MERCOAGRO LTDA

What MERCOAGRO LTDA does

MercoAgro Ltda is a privately held Brazilian agricultural inputs distributor and agricultural technology reseller founded in 1991 and headquartered in Caçador, Santa Catarina. The company sells a full-stack portfolio spanning traditional agricultural inputs (vegetable and cereal seeds, fertilizers, soil amendments, pesticides, biostimulants, substrates, films and screens, professional equipment), infrastructure solutions (custom greenhouses and smart irrigation projects), and a line of agricultural drones for spraying (FP300E, FP500, FP600, FP700) and a delivery drone (YP600) sourced from an OEM partner. The drone SKUs include features such as integrated RTK mapping, 3D AI orchard flight planning, dual centrifugal nozzles, dual-battery systems, 4D ultra-range radar, and autonomous slope-change recognition, enabling precision spraying in complex terrain. The company serves agricultural producers and large-scale operations across three Southern Brazilian states (Santa Catarina, Paraná, Rio Grande do Sul) through eleven physical branches and a consultant-led sales motion executed primarily via WhatsApp and phone. Pricing is quote-based with no public e-commerce; revenue streams are predominantly one-time hardware and input sales with consultant-mediated fulfillment. CEO and Establisher Armando Webster leads a small founder-controlled organization with no institutional investors, subsidiaries, M&A activity, or public-market listing identified.

Name

MERCOAGRO LTDA

Legal name

MercoAgro Ltda

Website

https://mercoagro.net.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

MercoAgro Ltda is a Brazilian agricultural inputs and agricultural drone distributor, founded in 1991, serving farmers across three Southern Brazilian states through eleven branch offices and consultant-led WhatsApp sales.

Ownership category

akta.pro rank

Product category

Agricultural Inputs Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Drone/UAS Application Services (Spraying, Spreading, Seeding) (AFACAIAB)

akta.pro secondary industries

Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors) (AFAAAHAE), Environmental Control & Climate Systems (HVAC, CO₂, Ventilation, Dehumidification) (AFAAAHAB)

Keywords

• Agricultural drones
• Agricultural inputs
• Irrigation systems
• Greenhouse solutions
• Precision agriculture

Headquarters

HQ city

Caçador

HQ country

Brazil

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Agricultural Inputs Sales: Sale of agricultural products including seeds, fertilizers, pesticides, bio-stimulants, equipment, films, screens, and substrates. One-time product sales with potential for recurring purchases from agricultural producers.
2. Agricultural Drones: Sale of agricultural drones (FP300E, FP500, FP600, FP700) and delivery drones (YP600) with various tank capacities and features for spraying and transport applications.
3. Irrigation and Greenhouse Solutions: Design and sale of irrigation projects and custom greenhouse projects for agricultural protection and optimization.
4. Consulting Services: Consultant-mediated sales process for drone acquisition and custom agricultural projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MERCOAGRO LTDA distributes agricultural inputs and technology to Brazilian farmers, offering a comprehensive portfolio that includes agricultural drones (FP300E, FP500, FP600, FP700 and YP600 delivery drone), seeds, fertilizers, pesticides, biostimulants, equipment, films, screens, and substrates. The company also designs and delivers custom greenhouse and irrigation projects, supported by specialized consultants who advise producers on integrated solutions.

Product overview

MercoAgro offers a diversified portfolio of agricultural products and solutions with a focus on technology-driven farming. The core product line includes agricultural drones (FP300E, FP500, FP600, FP700 for spraying and YP600 for delivery), complemented by traditional agricultural inputs such as greenhouses, irrigation systems, vegetable and cereal seeds, professional equipment, agricultural films and screens, substrates, biostimulants, pesticides, and fertilizers. With nearly 34 years in the market, the company positions itself as a reference for producers across regions, emphasizing sustainable agriculture and technological innovation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Smart irrigation solutions guarantee efficient water use
• +4 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Casa do Adubo: Casa do Adubo is a long-established Brazilian agricultural inputs retailer with multiple stores selling seeds, fertilizers, crop protection and equipment to Brazilian farmers. It competes with MercoAgro as a regional multi-category ag-input retailer in Brazil.
• JACTO: JACTO is a leading Brazilian manufacturer of crop sprayers, fertilizers and precision agriculture equipment that has expanded into agricultural drones. It competes head-to-head with MercoAgro in selling spraying equipment and ag inputs to Brazilian farmers, and overlaps in drone-based spraying applications.
• Stara: Stara is a major Brazilian agricultural machinery manufacturer producing sprayers, planters, harvesters and precision-agriculture technology, with growing presence in drone-based spraying. It targets the same Southern Brazilian grain and soybean producers that MercoAgro serves.
• AgroGalaxy: AgroGalaxy is one of Brazil's largest agricultural input retailers with a broad portfolio of seeds, crop protection, fertilizers and specialty products across multiple states. It directly competes with MercoAgro as a multi-category ag-input retailer serving Brazilian growers.
• XAG: XAG is a leading global manufacturer of agricultural drones for spraying, spreading and mapping, with strong presence in Latin America. It competes directly with the drone platforms MercoAgro distributes (FP/YP series) for the same Brazilian crop-spraying customer base.
• Netafim: Netafim is a global leader in smart irrigation and precision agriculture solutions, including drip irrigation and digital farming tools. It directly competes with MercoAgro's irrigation solutions line serving Brazilian growers seeking efficient water-use technology.
• Lavoro Agro: Lavoro Agro is a large Brazilian agricultural inputs distributor with a portfolio spanning seeds, crop protection, fertilizers and specialty products across Latin America. It is a direct competitor to MercoAgro in distributing agricultural inputs and increasingly precision-ag technology to Brazilian farmers.

Others

• DJI Agriculture: DJI Agriculture is the global market leader in agricultural spraying and delivery drones (Agras, FlyCart series). The FP/YP drone specifications carried by MercoAgro closely match DJI's platforms, making DJI the likely OEM/supplier — relevant as the upstream counterpart rather than a channel competitor.

Broad incumbents

• Trimble Agriculture: Trimble Agriculture is a broad precision-agriculture incumbent offering guidance, variable-rate application, telematics and farm-software solutions. It competes in the same precision-spraying technology category as MercoAgro's drone offerings, serving large Brazilian commercial farms.
• Topcon Agriculture: Topcon Agriculture is a broad precision-agriculture incumbent offering GNSS guidance, variable-rate application, crop sensing and farm-management software. It overlaps with MercoAgro's precision/spraying technology stack at the equipment-and-software layer for commercial farms.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61550746847723
• LinkedInlinkedin.com/company/mercoagro-ltda
• Instagraminstagram.com/mercoagro_drones

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MERCOAGRO LTDA