Mercure Hull Grange Park

What Mercure Hull Grange Park does

Mercure Hull Grange Park Hotel is a privately held 4-star, 100-bedroom manor house hotel located in Willerby near Hull, East Riding of Yorkshire, operating under the Mercure brand (part of the Accor group) and managed by Jupiter Hotels. The property is built around a 19th century manor house set in 12 acres of landscaped gardens with 600 free parking spaces, and comprises accommodation, the Brasserie Restaurant and Bar, the Feel Good Health Club (15-meter heated pool, jacuzzi, sauna, steam room, gym), and extensive event infrastructure including 10 meeting rooms with the International Suite accommodating up to 550 delegates. All 100 bedrooms have been refurbished with locally inspired décor, HD TV, and complimentary Wi-Fi.

The core product portfolio centers on five revenue streams: overnight accommodation (standard, privilege, superior, family, and honeymoon suite categories), weddings and civil ceremonies (capacity 20 to 400+ guests across seven licensed suites with packages starting from £2,299), meetings and conferences (10 rooms with multiple layout configurations), food and beverage (restaurant dining, bar, afternoon tea, banquet catering), and Feel Good Health Club memberships. Specialized packages include Festival-Themed Weddings, New Year's Eve Weddings, and corporate Team Building Days.

The business operates a sales-led go-to-market with dedicated wedding, meetings, events, and groups sales teams, supplemented by direct website booking and integration with Accor's global platform and ALL loyalty ecosystem. Distribution combines direct channels with third-party OTAs. The hotel was recognized with REYTA regional awards in 2018 ('Remarkable Business Tourism') and 2019 ('Remarkable Hotel of the Year'). Technology stack consists of a standard hotel property management system, Accor platform integration, and a Matterport virtual tour; no proprietary technology or AI capabilities are evident in the disclosed data.

Name

Mercure Hull Grange Park

Legal name

Mercure Hull Grange Park Hotel

Website

https://mercurehull.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mercure Hull Grange Park is a privately held 4-star, 100-bedroom manor house hotel in Willerby near Hull, UK, operated under the Mercure (Accor) brand and managed by Jupiter Hotels, serving leisure travelers, wedding couples, corporate/MICE clients, and private event organizers across accommodation, dining, weddings, conferences, and leisure facilities.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

SIC

Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industry

Conference Retreat Hotels (THAGALAG)

Keywords

• Hotel accommodation
• Wedding venue services
• Conference and meetings
• Hospitality dining
• Wellness and leisure

Headquarters

HQ city

Willerby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Room Bookings: Primary revenue from overnight accommodation across 100 bedrooms, including standard rooms, suites, and family rooms. Revenue generated through direct bookings, Accor platform, and third-party OTAs.
2. Wedding Packages: Comprehensive wedding packages ranging from intimate ceremonies to large-scale events for up to 400 guests. Packages include ceremony hire, catering, décor, entertainment coordination, and complimentary bridal suite.
3. Meetings and Conferences: Hire of 10 meeting rooms and conference suites for corporate events, training days, and business meetings. Revenue from room hire, catering packages, and AV equipment.
4. Food and Beverage: Restaurant dining, bar services, private dining, afternoon teas, and event catering. Includes breakfast service for hotel guests and banquet services for events.
5. Health Club Membership: Health club facilities accessible to hotel guests and potentially day visitors, including pool, gym, sauna, and fitness classes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mercure Hull Grange Park is a 100-bedroom manor house hotel in Willerby, near Hull, that sells accommodation, food and beverage, weddings and civil ceremonies, meetings and conferences, and leisure facilities. Its core offering centres on guest rooms, a brasserie restaurant and bar, dedicated event spaces hosting up to 500 delegates, and an on-site Feel Good Health Club. The hotel packages these into integrated stays, events, and memberships for leisure travellers, couples, and corporate clients.

