What Opinion Box does

Opinion Box Pesquisas S/A is a Brazilian digital market research and customer experience technology company founded in 2015 and headquartered in Belo Horizonte, Minas Gerais. The company operates two integrated core platforms: the Plataforma de Pesquisa, a self-service survey creation and distribution tool, and the Plataforma de CX, a subscription-based customer experience monitoring platform that tracks NPS, CSAT, and other satisfaction indicators in real time across email, WhatsApp, and QR Code channels. Supporting offerings include Pesquisas Customizadas (specialist-led custom research projects) and the Painel de Respondentes, a proprietary panel of more than one million verified B2C and B2B respondents registered through Brazilian CPF with anti-fraud controls including Receita Federal verification, IP checking, and attention and speed validation. Over 1,000 companies have used the platform, including Serasa Experian, Tigre, Warner Bros., Zé Delivery, Faber-Castell, LinkedIn, and SPC Brasil, with stated customer geography spanning the Americas, Europe, and Asia.

The technology stack combines a self-service web platform with an OpenAI/ChatGPT integration used to generate questionnaire drafts and to categorize open-text customer responses in the CX platform; contract disclosures indicate this AI functionality remains in beta state and is subject to instability. Pricing is pay-as-you-go with no monthly subscription: research projects start from a R$300 minimum with per-interview pricing from R$6, and standard project turnaround is delivered within five business days. Beyond the core platforms, the company operates the annual NPS Benchmarking awards program and publishes recurring trend reports (CX Trends, E-Consumidor, Pessoas Negras no Brasil), often in partnership with adjacent platforms including Nuvemshop, Infobip, Octadesk, Digitalks, Mobile Time, and Runrun.it.

Opinion Box operates a three-stream revenue model: transaction-fee revenue from pay-per-project self-service research, recurring subscription revenue from the CX platform, and professional-services revenue from custom research engagements. Distribution is hybrid, combining direct self-service web purchase (with payment via PIX, credit card, boleto, or bank transfer) for SMBs and consultants with consultant-assisted direct sales for enterprise clients. The company is privately held with no disclosed external funding round, parent entity, or revenue figures, and operates with 11–50 employees led by CMO Daniela Schermann and COO and co-founder Felipe Schepers.

Name

Opinion Box

Legal name

Opinion Box Pesquisas S/A

Website

https://opinionbox.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Opinion Box is a Brazilian digital market research and customer experience technology provider offering AI-assisted self-service surveys, a 1M+ verified Brazilian respondent panel, subscription CX and NPS monitoring, and custom research services to 1,000+ enterprise and SMB clients.

Ownership category

akta.pro rank

Product category

Market Research Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• Market research platform
• Customer experience software
• Survey creation tool
• NPS benchmarking
• Consumer insights panel

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Self-Service Research Platform (Plataforma de Pesquisa): Pay-per-research model where users pay per project based on number of respondents, question count, and segmentation filters. No monthly subscription required; access is free to register with payment only upon purchasing a research project.
2. CX Platform Subscription (Plataforma de CX): Subscription-based platform for continuous customer experience monitoring, NPS tracking, and satisfaction measurement across multiple channels with real-time dashboards.
3. Custom Research Projects (Pesquisas Customizadas): End-to-end custom market research projects delivered by a team of specialists using Opinion Box platforms and methodology, with pricing and delivery customized to client needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Opinion Box is a Brazilian digital market research company that operates an integrated platform combining self-service survey creation, customer experience (CX) monitoring (NPS, CSAT, CES), access to a verified panel of more than one million Brazilian respondents, and custom research services. Its core product is a software platform that allows organizations to design, distribute, and analyze market research and CX programs, with optional professional research services for deeper studies.

Product overview

Opinion Box is a digital market research and customer experience company offering a platform-based suite of solutions. The portfolio centers on two core platforms — Plataforma de Pesquisa (self-service survey creation and distribution) and Plataforma de CX (customer experience monitoring) — supplemented by Pesquisas Customizadas (expert-led custom research), Painel de Respondentes (1M+ verified respondent panel), and NPS Benchmarking (industry awards and rankings). The platforms are integrated with each other, with the research platform connected to the respondent panel for data collection and the CX platform sharing infrastructure with the research tools.

Differentiator

Problem solved

Functional benefit

Brands

• Plataforma de Pesquisa: Self-service online market research platform with AI assistance for creating questionnaires and analyzing data
• Plataforma de CX
• Painel de Respondentes
• NPS Benchmarking

Products and services

• Plataforma de Pesquisa Opinion Box A self-service, AI-assisted online survey creation and distribution platform that allows businesses, agencies, and consultants to build questionnaires, target panelists, collect responses, and analyze results in real time.
• Plataforma de CX (Customer Experience) A customer experience monitoring platform that enables organizations to run NPS, CSAT, and CES programs, segment customers, and benchmark satisfaction scores against industry peers.
• Pesquisas Customizadas (Custom Research Services) Full-service custom market research offering where the Opinion Box team designs, executes, and analyzes bespoke studies for clients requiring deeper strategic insight.

