Mental Heroes

What Mental Heroes does

Mental Heroes B.V. is a Dutch specialist ambulatory youth care provider founded in 2017 and headquartered in Weesp, North Holland. The organization delivers evidence-based mental health interventions to youth aged 12-18 (extended to 23 in certain regions) and their families, addressing anxiety, panic, OCD, school avoidance, perfectionism, overstimulation, eating concerns, and related challenges. Services are delivered directly in the client's natural living environment—at home, school, or in transit—rather than in clinical offices, with care delivered by SKJ-registered HBO+ and WO-educated professionals.

The therapeutic stack comprises three core methods: Cognitieve Gedragstherapie (CGT) with in-vivo exposure exercises, Verbindend Gezag (an authoritative parenting framework aligned with SPACE methodology for anxiety/OCD contexts), and Systeemgericht Werken (a systemic approach engaging home and school ecosystems). These individual interventions are complemented by group programs including the Heroes Boost Camp (an intensive week-long anxiety/OCD intervention) and Bokstherapie (boxing therapy for tension, boundaries, and confidence-building). The team holds specialized credentials across CGW, IAG, autism, STW, and experiential expertise.

Mental Heroes operates a referral-only go-to-market model in which clients must be routed through local teams (wijkteams), GPs, medical specialists, or certified institutions. Revenue is generated entirely through Dutch municipal contracts under the Jeugdwet (Youth Act) and, in some regions, the Wmo (Social Support Act). The company holds contracts across eight sub-regions of North Holland, including Amsterdam, Alkmaar, Amstelveen/Aalsmeer, Haarlem, Hoorn, and Zaanstad. In Amsterdam it participates in a co-branded joint venture called STEP Jeugdhulp with partners Chinski and Semmi. The organization is ISO 9001 certified (DEKRA) and operates as a privately held B.V. with no disclosed external investors.

Name

Mental Heroes

Legal name

Mental Heroes B.V.

Website

https://mentalheroes.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mental Heroes B.V. is a Dutch specialist ambulatory youth care provider delivering evidence-based therapy (CGT, Verbindend Gezag, systemic work, group programs) to youth aged 12-18 and families across North Holland, funded through municipal Jeugdwet and Wmo contracts via referral.

Ownership category

akta.pro rank

Product category

Ambulatory Youth Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Ambulatory youth care
• Youth mental health
• Cognitive behavioral therapy
• Specialist jeugdhulp
• Family-based therapy

Headquarters

HQ city

Weesp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Jeugdwet Government Funding: Services are funded through the Jeugdwet (Youth Act), which means municipalities organize and fund youth care. Clients need a referral from local teams, GPs, medical specialists, or certified institutions. Services are provided free at point of use for eligible clients.
2. Wmo (Wet maatschappelijke ondersteuning): In some regions, services are also funded through the Wmo (Social Support Act), in addition to Jeugdwet.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Mental Heroes provides specialist ambulatory youth care (specialistisch ambulante jeugdhulp) for young people aged 12–18 (up to 23 in some regions) and their families, delivered directly in the client's living environment rather than in clinical offices. The offering combines individual therapeutic methods (CGT with exposure, Verbindend Gezag, systemic work) with group programs (Heroes Boost Camp, Bokstherapie), and is positioned as supplementary care that connects to existing youth care and school support systems.

Product overview

Mental Heroes offers a single, unified service model: specialist ambulatory youth care delivered directly in the youth's real-life environment (at home, school, or on the go). The core offering consists of individual therapeutic support using evidence-based methods including Cognitieve Gedragstherapie (CGT) with exposure exercises, Verbindend Gezag for parent guidance, and Systeemgericht Werken (systemic approach). These therapeutic methods are complemented by group programs including Heroes Boost Camp (an intensive week-long anxiety/OCD intervention) and Bokstherapie (boxing therapy for confidence building). All services are provided by HBO+ trained youth care workers who come to the youth rather than requiring office visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialistisch Ambulante Jeugdhulp

