METALED®
METALED® (Metaled SA) is a Swiss artisan manufacturer of handcrafted metal lighting fixtures, furniture, and decorative items, founded in 2016 and headquartered in Monthey, Valais. It sells primarily through its own e-commerce store and showroom, serving Swiss residential consumers and B2B corporate clients with customizable, Swiss-made products.
- Company typePrivate
- Founded-
- HeadquartersMonthey, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What METALED® does
METALED SA is a Swiss artisan manufacturer of handcrafted metal lighting fixtures, furniture, and decorative items, founded in 2016 and headquartered in Monthey, Valais. The company operates a combined workshop, showroom, and headquarters facility on Route du Larret 20 with a small team of around seven employees. Its product portfolio is organized into three categories: Éclairage (lighting) covering direct and indirect wall lamps, ceiling lamps, table lamps, and battery-powered lamps; Mobilier (furniture) comprising coat racks, shelves, and bottle holders; and decorative items including laser-cut wall plates, diptychs and triptychs, figurines, fireplace sets, key holders, and flag holders. Products are manufactured in steel and stainless steel with multiple finishes (raw steel, naturally rusted steel, brushed stainless steel, RAL color painting) and are sold under a "Swiss Made / Créateurs et artisans suisses" positioning.
The company's core technology combines metal craftsmanship with LED lighting, requiring specifically stabilized and filtered power supplies; METALED owns the designs and intellectual property for all manufactured models and partners with Led-Solaire SA as the authorized supplier of compliant transformers and converters. Customization is a central technical and commercial capability, covering custom RAL painting, special finishes, bespoke designs, and 12-month exclusivity agreements for B2B-customized models.
The business model is primarily direct-to-consumer e-commerce through the metaled.ch storefront, supplemented by a physical showroom in Monthey and a B2B/PRO channel offering corporate gifts and custom lighting solutions. Revenue is generated through one-time product sales (typical price range CHF 15–2,080), customization services requiring a 40% deposit with 10–21 working day lead times, and corporate gift solutions. Pricing is denominated in Swiss Francs, excluding 8.0% Swiss VAT and shipping, with free Swiss shipping above CHF 200. The primary customer segment is Swiss residential consumers seeking distinctive, customizable interior decor, while a secondary B2B segment addresses businesses needing personalized gifts and bespoke lighting. Distribution extends across Switzerland, Europe, and internationally via Swiss Post, though warranty coverage is geographically limited to Switzerland.
METALED® firmographics
Firmographics- Name
- METALED®
- Legal name
- Metaled SA
- Website
- https://metaled.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- METALED® (Metaled SA) is a Swiss artisan manufacturer of handcrafted metal lighting fixtures, furniture, and decorative items, founded in 2016 and headquartered in Monthey, Valais. It sells primarily through its own e-commerce store and showroom, serving Swiss residential consumers and B2B corporate clients with customizable, Swiss-made products.
- Ownership category
- akta.pro rank
METALED® industry classification
Industry- Product category
- Artisan Metal Lighting and Decorative Furniture
- NAICS
- Sheet Metal Work Manufacturing (332322)
- SIC
- Sheet Metal Work (3444)
- akta.pro primary industry
- Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)
Keywords
Where METALED® is headquartered
LocationHeadquarters
- HQ city
- Monthey
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
METALED® business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Product Sales: One-time sales of metal lighting fixtures (wall lamps, ceiling lamps, table lamps), furniture (coat racks, shelves), and decorative items. Products are sold at fixed prices with customization options available at additional cost.
- Custom/Bespoke Products: Customized and personalized products including custom designs, RAL color painting, special finishes, and bespoke corporate solutions. Requires 40% deposit payment and longer production lead times of 10-21 working days.
- Corporate Gifts: B2B corporate gifting solutions including gift cards and personalized corporate gifts targeting businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard products - coat racks, shelves, figurines |
| Unit Pricing | Pay-as-you-go | Wall and ceiling lamps - indirect lighting |
| Unit Pricing | Multi-year contract | Premium finishes and custom options |
| Other | Multi-year contract | Corporate/B2B solutions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
METALED® product offering
Product offeringCore offering
METALED® (Metaled SA) designs, manufactures, and sells handcrafted Swiss-made metal lighting fixtures and decorative furniture, including wall lamps (direct and indirect), ceiling lamps, table lamps, battery-powered lamps, coat racks, shelves, decorative plates, figurines, fireplace sets, bottle holders, key holders and flag holders. All products are customizable (raw steel, rusted steel, brushed stainless steel, RAL painting) and can be commissioned as bespoke designs for B2B clients. Sales are conducted via the metaled.ch online store, a physical showroom in Monthey, and a dedicated B2B professional space offering custom solutions and corporate gifts.
