Menüpartner B.V. & Co. KG

Name

Menüpartner B.V. & Co. KG

Legal name

Menüpartner B.V. & Co. KG

Website

https://menuepartner.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Childcare and School Catering Services

NAICS

Food Service Contractors (72231), Special Food Services (7223)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD)

akta.pro secondary industries

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Kids’ & baby/toddler prepared meals manufacturing (AFAKAHAL)

Keywords

• School catering services
• Daycare meal services
• Childcare nutrition
• Institutional food service
• On-site kitchen catering

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Meal Catering Services: Revenue generated from providing freshly prepared meals to children in Kitas and schools. Parents/guardians pay for meals through a monthly billing cycle (Nachkasse) or prepaid account (Vorkasse). The company contracts directly with Kita and school operators (Träger) who act as intermediaries for parent billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Menüpartner B.V. & Co. KG operates as a regional specialist for daycare (Kita) and school catering in Germany, preparing and serving fresh meals directly in more than 450 on-site kitchens across the country. The company delivers approximately 200,000 freshly prepared meals per month to children through three education-stage-specific sub-brands (myDay for Kitas, myTime for primary schools, myWay for secondary schools), supported by proprietary digital ordering, payment, and RFID identification systems.

Product overview

Menüpartner B.V. & Co. KG is a regional specialist in daycare and school catering operating over 450 kitchens directly in educational facilities, serving approximately 200,000 freshly prepared meals per month with a team of over 1,100 employees. The company operates three sub-brands aligned with educational stages: myDay for Kitas (daycare), myTime for primary/full-day elementary schools, and myWay for secondary schools. Core digital products include the Internet-Bestellsystem (IBS) web ordering platform and the MenüPartner WebApp for mobile ordering and account management, complemented by an RFID-based Mensakarte for canteen point-of-sale identification. Value-adding services include SoKo+ special diet management, MenüPartnerschaft partnership support for educational engagement activities, and the Doppeldecker-Kochbus mobile cooking initiative. Sustainability offerings include ZERT:Zukunft and the ZNU-Standard holistic sustainability management certification.

Differentiator

Problem solved

Functional benefit

Brands

• my day: Catering concept specifically designed for Kindertagesstätten (childcare facilities/daycare centers), offering full-day food services including breakfast, lunch, snacks, and afternoon meals.
• my time
• my way

Products and services

• myDay – Kindertagesstätten (Daycare Catering) Catering service brand for daycare facilities (Kitas) serving children from infancy through age 6, offering full-day nutrition including breakfast, lunch, snacks, and afternoon meals. Includes a neighborhood kitchen concept for smaller Kitas.
• myTime – Grund-/Ganztagsschulen (Primary School Catering) Catering service brand for primary and full-day elementary schools, providing balanced lunch menus, self-service canteen concepts, kiosk/cafeteria offerings, lunch packages, and special dietary meals prepared by qualified nutrition specialists.
• myWay – Sekundarschulen (Secondary School Catering) Catering service brand for secondary schools offering self-service free-flow canteens, kiosk/cafeteria concepts, lunch packages, and project-based dining programs aligned with school educational concepts, including salad bars, desserts, and a la carte items.
• Internet-Bestellsystem (IBS) Online Ordering Platform Online ordering platform for parents and guardians enabling meal registration, ordering, account management, subsidy reconciliation (BuT), and 24/7 access via web browser. Supports SEPA direct debit and prepayment billing.
• MenüPartner WebApp (Mobile Ordering App) Mobile companion app for Android and iOS enabling parents to manage meal orders for multiple children under a single login, access canteen accounts, and handle cancellations on the go.
• Mensakarte (RFID Chip Card) RFID-enabled canteen card or transponder chip for quick student identification at the point of service, enabling faster meal distribution and displaying ordered meal and special diet information.
• SoKo+ Sonderkost (Special Diet Management) Special diet management service for children with allergies or food intolerances. Meals are prepared in specialized kitchens in sealed individual portions to prevent cross-contamination, with physician's prescription required.
• MenüPartnerschaft (Educational Partnership Program) Partnership program providing catering support for events, cooking action days, nutrition education, participation in food commissions, and ongoing model projects with schools and daycares.

Quantifiable outcome

• Zero food waste winner in 'United against waste' project comparison
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• iSuN – Institut für Nachhaltige Ernährung an der FH MünstercoreStrategic or Co-development PartnerResearch partnership for developing sustainability standards in catering. ZERT:Zukunft certification developed collaboratively, giving clients direct influence over ecological sustainability criteria in meal concepts.
• Universität Witten/Herdecke (ZNU-Standard)coreStrategic or Co-development PartnerPartnership for holistic sustainability management certification (ZNU-Standard 'Nachhaltiger Wirtschaften'). University-developed standard independently certified by third parties covering ecological, social, and economic sustainability dimensions.
• Regional Fresh Food SuppliersminorOthersRegional suppliers selected for product quality, reliability, certifications, and sustainability aspects. Multiple local fresh food suppliers across operational regions ensure short delivery routes, high freshness, and support for regional economies.
• Deutsche Gesellschaft für Ernährung (DGE)coreOthersMenu planning aligned with DGE quality standards for Kita and school nutrition. DGE certification available for menu lines as proof of compliance with scientific nutritional requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sodexo Germany: Global food and facilities services group with material operations in German education catering through its School & Universities segment. Comparable in serving Kita/school meal contracts, but as part of a much larger international portfolio.
• Dussmann Group (Dussmann Service): One of Germany's largest facility service providers, offering institutional catering including school and Kita meal programs. Comparable as a scaled competitor in the same German institutional catering market, though operating across a broader facilities-management portfolio.
• Compass Group (Plückthun / Eurest Germany): Global contract catering leader; in Germany operates Plückthun and Eurest brands serving educational institutions and workplaces. Direct overlap with Menüpartner in German institutional catering via public tenders, though with a much broader international footprint.
• Aramark (Germany): International contract food services and facilities provider with German operations in education and corporate catering. Comparable as a competitor in public-tender catering, though diversified across multiple foodservice segments.

Direct peers

• apetito AG: German market-leading manufacturer and caterer of institutional meals, including school and senior-care catering via the apetito catering brand and cook&freeze model. Closest functional competitor to Menüpartner in DACH institutional catering, with overlapping public-tender activity.
• CHSB Catering (CHR-Holding): Mid-sized German institutional caterer with schools, daycares, and senior care among its key verticals. Comparable as a direct competitor for Kita and school meal tenders in Germany.
• Klüh Catering GmbH: German mid-sized institutional caterer part of the Klüh Service Group, active in school, hospital, and corporate catering. Comparable as a regional direct competitor bidding for similar Kita and school catering tenders in Germany.
• Primus Service GmbH: German full-service caterer operating in school, Kita, and corporate segments with an on-site cooking model similar to Menüpartner's. Directly comparable in tendering for public education catering contracts in Germany.
• Meyer Menü Group: One of Germany's largest institutional caterers, serving schools, kindergartens, universities, and corporate canteens via a cook-and-deliver model. Direct competitor in Kita/school catering, though with a broader corporate-canteen mix than Menüpartner's school-only focus.

Others

• Hans im Glück Franchise (Lunchservice unit): While primarily a casual-dining burger chain, its broader corporate group includes adjacent institutional foodservice activities. Included as an ecosystem adjacent rather than a direct competitor; weak comparability is disclosed here per the rules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/men%C3%BCpartner-b.v.-&-co.-kg

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menüpartner B.V. & Co. KG