Northern Lighting
Northern Lighting is an independently owned residential lighting showroom in Westerville, Ohio, operating since 1973 and serving homeowners and home builders with over 3,000 fixtures and accessories from 100+ brands via a 7,562 sq. ft. showroom and online catalog.
- Company typePrivate
- Founded1973
- HeadquartersWesterville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Northern Lighting does
Northern Lighting is an independently owned residential lighting retailer that has operated continuously from Westerville, Ohio since 1973. The company serves individual homeowners and, to a lesser extent, home builders in the Columbus metro area, offering a curated assortment of over 3,000 SKUs across ceiling lights, wall lights, lamps, ceiling fans, exterior and landscape lighting, LED products, home accents, and complementary furniture. Products are sourced from 100+ established lighting brands including Kichler, Hinkley, Savoy House, Quoizel, Lutron, and Currey & Company, positioning Northern Lighting as a multi-brand specialty destination rather than a single-vendor retailer.
The company's operating model centers on a 7,562 sq. ft. physical showroom displaying the full product range for in-person evaluation, supported by an online catalog (catalog.northernlighting.net) for browsing, wish-list creation, and purchase. The business has no proprietary technology; its core value proposition is expert staff-assisted selection across a wide assortment of premium fixtures, with extended weekday/Saturday hours and dedicated whole-house consultation appointments to capture project-driven residential purchases. There is no recurring or subscription revenue component; all sales are one-time transactional purchases.
Northern Lighting generates revenue solely through retail lighting fixture and accessory sales via two channels: the Westerville physical showroom and the online catalog, both serving the Ohio market. The company is privately held with no disclosed parent, investors, or headcount, and operates as a single-location independent retailer with no announced plans for additional stores. Its marketing is driven by an educational blog, a YouTube video library, and American Lighting Association membership-driven referral traffic.
Northern Lighting firmographics
Firmographics- Name
- Northern Lighting
- Legal name
- Northern Lighting
- Website
- https://northernlighting.net
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Northern Lighting is an independently owned residential lighting showroom in Westerville, Ohio, operating since 1973 and serving homeowners and home builders with over 3,000 fixtures and accessories from 100+ brands via a 7,562 sq. ft. showroom and online catalog.
- Ownership category
- akta.pro rank
Northern Lighting industry classification
Industry- Product category
- Residential Lighting Retail
- NAICS
- Home Centers (444110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)
- akta.pro secondary industries
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Lamps Retail (Table, Floor, Desk) (CRAIAHAE), Ceiling Fans Retail (Standard, Low-Profile, Outdoor) (CRAIAHAB)
Keywords
Where Northern Lighting is headquartered
LocationHeadquarters
- HQ city
- Westerville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Northern Lighting business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Inventory or Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail lighting fixture sales: Direct retail sales of lighting fixtures, ceiling fans, lamps, mirrors, and home accents through a physical showroom and online catalog. Revenue is generated through one-time product purchases by consumers, with no recurring subscription component.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Northern Lighting product offering
Product offeringCore offering
Northern Lighting operates a 7,562 sq. ft. retail showroom in Westerville, Ohio that sells residential lighting fixtures, ceiling fans, lamps, mirrors, exterior and landscape lighting, LED products, home accents, and furniture from 100+ brands. The company also offers an online product catalog and provides in-person expert consultation plus whole-house lighting design appointments.
Product overview
Northern Lighting is a local Ohio lighting showroom operating since 1973, offering a curated portfolio of residential lighting products across ten categories: Ceiling Lights, Wall Lights, Lamps, Fans, Exterior Lighting, Landscape Lighting, LED Lighting, Home Accents, and Furniture. The showroom features over 3,000 products from 100+ lighting brands including Kichler, Savoy House, Golden Lighting, Hinkley, and Capital Lighting. The company operates a 7,562 sq. ft. physical showroom in Westerville, Ohio, with an e-commerce catalog platform for online shopping.
Differentiator
Problem solved
Functional benefit
Products and services
- Ceiling Lights Indoor ceiling-mounted lighting fixtures including chandeliers, pendants, and flush mounts for general room illumination, sold to residential homeowners through the Westerville showroom and online catalog.
- Wall Lights Wall-mounted lighting fixtures including sconces and vanity lights for accent and task illumination, sold to residential customers.
- Lamps Table lamps and floor lamps for portable ambient and task lighting in residential spaces, carried from brands including Kichler, Savoy House, and Hinkley.
- Ceiling Fans Ceiling fans with integrated lighting for air circulation and illumination in residential living spaces.
- Exterior Lighting Outdoor-rated lighting fixtures for patios, decks, and exterior living areas on residential properties.
- Landscape Lighting Outdoor lighting solutions for residential gardens, pathways, and landscaping features.
- LED Lighting Energy-efficient LED light fixtures and bulbs for various indoor and outdoor residential applications.
- Home Accents Decorative home accessories including mirrors and ornamental lighting elements to complement residential lighting selections.
- Furniture Home furniture pieces to complement residential lighting selections, available through the showroom and online catalog.
