What Influence Society does

Influence Society is a privately held digital marketing agency founded in 2016 and headquartered in Lyon, France, with a U.S. regional office in New York City. The firm serves 400+ worldwide luxury hotels, resorts, and fine-dining restaurants, with named clients including Firmdale Hotels, Airelles, Evok, Elegancia, Arev Collection, Experimental Group, Altamarea Group, and Anne-Sophie Pic. It is legally registered as INFLUENCE SOCIETY (Lyon B 824 023 063), with Sébastien FELIX listed as its representative, and operates through a Remote Society program that enables global delivery without geographic constraint.

The company's core offering is a hospitality-specific digital marketing stack built primarily on the Webflow CMS platform, where it holds Webflow Enterprise Partner status, and on Google Ads and Social Ads ecosystems, where it holds Google Partner status (Agency Partner ID: 6753326946). The product portfolio comprises four core products: AI Studio (AI-powered content production converting existing assets into visuals, videos, and ad creatives), Hospitality Dashboards (custom multi-property performance reporting), Room Directories (digital in-room information product), and AI Sales & Marketing Assistants (workflow automation for hospitality sales and marketing teams). A consulting membership provides on-demand access to a Head of Marketing-style team on a fixed monthly subscription. The firm also offers adjacent services including SEO/GEO optimization (including for AI-powered search engines), branding, website template products, and localization.

Influence Society's business model combines professional services revenue (project-based website builds, brand work, and ad campaign management) with a recurring subscription layer (the consulting membership). Pricing is not publicly disclosed; digital services are quote-based while the membership is a fixed monthly fee. Distribution is direct enterprise sales complemented by thought-leadership channels, including the SOCIETIES magazine, the annual invitation-only SOCIETIES symposium (hosted in Paris and now New York), benchmark reports, an Academy education platform, and industry networking events. No funding rounds, institutional investors, or acquisitions are disclosed.

Name

Influence Society

Legal name

INFLUENCE SOCIETY

Website

https://influence-society.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Influence Society is a digital marketing agency for luxury hotels and restaurants, providing Webflow website development, performance advertising, AI-powered marketing tools, and a consulting membership to 400+ hospitality brands globally. Operations span Lyon, France and New York City.

Ownership category

akta.pro rank

Product category

Digital Marketing Services for Luxury Hospitality

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer & Creator Marketing (BPAFAAAG)

akta.pro secondary industries

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK), Influencer Measurement, Attribution & Analytics (BPAFAHAI)

Keywords

• Luxury hospitality marketing
• Digital marketing agency
• Hotel website development
• Performance advertising services
• AI marketing tools

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing services including website development, performance advertising, SEO, and branding for luxury hospitality brands. Services are delivered through project-based engagements and ongoing retainer relationships.
2. Consulting Membership: On-demand marketing expertise subscription model providing access to digital marketing skills and full team support for a fixed price. Includes Head of Marketing services, active reporting, growth scaling, and education components.
3. AI Studio Services: AI-powered content production services transforming hospitality brand assets into marketing materials.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Influence Society is a B2B digital marketing agency serving luxury hospitality brands (hotels, restaurants, and groups) globally. It delivers custom website development on Webflow, performance advertising (Google Ads and social ads), SEO/AEO-GEO optimization, branding, and AI-powered marketing tools including its AI Studio content production service. It complements project-based engagements with a consulting membership providing on-demand access to a full digital marketing team and Head of Marketing services for a fixed subscription price.

Product overview

Influence Society offers a digital marketing ecosystem for luxury hospitality brands combining web development, AI-powered content creation, and performance marketing. The core product portfolio includes Hospitality Dashboards for analytics, Room Directories for guest information, AI Sales & Marketing Assistants for automation, and AI Studio for content production at scale. These products are complemented by consulting membership services providing on-demand marketing expertise. The company operates as a Webflow Enterprise partner building custom websites on the Webflow CMS platform, and partners with Familiar to offer an AI-native hotel CRM platform for guest data unification and automated personalized communications.

