What Melbourne Park does

Melbourne Park is a multi-venue sports and entertainment precinct in Melbourne, Australia, operated by the Melbourne & Olympic Parks Trust, a Victorian government trust entity established under the Melbourne and Olympic Parks Act 1985. The precinct comprises seven core venues: Rod Laver Arena (the crown jewel, with a retractable roof and 14,000+ capacity), Margaret Court Arena, John Cain Arena (~10,000 capacity), Kia Arena (5,000 capacity, opened January 2022), AAMI Park (a rectangular stadium), Centrepiece (a flexible event space completed December 2021), and St Andrews Beach Brewery (an on-site food and beverage venue). The precinct hosts the Australian Open Grand Slam tennis tournament annually and is the home venue for Melbourne Storm (NRL), Melbourne Victory and Melbourne City FC (A-League), Melbourne United and South East Melbourne Phoenix (NBL), and the Melbourne Vixens and Melbourne Mavericks (netball). Beyond sporting tenants, the precinct stages concerts, comedy, family entertainment, conferences, exhibitions, and corporate functions. Technology infrastructure includes retractable-roof arenas, facial recognition security systems operating through CCTV surveillance cameras for entry monitoring and banned-person identification, and integrated ticketing partnerships with Ticketek (Australian Open and major events), AXS (year-round events), and Ticketmaster (NFL events).

The business operates an event-driven go-to-market model with four principal revenue streams: venue hire and event hosting, ticketing services via third-party platforms, premium experiences and hospitality (recurring suite leases at Rod Laver Arena, John Cain Arena, AAMI Park, and Melbourne Lounge), and food and beverage operations including catering delivered by Levy (a Compass Group brand) and the on-site St Andrews Beach Brewery. Ticket pricing is unit-based and varies by event type and seat selection, ranging from approximately $10 for Melbourne Storm NRL matches to $99.90 for top-billed concerts (Massive Attack), with premium suites available via casual lease, permanent lease, or bespoke arrangements on multi-year terms. Distribution combines primary ticketing partners, social media channels (Facebook, Instagram, TikTok, LinkedIn, YouTube), event-specific mobile applications (Australian Open app, NFL OnePass app), and direct venue hire enquiry via the corporate website.

The precinct serves three primary customer segments: event attendees and the general public (individuals purchasing tickets for live sports, concerts, comedy, and family entertainment); corporate and event hirers (businesses seeking premium venues for conferences, exhibitions, galas, and private functions); and premium hospitality customers (corporate clients leasing suites for recurring use and corporate entertainment). Long-term anchor tenants include professional sports teams that provide consistent recurring demand across the calendar, with naming-rights partners (AAMI, Kia) and presenting sponsors (American Express for the NFL Kickoff Festival) layering additional commercial commitments onto the core venue-hire and ticketing model. Marketing relies on event-driven earned media, social media presence, and email communications through ticketing partners to drive attendance and venue-hire enquiries.

Name

Melbourne Park

Legal name

Melbourne & Olympic Parks Trust

Website

https://melbournepark.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Melbourne Park is a multi-venue sports and entertainment precinct in Melbourne, Australia, operated by the Victorian government's Melbourne & Olympic Parks Trust. It hosts the Australian Open Grand Slam, NRL, A-League, NBL, and netball teams, plus concerts and corporate events across seven core venues.

Ownership category

akta.pro rank

Product category

Sports and Entertainment Venue Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Sports venue precinct
• Event hosting services
• Venue hire services
• Concert and entertainment venues
• Premium hospitality experiences

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Venue Hire and Event Hosting: Melbourne Park generates revenue by hosting events at its venues including Rod Laver Arena, Margaret Court Arena, John Cain Arena, Kia Arena, AAMI Park, and Centrepiece. Event types include concerts, sports, comedy, family events, conferences, exhibitions, and galas.
2. Ticketing Services: Revenue generated through ticket sales for events. Ticketing partner Ticketek handles Australian Open and other events, with AXS now serving as ticketing provider for year-round events outside the Australian Open.
3. Premium Experiences and Hospitality: Premium experiences include suites at Rod Laver Arena (12pax, 18pax), suites at John Cain Arena (24pax), suites at AAMI Park (18pax), Melbourne Lounge at AAMI Park, and bespoke functions. Offered as casual lease, permanent lease, or other arrangements.
4. Food and Beverage: On-site food and beverage offerings including St Andrews Beach Brewery restaurant, various concession outlets, and catering services. Levy (Compass Group brand) delivers catering services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Melbourne Park is a multi-venue sports and entertainment precinct operating seven distinct venues (Rod Laver Arena, Margaret Court Arena, John Cain Arena, Kia Arena, AAMI Park, Centrepiece, and St Andrews Beach Brewery) that host the Australian Open Grand Slam tennis tournament, concerts, sporting events (NRL, A-League, NBL, netball), comedy, family events, and corporate functions. The Trust earns revenue through venue hire, ticketing services, premium hospitality suites, food and beverage, and on-site catering.

