Mervo Sport

Name

Mervo Sport

Legal name

Mervo Sport

Website

https://mervosport.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Shoe Stores (5661)

akta.pro industry

PRIMARYCRAMABAF

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAFAI

Racquet Sport Footwear & Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Racquet Sports Equipment Retail

SECONDARYCRAMACAC

Soccer/Football Footwear & Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Athletic Footwear & Sport Apparel Retail

SECONDARYCRAMABAE

Team Sports Equipment & Uniforms Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Sporting goods retail
• Multi-sport equipment
• Club clothing supply
• Racket stringing services
• Sports footwear fitting

Headquarters

HQ city

Roosendaal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sports Equipment Sales: Sale of sporting goods including equipment, clothing, and footwear across multiple sports (hockey, padel, tennis, running, football). Products are sold through the physical retail store and online channels.
2. Product Personalization Services: Custom printing and personalization of club shirts, team clothing, and individual sports apparel. Services include name printing, team logos, and company branding on sports articles.
3. Club Clothing Partnerships: Supply of club clothing to sports associations and clubs including THOR, HV Heerle, Halsterse Tennis Vereniging, and R.M.H.C. De Pelikaan. Includes dedicated club webshops.
4. Racket Stringing Services: Tennis and padel racket stringing services starting from €24.95 for tennis. Provides customers with strings suited to their playing style.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mervo Sport is a multi-sport specialty retailer selling branded equipment, footwear, and clothing across hockey, padel, tennis, running, and football, supported by sport-specialist staff and in-store product testing facilities. Beyond retail, the store offers racket stringing, foot/gait analysis, sports podiatry consultations, and in-house personalization of club and team apparel. It also runs dedicated club webshops and serves local sports associations with long-term clothing supply agreements.

Product overview

Mervo Sport is a physical retail sporting goods store operating as a single-location multi-sport specialty retailer in Roosendaal, Netherlands, with over 40 years of operation. The company offers five core product categories organized by sport (Hockey, Padel, Tennis, Running, and Football/Soccer), each supported by specialist staff. Core products include equipment, footwear, and clothing for each sport. The offering is extended through service add-ons: racket stringing services, foot/gait analysis for footwear fitting, and sports podiatry consultations. A personalization service for club clothing enables custom team outfits. The portfolio is complemented by exclusive limited-edition merchandise from major brands. The company also operates partner webshops for affiliated sports clubs (THOR, HV Heerle, Halsterse Tennis Vereniging, R.M.H.C. De Pelikaan).

