröger uses the 'medi vision' digital measuring system for compression stocking fitting and is a multiple-time awardee as a 'medi compression center'. medi is a leading manufacturer of medical compression and orthopaedic products.
• Radio Ginseng (radioginseng.de)minorGTM or Marketing PartnerRegional health radio programme featuring Kröger employee interviews on topics such as service roles, patient consulting, and product areas. Positions Kröger as a thought leader in regional health topics.
• Dometra GmbH & Co. KGminorOthersRelated company within the Kröger corporate group network (mentioned under 'Further companies / Der Kröger Firmenverbund').
• NetworCare GmbHminorOthersRelated company within the Kröger corporate group network.
• BASES GmbHcoreOthersSubsidiary company managing the Kröger Frische-Box (fresh meal service) and the Kröger Akademie (training and events).
• HTS Heim-Therapie-Service GmbHcoreOthersSubsidiary company providing homecare services for advisory-intensive medical aids in Saxony and Brandenburg, operating since 1999 with locations in Massen-Niederlausitz and Zwönitz.
• Kröger's Centrum für technische Orthopädie GmbHcoreOthersSubsidiary company combining orthopaedic technology, orthopaedic shoe technology, and rehabilitation technology at the Gesundheitspassage in Massen.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• Ofa Bamberg GmbH: German manufacturer specializing in compression therapy, orthopedic aids, and wellness products. Comparable product portfolio to Kröger's SANIDA private label compression line and Orthopädie segments; competes both as a brand manufacturer and through medical supply retail channels.
• Thuasne Deutschland GmbH: German subsidiary of French orthotics manufacturer Thuasne, producing compression, bracing, and orthopedic supports. Overlaps with Kröger's Kompressionsversorgung and Bandagen/Orthesen product lines through both supply partnerships and direct retail competition.

Broad incumbents

• medi GmbH & Co. KG: German manufacturer of medical compression and orthotic products; Kröger is a multi-time awardee 'medi compression center'. A broader incumbent that supplies Kröger and competes indirectly through its own certified retail partner network and direct-to-consumer channels.
• Bauerfeind AG: Major German manufacturer of orthoses, compression stockings, and orthopedic aids. As a broad incumbent, Bauerfeind supplies the same products Kröger retails while also operating its own brand presence, creating a supplier/competitor dynamic similar to Kröger's relationship with medi.
• Ottobock SE & Co. KGaA: Global leader in prosthetics, orthotics, and exoskeleton technology headquartered in Germany. Direct overlap with Kröger's Orthopädietechnik, custom prosthetic fitting, and ReWalk training services — but at vastly larger scale and with proprietary manufacturing.

Others

• ORTEMA GmbH: Worldwide leading sports protection provider; Kröger has been an official ORTEMA support point East (Stützpunkt Ost) since 2011, reselling and servicing ORTEMA products through Kröger's Sportprotektion division. Partner relationship with partial competitive overlap in sports protection retail.

Direct peers

• Sanitätshaus Aktuell (Fleischhauer GmbH): One of Germany's largest Sanitätshaus (medical supply) chains with deep regional coverage in western and southern Germany. Most directly comparable peer to Kröger — operates a similar multi-store retail model with orthotics, homecare, and medical aid services. Differs in scale and geographic concentration.
• Streifeneder ortho.production GmbH: German manufacturer and distributor of orthopedic technology, prosthetics, and rehabilitation products. Comparable to Kröger's Centrum für technische Orthopädie in product focus (orthotics, prosthetics, rehab) and customer base (orthotists, medical supply retailers).
• BASKO Healthcare: Hamburg-based Sanitätshaus and homecare chain providing medical aids, orthotics, and homecare services across northern Germany. Operates a similar integrated retail + homecare + orthotics model and competes with Kröger in adjacent regional markets.
• reha team GmbH: German Sanitätshaus and homecare retail chain specializing in rehabilitation aids, orthotics, and home medical equipment. Directly comparable operating model to Kröger with multiple retail locations and field sales, though with national rather than regional geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medizintechnik-kr%C3%B6ger

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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