MELTONIC
MELTONIC is a French organic sports nutrition company founded in 2014 that sells honey-based energy gels, bars, drinks, and recovery products to endurance athletes across Europe. It operates through its own e-commerce site and a multi-country reseller network anchored in France.
- Company typePrivate
- Founded2014
- HeadquartersNantes, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What MELTONIC does
MELTONIC is a French organic sports nutrition company founded in 2014 by Benoit Mary, a third-generation beekeeper from the Famille Mary apiary heritage (established 1921), and Vincent Garos, a former Olympic sailor (London 2012). The company developed and commercialized the world's first honey-based energy gel, using Acacia honey bio from European harvests with a moderate glycemic index (40% lower than glucose syrup) and Total Antioxidant Power (PAOT) measured by IAE Nancy. Manufacturing is conducted in partner workshops located within 100km of the Nantes headquarters in Pays de la Loire, supporting a "Made in France" positioning and Ecocert organic certification.
The product portfolio spans nutrition before, during, and after endurance exercise, including energy gels, energy bars, drinks, purees, vegetable proteins, energy cakes, electrolyte tablets, dietary supplements, anti-chafing cream, and accessories. Pricing is structured with individual product boxes at €4.90–€16.90 and eco-pack bundles at €42.90, with free shipping from €69 on the DTC site. The go-to-market combines direct-to-consumer e-commerce on meltonic.com with a B2B reseller network covering France and at least six other European countries (Belgium, Luxembourg, Spain, Portugal, Germany, Netherlands), supported by a dedicated reseller portal.
MELTONIC's customer base consists primarily of endurance athletes (runners, trail runners, cyclists, triathletes, sailors) plus growing exposure to team sports via the Montpellier Handball partnership. The brand is reinforced through an ambassador program featuring elite athletes such as Pierre Rolland, Blandine L'Hirondel, Romain Attanasio, and Audrey Cordon Ragot, alongside a brand podcast, Strava challenges, and recurring cause-marketing initiatives (e.g., the multi-year Ruban Rose partnership for breast cancer awareness) and event sponsorships (Semi-Marathon du Mont-Ventoux 2024 and 2025, Volvic Volcanic Experience).
MELTONIC firmographics
Firmographics- Name
- MELTONIC
- Legal name
- Meltonic
- Website
- https://meltonic.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MELTONIC is a French organic sports nutrition company founded in 2014 that sells honey-based energy gels, bars, drinks, and recovery products to endurance athletes across Europe. It operates through its own e-commerce site and a multi-country reseller network anchored in France.
- Ownership category
- akta.pro rank
MELTONIC industry classification
Industry- Product category
- Sports Nutrition
- NAICS
- Sugar and Confectionery Product Manufacturing (3113), Cookie and Cracker Manufacturing (311821)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)
- akta.pro secondary industries
- Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Sports & Isotonic Drink Production (AFAFAFAB)
Keywords
Where MELTONIC is headquartered
LocationHeadquarters
- HQ city
- Nantes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
MELTONIC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct-to-Consumer E-commerce: Meltonic sells its complete range of sports nutrition products (gels, bars, drinks, purées, proteins, cakes, creams, supplements, care products, accessories) directly to end consumers through its e-commerce website meltonic.com. Orders ship within 1-2 business days with free delivery from €69 in France and several European countries.
- Wholesale/Reseller Distribution: Meltonic distributes through a network of physical retailers and resellers in France and internationally. The company maintains a dedicated B2B reseller portal and has a dedicated professional phone line (02 41 55 65 07) for resellers.
- Gift Cards: Meltonic offers gift cards in denominations of €20, €40, €50, €80, €100, €150, and €200, valid for 1 year on the entire online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products and eco-packs available at various price points |
| Other | Pay-as-you-go | Gift cards in fixed denominations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
MELTONIC product offering
Product offeringCore offering
Meltonic manufactures and sells organic sports nutrition products formulated with honey, royal jelly, bio plants, and essential oils for endurance athletes. The range covers pre-, intra-, and post-effort needs through Tonic'Gel energy gels, Tonic'Barre energy bars, organic maltodextrin-based energy drinks, electrolyte tablets, salty energy purées, plant-based proteins, energy cakes, breakfast energy creams, food supplements, and Cosmos Organic anti-chafing care, plus bundled eco-packs tailored to specific distances (Semi-Marathon, Marathon, Trail).