Product overview

Mercure Hull Grange Park Hotel is a 4-star, 100-bedroom manor house hotel offering a comprehensive hospitality portfolio centered on accommodation, dining, and events. The property features the main Brasserie Restaurant for all-day dining, the Feel Good Health Club with pool and gym facilities, and extensive event spaces including the International Suite (550 guests), Central Park Suite (350), Windows on the Park (250), and multiple smaller meeting rooms. Wedding services span all seven suites licensed for civil ceremonies accommodating 20 to 400 guests. The hotel also offers specialized packages including Festival-Themed Weddings, New Year's Eve Wedding Package, and Team Building Days for corporate clients. The property participates in the Accor All Rewards loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Feel Good Health Club: On-site health club featuring 15 meter heated indoor pool, jacuzzi, sauna, steam room and gym
• Brasserie Restaurant
• Cedars Caravan Bar

Products and services

• Rooms & Accommodation 100 bedrooms across the manor house and extension, available for individual leisure and business traveller bookings, with on-site parking and Free Wi-Fi. Targeted at transient and group guests via direct, Mercure, and third-party channels.
• Weddings & Civil Ceremonies Licensed wedding and civil ceremony hosting with ceremony room, banqueting suites, catering, drinks, and accommodation for guests. Sold to couples and families via all-inclusive wedding packages and themed offers.
• Meetings & Conferences 15 meeting and conference rooms with capacity for up to 500 delegates, day-delegate and 24-hour delegate rates, and managed catering. Targeted at corporate, association, and agency event buyers.
• Brasserie Restaurant & Bar On-site brasserie restaurant and bar serving hotel guests, conference attendees, wedding guests, and local walk-in diners for breakfast, lunch, dinner, and drinks.
• Events & Private Functions Banqueting and private function hosting for birthdays, anniversaries, christenings, private dinners, and corporate hospitality, with dedicated event planning and catering.
• Feel Good Health Club On-site leisure club featuring fitness and wellness facilities, with membership options, day passes, and access for hotel guests as part of their stay.
• Team Building Days Structured team-building days run on-site for corporate and group bookings, combining meetings, activities, catering, and access to hotel amenities.

Quantifiable outcome

• Capacity to host events from 20 to 400+ guests across multiple suite configurations
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Accor (Mercure Brand)coreStrategic or Co-development PartnerMercure Hull Grange Park operates under the Mercure brand, part of the global Accor hospitality group. Benefits include Accor All Rewards loyalty program integration, Accor booking platform access, and brand marketing support.
• Accor All RewardscoreGTM or Marketing PartnerLoyalty program allowing members to earn points on stays, dining, and experiences. Members receive exclusive offers, 10% discount on bookings, and tier-based benefits including complimentary upgrades and late checkout.
• A Perfect WeddingminorChannel Partner/ Reseller/ DistributorLocal décor company providing chair covers, coloured sashes, and styling services for weddings. Run by Linda & Steve, with over six major UK wedding awards. Included in Mercure's wedding packages.
• Red Square EventsminorChannel Partner/ Reseller/ DistributorProfessional DJ and event production company run by Mike McKay with 30+ years experience in Yorkshire. Provides wedding DJ services, entertainment coordination, and event production.

Scale indicators7 records

Expansion highlights6 records

Direct peers

• Lazaat Hotel: Independent East Yorkshire country house hotel hosting weddings and events, competing directly for the same local wedding and celebration market.
• Hallmark Hotel Hull: Regional UK branded hotel with comparable meetings, weddings, and leisure facilities, targeting similar corporate and leisure travelers in the Yorkshire market.
• Doubletree by Hilton Hull: Mid-scale branded hotel serving Hull/East Yorkshire with similar rooms, meetings, and F&B offering. Direct competitor for corporate and leisure demand in the same catchment.
• Mercure Manchester Piccadilly Hotel: Sister Mercure property under the same Accor franchise and Jupiter Hotels management, offering comparable rooms, weddings, and meetings product in a larger UK urban market.
• Best Western Willerby Manor Hotel: Local manor-style hotel in the same Willerby/Hull micro-market, competing directly on weddings, events, and leisure stays with similar heritage positioning.
• Hand Picked Hotels: UK collection of country house and heritage hotels with weddings, F&B, and leisure facilities — comparable heritage positioning and event-led business model.
• QHotels: UK collection of upscale hotels with strong meetings, conferences, and weddings focus, targeting similar corporate and celebration demand as Mercure Hull.
• The Village Hotel Hull: Mid-market branded hotel with extensive meeting and leisure facilities (pool, gym) competing for corporate group bookings and leisure stays in the Hull area.

Broad incumbents

• Malmaison: UK boutique hotel brand operating city and regional properties with strong F&B and meetings offering; broader portfolio competitor for upscale events and leisure demand.

Others

• Jupiter Hotels (Management Company): Operating management company for Mercure Hull and several other UK hotels; comparable as a portfolio-level operator and benchmark for franchise management economics in regional UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mercurehull
• LinkedInlinkedin.com/company/mercure-hull-grange-park
• Instagraminstagram.com/mercurehull

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercure Hull Grange Park