Quantifiable outcome

• Youth returning to school and daily activities
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• STEP Jeugdhulp (Chinski and Semmi)coreStrategic or Co-development PartnerIn Amsterdam, Mental Heroes works together with Chinski and Semmi under the name STEP Jeugdhulp. This partnership provides professional help to youth and families to take steps in the right direction, at locations that matter: home, school, and living environment.
• JeugdstemminorStrategic or Co-development PartnerJeugdstem provides independent trusted persons for youth, parents, and staff of Mental Heroes. They offer confidential listening, advice, and help with complaints or concerns. Contact: 088-555-1000 or jeugdstem.nl.
• Municipalities (North Holland)coreOthersMental Heroes holds contracts with various municipalities across North Holland including Alkmaar, Bergen, Castricum, Amsterdam, Haarlem, Hoorn, Zaanstad, and others for delivery of Jeugdwet and Wmo services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• De Bascule: De Bascule is a leading Dutch center for child and adolescent psychiatry, providing specialist ambulatory and clinical mental health care in the Amsterdam region. It competes with Mental Heroes for Jeugdwet-referred youth with anxiety, OCD, and related disorders, but operates from clinical locations and a much larger institutional footprint.
• Youz: Youz is the youth division of Parnassia Groep, one of the largest GGZ providers in the Netherlands, offering specialist ambulatory and clinical mental health care for children and adolescents. Comparable to Mental Heroes in target population (Dutch youth), Jeugdwet-funded delivery, and anxiety/OCD-related presentations, but with substantially greater scale and integrated clinical capacity.
• Lucertis: Lucertis is a Dutch child and adolescent psychiatry provider (part of Parnassia Groep) delivering specialist ambulatory and clinical care for youth with complex mental health needs. It directly competes with Mental Heroes for Jeugdwet-referred cases involving anxiety, OCD, and related disorders in Dutch youth.
• iPractice: iPractice is a Dutch mental health practice offering therapy (including CBT) for anxiety and related disorders in both adolescents and adults, with online and in-person delivery. It overlaps with Mental Heroes on evidence-based CBT for anxiety and on serving Dutch youth, though it operates more from an office/online model than a mobile, in-environment model.

Regional players

• Coeco: Coeco is a Dutch youth-care provider focused on autism and developmental conditions, with regional ambulatory delivery. It overlaps with Mental Heroes on specialist ambulatory youth care funded under Jeugdwet, but is more focused on autism/developmental trajectories than anxiety/OCD.
• Youké Jeugd & Opvoedhulp: Youké is a Dutch youth-care organization providing ambulatory support (specialistische jeugdhulp) to youth and families under Jeugdwet, including in North Holland. It is comparable to Mental Heroes as a Jeugdwet-funded ambulatory youth-care provider, though with broader behavioral and family-support scope.

Broad incumbents

• GGZ inGeest: GGZ inGeest is a large Amsterdam-based mental health provider (part of GGZ Noord-Holland-Noord / broader network) offering specialist ambulatory and clinical care, including for youth. Comparable to Mental Heroes on Jeugdwet-funded ambulatory youth work, but with broader adult and clinical services and significantly more institutional scale.
• Arkin: Arkin is a large Amsterdam-region mental health and addiction care provider offering specialist ambulatory youth services alongside adult GGZ. Comparable to Mental Heroes on Jeugdwet-funded specialist ambulatory delivery in the North Holland region, though with a much broader portfolio and institutional scale.
• Dimence Groep: Dimence Groep is a major Dutch mental health provider delivering ambulatory and specialist GGZ care across multiple regions. It competes with Mental Heroes for Jeugdwet-referred adolescent cases and offers similar evidence-based modalities, but with much broader geographic and clinical coverage.

Emerging players

• OpenUp: OpenUp is a Dutch-founded digital mental health platform offering CBT-based support to employees of partner companies. It overlaps with Mental Heroes on evidence-based anxiety treatment and on Dutch clients, but is primarily employer-funded and digital-first rather than Jeugdwet-funded ambulatory youth care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mentalheroes.nl
• LinkedInlinkedin.com/company/mental-heroes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Heroes