Differentiator

Problem solved

Functional benefit

Products and services

• Hockey Equipment Complete range of hockey sticks, shoes, uniforms, and accessories for competitive and recreational play, with equipment fitting and team-shirt personalization available in-store. Targeted at individual hockey players and hockey clubs.
• Padel Equipment Full selection of padel rackets, clothing, shoes, and accessories from brands such as Siux, Indian Maharadja, HEAD, Pro Kennex, Babolat, and Dunlop, with an in-store padel cage for racket testing. Targeted at padel players of all levels.
• Tennis Equipment Tennis rackets, outfits, shoes, and accessories with a wide selection of exclusive brands, plus racket stringing service starting from €24.95 and free test rackets at in-store and off-site events. Targeted at tennis players from beginners to competitive athletes.
• Running Equipment Running shoes and clothing with an in-store foot analysis service that determines gait pattern (pronation) and recommends appropriate shoe type, supported by specialist fitting staff. Targeted at recreational and competitive runners.
• Football/Soccer Equipment Football equipment including balls, shoes, uniforms, and materials for competitive football, indoor football, and recreational play, featuring brands such as Kipsta, Adidas, and Puma. Targeted at football players and amateur clubs.
• Club Clothing and Personalization In-house customization of team shirts and club clothing using printing presses, including custom names, numbers, club logos, and company branding on sports apparel. Targeted at sports clubs, associations, and corporate customers.
• Racket Stringing Service Professional tennis racket stringing service starting from €24.95, with a versatile selection of strings suited to different playing styles and expert advice on string selection. Targeted at tennis players requiring re-stringing.
• Foot Analysis Service Gait analysis and foot measurement service that determines running style, foot shape, and pronation type to recommend appropriate sports footwear, supported by an in-store running track. Targeted at runners and buyers of sports footwear.
• Sports Podiatry (Sportpodoloog) Consultation Sports podiatry and massage service in which a qualified professional evaluates body posture during sports equipment purchase to ensure proper fit and injury prevention. Targeted at sporters seeking biomechanical assessment.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Halsterse Tennis VerenigingcoreStrategic or Co-development Partner · 1 January 2017Mervo Sport supplies club clothing to Halsterse Tennis Vereniging since end of 2017. A dedicated webshop was created for the club. Customers can also order club clothing in-store.
• THORcoreStrategic or Co-development PartnerMervo Sport has been supplying club clothing to THOR for years. Club members can order through the dedicated webshop or in-store.
• HV HeerlecoreStrategic or Co-development PartnerMervo Sport has been supplying club clothing to HV Heerle for years. Clothing can be ordered via webshop or in-store.
• R.M.H.C. De PelikaancoreStrategic or Co-development PartnerMervo Sport is a proud partner and sponsor of R.M.H.C. De Pelikaan, supplying their club clothing. Clothing available in-store or via contact.
• M.H.C.O.coreStrategic or Co-development PartnerMervo Sport is a proud partner of M.H.C.O. (hockey club), providing sponsorship and club clothing supply.
• Sportstore.nlminorChannel Partner/ Reseller/ DistributorSportstore.nl is linked as the online webshop partner, extending Mervo Sport's reach to online customers.
• HEADminorChannel Partner/ Reseller/ DistributorHEAD is highlighted as a brand partner with new products like the HEAD Extreme padel rackets being promoted exclusively in-store.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Intersport: International sporting goods retail cooperative with a Dutch network of multi-sport stores. Overlaps with Mervo's multi-sport equipment and apparel offering, but operates through independent franchisees rather than sport-specialist staff.
• Bever: Dutch outdoor and sports retailer with strong presence in running, hockey, and team sports equipment. Comparable multi-sport assortment and Dutch customer base, though broader outdoor orientation differentiates it from Mervo's racquet-and-club focus.
• Perry Sport: Established Dutch sporting goods chain offering apparel, footwear, and equipment across multiple sports. Targets the same Dutch consumer as Mervo Sport but at a much larger scale and without the specialist-staff or testing-facility differentiators.
• Decathlon: Global mass-market sporting goods retailer with extensive Dutch store footprint. Competes with Mervo Sport across hockey, padel, tennis, running, and football but with a much broader, lower-priced assortment and no specialist service model.

Emerging players

• The Hockey Shop: Online hockey-specialist retailer offering sticks, shoes, and apparel across multiple brands. Directly competes with Mervo's hockey department but lacks physical testing facilities and in-store specialist consultation.
• Padel Only: Dutch padel-specialist e-commerce retailer capitalizing on the padel boom with rackets, apparel, and accessories. Overlaps with Mervo's growing padel department, representing a focused single-sport competitor that benefits from category tailwinds.

Direct peers

• Tennis-Point: Specialist online tennis and padel retailer operating in the Netherlands with broad racket, footwear, and string assortments. Directly competes with Mervo's tennis and padel departments, particularly in racket and shoe categories where Tennis-Point offers price-led online convenience.
• Sportstore.nl: Online Dutch multi-sport retailer and active webshop partner of Mervo Sport. Operates the same multi-sport equipment, footwear, and apparel assortment through an online channel that overlaps directly with Mervo's product range.
• Pro-Direct Sport (PD Sports): Specialist online retailer for racquet sports (tennis, padel, badminton) with deep multi-brand racket, footwear, and apparel range. Competes with Mervo's tennis and padel product lines, particularly for performance-oriented buyers seeking premium brands.

Regional players

• Run2Day: Dutch running-specialist retail chain offering gait analysis, footwear fitting, and running apparel. Comparable to Mervo's running department in service approach (gait/foot analysis), though Run2Day operates from multiple Dutch locations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mervoroosendaal
• Instagraminstagram.com/mervo_roosendaal
• LinkedInlinkedin.com/company/mervo-sport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mervo Sport