What Equity Real Estate - Premier Elite does

Equity Real Estate - Premier Elite is the Sandy, Utah-based branch of Equity Real Estate, a private, full-service residential real estate brokerage founded in 2002 and recognized as a Top 1% brokerage nationally. The branch operates under broker/owner Randall Wall and serves licensed real estate agents with a deliberate focus on experienced producers, capping new agents at roughly 15% of branch composition. Equity's positioning centers on a flat-rate per-transaction fee model, no franchise fees, and bundled E&O insurance (excluding CA, NY, NJ), marketed as a structurally cheaper alternative to traditional commission-split brokerages.

The company's core technology is the Elevate platform, a cloud-based hub that integrates Dotloop Premium for digital document signing and storage, ProAgent Websites for agent web presence and lead capture, training videos, listing presentations, commission pay tracking, and a virtual office suite. Beyond Elevate, agents receive free marketing materials, lead generation signs, profit-sharing participation, referral and relocation network access, and ongoing training. Distribution is sales-led, relying on direct agent recruitment, managing-broker mentorship, and word-of-mouth, with expansion ambitions across all 50 U.S. states and a target of 100,000 agent members and 10% market share per state.

Revenue mechanics are built primarily on flat-rate transaction fees, with optional monthly fees in some markets and ancillary income from lead-generation signage and add-on services. Customer segments are individual licensed real estate agents (primary) and real estate investors (secondary), with no disclosed enterprise accounts. The company maintains no external funding, no public listing, and a private ownership structure under Randall Wall, supported by institutional relationships including listing broker contracts with Fannie Mae, Freddie Mac, and HUD, and representation on the NAR Board of Directors.

Name

Equity Real Estate - Premier Elite

Legal name

Equity Real Estate

Website

https://meetwithequity.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Equity Real Estate - Premier Elite is a Utah-based branch of Equity Real Estate, a private flat-fee residential real estate brokerage serving licensed real estate agents nationwide with an integrated platform (Elevate), free tools, and profit sharing.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Agent support services
• Flat fee brokerage
• Residential real estate
• Real estate technology

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees: Flat rate fee per transaction on standard transactions. This is the primary revenue model allowing agents to keep more of their commission compared to traditional commission split models.
2. Monthly Fees: Low monthly fee in some areas as an alternative to per-transaction fees.
3. Lead Generation Signs: Lead generation signs provided through the broker, Build-a-sign.com, or local sign printers at cost.
4. Agent Tools and Services: Various services provided to agents including professional business cards, training programs, referral and relocation services, and property management tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Equity Real Estate is a modern full-service real estate brokerage that licenses independent real estate agents under a flat-rate transaction fee model rather than traditional commission splits. The brokerage wraps affiliation with a unified technology platform (Elevate) and a broad set of free agent tools — including document management, lead capture, branded websites, marketing materials, profit sharing, training, and E&O insurance — to enable agents to keep more of their earnings while running a professional real estate practice.

Product overview

Equity Real Estate - Premier Elite operates as a modern full-service real estate brokerage built around a unified platform called Elevate, which serves as the central technology hub integrating all core tools. The Elevate platform connects document management (dotloop Premium), the ProAgent Website system for agent web presence and lead capture, training resources, and commission management. Beyond Elevate, agents receive a suite of complimentary services including a professional marketing center, virtual office capabilities, E&O insurance, lead generation signs, profit sharing programs, referral and relocation services, property management tools, and training and mentoring. The brokerage differentiates through a flat-rate transaction fee model combined with free enterprise-grade tools.

Differentiator

Problem solved

Functional benefit

Brands

• Elevate: Central hub providing tools and resources including documents, forms, training videos, ProAgent website, listing presentations, commission pay, and lead capture.
• Elevate III
• Equity Charities
• Equity Gratitude Program
• Equity Profit Share Program
• ProAgent Websites

Products and services

• Elevate Platform (Agent Hub)

Quantifiable outcome

• Agents can achieve six-figure incomes in their first year
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ProAgent WebsitescoreTechnology or IntegrationPartnership with ProAgent Websites to provide beautiful, professional agent websites for free. These websites are powered by one of the top property search and agent promotional website providers in the nation and are proven successful tools. Also provides lead capture systems that tie into signs and other lead generation methods.
• DotloopcoreTechnology or IntegrationPartnership with Dotloop for digital document signing and storage. Equity Real Estate agents receive a premium account with one of the prominent document management service providers available for free. Dotloop Premium is integrated into the Elevate platform for collaborative workspace editing and e-signing.
• Build-a-sign.comminorChannel Partner/ Reseller/ DistributorLead generation signs are available through Build-a-sign.com at cost, providing agents with affordable signage options for lead generation.
• Eternal Hope NepalminorOthersHumanitarian partnership supporting slum children in Nepal since 2015, including education and medical care. Details available at EternalHopeNepal.com. Randall Wall personally leads these efforts as part of Equity's charitable initiatives.
• Utah Association of RealtorscoreStrategic or Co-development PartnerRandall Wall served as Equity's representative to the Utah Association of Realtors from 2010-2013. Represents the company's involvement in industry advocacy and standards.
• Salt Lake Investors AssociationcoreStrategic or Co-development PartnerRandall Wall serves as President of the Salt Lake Investors Association. This is the largest investor association in Utah and one of the largest in the nation. Randall is the longest serving president.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Realty ONE Group: United-incentive, flat-fee model brokerage expanding rapidly across the U.S.; comparable agent economics and franchise-style growth strategy.
• Compass: Tech-forward national residential brokerage that has invested heavily in agent platforms and is pressuring traditional brokerages—a direct competitor in agent recruitment.
• HomeSmart: Large U.S. brokerage operating on a flat-fee/100% commission plan model, recruiting agents nationwide with proprietary technology—directly comparable to Equity's value proposition to agents.
• eXp Realty: Cloud-based, agent-centric brokerage using a low-fee/commission-cap model with revenue sharing and a virtual office platform—structurally the closest comp to Equity's flat-rate, tech-enabled approach.

Emerging players

• Redfin: Tech-enabled residential brokerage with salaried plus bonus agent model; overlapping consumer audience and pressure on traditional agent economics relevant to Equity's positioning.

Broad incumbents

• Century 21 Real Estate: Global residential brokerage franchise with extensive agent network and brand recognition—competes for both agents and consumer mind share in the same category as Equity.
• Keller Williams Realty: Largest U.S. real estate franchise with a technology platform (KW Command) and profit-sharing (Keller Williams Profit Share)—overlapping capabilities with Equity's profit-sharing and Elevate platform.
• RE/MAX: Globally recognized real estate franchise with high brand recognition and large agent network; competes for experienced agents and offers franchise-based scale economics.
• Coldwell Banker: Established national brokerage brand offering full-service residential brokerage with broad geographic reach; comparable to Equity in serving residential buyers and sellers via an agent network.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with strong brand and broad geographic coverage; a large incumbent competitor in attracting experienced real estate agents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/equity-real-estate-premier-elite

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equity Real Estate - Premier Elite