Meemom’s

What Meemom’s does

Meemom's is a privately held, founder-owned breakfast and brunch restaurant chain founded in 2013 by Camryn and Sean in Wall Township, New Jersey. The concept is named after Camryn's late grandmother and centers on made-to-order breakfast and lunch classics — including an extensive French toast and specialty coffee menu — served in a "home-like" dine-in environment. As of the data available, the company operates three physical locations in Wall Township, Middletown, and Brick Township, NJ, all open 7:30am-3pm seven days a week, and employs approximately 24 people.

The technology stack is entirely third-party: online ordering and pickup/delivery run through order.online, delivery is listed on GrubHub, catering is facilitated through ezCater, and website, social, and email marketing are powered by SpotHopper. Meemom's holds no patents, trademarks of record, or proprietary technology assets. There are no APIs, no mobile apps, no disclosed AI/ML systems, and no integration with loyalty or CRM platforms beyond the marketing tools above.

Revenue is generated through three transaction-based streams: dine-in restaurant sales, online ordering (pickup and delivery), and catering. Average ticket is anchored by $8-$18 breakfast classics, $14-$18 specialty French toast, $13-$16.50 sandwiches and wraps, $14 salads, and $3-$7 beverages. The customer base is consumer-facing (local families and individuals), with no enterprise or B2B anchors and no franchising disclosed. The company is bootstrapped, with no outside funding rounds and no parent company.

Name

Meemom’s

Legal name

Meemom's

Website

https://meemoms.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Meemom's is a privately held, family-owned breakfast and brunch restaurant chain founded in 2013, operating three dine-in locations in Wall Township, Middletown, and Brick Township, New Jersey, and serving local consumers via dine-in, online ordering, third-party delivery, and catering.

Ownership category

akta.pro rank

Product category

Breakfast and Brunch Restaurants

NAICS

Full-Service Restaurants (722511)

akta.pro primary industry

Breakfast & Brunch Fast Casual (THAFABAL)

Keywords

• Breakfast restaurant
• Brunch dining
• Restaurant chain
• Catering services
• Family dining

Headquarters

HQ city

Wall Township

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue generated from customers dining at any of the three Meemom's locations, serving made-to-order breakfast and lunch items including French toast, pancakes, omelettes, sandwiches, and specialty coffee beverages.
2. Online Ordering and Delivery: Revenue from online orders placed through the restaurant's website for pickup and delivery, as well as third-party delivery platforms like GrubHub.
3. Catering Services: Revenue from catering orders placed through ezCater platform for events and gatherings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Meemom's is a family-owned breakfast and brunch restaurant chain operating three New Jersey locations (Wall Township, Middletown, and Brick Township) founded in 2013 by Camryn and Sean. The restaurant serves creative breakfast, brunch, and lunch items including signature dishes such as Pancake Grilled Cheese, brisket biscuit, and loaded potato pancakes, alongside specialty beverages and catering services.

Product overview

Meemom's is a family-owned breakfast and brunch restaurant chain operating three locations in Wall Township, Middletown, and Brick Township, New Jersey. Founded in 2013, the restaurant offers made-to-order breakfast and lunch classics including French toast, pancakes, Belgian waffles, omelets, breakfast bowls, sandwiches, wraps, salads, and specialty coffee drinks. The restaurant's online ordering is facilitated through third-party platforms (order.online, GrubHub) and catering services are provided through ezCater.

Differentiator

Problem solved

Functional benefit

Products and services

• Breakfast and Brunch Dining Casual dine-in breakfast, brunch, and lunch service featuring creative menu items such as Pancake Grilled Cheese, brisket biscuit, and loaded potato pancakes, served to local diners and families across three New Jersey locations.
• Catering Services Catering service providing Meemom's food and beverage offerings for events, groups, and off-premise occasions, available to customers organizing gatherings or office meals.
• Online Ordering and Takeout Online ordering service allowing customers to place pickup and delivery orders for Meemom's breakfast, brunch, and specialty beverages directly from the restaurant's website.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SpotHoppercoreTechnology or IntegrationSpotHopper provides website design, social media marketing, and email marketing services for Meemom's. They power the restaurant's online presence and digital marketing efforts.
• ezCatercoreChannel Partner/ Reseller/ DistributorezCater is a catering platform that enables Meemom's to serve catering customers and manage catering orders through their platform.
• GrubHubminorChannel Partner/ Reseller/ DistributorGrubHub is a third-party food delivery platform that lists Meemom's locations for customer delivery orders.
• Order.onlinecoreTechnology or IntegrationOrder.online provides the online ordering platform infrastructure that enables Meemom's to accept online orders for pickup and delivery.
• FacebookminorGTM or Marketing PartnerFacebook provides social media platform presence for Meemom's with dedicated pages for each location.
• InstagramminorGTM or Marketing PartnerInstagram provides social media platform presence for Meemom's to showcase food items and engage with customers.
• GoogleminorGTM or Marketing PartnerGoogle provides business listing and Maps presence for Meemom's locations, enabling customer discovery and reviews.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Snooze, an A.M. Eatery: Snooze is a breakfast and brunch casual dining chain known for creative pancake and specialty offerings, very similar in concept and menu positioning to Meemom's. It is a highly relevant direct peer in the differentiated breakfast/brunch category.
• The Broken Yolk Cafe: The Broken Yolk Cafe is a breakfast and brunch chain with locations across multiple US markets, offering made-to-order breakfast classics and creative specialties directly comparable to Meemom's menu and service model.
• Another Broken Egg Cafe: Another Broken Egg is a breakfast, brunch, and lunch franchise concept with creative, indulgent menu items similar to Meemom's French toast and specialty coffee offerings. It is one of the closest direct competitors in the upscale breakfast/brunch segment.
• Le Peep Restaurant Group: Le Peep is a small breakfast, brunch, and lunch franchise chain with a creative menu similar to Meemom's, serving as a direct peer in the differentiated breakfast/brunch casual dining space.
• First Watch Restaurant Group: First Watch is a national breakfast, brunch, and lunch chain with hundreds of locations, directly comparable to Meemom's in menu focus, daypart, and casual dining service model. As the largest pure-play breakfast/brunch chain, it is the most relevant direct peer for Meemom's.

Broad incumbents

• Cracker Barrel Old Country Store: Cracker Barrel is a national casual dining chain with a strong breakfast daypart, family-friendly atmosphere, and gift shop, broadly comparable to Meemom's home-style breakfast positioning and family appeal.
• IHOP: IHOP is a national full-service breakfast-focused chain with thousands of locations, serving the same core breakfast/brunch daypart as Meemom's but at a much larger scale and with broader menu reach. It is a broad incumbent competitor in the same category.
• Denny's: Denny's is a national full-service diner chain with 24/7 operations and a strong breakfast daypart offering, broadly comparable to Meemom's casual dining breakfast positioning but at a much larger scale and broader daypart coverage.
• Waffle House: Waffle House is a national breakfast-focused diner chain with hundreds of 24/7 locations, directly overlapping with Meemom's breakfast menu focus and casual dining service model, though at a much larger scale and different price point.

Regional players

• The Turning Point: The Turning Point is a New Jersey-based breakfast and brunch chain with multiple locations across the state, directly competing with Meemom's in the same New Jersey market. It is a relevant regional peer given the geographic overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/393539417432208
• Instagraminstagram.com/meemoms
• LinkedInlinkedin.com/company/meemom%E2%80%99s

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meemom’s