Quantifiable outcome

• Results delivered in up to 5 business days for standard self-service research projects
• +3 more outcomes

Named customers9 records

Segments5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NuvemshopcoreStrategic or Co-development Partner · 6 January 2026Opinion Box and Nuvemshop co-published the E-Consumidor 2026 study, revealing insights about Brazilian digital consumer behavior. The research found that 74% of online shoppers use marketplaces as their primary e-commerce entry point, with shipping costs (57%) as the top conversion obstacle. This partnership produces annual consumer trend reports distributed through both platforms.
• InfobipcoreStrategic or Co-development Partner · 27 August 2025Opinion Box collaborated with Infobip on a study revealing that 83% of Mexican consumers consider real-time personalized AI-driven interactions with brands vital. The research found that 69% regularly use chatbots and 66% are willing to engage via RCS Business Messaging, providing actionable consumer behavior insights for Infobip's messaging platform clients.
• OctadeskcoreStrategic or Co-development Partner · 3 March 2025Opinion Box partnered with Octadesk to publish the CX Trends 2025 survey, finding that 62% of Brazilian consumers have abandoned a purchase after a negative experience. Key reasons included unsatisfactory product/service quality (26%), delivery delays (24%), and misleading advertising (24%). The report highlights AI's growing role in personalization and customer service.
• LinkedIncoreStrategic or Co-development PartnerOpinion Box partnered with LinkedIn on research exploring the relationship between the LGBT+ community and the Brazilian labor market. This case study is featured on Opinion Box's success stories page, demonstrating enterprise-grade research capabilities for global technology companies.
• Movimento Black MoneycoreStrategic or Co-development PartnerOpinion Box partnered with Movimento Black Money to produce the 'Relatório Pessoas Negras no Brasil' (Black People in Brazil Report), a landmark study on racial inequality. Key findings included 60% of Black people believing Brazil is racist, 83% feeling society treats them differently from white people, and 56% preferring to buy from brands supporting racial diversity.
• DigitalksminorGTM or Marketing PartnerOpinion Box and Digitalks co-published research on digital marketing strategies and online shopping experience, combining Opinion Box's research capabilities with Digitalks' market education platform to reach marketing professionals.
• Mobile TimeminorGTM or Marketing PartnerOpinion Box partnered with Mobile Time on the 'Panorama Mobile Time/Opinion Box' research on mobile payments and mobile commerce in Brazil, combining Opinion Box's consumer panel with Mobile Time's telecommunications and mobile technology expertise.
• Runrun.itminorGTM or Marketing PartnerOpinion Box and Runrun.it co-published an eBook on communication and marketing in Brazil, leveraging Opinion Box's consumer research data and Runrun.it's project management expertise for marketing professionals.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Hotjar: Behavior analytics and feedback platform including on-site surveys and NPS. Comparable to Opinion Box's Plataforma de CX in the VoC/NPS monitoring category, particularly for digital-first mid-market customers.

Broad incumbents

• Dynata: One of the world's largest first-party data and research operations providers with global panel assets. Comparable to Opinion Box on B2C/B2B panel supply and ad-hoc research services, though at substantially greater scale and enterprise focus.
• Qualtrics: Enterprise experience management platform covering survey, CX (NPS/CSAT) and EX. Comparable to Opinion Box across both Plataforma de Pesquisa and Plataforma de CX, but at much broader scope and scale; the dominant incumbent Opinion Box competes against for large Brazilian enterprise deals.
• Kantar: Global market research and insights consultancy with deep Brazilian operations (including IBOPE). The traditional full-service research incumbent Opinion Box's self-service and custom-research offerings compete against on enterprise custom projects.

Direct peers

• Toluna: Global online survey and panel provider with consumer and B2B communities in multiple LatAm markets. Comparable to Opinion Box on global panel infrastructure, self-service research platform and syndicated insights offerings.
• Cint: Global panel exchange and survey infrastructure platform. Comparable to Opinion Box's Painel de Respondentes on panel aggregation and supply-side research infrastructure, increasingly partnering with and competing against regional panel owners.
• SurveyMonkey: Global self-service online survey platform with both SMB self-serve and enterprise offerings. Directly comparable to Opinion Box's Plataforma de Pesquisa on product, target buyer (marketing/research professionals) and pricing model, though SurveyMonkey lacks a CPF-verified Brazil-native panel.
• Prolific: Online participant recruitment platform with a verified participant pool for academic and commercial research. Comparable to Opinion Box on verified respondent panel model, though Prolific is global/academic-skewed while Opinion Box is Brazil/B2C-skewed.
• Typeform: Design-led online form and survey platform popular with SMBs and creators. Comparable to Opinion Box's self-service research product on form/survey UX, AI-assisted question generation and SMB pricing, and is increasingly localizing into Portuguese-speaking markets.
• MindMiners: Brazilian consumer insights platform combining a proprietary panel with research and analytics services. The closest direct domestic peer to Opinion Box, with overlapping offerings in online quantitative research and Brazilian panel-based consumer insights.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/opinionboxpesquisas
• LinkedInlinkedin.com/company/opinion-box

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opinion Box