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Agência Terruá

Full company profile

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Namestring
Agência Terruá
Legal namestring
Agência Terruá
Websiteurl
agenciaterrua.com.br
Company typeenum
Private
Founded yearint
2013
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBrasília, Brazil
HQ citystring
Brasília
HQ countrystring
Brazil
HQ regionstring
Latin America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
live marketing services, brand activation agency, event production, strategic branding, experiential marketing
Industry2 codes
1Integrated Full-Service Creative Agencies
CodeMPAAAAAAPrimaryYes
2Creative & Brand Campaign Development
CodeBPAFAAABPrimaryNo
NAICS code1 code
  • Advertising Agencies54181
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Creative and Experiential Marketing Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Creative Agency Services
TypeProfessional Services
Description

Provides creative and marketing services including live marketing, branding, strategic planning, brand activations, events, and transmissions. Revenue is generated through project-based engagements and ongoing client relationships with enterprise and government organizations.

agenciaterrua.com.br
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Agência Terruá is an independent creative agency that designs and delivers brand experiences, live marketing campaigns, branding strategy, brand activations, events, and live/pre-produced transmissions. It primarily serves enterprise and government clients in Brazil, executing projects such as cultural initiatives for the Ministry of Culture and large-scale activations for Banco do Brasil including G20 2025 and Gamescom.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Agência Terruá is an independent creative agency founded in 2013 that offers a portfolio of professional services rather than a software product. Their service offering consists of six core service areas: LIVE MARKETING (creating experiences that inspire audience engagement across physical and virtual channels), BRANDING (brand strategy development and communication platform establishment), PLANEJAMENTO (strategic communication planning), ATIVAÇÕES (brand and concept activations using innovative actions to generate earned media), EVENTOS (comprehensive event production from invitation to execution), and TRANSMISSÕES (live and pre-produced broadcasts across different platforms with technical coordination and activation support). The agency primarily serves corporate clients including Banco do Brasil, Embratur, Novo Nordisk, FSB Comunicação, and various government institutions, focusing on creating emotional connections between brands and audiences through experiential marketing initiatives.

Product and service1 record
1Live Marketing
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1DPZ&T
TypeDirect peer
Description

Brazilian independent creative agency of comparable scale offering integrated advertising, branding, and experience work for major Brazilian brands. Directly comparable on independence, full-service creative positioning, and domestic Brazilian enterprise client base.

2AlmapBBDO
TypeDirect peer
Description

One of Brazil's leading full-service creative advertising agencies under the BBDO network, offering creative campaigns and brand activations. Competes for the same high-profile Brazilian enterprise and government brand experience engagements as Agência Terruá.

3WMcCann
TypeDirect peer
Description

Major Brazilian creative agency within the McCann Worldgroup network, providing integrated advertising and brand experience work for enterprise clients. Direct competitor for branding, activations, and event-driven campaigns in Brazil.

4GUT (Agência Africa/GUT)
TypeDirect peer
Description

Brazilian-origin independent creative network known for high-profile brand activations and integrated campaigns. Overlaps with Agência Terruá on creative, experiential, and brand experience work for enterprise clients across LatAm.

5FSB Comunicação
TypeBroad incumbent
Description

Large Brazilian communications and public affairs agency named as a select client/partner of Agência Terruá. Operates broadly across corporate communications and government-facing PR, a wider portfolio than Terruá's experiential focus but in the same Brasília-centric ecosystem.

6Calia (Calia Comunicação)
TypeBroad incumbent
Description

Brazilian communications group serving as both a select client of Agência Terruá and a broader incumbent offering events, trade marketing, and communications services. Comparable on event production and trade/activations scope in Brazil.

7Artplan
TypeDirect peer
Description

Independent Brazilian full-service creative agency with a strong enterprise and government client roster, including activations and events. Comparable in size, independence, and Brazil-focused full-service creative/experiential positioning.

8CDN Comunicação
TypeDirect peer
Description

Independent Brazilian creative and content agency with a diversified enterprise client base, including live marketing and content production. Comparable on independent positioning and integrated creative/event work for enterprise clients.

9Jack Morton Worldwide
TypeBroad incumbent
Description

Global brand experience agency within IPG providing live marketing, events, and activations for multinational brands. Comparable on the live marketing and brand activations service line, but operating at far larger international scale.

10Moringa Comunicação
TypeEmerging player
Description

Brazilian independent creative agency with a sustainability/impact focus. Less direct overlap but comparable as an independent Brazilian creative shop pursuing purpose-driven enterprise and government work.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Agência Terruá

Creative and Experiential Marketing Servicesagenciaterrua.com.br

Agência Terruá firmographics

Firmographics
Name
Agência Terruá
Legal name
Agência Terruá
Website
https://agenciaterrua.com.br
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Agência Terruá industry classification

Industry
Product category
Creative and Experiential Marketing Services
NAICS
Advertising Agencies (54181)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
Integrated Full-Service Creative Agencies (MPAAAAAA)
akta.pro secondary industry
Creative & Brand Campaign Development (BPAFAAAB)

Keywords

  • Live marketing services
  • Brand activation agency
  • Event production
  • Strategic branding
  • Experiential marketing

Where Agência Terruá is headquartered

Location

Headquarters

HQ city
Brasília
HQ country
Brazil
HQ region
Latin America

Offices2 records

Markets served

Agência Terruá business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Creative Agency Services: Provides creative and marketing services including live marketing, branding, strategic planning, brand activations, events, and transmissions. Revenue is generated through project-based engagements and ongoing client relationships with enterprise and government organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Agência Terruá product offering

Product offering

Core offering

Agência Terruá is an independent creative agency that designs and delivers brand experiences, live marketing campaigns, branding strategy, brand activations, events, and live/pre-produced transmissions. It primarily serves enterprise and government clients in Brazil, executing projects such as cultural initiatives for the Ministry of Culture and large-scale activations for Banco do Brasil including G20 2025 and Gamescom.

