Master MEMATIC - Economia e Management delle Attività Turistiche e Culturali

What Master MEMATIC - Economia e Management delle Attività Turistiche e Culturali does

Master MEMATIC is a one-year postgraduate Master program (60 CFU, 1,500 hours) in the Economics and Management of Tourism and Cultural Activities, hosted by the Università degli Studi di Roma Tor Vergata and run since 2006 across 17 editions. It targets university graduates and working professionals seeking specialist training at the intersection of cultural-heritage management, sustainable tourism, and the economics of tourism destinations, with an 80% placement rate cited across cohorts. The curriculum is built around taught modules, case studies, and project work delivered in collaboration with a network of 40+ cultural institutions, NGOs, and tourism operators ("Partner della Cultura"), and incorporates an English-language module and digital transformation content to broaden international appeal.

The program is coordinated by Full Professor Paola M.A. Paniccia and operated with a small core team of 5 staff. Revenue is generated through student tuition of €5,000 per participant, with a 2023 expansion allowing simultaneous enrollment with a Tor Vergata undergraduate degree at a 20% discount, plus INPS-certified scholarship pathways. The program's international dimension is anchored by a 2016 partnership with the University of Ghana, and it has also partnered with the NGO Amicus Onlus for third-sector projects. The program is not a standalone company but an academic offering embedded within a public university, so growth, hiring, and commercial decisions are governed by university-level structures rather than independent market dynamics.

Name

Master MEMATIC - Economia e Management delle Attività Turistiche e Culturali

Legal name

Master in Economia e Management delle Attività Turistiche e Culturali (MEMATIC)

Website

https://mematic.uniroma2.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Master MEMATIC is a one-year postgraduate program at the University of Rome Tor Vergata, training graduates and professionals in the economics and management of tourism and cultural activities. It serves students seeking specialist cultural-heritage careers via a 60-CFU curriculum and a 40+ partner institution network.

Ownership category

akta.pro rank

Product category

Higher Education / Tourism Management Education

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAHAI

Strategy, Consulting & General Management Institutes

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

Keywords

• Tourism management education
• Cultural heritage management
• Hospitality management training
• Destination management studies
• Sustainable tourism program

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tuition Fees: The Master charges a tuition fee of 5,000 EUR per student for the one-year program. This is the primary revenue stream for the program operated by the university.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MEMATIC is a one-year postgraduate university Master program (60 CFU, 1,500 hours) at the University of Rome Tor Vergata that trains future managers and professionals for the tourism and cultural industries. The program covers destination management, hospitality, transport, digital transformation, and creative industries through 8 teaching modules, seminars, hands-on training, and a three-month internship. It is targeted at graduates and professionals seeking managerial and digital competencies for the tourism and cultural sectors.

Product overview

MEMATIC is a single, unified university Master program delivered by the Department of Management and Law at the Faculty of Economics of the University of Rome Tor Vergata. The program is structured around 8 teaching modules (one delivered entirely in English), combining classroom instruction, seminars, hands-on training, and a mandatory three-month internship. The curriculum focuses on the intersection of tourism management and cultural heritage management, with emphasis on digital skills and sustainable destination development.

Differentiator

Problem solved

Functional benefit

Products and services

• Master in Economia e Management delle Attività Turistiche e Culturali (MEMATIC) A one-year postgraduate university Master program awarding 60 CFU across 1,500 hours of instruction, structured around 8 teaching modules (one delivered entirely in English) and including a three-month internship. The program targets graduates and professionals seeking managerial, organizational, and digital competencies in tourism and cultural heritage management, covering destination management, hospitality, transport, new technologies, and sustainable tourism.

Quantifiable outcome

• 80% placement rate among graduates
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered flagship, core and minor.

