What Naak Inc does

N\u00e4ak Inc is a privately held Canadian sports nutrition company incorporated in Qu\u00e9bec and headquartered in Montr\u00e9al, with a secondary European presence in Annecy. The company develops and sells all-natural endurance nutrition products\u2014energy gels, drink mixes, purees, waffles, bars, and recovery protein powders\u2014targeting ultra-distance runners and other endurance athletes. Its product formulations are built around specific technical choices including a 4:1 carbohydrate-to-protein ratio, a 2:1 glucose-to-fructose ratio for carb absorption, plant-based protein blends (soy, pea, and upcycled barley rice protein from EverGrain), and inclusion of BCAAs and electrolytes in every serving. The company is Informed Sport certified on its BOOST Gel line (screened for 250+ WADA-banned substances), vegan, and largely non-GMO, with organic and upcycled inputs in select SKUs.

The business operates a multi-channel GTM. The primary channel is direct-to-consumer e-commerce on naak.com with a free N\u00e4ak+ membership (5% discount, points on spend, early access drops) and subscription auto-delivery every 30, 60, or 90 days. Secondary channels include dedicated B2B portals for Canadian and US retailers, wholesale into sport specialty stores across North America and Europe, and event-based product distribution as the official Technical Partner of the UTMB World Series. N\u00e4ak has also expanded into adjacent offerings: a N\u00e4akLab co-development program with professional athletes (including Courtney Dauwalter, Mathieu Blanchard, Jazmine Lowther, and Toni McCann), a Nutrition Calculator planning tool, branded accessories (notably a Ciele Athletics collaboration cap), and digital gift cards.

The company is B Corp certified since 2021, with a stated goal of carbon neutrality by end of 2025. It is shipping to 25+ countries across North America, Europe, Asia Pacific, Oceania, and Africa, and maintains compliance with GDPR, PIPEDA, and CCPA. No venture or private equity funding rounds are disclosed, suggesting a bootstrapped or founder-financed capital structure. The overall profile is that of a vertically specialized DTC nutrition brand anchored in endurance athletics, with sustainability and elite athlete credibility as primary brand equity rather than enterprise scale or institutional capital.

Name

Naak Inc

Legal name

Näak Inc.

Website

https://naak.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

N\u00e4ak Inc is a Montr\u00e4al-based sports nutrition company that designs and sells all-natural endurance fuels\u2014gels, drink mixes, purees, waffles, bars, and recovery powders\u2014targeting ultra-distance runners and endurance athletes globally via DTC e-commerce, retail, and the UTMB World Series partnership.

Ownership category

akta.pro rank

Product category

Endurance Sports Nutrition

NAICS

Snack Food Manufacturing (31191), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Trail Nutrition & Outdoor Consumables Retail (CRAMAMAL), Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)

Keywords

• Endurance sports nutrition
• Energy gels
• Drink mixes
• Ultra running fuel
• Energy bars

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct sales of nutrition products (gels, drink mixes, bars, waffles, recovery products) through naak.com. Products sold individually and in bulk packs (12 units). Subscription model available with auto-delivery every 30, 60, or 90 days.
2. Retail Distribution: Wholesale distribution through sport retail stores in Canada, USA, Europe, and other regions via B2B portals.
3. Näak+ Membership: Free membership program offering 5% discount on all orders, reward points (1 point per $1 spent), early access to product drops, and partner offers.
4. Gift Cards: Digital gift cards available for purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Naak Inc designs, manufactures, and sells sports nutrition products — including energy gels, energy bars, drink mixes, and recovery products — formulated specifically for endurance athletes such as ultra-distance runners. The company sells directly to consumers through its own e-commerce site, operates an auto-delivery/membership subscription program for recurring purchases, and distributes to retailers through dedicated B2B wholesale portals in Canada and the United States.