Product overview

Agência Terruá is an independent creative agency founded in 2013 that offers a portfolio of professional services rather than a software product. Their service offering consists of six core service areas: LIVE MARKETING (creating experiences that inspire audience engagement across physical and virtual channels), BRANDING (brand strategy development and communication platform establishment), PLANEJAMENTO (strategic communication planning), ATIVAÇÕES (brand and concept activations using innovative actions to generate earned media), EVENTOS (comprehensive event production from invitation to execution), and TRANSMISSÕES (live and pre-produced broadcasts across different platforms with technical coordination and activation support). The agency primarily serves corporate clients including Banco do Brasil, Embratur, Novo Nordisk, FSB Comunicação, and various government institutions, focusing on creating emotional connections between brands and audiences through experiential marketing initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

  • Live Marketing

Companies that use Agência Terruá

Customer profile

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Agência Terruá technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Agência Terruá partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Agência Terruá competitors and assessment

Company assessment

Direct peers

  • DPZ&T: Brazilian independent creative agency of comparable scale offering integrated advertising, branding, and experience work for major Brazilian brands. Directly comparable on independence, full-service creative positioning, and domestic Brazilian enterprise client base.
  • AlmapBBDO: One of Brazil's leading full-service creative advertising agencies under the BBDO network, offering creative campaigns and brand activations. Competes for the same high-profile Brazilian enterprise and government brand experience engagements as Agência Terruá.
  • WMcCann: Major Brazilian creative agency within the McCann Worldgroup network, providing integrated advertising and brand experience work for enterprise clients. Direct competitor for branding, activations, and event-driven campaigns in Brazil.
  • GUT (Agência Africa/GUT): Brazilian-origin independent creative network known for high-profile brand activations and integrated campaigns. Overlaps with Agência Terruá on creative, experiential, and brand experience work for enterprise clients across LatAm.
  • Artplan: Independent Brazilian full-service creative agency with a strong enterprise and government client roster, including activations and events. Comparable in size, independence, and Brazil-focused full-service creative/experiential positioning.
  • CDN Comunicação: Independent Brazilian creative and content agency with a diversified enterprise client base, including live marketing and content production. Comparable on independent positioning and integrated creative/event work for enterprise clients.

Broad incumbents

  • FSB Comunicação: Large Brazilian communications and public affairs agency named as a select client/partner of Agência Terruá. Operates broadly across corporate communications and government-facing PR, a wider portfolio than Terruá's experiential focus but in the same Brasília-centric ecosystem.
  • Calia (Calia Comunicação): Brazilian communications group serving as both a select client of Agência Terruá and a broader incumbent offering events, trade marketing, and communications services. Comparable on event production and trade/activations scope in Brazil.
  • Jack Morton Worldwide: Global brand experience agency within IPG providing live marketing, events, and activations for multinational brands. Comparable on the live marketing and brand activations service line, but operating at far larger international scale.

Emerging players

  • Moringa Comunicação: Brazilian independent creative agency with a sustainability/impact focus. Less direct overlap but comparable as an independent Brazilian creative shop pursuing purpose-driven enterprise and government work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Agência Terruá social profiles

Digital presence

Agência Terruá financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Agência Terruá leadership team

Management profile

Number of profiles

Profiles2 records

Agência Terruá funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Agência Terruá M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agência Terruá

What does Agência Terruá do?

Agência Terruá is an independent creative agency that designs and delivers brand experiences, live marketing campaigns, branding strategy, brand activations, events, and live/pre-produced transmissions. It primarily serves enterprise and government clients in Brazil, executing projects such as cultural initiatives for the Ministry of Culture and large-scale activations for Banco do Brasil including G20 2025 and Gamescom.

Is Agência Terruá a public or private company?

Agência Terruá is a private company. It is classified as management employee owned and is currently operating.

When was Agência Terruá founded?

Agência Terruá was founded in 2013. It employs 11 to 50 people.

Where is Agência Terruá based?

Agência Terruá is headquartered in Brasília, Brazil, in the Latin America region.

How does Agência Terruá make money?

One revenue line is on record: creative Agency Services.

Who are Agência Terruá's main competitors?

Direct peers on record are DPZ&T, AlmapBBDO, WMcCann, GUT (Agência Africa/GUT), Artplan and CDN Comunicação. Broad incumbents are FSB Comunicação, Calia (Calia Comunicação) and Jack Morton Worldwide. Moringa Comunicação is listed as an emerging player.

Does Agência Terruá have an API?

No public API is recorded for Agência Terruá.

What industry is Agência Terruá in?

Agência Terruá's product category is Creative and Experiential Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.

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