Instituto Mestre GP
Instituto Mestre GP (IMGP) is a São Paulo-based private educational institute and community platform that delivers training programs, research, events, and content on project management, operations, and leadership for Brazil's communication, advertising, and marketing industry. Founded around 2013–2014 by Ramon Oliveira, it serves agencies and individual professionals through its Bootcamp, structured courses, mentorship, and flagship events.
- Company typePrivate
- Founded2014
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Instituto Mestre GP does
Instituto Mestre GP (IMGP) is a Brazilian private educational institute headquartered in São Paulo that operates as a knowledge and community platform for management practices, project management, operations, and leadership in the communication, advertising, and marketing industry. Founded around 2013–2014 by Ramon Oliveira (note: firmographics lists 2013 while company history timeline lists 2014), the institute is structured around four pillars — Education, Research, Events, and Content — and has operated for more than a decade as a reference point for project management education in its target market.
The product offering spans paid training programs (Bootcamp IMGP, Formação em Gestão de Projetos, Formação em Gestão de Operações, Formação em Gestão Ágil de Projetos), recorded courses (Gestão de Cronograma, Gestão de Conflitos, Inteligência Emocional), a mentorship program, annual and regional events (COO Summit, IMGP Sessions), a content ecosystem (podcast "Fora do Escopo," TV GP on YouTube, Masterclass, LinkedIn newsletter, articles from 60+ columnists), and a library of ebooks and market research papers including the multi-edition Panorama da Gestão de Projetos series. Proprietary intellectual property includes the Gestão Integral framework launched in 2025, the Value Score tool, and the CBMC (Conscious Business Model Canvas). The core technology is an educational content platform and community network; no AI/ML capabilities are disclosed.
IMGP operates a hybrid community-led go-to-market model with a freemium content layer driving top-of-funnel engagement and paid courses, mentorship subscriptions, and tiered event ticketing (COO Summit tickets R$129–R$289, IMGP Sessions solidarity tickets R$29, all in BRL) generating revenue. The company targets two primary customer segments — communication and marketing agencies seeking operational maturity, and individual project management professionals seeking career development — with a developing B2B "Para empresas" track. The organization is supported by corporate maintaining partners (Apiki, Convert, Dinamize, Ginga, Giradão, ID/TBWA, TaskRow) and industry association partners (ABAP, ABRADI, ANAMID, APP, FENAPRO, SINAPRO), and operates exclusively in the Brazilian market as a founder-owned, unfunded institute with 29 employees.
Instituto Mestre GP firmographics
Firmographics- Name
- Instituto Mestre GP
- Legal name
- Instituto Mestre GP
- Website
- https://mestregp.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Instituto Mestre GP (IMGP) is a São Paulo-based private educational institute and community platform that delivers training programs, research, events, and content on project management, operations, and leadership for Brazil's communication, advertising, and marketing industry. Founded around 2013–2014 by Ramon Oliveira, it serves agencies and individual professionals through its Bootcamp, structured courses, mentorship, and flagship events.
- Ownership category
- akta.pro rank
Instituto Mestre GP industry classification
Industry- Product category
- Professional Education and Training
- NAICS
- Colleges, Universities, and Professional Schools (61131), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Strategy, Consulting & General Management Institutes (EDAHAHAI)
- akta.pro secondary industry
- Human Resources, Organizational Behavior & Leadership Institutes (EDAHAHAG)
Keywords
Where Instituto Mestre GP is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Instituto Mestre GP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Educational Programs and Courses: Revenue from paid courses including Bootcamp IMGP, project management training, operations management, and agile project management. Also includes recorded courses on schedule management, conflict management, and emotional intelligence.
- Mentorship Program: The IMGP Mentorship Program provides personalized guidance for professionals seeking to develop their management capabilities.
- Events and Conferences: Paid events including COO Summit and IMGP Sessions regional meetings, with tiered ticket pricing.
