What Merum Technologies does

Merum Technologies is a privately held company founded in 2023, headquartered in Miami, Florida, that operates a B2B digital platform facilitating cross-border alcohol trade between Italy and the United States. The company serves two primary customer segments: US-based wine distributors seeking to add or expand Italian wine offerings in their portfolio, and Italian wine producers and craft spirits producers aiming to enter the US market. The platform consolidates what traditionally required coordinating 12+ vendors — including compliance, logistics, customs, freight, insurance, warehousing, sampling, and sell-through support — into a single managed workflow, claiming to reduce time to first order from 12+ months (traditional channels) to under 60 days.

The platform architecture consists of three integrated components: the core Merum Platform (handling compliance, logistics, sampling, and sell-through), the Merum Portal accessible at app.merum.club/catalog (a distributor-facing catalog for browsing vetted Italian producers, requesting samples, and tracking orders in real time), and the Merum Producer Platform at producer.merum.club (for Italian wineries to submit products, manage compliance documentation, and track shipments and sell-through data). The company's proprietary 'AI Match' feature uses structured data processing to analyze distributor portfolio briefs against producer attributes — region, price point, style, and customer profile — and pre-qualifies producers against TTB requirements. The platform also offers digital sample management with digital scoring, real-time order tracking with reorder triggers, and pre-built sell-through tools including tech sheets and training content.

Merum's revenue model combines transaction fees on the platform with managed services for compliance and logistics coordination. Pricing is quote-based, determined during 20-minute consultative intro calls booked via Calendly, with the company marketing itself as 95% cheaper than the $100K+ traditional entry cost. GTM is sales-led with both outbound (Calendly-driven intro calls) and inbound (content marketing, trade events, LinkedIn, Instagram) motions. The company is founder-controlled with three named team members — Mirko Lagattolla (CEO & Co-Founder), Francesco Profili (COO & Co-Founder), and Luka Markovic (Growth & Marketing Lead) — five total employees, no disclosed institutional funding, no named distributor customers, and 14 publicly listed producer partners across six Italian wine regions (Toscana, Piemonte, Campania, Veneto, Sicilia, Emilia).

Name

Merum Technologies

Legal name

Merum

Website

https://merum.club

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Merum Technologies operates a B2B digital platform facilitating cross-border Italian wine trade between Italian producers and US wine distributors, consolidating compliance, logistics, sampling, and sell-through into one managed workflow.

Ownership category

akta.pro rank

Product category

Cross-border alcohol trade platform

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Wine import platform
• Cross-border alcohol trade
• TTB COLA compliance
• Wine distributor sourcing
• Italian wine export

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Platform Transaction Fees: Merum charges distributors and producers for managing the end-to-end import workflow including compliance, logistics, and distribution coordination. The platform removes intermediaries, capturing margin that would otherwise go to multiple vendors.
2. Compliance and Logistics Services: One contract covers freight, insurance, customs clearance, and warehousing — managed through a single Merum workflow, likely generating service fees or margin on logistics costs.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Merum operates a unified B2B digital platform that manages the end-to-end pipeline for importing Italian wine into the United States, covering AI-matched producer selection, TTB/COLA compliance, freight and customs logistics, digital sampling, and sell-through support. The platform serves two distinct sides: US wine distributors who use the Merum Portal (app.merum.club/catalog) to browse vetted Italian producers, request samples, and track orders, and Italian wine producers who use producer.merum.club to join the network, manage export documentation, and monitor shipments.

Product overview

Merum is a unified B2B platform for cross-border alcohol trade between Italy and the United States, serving both Italian wine producers seeking US distribution and US distributors sourcing Italian wines. The platform consists of three integrated components: the Merum Platform (core infrastructure handling compliance, logistics, sampling, and sell-through), the Merum Portal for distributors (catalog browsing, sample requests, order tracking), and the Merum Producer Platform for Italian producers (submission, compliance management, shipment tracking). The platform automates the entire import workflow — from AI-matched producer selection through TTB/COLA compliance to final delivery — reducing time to first order from 12+ months to under 60 days.

Differentiator

Problem solved

Functional benefit

Products and services

• Merum Platform Core platform for cross-border alcohol trade between Italy and the United States, coordinating the entire import pipeline including AI-matched producer selection, TTB/COLA compliance, freight and customs logistics, digital sampling, and sell-through support for Italian wine producers and US wine distributors.
• Merum Distributor Portal (Catalog) Distributor-facing portal accessible at app.merum.club/catalog for browsing the curated Italian wine producer catalog, filtering by region/varietal/price, requesting samples, tracking compliance status, and managing orders in real time. Targeted at US wine distributors seeking to add or expand Italian wine offerings.
• Merum Producer Platform Producer-facing platform accessible at producer.merum.club for Italian wineries and craft spirits producers to join the network, submit export pricing and product details, manage compliance documentation, and track shipments and sell-through data. Targeted at Italian producers ready to export to the US market.

Quantifiable outcome

• Under 60 days from first call to first order vs 12+ months traditional
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Provi: Provi is a B2B alcohol procurement platform connecting bars, restaurants, and retailers with distributors. Like Merum, it sits between alcohol suppliers and buyers, though Provi focuses on US on-premise ordering rather than cross-border producer-to-distributor sourcing.
• Wine-Searcher: Wine-Searcher is a global wine marketplace and price comparison engine connecting buyers with merchants and producers. While more consumer-leaning, it operates a two-sided model for wine discovery and trade that overlaps with Merum's producer-distributor discovery layer.
• SevenFifty: SevenFifty built a B2B platform for wine and spirits trade between producers, importers, and distributors. It is the closest functional analog to Merum's two-sided alcohol trade marketplace, although it has shifted more toward media and community.

Emerging players

• Delectable: Delectable is a wine-focused platform combining consumer reviews with B2B tools for the trade, including producer-distributor connections. It overlaps with Merum's producer-discovery and trade-content features but at a different stage of B2B maturity.

Broad incumbents

• E&J Gallo Winery: E&J Gallo is the largest US wine company with significant import operations across multiple countries including Italy. It represents a major incumbent that could either compete with or partner alongside a platform like Merum.
• Breakthru Beverage Group: Breakthru Beverage Group is a major US alcohol distributor with significant wine operations. Like Southern Glazer's and RNDC, it is part of the incumbent distribution infrastructure whose customers Merum targets.
• Southern Glazer's Wine & Spirits: Southern Glazer's is the largest US alcohol beverage distributor, with a broad wine and spirits portfolio that includes Italian imports. It represents the incumbent distribution infrastructure that Merum's platform is positioned to bypass or augment.
• Republic National Distributing Company (RNDC): RNDC is one of the largest US alcohol distributors, carrying an extensive wine portfolio including Italian producers. It is a key incumbent whose distributor customers Merum is targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/merumclub
• Instagraminstagram.com/merum.club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merum Technologies