DryJanuary®USA

What DryJanuary®USA does

DryJanuary®USA is a U.S.-based initiative founded in 2022 and headquartered in Nashville, TN, operating under the meharryresearch.org domain, which suggests an affiliation with Meharry Medical College's research arm. The name and framing indicate a focus on the "Dry January" alcohol-abstinence public health campaign adapted for an American audience. The entity is staffed by 7 employees and operates as a small, mission-oriented program rather than a scaled commercial venture.

No product portfolio, technology stack, pricing model, or monetization mechanics are disclosed in the available data. There is no evidence of a software platform, consumer subscription, or paid offering; the inputs describe an empty products-and-services surface and explicitly note "no product information available." The web presence is limited to a loader/verification page, providing no functional detail on services delivered, participants served, or program outcomes.

No funding history, investor roster, customer logos, partnerships, leadership team, or regulatory actions are recorded in the input. The available evidence supports characterization as a nascent, research-affiliated public-health initiative with a federally registered trademark-style brand name, but does not substantiate claims of commercial scale, recurring revenue, or a defined go-to-market motion.

Name

DryJanuary®USA

Website

https://meharryresearch.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DryJanuary®USA is a small Nashville, TN-based initiative founded in 2022, affiliated with Meharry Research, that promotes the Dry January alcohol-abstinence public health campaign in the United States. The 7-employee entity has no disclosed products, pricing, or revenue model.

Ownership category

akta.pro rank

Product category

Public Health Campaign

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

Keywords

• Alcohol abstinence campaign
• Public health initiative
• Dry january movement
• Behavioral health research
• Community wellness program

GTM type

B2C

Offering type

Services

Core offering

DryJanuary®USA appears to be an initiative hosted at the Meharry Research domain; no substantive description of its offerings is available in the source content, which is a verification/loader page.

Product overview

No product information available. The source content does not contain any details about DryJanuary®USA's products, services, or offerings.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• SAMHSA (Substance Abuse and Mental Health Services Administration): The US federal agency within HHS that leads public-health efforts on substance use. Comparable as a large incumbent shaping national alcohol-awareness messaging and grant funding that influences small campaign operators.
• National Institute on Alcohol Abuse and Alcoholism (NIAAA): The lead US federal agency for alcohol-related research and public-health messaging. Comparable as a much larger incumbent that sets the national agenda on alcohol awareness and could fund, partner with, or overshadow small campaign actors.

Direct peers

• Drinkaware (UK): An independent UK alcohol-awareness charity funded by producers and retailers that runs national campaigns on drinking behavior. Comparable as a dedicated, well-funded alcohol-awareness campaign organization running recurring public-facing initiatives.
• HAMS (Harm Reduction, Abstinence, Moderation Support): A peer-led support network offering free harm-reduction resources for people who want to change their drinking — including abstinence challenges similar in spirit to Dry January. Comparable as a non-clinical alcohol-behavior-change community.
• Défi de Janvier (Dry January France): The French national incarnation of the Dry January campaign, run by Addict'Aide and partners since 2020. Comparable as a country-branded local adaptation of the Dry January concept targeting a national audience.
• Alcohol Change UK: The UK charity that originated the global 'Dry January' campaign in 2013 and continues to run the canonical UK version each year. Directly comparable as the founding peer and global category leader in alcohol-abstinence awareness campaigns.

Emerging players

• Sober Curious (movement / Ruby Warrington): The 'Sober Curious' movement popularized by author Ruby Warrington, which overlaps directly with Dry January's audience of people exploring alcohol abstinence. Comparable as an adjacent brand/community driving the same cultural shift toward reduced alcohol consumption.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dryjanuaryusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DryJanuary®USA