- Official Store Products: Sale of IMGP-branded products expressing the institute's identity and values, with proceeds supporting ongoing activities.
- Free Content and Resources: Free access to articles, ebooks, market research, and podcasts used to build community and generate leads for paid offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | COO Summit 2026 Promotional |
| Subscription | Pay-as-you-go | COO Summit 2026 Lote 1 |
| Subscription | Pay-as-you-go | COO Summit 2026 Lote 2 |
| Subscription | Pay-as-you-go | IMGP Sessions - Ed BSB 2026 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
Instituto Mestre GP product offering
Product offeringCore offering
Instituto Mestre GP is a Brazilian educational institute that delivers paid training programs, bootcamps, mentorship, and events focused on project management, operations, and leadership for professionals in the communication and marketing industry. Its offering is structured around four pillars (Education, Research, Events, Content) and includes structured courses, a flagship annual COO Summit, regional IMGP Sessions, original market research papers, e-books, and a community of 60+ columnists. The institute generates revenue through course/bootcamp fees, mentorship subscriptions, event tickets, branded merchandise, and corporate sponsorships from maintaining partners.
Product overview
Instituto Mestre GP (IMGP) is a Brazilian education and knowledge platform focused on management practices, project management, leadership, and organizational culture in the communication and marketing industry. Its offering is structured around four pillars: Education, Research, Events, and Content. The education portfolio includes structured training programs (Formação em Gestão de Projetos, Formação em Gestão de Operações, Formação em Gestão Ágil de Projetos), a Bootcamp, pre-recorded courses (Gestão de Cronograma, Gestão de Conflitos, Inteligência Emocional), and a Mentorship Program. The content ecosystem spans free e-books (including guides on project management, hybrid models, ESG, and the Value Score tool), market research papers (Panorama series, thematic papers on mental health and 2026 trends), the 'Fora do Escopo' podcast, TV GP video platform, and Masterclass sessions. Events include the annual COO Summit and the regional IMGP Sessions. The IMGP also publishes articles from columnists and academic research via its 'Vozes da Gestão' platform, supported by a newsletter distributed via LinkedIn. Together, these products form a comprehensive ecosystem for professional development and knowledge sharing in the advertising and marketing management space.
Differentiator
Problem solved
Functional benefit
Products and services
- Bootcamp IMGP An intensive training bootcamp focused on project management, leadership, and culture in the communication and advertising market, designed for professionals seeking immersive skill development.
- Formação em Gestão de Projetos A structured training program covering project management fundamentals and practices tailored for the communication and marketing industry, for professionals seeking foundational and applied PM capabilities.
- Formação em Gestão de Operações A training program focused on operations management practices for professionals in the communication and marketing sectors, addressing how to move operations from firefighting to strategic value creation.
- Formação em Gestão Ágil de Projetos An agile project management training program designed for the communication and marketing market, covering methodologies such as Scrum and hybrid approaches for project delivery in agency environments.
- Curso Gravado: Gestão de Cronograma A pre-recorded online course focused on schedule management techniques for project delivery in agencies and communication firms, targeting project managers seeking to improve timeliness.
- Curso Gravado: Gestão de Conflitos A pre-recorded online course addressing conflict management strategies within project teams and agency environments, for project managers and team leaders.
- Curso Gravado: Inteligência Emocional A pre-recorded online course covering emotional intelligence skills for project managers and team leaders in creative industries, supporting interpersonal effectiveness in agency settings.
- Programa de Mentoria IMGP A mentorship program connecting experienced professionals with those seeking to develop their management and leadership skills, providing personalized guidance for capability development.
- COO Summit An annual high-level event convening Chief Operating Officers and operational leaders from the communication, advertising, and marketing industry to discuss operational maturity, governance, mental health, and sustainable productivity, held at WPP Vila São Paulo with tiered ticket pricing.
- IMGP Sessions Regional gatherings held across different cities in Brazil to promote local discussions on management topics, bringing together professionals from each region's specific market context, with ticketed entry.