Differentiator

Problem solved

Functional benefit

Brands

• SOCIETIES Magazine: Hospitality trends and inspirations magazine published by Influence Society
• AI Studio
• Remote Society
• SOCIETIES Events

Products and services

• Hospitality Dashboards Custom analytics and reporting dashboard product for hotels to monitor marketing performance and operational metrics, including multi-property segment-specific analytics for hotel groups.
• Room Directories Digital room directory product for hospitality properties that allows hotels to showcase room features, amenities, and information to guests.
• AI Sales & Marketing Assistants AI-powered assistants designed specifically for hospitality sales and marketing operations and guest engagement.
• AI Studio AI-powered content production service that transforms existing brand assets into high-impact visuals, videos, and ad creatives at scale for hospitality brands.
• Consulting Membership Subscription-based on-demand access to digital marketing expertise and a full digital team for a fixed price, providing Head of Marketing services, active reporting, growth scaling, and education.

Quantifiable outcome

• 3 to 5 times more time saved in editing website content with Webflow
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Villa Colette (Laurent Taïeb)flagshipStrategic or Co-development Partner · 1 April 2026Partnership to manage digital presence for Villa Colette, a new luxury hotel opening in Cap Ferret, France. Services include website development on Webflow and paid acquisition strategy via Google Ads and Social Ads. The 28-room property with Philippe Starck interiors positions itself as a premium lifestyle destination, and the partnership aims to generate awareness and drive bookings from launch.
• FamiliarcoreTechnology or Integration · 1 February 2026Strategic partnership integrating Familiar's AI-native hotel CRM platform into Influence Society's marketing offerings for boutique and independent hotel clients. The partnership enables hotels to unify guest data from property management systems, booking engines, and other touchpoints to deliver automated, personalized messaging across digital channels. Addresses growing demand among independent hotels for sophisticated marketing tools.
• Altamarea GroupcoreStrategic or Co-development Partner · 1 November 2025Engaged to enhance digital presence and SEO strategy for Ai Fiori restaurant in Manhattan, a New York Times-starred establishment. Collaboration aims to boost online visibility and align the restaurant's digital story with its refined dining experience.
• WebflowcoreTechnology or IntegrationOfficial Webflow Enterprise Partner, enabling the company to build and manage enterprise-grade websites for luxury hospitality brands. Webflow partnership provides technical platform advantages and certification status.
• GooglecoreTechnology or IntegrationOfficial Google Partner status (Agency Partner ID: 6753326946) enabling access to Google Ads platforms, tools, and advertising solutions for client campaigns.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ScreenPilot: Digital marketing agency for hospitality and lifestyle brands, offering web, paid media, and CRM — overlapping in luxury hospitality focus and integrated digital service delivery.
• Milestone Inc. Hospitality-focused digital agency providing website design, SEO, paid media, and AI-driven marketing solutions for hotels and hotel groups — closely comparable vertical specialization and service mix.
• Travel Tripper: Digital agency and technology provider for hotels, combining direct booking engine technology with digital marketing services — comparable in combining marketing services with hospitality-specific tech.
• Net Affinity: Hospitality digital marketing and CRM agency serving hotels and hotel groups across Europe and North America — similar vertical focus and offering breadth.
• Tambourine: US-based digital marketing agency focused exclusively on the hospitality sector, offering website design, paid media, SEO, and CRO for hotels and resorts — directly overlapping Influence Society's luxury hospitality digital marketing offering.
• Blue Magnet Interactive: Hospitality digital marketing agency specializing in SEO, content, and paid media for hotels and restaurants — comparable in vertical focus and mid-sized agency positioning.

Others

• 72andSunny: Global creative agency that has done notable luxury and hospitality brand work; not a direct competitor but a reference point for where Influence Society could position as it scales brand and creative capabilities.

Broad incumbents

• Sojern: Travel marketing platform combining data, programmatic advertising, and creative services for hotels, airlines, and destinations — broader marketing-tech incumbent that competes for hospitality performance marketing budgets.
• Cendyn: Established hospitality technology and marketing platform serving hotels with CRM, digital media, and loyalty solutions — broader incumbent with overlapping marketing capabilities but a wider tech portfolio.
• Leonardo: Hospitality technology company providing visual content management, digital media, and marketing solutions to hotels — adjacent platform play in the same buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/influsociety

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influence Society