Mentalskolen AS

What Mentalskolen AS does

Mentalskolen AS is a privately-held Norwegian coaching and mental training education company founded in 2015 and operating from Ski/Askim in the Viken region. The company delivers a 2.5-year, four-stage Coachutdanning program (plus optional fifth stage for corporate coaching specialization) totaling over 550 hours of instruction, grounded in Neuro-Semantics (advanced NLP), cognitive psychology, and applied neuroscience. It is the only school in Norway offering Neuro-Semantics certifications through Michael Hall's International Society of Neuro-Semantics, and its flagship program is approved by Norsk Sertifisering against Norwegian Standard NS:11225 (NS:11251:2023), the highest national certification standard for coaches in Norway. The company is also certified through Den Norske Coachforeningen (The Norwegian Coaching Association).

The product portfolio extends beyond the flagship certification to include short courses (Coaching Basis, Coaching Genius, Bedriftscoach, Innføring i psykologi for coacher, Anvendt nevrovitenskap for coacher, Juss og etikk for coacher), 1-on-1 coaching services delivered by certified Neurocoaches, a free energy analysis tool, a podcast (Changing Minds), and an IDG Norway Leadership Development Network community hub. Content is delivered via the Kajabi online platform with in-person components held in Ski (Åsveien 3 and Idrettsveien 28). Short courses are priced at 11,900-14,900 NOK and 1-on-1 coaching packages range from 10,000 NOK (Nina Bye Brattbakk) to 24,499 NOK (Runa Slåttland), with the Mentalskolen-recommended rate starting at 20,000 NOK.

The business model combines a multi-stage, recurring cohort-based certification program (per-step fees over 2.5 years) with one-time short-course sales, professional coaching services distributed through a network of independent certified Neurocoaches, free webinar/content lead generation, and partnership-driven community engagement. The go-to-market is community-led and content-driven, anchored by a Kajabi-hosted website, free webinars, the Changing Minds podcast, the IDG Hub community, social media presence (Instagram, Facebook, TikTok, YouTube), and an email newsletter funneled via lead magnets. The company is founder-owned by Jeanette Sleveland, supported by a small team of approximately 7 employees, and serves primarily aspiring professional coaches, personal development seekers, managers and leaders, and existing coaches seeking NS:11251 compliance in the Norwegian market.

Name

Mentalskolen AS

Legal name

Mentalskolen AS

Website

https://mentalskolen.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mentalskolen AS is a Norwegian coaching school offering a 2.5-year Neurocoach certification program and short courses in NLP, neuroscience, and psychology, serving aspiring coaches, managers, and individuals seeking personal development in Norway.

Ownership category

akta.pro rank

Product category

Coaching and Mental Training Education

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industry

Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL)

Keywords

• Coach education programs
• Neuro-semantics training
• NLP certification
• Mental training courses
• Executive coaching services

Headquarters

HQ city

Askim

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coach Certification Programs: Revenue from the 2.5-year coach certification program (4 steps/trinn) and optional 5th step for corporate coaching specialization. Course fees are charged per step/trinn.
2. Individual Coaching Services: Mentalskolen connects clients with certified neurocoaches for 1-on-1 coaching. Coaches operate independently but are recommended through the Mentalskolen network. Coaching packages range from 7 sessions (90-120 min each) at varying price points.
3. Short Courses and Workshops: Standalone courses including Coaching Basis (3-day in-person, 14,900 NOK), Coaching Genius (3-day, 14,900 NOK), Innføring i psykologi for coacher (online, 14,900 NOK), Anvendt nevrovitenskap for coacher (online), Juss og etikk for coacher (online, 11,900 NOK), and Bedriftscoach.
4. Webinar & Free Content: Free webinars serve as lead generation for paid programs. The webinar described is explicitly free with no sales component.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mentalskolen AS delivers a 2.5-year coach education program (Coachutdanning) structured in four progressive stages that certifies graduates as Neurocoaches, approved by Norsk Sertifisering against Norwegian Standard NS:11225. It also offers standalone short courses in foundational coaching, applied neuroscience, psychology, and legal/ethics for coaches, plus 1-on-1 coaching services delivered by certified Neurocoaches across Norwegian cities and online. All programs are grounded in Neuro-Semantics (advanced NLP), cognitive psychology, and neuroscience.