Quantifiable outcome
- 94% of professionals report that productivity is compromised by poorly structured operations
- +3 more outcomes
Companies that use Instituto Mestre GP
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Instituto Mestre GP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Instituto Mestre GP partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- celyminorPartnership to explore influencer marketing strategies and identify best practices through research, developed to guarantee impactful and sustainable results for agencies.
- Opinion BoxcoreResearch partnership for conducting the Panorama da Gestão de Projetos 2022/2023 market research, collecting responses from IMGP community members about project management practices in communication and advertising.
- APP BrasilcoreCo-realization partnership for the Panorama da Gestão de Projetos 2022/2023 research, partnering with one of the sector's largest class entities to investigate contemporary management topics.
- Rede TekohaminorCollaboration on the 'Gestão de Projetos e ESG' ebook, focused on implementing project management knowledge and techniques that generate value in solving social and environmental problems.
- WPP VilacoreHost venue for the COO Summit 2026 event, located at Avenida Mofarrej, 971 - Vila Leopoldina, São Paulo. WPP Vila serves as a prestigious corporate venue for industry events.
- Agência TerruáminorHost venue partner for IMGP Sessions BSB 2026 in Brasília, representing a local agency partnership that respects and enhances the voice of each regional market.
- Maintaining Partners (Apiki, Convert, Dinamize, Ginga, Giradão, ID/TBWA, TaskRow)coreCorporate sponsors who support IMGP's ongoing activities, projects, and initiatives. These partners contribute to the continuity of institute operations and receive visibility benefits.
- Association Partners (ABAP, ABRADI, ANAMID, APP, FENAPRO, SINAPRO)minorIndustry associations that provide institutional support for IMGP events and initiatives, representing various segments of the communication and advertising industry.
- Abrigo Lar JBminorAnimal shelter dedicated to rescue and rehabilitation of dogs and cats victim of cruelty. All proceeds from IMGP Sessions BSB registrations are donated to this institution.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Instituto Mestre GP competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Instituto Mestre GP social profiles
Digital presenceInstituto Mestre GP financial estimates
Financial estimateRevenue estimate
Valuation estimate
Instituto Mestre GP leadership team
Management profileNumber of profiles
Profiles1 record
Instituto Mestre GP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Instituto Mestre GP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Instituto Mestre GP
What does Instituto Mestre GP do?
Instituto Mestre GP is a Brazilian educational institute that delivers paid training programs, bootcamps, mentorship, and events focused on project management, operations, and leadership for professionals in the communication and marketing industry. Its offering is structured around four pillars (Education, Research, Events, Content) and includes structured courses, a flagship annual COO Summit, regional IMGP Sessions, original market research papers, e-books, and a community of 60+ columnists. The institute generates revenue through course/bootcamp fees, mentorship subscriptions, event tickets, branded merchandise, and corporate sponsorships from maintaining partners.
Is Instituto Mestre GP a public or private company?
Instituto Mestre GP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Instituto Mestre GP founded?
Instituto Mestre GP was founded in 2014. It employs 11 to 50 people.
Where is Instituto Mestre GP based?
Instituto Mestre GP is headquartered in São Paulo, Brazil, in the Latin America region.
How does Instituto Mestre GP make money?
Five revenue lines are on record. Educational Programs and Courses are the primary driver. The others are mentorship Program, events and Conferences, official Store Products and free Content and Resources.
Does Instituto Mestre GP have an API?
No public API is recorded for Instituto Mestre GP.
What industry is Instituto Mestre GP in?
Instituto Mestre GP's product category is Professional Education and Training. Its primary akta.pro industry code is EDAHAHAI, Strategy, Consulting & General Management Institutes, with a secondary code of EDAHAHAG, Human Resources, Organizational Behavior & Leadership Institutes. Its NAICS code is 61131 and its SIC code is 8200.