Product overview

Melbourne Park is a multi-venue entertainment precinct administered by the Melbourne and Olympic Parks Trust. The core offering consists of seven distinct venues: Rod Laver Arena, Margaret Court Arena, John Cain Arena, Kia Arena, AAMI Park, Centrepiece, and St Andrews Beach Brewery. These venues host the Australian Open Grand Slam tennis tournament, major concerts, sporting events (NRL, NBL, A-League football, netball), comedy shows, family events, and corporate functions. Premium Experiences add hospitality suites and bespoke functions across the venues. The precinct also provides venue hire services for third-party events and operates St Andrews Beach Brewery as a food and beverage destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Rod Laver Arena Australia's premier indoor arena hosting the Australian Open Grand Slam tennis matches and major international concerts. Features retractable roof and over 14,000 seating capacity. Available for venue hire for concerts, conferences, and major events.
• Margaret Court Arena A major retractable-roof show court hosting Australian Open tennis matches and entertainment events including concerts and comedy shows. Available for venue hire for concerts, conferences, and events.
• John Cain Arena Versatile multi-purpose arena with approximately 10,000 seating capacity hosting NBL basketball (Melbourne United, South East Melbourne Phoenix), Netball (Melbourne Vixens, Melbourne Mavericks), concerts, family events, and sporting competitions. Available for venue hire.
• Kia Arena 5,000-capacity outdoor sports and entertainment venue, one of Melbourne's newest venues, serving as a premier show court during the Australian Open. Available for venue hire for events.
• AAMI Park World-class rectangular stadium home to Melbourne Storm (NRL) since 2010 and Melbourne Victory and Melbourne City FC (A-League), hosting rugby league, soccer, concerts, and major events. Available for venue hire.
• Centrepiece Flexible event space at Melbourne Park featuring the Grand Hall, Auditorium, Meeting Rooms and Studios, Terraces, and Pre-Function areas for conferences, exhibitions, corporate events, and galas. Won Best New Tourism Business at the Victorian Tourism Awards 2022.
• St Andrews Beach Brewery Award-winning coastal brewery operating a venue within Melbourne Park's Garden Square adjacent to Rod Laver Arena, offering indoor and outdoor dining with a diverse family-friendly menu and on-site brewing. Open for all Melbourne Park events.
• Australian Open The first Grand Slam tennis tournament of the season held annually at Melbourne Park over three weeks, featuring world-class tennis, live entertainment, and dining experiences. Ticketing via Ticketek.
• Premium Experiences Premium hospitality offerings including suites at Rod Laver Arena (12pax, 18pax), John Cain Arena (24pax), AAMI Park (18pax), Melbourne Lounge at AAMI Park, and bespoke functions. Available via casual lease, permanent lease, or other arrangements with pricing upon enquiry.
• Venue Hire Corporate venue hire service across all Melbourne Park venues (Rod Laver Arena, Margaret Court Arena, John Cain Arena, AAMI Park, Kia Arena, and Centrepiece) for events including breakfast functions, cocktail parties, concerts, conferences, dinners, exhibitions, galas, lunches, sport, and theatre. Bookable via [email protected].