Product overview

Näak Inc is a sports nutrition company offering a portfolio of products designed specifically for endurance athletes, particularly ultra-distance runners. The product ecosystem consists of three main product lines: BOOST ENERGY™ for high-intensity efforts, ULTRA ENERGY™ for ultra endurance activities, and ULTRA RECOVERY™ for post-workout recovery. BOOST™ Gel 30 and BOOST™ Drink Mix 60 form the quick-energy product family, while ULTRA ENERGY™ encompasses drink mixes, purees, waffles, and bars formulated for multi-hour efforts. RECOVERY™ Complete Mix and protein powders provide post-exercise nutrition. The portfolio is complemented by gear & accessories, gift cards, a free membership program (Näak+), and a nutrition calculator service. Products are available online and through retail store locations.

Differentiator

Problem solved

Functional benefit

Brands

• Ultra Energy™: Product line for long-distance endurance fuel with high carbohydrates and sustained energy release.
• Boost Energy™
• Ultra Recovery™
• Näak+ Membership
• NäakLab

Products and services

• Energy Gels
• Energy Bars
• Drink Mixes
• Recovery Products
• Auto-Delivery Subscription / Membership
• B2B Wholesale Portal (Canada)
• B2B Wholesale Portal (United States)

Quantifiable outcome

• 4:1 carbohydrate-to-protein ratio provides stable energy for extended periods
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• UTMB World SeriesflagshipStrategic or Co-development PartnerNäak is the official Technical Partner of UTMB World Series and UTMB Mont Blanc Finals. The partnership reflects commitment to bring the most efficient and sustainable fuel to the trail running community worldwide. Includes exclusive UTMB edition products like the Salted Soup drink mix.
• Ciele AthleticscoreGTM or Marketing PartnerCollaboration on branded running cap - Ciele Athletics x Näak limited edition cap. Technical specifications designed for ultra-distance runners with COOLwick knit mesh and UPF +40 protection.
• EverGraincoreTechnology or IntegrationUpcycled ingredient supplier providing barley rice protein made from recycled beer by-products. EverGrain recycles malting barley into high-quality protein, upcycled-certified. Uses 30x less land than whey protein.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Honey Stinger: Natural, honey-based energy chews, gels, bars, and waffles targeting endurance athletes. Overlaps in bar and gel formats, all-natural positioning, and outdoor/event-based distribution.
• Skratch Labs: Sports hydration and nutrition brand built by a pro sports dietitian; focuses on all-natural, real-food-based endurance products. Closely comparable mission and ingredient philosophy to Näak.
• Science in Sport (SiS): UK-based endurance nutrition brand with gels, drink mixes, bars, and gels widely used in cycling and running. Comparable product breadth and global retail presence to Näak.
• Precision Hydration: Endurance-focused electrolyte and hydration brand offering personalized sweat testing. Competes in the electrolyte/sodium-optimization niche of the same ultra-endurance audience.
• Maurten: Premium sports nutrition brand built around proprietary hydrogel technology for endurance fueling. Competes in the same high-end endurance athlete segment with science-led positioning.
• Tailwind Nutrition: Endurance-focused sports nutrition brand specializing in carb drink mixes and recovery products for ultra runners and cyclists. Directly competes in the same fueling/hydration category with a similar DTC-plus-retail motion.
• GU Energy Labs: Category-leading energy gel brand for endurance athletes. Overlaps directly with Näak's Boost Gel line on product format, target athlete, and retail placement.

Broad incumbents

• Clif Bar & Company: Large, established sports nutrition brand (owned by Mondelez) with broad bar, gel, and chews portfolio. Competes in overlapping formats but at mass-market scale across mainstream sports retailers and grocery.

Emerging players

• UCAN: Sports nutrition brand built around slow-release energy technology, with endurance and recovery products. Targets a similar educated-endurance-athlete buyer with a science-led story.
• Spring Energy: Plant-based, real-food energy gels and bites for endurance athletes. Smaller and earlier-stage than Näak but overlapping target market and natural-ingredient positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@naak
• Facebookfacebook.com/naakbar
• LinkedInlinkedin.com/company/naakbars
• Instagraminstagram.com/naakbars

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naak Inc