Product overview
Meltonic is a French sports nutrition brand founded in 2014, pioneering organic sports nutrition based on honey and royal jelly. The product portfolio centers on honey-derived energy products including Tonic'Gel energy gels, Tonic'Barre energy bars, organic energy drinks, and electrolyte tablets for use before, during, and after endurance exercise. The range extends to energy purees (salty), vegetable proteins, energy cakes (Tonic Dej' breakfast cream), organic food supplements, and Cosmos-certified anti-chafing cream. Bundled eco packs provide complete nutrition solutions for specific distances (Semi-Marathon, Marathon, Trail). The products are manufactured in French workshops in the Pays de la Loire region, certified organic by Ecocert, and target endurance athletes in running, cycling, triathlon, and trail sports.
Differentiator
Problem solved
Functional benefit
Brands
- Tonic'Gel: Honey-based energy gel product line
- Tonic'Bar
- Tonic'Dej
- Gâteau Tonic
- Pack Marathon
- Pack Semi-Marathon
- Pack Trail
- Box Octobre Rose
Products and services
- Tonic'Gel - Gel énergétique au miel Organic honey-based energy gel with bio plants and moderate glycemic index (40% lower than glucose syrup) for endurance athletes needing lasting energy before and during long efforts.
- Tonic'Barre - Barre énergétique bio Organic energy bars made with honey and royal jelly that provide sustained energy before and during endurance exercise for runners, cyclists, and outdoor athletes.
- Boisson énergétique bio (Maltodextrine de maïs Bio) Organic energy drink using maltodextrin from organic corn to provide hydration and carbohydrate intake during endurance efforts.
- Électrolytes Electrolyte tablets to maintain hydration and mineral balance during prolonged exercise for endurance athletes.
- Purée énergétique salée Salty energy purée providing progressive energy through lipids and healthy fats for long and intense endurance efforts, including formats such as the protéinée banane-fraise and amande-vanille variants.
- Protéines végétales bio Organic plant-based proteins for post-effort muscle recovery and repair after endurance training.
- Gâteau énergétique bio (chocolat, miel, gelée royale) Organic energy cake with chocolate, honey, and royal jelly formulated as the last digestible energy meal before competitions.
- Tonic Dej' - Crème énergétique bio (chocolat, miel, gelée royale) Organic breakfast energy cream with chocolate, honey, and royal jelly delivering sustained energy before morning training and competition.
- Compléments alimentaires bio Organic food supplements with natural ingredients for supporting overall athletic performance.
- Crème anti-frottements Cosmos Organic Cosmos Organic certified anti-chafing cream that prevents painful friction on skin during exercise for runners, cyclists, and outdoor athletes.
- Fiole éco rechargeable 37ml Reusable eco-friendly 37ml flask designed for carrying Tonic'Gel energy gels and energy purées during training and competition.
- Pack Marathon Pre-configured marathon nutrition pack bundling Meltonic gels, bars, drinks, and care products at a discounted price (€42.90 vs €69.45 individual total, -38%) for marathon runners.
- Pack Semi-Marathon Pre-configured nutrition pack tailored for half-marathon distance runners, bundling the relevant gels, bars, and drinks.
- Pack Trail Pre-configured complete trail running nutrition pack designed for ultra-trail events over 6 hours, bundling gels, purées, drinks, and recovery products.
- Box Octobre Rose Limited-edition solidarity gift box for breast cancer awareness month bundling Tonic'bars, energy gels, cereal bars, electrolytes, and antioxidant energy drinks with red fruit recipes, with €2 per box donated to Ruban Rose.
- Cartes cadeaux Meltonic Sport gift cards valid for 1 year across the entire online store, available in fixed denominations of €20, €40, €50, €80, €100, €150, and €200 with multiple themed templates.
Quantifiable outcome
- Glycemic index 40% lower than glucose syrup
- +1 more outcomes
Companies that use MELTONIC
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
MELTONIC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MELTONIC partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- VVX (Volvic Volcanic Experience)coreMeltonic partners with VVX, a sporting event in magical landscapes aligned with Meltonic's commitment to preserving the natural environment. The partnership connects sports performance with environmental stewardship.
- Planète UrgencecoreMeltonic partners with Planète Urgence, an NGO whose mission is to preserve trees and biodiversity. This aligns with Meltonic's 1% for the Planet commitment and bee preservation values.
- Ruban RosecoreMeltonic has partnered with Ruban Rose (founded 1994) to support breast cancer awareness. The partnership, in its third year, includes a solidarity October Rose Box (€2 per box donated + €1 per order), Strava challenge (10 cents per km donated), and direct donations.
- Semi-Marathon du Mont-Ventoux (Kookabarra)coreMeltonic is official partner of the Semi-Marathon du Mont-Ventoux Kookabarra for the 2024 and 2025 editions, supporting sports nutrition and environmental preservation.
- Tiken TrailminorMeltonic partners with Tiken Trail, a trail running event in Brittany that combines running and fun with beautiful scenery.