Quantifiable outcome

• $1.5 billion in social and economic value delivered to Victoria in 2025
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• American ExpresscoreGTM or Marketing Partner · 1 January 2026American Express is the presenting sponsor for the NFL Kickoff Festival at Melbourne Park. Amex Card Members receive exclusive presale access to NFL tickets before general public release.
• AAMIcoreGTM or Marketing PartnerAAMI holds naming rights sponsorship for AAMI Park, one of Melbourne's premier sports venues. The partnership has been renewed multiple times, most recently for a five-year extension. AAMI is an insurance group providing event sponsorship and brand visibility.
• KiacoreGTM or Marketing PartnerKia is the naming rights sponsor for Kia Arena, the 5,000-capacity show court at Melbourne Park unveiled ahead of the Australian Open 2022. Kia Arena serves as a premier outdoor sports and entertainment venue during the Australian Open and other events.
• Asahi GroupminorGTM or Marketing PartnerAsahi Group is a partner of Melbourne Park, providing beverage offerings at venues.
• Asahi BeveragesminorGTM or Marketing PartnerAsahi Beverages is a partner of Melbourne Park, supplying beverages across the precinct.
• LavazzaminorGTM or Marketing PartnerLavazza is a partner providing coffee services at Melbourne Park venues.
• Levy (Compass Group)coreImplementation/ SI/ Consulting PartnerLevy, a Compass Group brand, was appointed to deliver catering services at Melbourne Park in partnership with Tennis Australia. Levy specializes in sports and entertainment venue hospitality.
• TicketekcoreChannel Partner/ Reseller/ DistributorTicketek is the official ticketing partner for Australian Open and major events at Melbourne Park. Ticketek collects and shares personal information with Melbourne Park for operational purposes and marketing.
• AXScoreChannel Partner/ Reseller/ DistributorAXS is the newly appointed ticketing provider for year-round events at Melbourne Park outside the Australian Open. Global ticketing provider delivering ticketing experience for events.
• Capricorn Rigging ServicesminorImplementation/ SI/ Consulting PartnerCapricorn Rigging Services provides rigging equipment and services for Melbourne Park venues and events.
• St John AmbulanceminorImplementation/ SI/ Consulting PartnerSt John is Melbourne Park's nominated First Aid Service Partner, providing first aid services including those for recording incidents at venues.
• KultureCityminorStrategic or Co-development PartnerMelbourne & Olympic Parks partnered with KultureCity to achieve sensory-inclusive certification, ensuring all events are sensory-inclusive for guests with sensory sensitivities.
• St Andrews Beach BrewerycoreStrategic or Co-development PartnerSt Andrews Beach Brewery operates a venue within Melbourne Park's Garden Square, adjacent to Rod Laver Arena. Award-winning coastal brewery offering dining and event space, open for all Melbourne Park events.

Scale indicators6 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• Madison Square Garden Entertainment: Operator of the Madison Square Garden arena complex in New York, hosting NBA (Knicks), NHL (Rangers), concerts, and boxing. Comparable as a vertically integrated multi-venue operator with anchor sports tenants and live entertainment programming.
• AEG (Anschutz Entertainment Group): Global venue operator and live entertainment promoter (operator of Crypto.com Arena, The O2, and many other arenas). Comparable as a multi-venue operator monetizing sports, concerts, and premium hospitality at scale.
• The O2 (London): Iconic multi-purpose entertainment complex in London combining a 20,000-capacity arena with surrounding venues, restaurants, and the O2 Arena. Comparable as a global benchmark for multi-venue entertainment precincts monetizing year-round.

Others

• Qatar's Lusail / Aspire Zone venues: State-of-the-art multi-venue sports and entertainment precinct in Doha. Comparable as a state-backed precinct that combines arenas, stadia, and event hosting with government-led commercial development.

Direct peers

• Brisbane Entertainment Centre / Suncorp Stadium: Queensland's flagship indoor arena and rectangular stadium used for concerts, NRL, A-League, and major events. A peer for touring content capture and multi-sport venue operations, particularly relevant as Brisbane readies for the 2032 Olympics.
• Sydney Olympic Park / Qudos Bank Arena: Sydney's primary multi-venue sports and entertainment precinct, anchored by Qudos Bank Arena (21,000 capacity) hosting concerts, NRL, basketball, and tennis events. Direct Australian competitor for touring content, premium hospitality, and event market share.
• Rod Laver Arena (standalone comparison): The flagship venue within Melbourne Park itself, also operated by Melbourne & Olympic Parks Trust. Listed for completeness as the most globally comparable Australian arena in Pollstar and Billboard rankings.

Regional players

• Adelaide Oval / Adelaide Entertainment Centre: Adelaide's premier sporting and entertainment venues hosting AFL, cricket, concerts, and indoor events. Comparable in multi-venue precinct model and Australian touring content competition, but serving the South Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MelbournePark
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/melbournepark
• Instagraminstagram.com/melbourne.park
• TikToktiktok.com/@melbournepark

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melbourne Park