Melbet Partners Affiliates

Name

Melbet Partners Affiliates

Legal name

Melbet Partners

Website

https://melbetpartners.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing Platform

NAICS

Gambling Industries (7132)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industries

SEO/Content Publishing Networks for Betting Leads (MPAEAMAG), Mobile/App Install & CPA Networks for Betting (MPAEAMAJ)

Keywords

• Affiliate marketing platform
• IGaming affiliate program
• Revenue share commissions
• Online betting affiliates
• Performance marketing software

GTM type

B2B

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Affiliate Commission - RevShare: Affiliates earn up to 40% of the net profit generated by New Users they refer, on a lifetime basis. New affiliates start at 25% commission unless otherwise agreed.
2. CPA (Cost Per Acquisition): Commission paid per new customer acquired through affiliate referral link
3. CPL (Cost Per Lead): Commission paid per lead generated through affiliate marketing efforts
4. CPI (Cost Per Install): Commission paid per mobile app installation
5. Hybrid Commission: Combined commission model mixing RevShare with performance-based elements

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Melbet Partners Affiliates operates a global affiliate marketing program for the Melbet online sports betting and casino brand. Webmasters and affiliate marketers register free of charge, receive personalized referral links, and earn commissions through RevShare (up to 40% lifetime on referred player net profit), CPA, Hybrid, CPL, and CPI models, with weekly payouts and access to a real-time reporting dashboard.

Product overview

Melbet Partners is an affiliate marketing platform for the Melbet online betting and gaming brand. The platform offers multiple commission models including up to 40% RevShare, CPA, Hybrid, CPL, and CPI. Affiliates can promote Melbet's suite of products including Online Games (Megaways and Jackpot Slots), Esport betting, Sports Betting, Casino games (Slots, Roulette, Live Casino with 5,500+ games), and Slots. The affiliate platform provides real-time statistics, promotional materials, and 24/7 multilingual support to partners.

Differentiator

Problem solved

Functional benefit

Brands

• Melbet: The primary betting and casino brand promoted through the affiliate program, featuring sports betting, casino games, slots, esports, and online games.

Products and services

• Melbet Partners Affiliate Platform A self-serve affiliate marketing platform that enables webmasters and affiliate marketers to register free of charge, receive personalized referral links, and earn commissions (RevShare up to 40% lifetime, CPA, Hybrid, CPL, CPI) for referring customers to Melbet's online betting and casino services. Includes real-time statistics, promotional materials, weekly payouts, and 24/7 multilingual support.
• Sport (Sports Betting) Online sports betting product offering bets across a variety of markets with competitive odds, quick payouts, and live broadcasts of matches and competitions from around the world. Promoted by affiliates to generate referred customers.
• Casino Online casino offering hundreds of games across Slots, Roulette, and Live Casino categories with high-quality graphics, high RTPs, and real-time dealers, totalling over 5,500 games on the platform.
• Esport
• Online Games (Slot Games)

Quantifiable outcome

• $2,000+ average monthly income for affiliates
• +2 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• La LigacoreStrategic or Co-development PartnerMelbet has a sponsorship/partnership relationship with La Liga, the top Spanish football league. This partnership provides brand visibility and credibility within the sports betting and iGaming space.
• JuventuscoreStrategic or Co-development PartnerMelbet partners with Juventus FC, the renowned Italian football club. This sponsorship enhances brand recognition in European and global sports markets.
• KingsminorStrategic or Co-development PartnerPartnership with Kings brand, contributing to brand awareness and marketing presence.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Catena Media: Global iGaming affiliate and SEO content specialist focused on sportsbook, casino, and fantasy verticals. Runs a similar model to Melbet Partners - traffic acquisition via owned content sites and affiliate referrals to licensed gambling operators.
• Raketech: Nordic-based iGaming affiliate and performance marketing company operating in sports betting, casino, and comparison. Same commission mechanics (CPA/RevShare/Hybrid) and same end-market of betting operators.
• Better Collective: Leading publicly listed sports betting and casino affiliate operator (e.g., Betarades, bettingexpert). Directly comparable business model: monetizes gambling traffic through content sites, SEO/affiliate deals, and operator partnerships across multiple regulated markets.
• 22Bet Partners: Affiliate program for 22Bet, another Curacao-rooted sportsbook and casino operator. Highly comparable audience (emerging-market bettors), commission structure, and product suite.
• Gambling.com Group: Public sports betting and casino affiliate operator with global market presence (US, UK, LatAm). Comparable value chain: content/SEO traffic → referred player deposits → operator-paid commissions (CPA + RevShare).
• 1xPartners (1xBet affiliate program): Affiliate program for 1xBet, a Curacao-licensed sportsbook and casino brand. Closest functional comp: similar multi-commission stack, similar global/grey-market geographic footprint, similar product set (sports, casino, esports, slots).

Broad incumbents

• Betsson Affiliates: Affiliate program run by Betsson Group, a multi-brand European iGaming operator. Same role in the value chain - acquiring referred players for licensed sportsbook and casino brands across regulated European and LatAm jurisdictions.
• Bet365 Affiliates: The affiliate arm of Bet365, one of the world's largest sportsbooks. Operates a comparable CPA/RevShare affiliate funnel for an established, fully licensed operator with significantly broader regulatory footprint.
• LeoVegas Affiliates: Affiliate program for LeoVegas mobile-first casino/sportsbook operator. Comparable multi-model commission program (CPA/RevShare/Hybrid) targeting the same iGaming affiliates Melbet seeks.

Emerging players

• XLMedia (now Gambling.com Group): Performance-affiliate business historically focused on publishing and gambling verticals. Same model of monetizing organic content traffic via affiliate referrals to gaming operators, with emphasis on SEO and publisher networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mlbpartners?si=W_9kxaMGeAUYIRTz
• LinkedInlinkedin.com/company/melbet-partners-affiliates
• Instagraminstagram.com/melbet.aff?igsh=cXVhZ2s1MmU4bHJl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melbet Partners Affiliates