- Nature Trail Film FestivalminorMeltonic partners with the Nature Trail Film Festival, which showcases extraordinary achievements by ordinary people through sport.
- Montpellier Handball (MHB)coreMeltonic partners with Montpellier Handball to promote sports performance and well-being through natural and committed nutrition. The partnership targets team sports athletes alongside endurance sports.
- Exaequo Voyage Running TrailminorMeltonic partners with Exaequo Voyage, which organizes trail running stages in magnificent countries and locations, combining sport and travel.
- Biking ManminorMeltonic partners with Biking Man, a multi-sport endurance event combining cycling and running.
- Terre d'Abeilles / Sauvons les AbeillescoreMeltonic partners with bee preservation organizations as part of its commitment to the beekeeping world and honey heritage dating back to 1921.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
MELTONIC competitors and assessment
Company assessmentEmerging players
- Näak: Canadian endurance nutrition startup focused on natural, upcycled ingredients for ultra-distance athletes — comparable clean-label positioning and D2C/retail mix, but at an earlier scale and slightly different ingredient story.
- Apurna: French organic sports nutrition brand focused on natural gels and bars for endurance athletes — directly comparable clean-label positioning, geography, and product mix to Meltonic.
Direct peers
- Maurten: Swedish premium sports nutrition brand built on hydrogel technology, sold D2C and through endurance retailers globally — comparable premium positioning, performance narrative, and endurance athlete focus.
- SiS (Science in Sport): UK-based endurance nutrition brand specializing in energy gels, bars, hydration, and chews for cyclists, runners, and triathletes — directly comparable product mix, distribution channels (D2C + retail), and target customer as Meltonic.
- Overstim's: French sports nutrition brand offering energy gels, bars, drinks, and recovery products to endurance and fitness athletes — most direct French-market peer with overlapping product range and retail presence.
- GU Energy Labs: US-based pioneer of energy gels for endurance athletes, with broad gels/chews/hydration portfolio and deep ambassador programs — direct competitor in the same energy-gel category Meltonic helped define as honey-based.
- Precision Fuel & Hydration: UK-based endurance fueling specialist offering gels, chews, hydration, and personalized fueling plans — overlapping product format, athlete focus, and D2C-plus-retail distribution model.
Broad incumbents
- PowerBar: Global mass-market sports nutrition brand (owned by Post Holdings) with energy gels, bars, and drinks sold across mainstream retail — broad incumbent competing for the same endurance athlete wallet at lower price points.
- Decathlon Aptonia: Decathlon's in-house sports nutrition label (Aptonia/Kipsta nutrition) sold at massive retail scale across Europe — broad incumbent that competes on price and shelf access in the same endurance nutrition category.
Regional players
- 226ERS: Spanish sports nutrition brand offering natural energy bars, gels, and recovery products primarily to endurance athletes in Spain and southern Europe — comparable product portfolio but geographically concentrated outside Meltonic's core markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MELTONIC social profiles
Digital presenceMELTONIC compliance and trust
Trust signalCompliance4 records
MELTONIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
MELTONIC leadership team
Management profileNumber of profiles
Profiles2 records
MELTONIC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MELTONIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MELTONIC
What does MELTONIC do?
Meltonic manufactures and sells organic sports nutrition products formulated with honey, royal jelly, bio plants, and essential oils for endurance athletes. The range covers pre-, intra-, and post-effort needs through Tonic'Gel energy gels, Tonic'Barre energy bars, organic maltodextrin-based energy drinks, electrolyte tablets, salty energy purées, plant-based proteins, energy cakes, breakfast energy creams, food supplements, and Cosmos Organic anti-chafing care, plus bundled eco-packs tailored to specific distances (Semi-Marathon, Marathon, Trail).
When was MELTONIC founded?
MELTONIC was founded in 2014. It employs 11 to 50 people.
Where is MELTONIC based?
MELTONIC is headquartered in Nantes, France, in the Europe region.
How does MELTONIC make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale/Reseller Distribution and gift Cards.
Who are MELTONIC's main competitors?
Emerging players on record are Näak and Apurna. Direct peers are Maurten, SiS (Science in Sport), Overstim's, GU Energy Labs and Precision Fuel & Hydration. Broad incumbents are PowerBar and Decathlon Aptonia. 226ERS is listed as a regional player.
Does MELTONIC have an API?
No public API is recorded for MELTONIC.
What industry is MELTONIC in?
MELTONIC's product category is Sports Nutrition. Its primary akta.pro industry code is CRADAGAA, Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout), with a secondary code of AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars). Its NAICS code is 3113 and its SIC code is 2000.