What Message-Media does

MessageMedia, legally Sinch Pty Ltd and currently rebranding to 'Sinch Engage,' is an Australian business-messaging platform headquartered in Melbourne and serving Australia and New Zealand. The company operates as the AU/NZ sub-brand of Sweden-listed CPaaS provider Sinch, with over 20 years of operating history and a claimed base of 70,000+ customers and 650+ million messages processed monthly across the broader Sinch platform. Its core offering is a cloud-based SMS/MMS messaging platform exposing REST and SMPP APIs alongside a self-serve Web Portal and iOS/Android mobile applications, covering channels including SMS, MMS, WhatsApp Business, Email-to-SMS, and Mobile Landing Pages.

The platform is organized around three delivery surfaces—a no-install web portal for SMB and marketing users, a developer-facing API Gateway for programmatic and enterprise integrations, and a mobile app for ad-hoc senders—with add-on modules for bulk broadcasts, two-way conversations, dedicated virtual numbers, and a multi-channel One Inbox. It connects to 85+ third-party integrations spanning CRM (Salesforce, Microsoft Dynamics 365, Zoho CRM), marketing automation (HubSpot, ActiveCampaign, Adobe Campaign), ecommerce (Shopify, BigCommerce), and ERP (Oracle NetSuite). Industries explicitly served include retail, ecommerce, healthcare, government, not-for-profits, transport and logistics, and education; named customer references include Jacaranda Finance, 13Cabs, Cancer Council, Vinomofo, F45, and The Hamper Emporium.

Revenue is generated through subscription and usage-based messaging pricing (per-message or tiered plans) sold via a hybrid product-led growth and direct enterprise sales motion, with a free trial at app.sinch.com/register, a "Book a Demo" path for mid-market and enterprise, and a formalized Partner Reseller Program for indirect channels. No pricing is publicly disclosed; the sales contact line is 1300 558 441. The company also runs content marketing (resource hub, blog, case studies, SMS templates, developer documentation), and organic social presence on LinkedIn, Facebook, and Twitter/X to drive acquisition.

Name

Message-Media

Legal name

Sinch Pty Ltd

Website

https://messagemedia.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MessageMedia (Sinch Engage) is an Australia- and New Zealand-focused business messaging platform providing cloud-based SMS, MMS, and WhatsApp messaging via web portal, REST/SMPP APIs, and 85+ CRM, marketing, ecommerce, and ERP integrations for SMBs through enterprise customers.

Ownership category

akta.pro rank

Product category

Business Messaging Platform

NAICS

All Other Telecommunications (517810), Telecommunications (517)

SIC

Telegraph & Other Message Communications (4822), Communications Services, Nec (4899), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

SMS/RCS Messaging Platforms (BPAMACAF)

akta.pro secondary industries

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)

Keywords

• Business SMS messaging
• Cloud communications platform
• Messaging API solutions
• Multichannel customer messaging
• WhatsApp business API

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SMS/MMS Messaging Services: Subscription or usage-based messaging services where businesses pay to send and receive SMS and MMS messages. Revenue generated through per-message pricing or subscription plans for messaging capabilities via web portal, API, or integrations.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

MessageMedia is a cloud-based business messaging platform that enables organizations to send and receive SMS, MMS, WhatsApp, and email-to-SMS communications at scale. It provides APIs, a web portal, a mobile app, dedicated virtual numbers, mobile landing pages, and a unified One Inbox to help businesses manage transactional, marketing, and operational customer conversations across multiple messaging channels.

Product overview

Message-Media is a unified messaging platform providing SMS, MMS, WhatsApp, and other messaging channel services. The core offering consists of the Web Portal platform for non-technical users, the API Gateway for developers, and the Mobile App for on-the-go messaging. Additional modules include Bulk SMS for mass broadcasts, Two-way SMS for interactive conversations, Dedicated Virtual Numbers for brand identity, Mobile Landing Pages for rich campaigns, and Email-to-SMS conversion. The platform connects to 85+ third-party integrations across CRM (Salesforce, Dynamics 365, Zoho), Marketing Automation (HubSpot, ActiveCampaign, Adobe Campaign), and Ecommerce (Shopify, BigCommerce, NetSuite). The company reports 650+ million messages sent monthly and 70,000+ global customers across all brands.

Differentiator

Problem solved

Functional benefit

Products and services

• SMS Messaging Cloud-based SMS sending and receiving service that lets businesses deliver transactional alerts, marketing campaigns, and two-way customer conversations at scale.
• MMS Messaging MMS service for businesses to send rich media messages (images, video, audio) to customers alongside SMS campaigns.
• WhatsApp Business Messaging WhatsApp Business API-based messaging that enables businesses to engage customers on WhatsApp for notifications, support, and marketing.
• Messaging API Gateway REST API that developers integrate into applications, CRMs, and ERPs to programmatically send and receive SMS, MMS, and WhatsApp messages.
• Web Portal Browser-based portal for non-technical users to manage contacts, create campaigns, send bulk SMS, and monitor delivery reports.
• Mobile App Mobile application that lets business users send SMS and manage conversations on the go from a smartphone.
• Email to SMS Service that converts emails into SMS messages, allowing users to send texts from any standard email client without special software.
• Bulk SMS High-volume SMS sending capability that lets businesses blast marketing or notification messages to large contact lists.
• Two-way SMS Conversational SMS service that allows recipients to reply to business messages, enabling surveys, customer support, and interactive campaigns.
• Dedicated Virtual Numbers Dedicated inbound and outbound phone numbers assigned to a business for two-way SMS and voice messaging, supporting brand identity and reply handling.
• Mobile Landing Pages

Quantifiable outcome

• 98% open rates for SMS messages
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature11 records

Partnerships

Ten partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationSinch SMS for Salesforce integration allowing businesses to control their business messaging directly within Salesforce CRM. Enables sending SMS messages from within Salesforce workflows and campaigns.
• Microsoft Dynamics 365coreTechnology or IntegrationSMS integration with Microsoft Dynamics 365 CRM for better customer engagement through SMS conversations within the Dynamics ecosystem.
• Zoho CRMcoreTechnology or IntegrationSMS alerts and triggers integration with Zoho CRM to keep leads informed through automated text messages.
• HubSpotcoreTechnology or IntegrationReal-time or automated SMS and MMS conversations integrated with HubSpot marketing and CRM platform for enhanced customer engagement.
• ActiveCampaigncoreTechnology or IntegrationSMS integration with ActiveCampaign marketing automation platform to enhance recipe workflows via text messaging.
• Adobe CampaigncoreTechnology or IntegrationSMS campaign delivery integration with Adobe Campaign to enable multi-touchpoint marketing campaigns across channels.
• ShopifycoreTechnology or IntegrationSMS integration with Shopify ecommerce platform to win customers back with abandoned cart recovery SMS messages and automated triggers.
• BigCommercecoreTechnology or IntegrationSMS integration with BigCommerce to boost online business with automated SMS triggers and marketing campaigns.
• Oracle NetSuitecoreTechnology or IntegrationSMS and MMS integration with Oracle NetSuite ERP to open new communication channels for businesses using NetSuite.
• Partner Reseller ProgramcoreChannel Partner/ Reseller/ DistributorIntegration partner and reseller program allowing partners to integrate with MessageMedia and resell SMS services to their customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/messagemedia
• Facebookfacebook.com/MessageMedia.au
• LinkedInlinkedin.com/company/message-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Message-Media