Product overview

Mentalskolen AS offers a comprehensive coaching and mental training education ecosystem built on neuro-semantics, NLP, and cognitive neuroscience. The core offering is a 2.5-year coach education program (Coachutdanning) with four stages leading to Neurocoach certification, approved by Norwegian Standards (NS:11225). Supplementary courses include Coaching Basis (foundational), Coaching Genius (advanced neuro-semantics), and Bedriftscoach (business/organizational coaching). Specialized online courses cover psychology (Innføring i psykologi), applied neuroscience (Anvendt nevrovitenskap), and legal/ethics (Juss og etikk). Services include 1-1 coaching by certified Neurocoaches, free tools like the Energianalyse energy tracking template, community initiatives like the IDG Norway Leadership Development Network hub, and the Changing Minds podcast. The company operates from Kajabi-based digital platforms with in-person course delivery primarily in Ski, Norway.

Differentiator

Problem solved

Functional benefit

Brands

• Changing Minds: Podcast by Mentalskolen exploring coaching, mental training, psychology, and neuroscience research.
• IDG Norway Leadership Development Network

Products and services

• Coachutdanning (Coach Education Program) A 2.5-year comprehensive coach education program with four progressive stages (Fundament, Dybde, Mestring, Eksperten) plus an optional 5th step (Bedriftscoach) for corporate coaching specialization, leading to certification as a Neurocoach. Approved by Norsk Sertifisering against Norwegian Standard NS:11225, with over 550 hours of instruction. Designed for individuals seeking to become certified professional coaches and mental trainers.
• Coaching Basis A three-day in-person foundational course in coaching and communication, focusing on self-leadership. Covers NLP-based tools, communication styles, and practical techniques for personal development. No prior knowledge required. Priced at 14,900 NOK.
• Coaching Genius An advanced three-day in-person course covering deep techniques in neuro-semantics for profound, lasting change. Provides international certification via the International Society of Neuro-Semantics (APG). Requires minimum 3 days of NLP basic structure training. Priced at 14,900 NOK.
• Bedriftscoach (Business Coach) A specialized course for coaching organizations and leaders, focusing on agile teams, psychologically safe workplaces, and organizational change management. Can be taken independently or as continuation after Trinn 4 of the coach education program.
• Innføring i psykologi for coacher An online course providing comprehensive introduction to psychological theory and research for coaches. Covers developmental, personality, social, and cognitive psychology, plus neuroscience. Meets NS 11251 psychology requirement (40+ hours). Priced at 14,900 NOK.
• Anvendt nevrovitenskap for coacher An online course exploring applied cognitive neuroscience for coaches. Covers neuroplasticity, mindset, motivation, habits, emotions, focus/flow, and brain health. 6-week online format with video lectures and exercises.
• Juss og etikk for coacher An online course covering legal frameworks and ethics for coaches and consultants, developed with Codex Advokat Oslo. Covers marketing law, privacy/GDPR, copyright, alternative treatment law, and compliance requirements per NS 11251 (30+ hours). Priced at 11,900 NOK.
• 1-1 Coaching Services Individual coaching sessions delivered by certified Neurocoaches. Includes 7 sessions of 90-120 minutes over 4-6 months, with personalized materials (audio files, video, written material) and follow-up support. Addresses personal development, leadership, and mental resilience. Pricing varies by coach.
• IDG Norway Leadership Development Network An Inner Development Goals (IDG) Hub — a local gathering place for developing inner qualities aligned with UN Sustainable Development Goals. Organized by Mentalskolen with free sessions held in Ski, covering five dimensions including presence, empathy, courage, meaning, and collaboration. Open to leaders, coaches, entrepreneurs, and individuals interested in personal growth.
• Changing Minds Podcast A podcast by Mentalskolen exploring how to create change for better wellbeing. Episodes cover coaching insights, myths debunking, psychology, and neuroscience research. Available on Spotify and other platforms.
• Energianalyse (Energy Analysis) A downloadable template for tracking energy levels, mood, focus, sleep, and stress over one week. Based on Lisa Feldman Barrett's research on body budget. Helps identify energy drains and replenishers for better stress management. Used as a free lead magnet.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered notable, core and supporting.