Product overview
METALED® is a Swiss artisan company (Metaled SA) specializing in handcrafted metal lighting and decorative products under the 'Swiss Made' craftsmanship label. The product portfolio centers on three main categories: (1) ÉCLAIRAGE (Lighting) including direct and indirect wall lamps (Appliques murales), ceiling lamps (Plafonniers), table lamps (Lampes de table), and battery-powered lamps; (2) MOBILIER (Furniture) comprising coat racks (Porte-habits), shelves (Tablettes), and bottle holders; and (3) Decorative items including decorative plates (Plaques décoratives), diptychs/triptychs, figurines, fireplace sets, key holders, and flag holders. All products feature extensive customization options including raw steel, rusted steel, stainless steel finishes, and RAL color painting. The company also offers B2B customization services and professional catalog through its PRO space.
Differentiator
Problem solved
Functional benefit
Companies that use METALED®
Customer profileSegments2 records
Ideal customer profiles2 records
METALED® technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
METALED® partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Led-Solaire SAcoreLed-Solaire SA is the authorized partner for transformers and power converters required for METALED® LED products. The warranty conditions only apply if the transformer/converter is compliant with METALED® products and purchased from them or Led-Solaire SA. This ensures proper stabilized and filtered power supply for LED lighting longevity.
Scale indicators1 record
Recent moves3 records
Expansion highlights5 records
METALED® competitors and assessment
Company assessmentBroad incumbents
- West Elm: Major North American home furnishings retailer with a broad lighting, wall decor and accessories assortment; competes for the same design-conscious consumer wallet in decor-adjacent categories.
- Tom Dixon: British premium designer of metal lighting, furniture and home accessories; offers a comparable mix of designer metal lighting and interior decor but at significantly larger scale and global brand recognition.
- Maison du Monde: Large European home decor and furniture retailer carrying designer lighting, wall decor and home accessories; overlaps METALED®'s decor categories at a mass-premium tier through retail and DTC channels.
- Artemide: Established high-end Italian architectural and decorative lighting manufacturer; competes for the same premium residential and hospitality lighting specification budgets with much greater scale and distribution.
- Foscarini: Italian designer lighting brand with a deep catalog of premium decorative fixtures; overlaps in designer wall and ceiling lighting but operates at broader global scale than METALED®.
Direct peers
- Petite Friture: French designer lighting and home accessories brand with a comparable DTC model, design-led catalog and European premium positioning that competes for the same design-conscious buyer.
- Buster + Punch: London-based designer of metal lighting, hardware and home accessories with a similar artisan, premium DTC positioning and custom metalwork approach that closely mirrors METALED®'s metal lighting and home goods portfolio.
- Industville: UK-based metal lighting and homeware brand focused on industrial-style fixtures and decor; overlapping product categories (metal wall/pendant lighting, hardware-driven home goods) and similar artisan/craft positioning.
- Original BTC: British heritage lighting manufacturer producing artisan metal and bone china fixtures; comparable as a smaller, design-led lighting maker serving premium residential and hospitality interiors.
- Northern Lighting: Scandinavian designer lighting brand selling premium fixtures through DTC and retail channels; comparable curated designer-lighting catalog aimed at design-conscious consumers in Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
METALED® social profiles
Digital presenceMETALED® financial estimates
Financial estimateRevenue estimate
Valuation estimate
METALED® leadership team
Management profileNumber of profiles
METALED® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
METALED® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about METALED®
What does METALED® do?
METALED® (Metaled SA) designs, manufactures, and sells handcrafted Swiss-made metal lighting fixtures and decorative furniture, including wall lamps (direct and indirect), ceiling lamps, table lamps, battery-powered lamps, coat racks, shelves, decorative plates, figurines, fireplace sets, bottle holders, key holders and flag holders. All products are customizable (raw steel, rusted steel, brushed stainless steel, RAL painting) and can be commissioned as bespoke designs for B2B clients. Sales are conducted via the metaled.ch online store, a physical showroom in Monthey, and a dedicated B2B professional space offering custom solutions and corporate gifts.
Is METALED® a public or private company?
METALED® is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was METALED® founded?
METALED® was founded in -1. It employs 1 to 10 people.
Where is METALED® based?
METALED® is headquartered in Monthey, Switzerland, in the Europe region.
How does METALED® make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are custom/Bespoke Products and corporate Gifts.
Who are METALED®'s main competitors?
Broad incumbents on record are West Elm, Tom Dixon, Maison du Monde, Artemide and Foscarini. Direct peers are Petite Friture, Buster + Punch, Industville, Original BTC and Northern Lighting.
Does METALED® have an API?
No public API is recorded for METALED®.
What industry is METALED® in?
METALED®'s product category is Artisan Metal Lighting and Decorative Furniture. Its primary akta.pro industry code is CRAIAHAI, Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting). Its NAICS code is 332322 and its SIC code is 3444.