• University of Ghana (UG)flagshipStrategic or Co-development Partner · 13 April 2016Agreement of Cultural and Scientific Cooperation signed between Tor Vergata University and the University of Ghana for creating a training and research center on Tourism Management. Includes transfer of MEMATIC know-how to establish a similar Master program in Ghana, and joint research on community-based sustainable tourism.
• Opera Romana PellegrinaggicoreStrategic or Co-development PartnerThe Master operates with the patronage of Opera Romana Pellegrinaggi, a major religious tourism organization, enabling connections with the religious tourism sector and pilgrim management. This partnership supports the religious tourism focus of the curriculum.
• INPScoreStrategic or Co-development PartnerThe Master is INPS certified, offering INPS Executive and INPS Junior scholarships for public employees and their dependents, covering full tuition. This certification provides access to a significant pool of potential students.
• Amicus OnluscoreStrategic or Co-development PartnerNGO partner supporting the cooperation with Ghana and involved in the 2014 convention that initiated the University of Ghana partnership. President Caesar Alimsinya Atuire is a professor at University of Ghana and member of MEMATIC's Scientific Committee.
• Federalberghi RomacoreGTM or Marketing PartnerNational hoteliers association providing guest lectures, industry insights, and placement opportunities for students. Part of the Partner della Cultura network.
• FTO - Federazione Turismo OrganizzatocoreGTM or Marketing PartnerFederation of Organized Tourism providing industry partnerships, guest lectures, and networking opportunities. Part of the Partner della Cultura network.
• Convention Bureau Roma e LaziocoreGTM or Marketing PartnerMICE tourism organization providing student placement, workshops, and industry connections. Part of the Partner della Cultura network.
• ENIT - Agenzia Nazionale del TurismocoreGTM or Marketing PartnerNational Tourism Agency providing industry expertise, guest lectures, and national tourism promotion perspectives. Part of the Partner della Cultura network.
• MAXXI - Museo Nazionale delle Arti del XXI SecolocoreGTM or Marketing PartnerNational museum of contemporary arts providing cultural management insights, guest lectures, and placement opportunities. Part of the Partner della Cultura network.
• Fiera RomaminorGTM or Marketing PartnerRome's major exhibition center providing event management and MICE industry connections. Part of the Partner della Cultura network.
• Meliã Hotels InternationalminorGTM or Marketing PartnerInternational hotel chain providing industry expertise and placement opportunities. Part of the Partner della Cultura network.
• Startup TurismominorStrategic or Co-development PartnerTourism startup ecosystem connector providing innovation and entrepreneurship perspectives. Part of the Partner della Cultura network.
• I Borghi più belli d'ItaliaminorGTM or Marketing PartnerAssociation of Italy's most beautiful villages providing rural tourism and destination management expertise. Part of the Partner della Cultura network.
• British SchoolcoreImplementation/ SI/ Consulting PartnerProvides English language instruction for the Business English for Tourism module taught entirely in English. Part of the Partner della Cultura network.
• Aries GroupminorChannel Partner/ Reseller/ DistributorConsulting group providing industry connections and potential student recruitment. Part of the Partner della Cultura network.
• Fiavet LaziominorGTM or Marketing PartnerTravel agency association providing industry insights and tourism distribution perspectives. Part of the Partner della Cultura network.
• FederCongressi&EventiminorGTM or Marketing PartnerNational association of public and private meeting industry companies providing event management expertise. Part of the Partner della Cultura network.
• FedercultureminorGTM or Marketing PartnerCultural sector association providing cultural management and policy perspectives. Part of the Partner della Cultura network.
• EBTL - Ente Bilaterale Turismo del LaziominorGTM or Marketing PartnerBilateral tourism body for Lazio region providing industry training and labor relations insights. Part of the Partner della Cultura network.
• Destination ItaliaminorGTM or Marketing PartnerTourism company providing destination management and Italian tourism expertise. Part of the Partner della Cultura network.
• Mama Shelter RomaminorGTM or Marketing PartnerBoutique hotel brand providing hospitality management insights and placement opportunities. Part of the Partner della Cultura network.
• SYMBOLA - Fondazione per le qualità italianeminorGTM or Marketing PartnerFoundation for Italian quality providing insights on Italian excellence and territorial development. Part of the Partner della Cultura network.
• EGA - Wordwide Congresses&EventsminorGTM or Marketing PartnerCongress and events company providing MICE industry expertise. Part of the Partner della Cultura network.
• Touring Club ItalianocoreGTM or Marketing PartnerRepresented on Technical-Scientific Committee. Major Italian tourism organization providing territorial promotion and tourism development expertise.
• PrioritaliaminorGTM or Marketing PartnerTourism advocacy organization. Part of the Partner della Cultura network.
• OMNIA HotelsminorGTM or Marketing PartnerHotel management company providing hospitality industry connections. Part of the Partner della Cultura network.
• Consorzio Sistema Castelli RomaniminorGTM or Marketing PartnerTourism consortium for Castelli Romani region providing destination management expertise. Part of the Partner della Cultura network.
• Associazione Italiana Turismo Responsabile (AITR)minorStrategic or Co-development PartnerResponsible tourism association providing sustainable tourism perspectives. Part of the Partner della Cultura network.
• Associazione Italiana Destination Manager (ASSIDEMA)minorStrategic or Co-development PartnerItalian destination manager association providing professional development and industry standards. Part of the Partner della Cultura network.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Università IULM: Milan-based university specializing in communication, tourism, and arts management with dedicated Master programs in tourism management and cultural heritage. Highly comparable as an Italian university offering postgraduate education at the intersection of tourism and cultural industries.
• LUISS Business School: Rome-based business school offering Master and Executive programs in management with specializations relevant to tourism and cultural sectors. Comparable as a competing postgraduate management program in the same city as MEMATIC.
• 24ORE Business School: Italian business school offering Master and Executive programs in management, marketing, and tourism. Comparable as a competing Italian postgraduate provider with industry-oriented curricula and corporate partner networks targeting similar career-oriented graduates.
• CETT - School of Tourism, Hospitality and Gastronomy: Barcelona-based school affiliated with the University of Barcelona offering Master programs in tourism management, cultural tourism, and destination management. Highly comparable as a specialized postgraduate provider in tourism and cultural management, operating in a different national market.

Regional players

• Fondazione CUOA: Italian business school based in Veneto offering Master and Executive programs in management. Comparable as an Italian postgraduate management education provider with regional industry connections, though focused on general management rather than tourism specialization.

Broad incumbents

• École Hôtelière de Lausanne (EHL): Global leader in hospitality and tourism management education offering Bachelor, Master, and Executive programs. Comparable as a specialized postgraduate provider in tourism and hospitality management, though at significantly larger international scale and premium price point.
• Università di Bologna - Dipartimento di Scienze Aziendali: Major Italian public university offering Master programs in economics and management with tourism-related specializations. Comparable as a large Italian public university competing for the same postgraduate student pool interested in management careers.
• Università Cattolica del Sacro Cuore: Major Italian private university with postgraduate programs in economics, tourism, and cultural management through its various faculties. Comparable as a large Italian university offering specialized Master's-level education in adjacent fields.
• SDA Bocconi School of Management: Italy's premier business school offering Master and MBA programs with specializations in tourism, luxury, and arts management. Comparable as a postgraduate management education provider targeting similar Italian graduate talent, though at a significantly larger scale and broader portfolio.
• University of Surrey - School of Hospitality and Tourism Management: UK university with a top-ranked School of Hospitality and Tourism Management offering MSc programs in tourism management, hospitality, and event management. Comparable as a university-based provider of specialized tourism and hospitality postgraduate education.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/master-mematic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master MEMATIC - Economia e Management delle Attività Turistiche e Culturali