• Coach-BridgenotableStrategic or Co-development PartnerMentalskolen participates in Coach-Bridge's pilot project targeting young adults from age 18 with neurodivergence, many without formal diagnosis. The project provides innovative, accessible, and affordable coaching to build resilience where traditional systems fall short. Mentalskolen contributes educational expertise and coaches to the initiative aimed at creating real social change.
• Society for Mental Space Psychology (SOMSP)notableStrategic or Co-development PartnerMentalskolen serves as ambassadors and sponsors for SOMSP. Mental Space Psychology focuses on how the mind places thoughts, feelings, and experiences in space, offering new opportunities for therapeutic work and coaching. Mentalskolen contributes to spreading this knowledge in Norway through courses and education while supporting SOMSP's research and development.
• Norsk SertifiseringcoreOthersMentalskolen's coach education program is officially approved by Norsk Sertifisering, meeting the requirements of Norwegian Standard NS:11225 (NS:11251:2023) for coach competence. This is the highest certification standard for coaches in Norway.
• Den Norske CoachforeningencoreStrategic or Co-development PartnerMentalskolen is certified through Den Norske Coachforeningen (The Norwegian Coaching Association), which ensures high quality of their products and aligns with industry standards for professional coaching in Norway.
• International Society of Neuro-Semantics (ISNS)coreStrategic or Co-development PartnerAll Mentalskolen instructors are trained and certified trainers through Michael Hall's International Society of Neuro-Semantics. Mentalskolen is the only school in Norway offering ISNS Neuro-Semantics certifications (advanced NLP), enabling international credentialing for their graduates.
• Codex Advokat OslosupportingImplementation/ SI/ Consulting PartnerCodex Advokat Oslo has developed the legal curriculum for Mentalskolen's Juss og etikk for coacher course. The law firm provides and updates the legal framework content covering marketing law, GDPR, copyright, and alternative treatment law relevant to coaches and consultants.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Coaching Academy: UK-based large-scale coach training provider with multi-stage certification programs. Comparable in target market and certification structure, though larger and more established with broader curriculum.
• Coaches Training Institute (CTI): Global leader in coach training with multi-stage certification programs and ICF accreditation. Larger, more established player with broader geographic reach but comparable core coach education offering.

Direct peers

• Performance Consultants International: Established UK coaching school with a long-running coach certification program and corporate coaching focus. Comparable in targeting both aspiring coaches and corporate clients with multi-stage education.
• NLP Instituttet (Norway/Sweden): Scandinavian NLP training and certification provider offering NLP practitioner and master practitioner courses. Closest methodological peer given shared NLP/Neuro-Semantics foundation and Nordic market.
• Animas Centre for Coaching: UK-based coaching school offering multi-stage professional coach certification programs with similar curriculum depth and progressive certification structure. Comparable in offering multi-year coach training with international recognition.
• CoachU: Pioneer online coach training school offering multi-stage certification programs. Comparable in self-paced and cohort-based certification structure, with similar target audience of aspiring professional coaches.
• CoachTeam - House of Leadership: Norwegian leadership and coach education company where founder Jeanette Sleveland previously worked. Offers similar coach education programs and 1-on-1 coaching in Norway, directly comparable in target market and delivery model.
• iPEC (Institute for Professional Excellence in Coaching): US-based ICF-accredited coach training organization offering multi-stage certification programs (Core Energy Coaching). Comparable in long-form certification model with corporate coaching specialization.

Emerging players

• Coach-Bridge: Norwegian coaching initiative for neurodivergent young adults in which Mentalskolen participates. While not a direct competitor, it operates in the same Norwegian coaching ecosystem and represents an emerging social-impact segment of the market.

Regional players

• Atlantis Medisinske Høyskole: Norwegian medical university where founder Jeanette Sleveland previously taught. Represents the academic/university-based coach education segment that Mentalskolen may increasingly compete with as universities adopt NS:11225-aligned programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpOfjz5fSkWvdqe3k3UPsvA
• Facebookfacebook.com/mentalskolen
• Instagraminstagram.com/mentalskolen
• TikToktiktok.com/@mentalskolen
• LinkedInlinkedin.com/company/mentalskolen-as

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mentalskolen AS