Quantifiable outcome
- Over 3,000 products on display in a single showroom location
Companies that use Northern Lighting
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Northern Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Northern Lighting partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- American Lighting Association (ALA)coreNorthern Lighting is an ALA-member showroom. The American Lighting Association provides training, marketing resources, industry certification, and referral traffic to member showrooms. Northern Lighting leverages ALA membership for credibility, access to member-only resources, and alignment with industry standards.
- KichlerminorFeatured brand carried in the showroom. Brand mentioned prominently on homepage and blog content.
- Savoy HouseminorFeatured brand carried in the showroom. Brand mentioned prominently on homepage and blog content.
- Golden LightingminorFeatured brand carried in the showroom.
- HinkleyminorFeatured brand carried in the showroom. Featured in blog content and video library.
- Capital LightingminorFeatured brand carried in the showroom.
- QuoizelminorBrand carried in the showroom. Featured in blog content and video library.
- Progress LightingminorBrand carried in the showroom. Featured in blog content and video library.
- Currey & CompanyminorBrand carried in the showroom. Featured in blog content and video library.
- CraftmademinorBrand carried in the showroom. Featured in blog content.
- Kalco LightingminorBrand carried in the showroom. Featured in blog content.
- Kuzco LightingminorBrand carried in the showroom. Featured in blog content.
- Tech LightingminorBrand carried in the showroom. Featured in blog content.
- Maxim LightingminorBrand carried in the showroom. Featured in blog content.
- Z-LiteminorBrand carried in the showroom. Featured in blog content and video library.
- Livex LightingminorBrand carried in the showroom. Featured in blog content.
- LutronminorBrand carried in the showroom for lighting controls. Featured in blog content on smart home integration.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Northern Lighting competitors and assessment
Company assessmentBroad incumbents
- Lowe's: Major U.S. home-improvement retailer offering a wide selection of indoor, outdoor, and landscape lighting fixtures, ceiling fans, and smart-home lighting controls. Competes for the same residential lighting shopper as Northern Lighting's showroom.
- Home Depot: Largest U.S. home-improvement retailer with an extensive lighting department spanning fixtures, ceiling fans, and LED products. Comparable assortment for budget to mid-tier residential lighting purchases and a primary competitive alternative for Northern Lighting's customers.
- IKEA: Global home-furnishings retailer with a strong lighting assortment at accessible price points. Competes for residential lighting demand alongside specialty showrooms like Northern Lighting, particularly for entry-level fixtures.
- Wayfair: Large online home-furnishings marketplace with extensive lighting and ceiling fan categories. Competes primarily on selection, convenience, and pricing for residential lighting purchases that Northern Lighting also serves through its showroom and catalog.
- Restoration Hardware (RH): Premium home-furnishings retailer offering designer lighting alongside furniture and decor. Comparable to Northern Lighting's curated, premium-brand strategy and whole-home design orientation for higher-end residential customers.
Direct peers
- YLighting: Specialty lighting and modern home furnishings retailer focused on contemporary and designer fixtures. Overlaps with Northern Lighting's curated assortment of premium and designer lighting brands such as those featured in the Westerville showroom.
- Lighting New York: Specialty online retailer of indoor and outdoor lighting fixtures, ceiling fans, and home accents. Operates in the same product categories as Northern Lighting, including chandeliers, pendants, sconces, and landscape lighting, with a comparable multi-brand assortment.
- Lamps Plus: The largest specialty retail chain dedicated to lighting fixtures, lamps, ceiling fans, and home accents in the United States, combining physical showrooms with a substantial e-commerce platform. Directly comparable to Northern Lighting as a multi-brand lighting retailer serving both walk-in and online shoppers.
- Lumens: Online specialty retailer offering curated lighting, ceiling fans, and modern home furnishings from premium designer brands. Comparable to Northern Lighting in the multi-brand lighting retail model, though Lumens operates primarily online rather than through a flagship showroom.
Emerging players
- Build.com: Online retailer of home-improvement products with deep assortments in lighting, ceiling fans, and plumbing. Overlaps with Northern Lighting's product categories and serves a similar DIY and renovation customer base, often through larger builders.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Northern Lighting social profiles
Digital presenceNorthern Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northern Lighting leadership team
Management profileNumber of profiles
Profiles2 records
Northern Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northern Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northern Lighting
What does Northern Lighting do?
Northern Lighting operates a 7,562 sq. ft. retail showroom in Westerville, Ohio that sells residential lighting fixtures, ceiling fans, lamps, mirrors, exterior and landscape lighting, LED products, home accents, and furniture from 100+ brands. The company also offers an online product catalog and provides in-person expert consultation plus whole-house lighting design appointments.
Is Northern Lighting a public or private company?
Northern Lighting is a private company. It is classified as family owned and is currently operating.
When was Northern Lighting founded?
Northern Lighting was founded in 1973. It employs 11 to 50 people.
Where is Northern Lighting based?
Northern Lighting is headquartered in Westerville, United States, in the North America region.
How does Northern Lighting make money?
One revenue line is on record: retail lighting fixture sales.
Who are Northern Lighting's main competitors?
Broad incumbents on record are Lowe's, Home Depot, IKEA, Wayfair and Restoration Hardware (RH). Direct peers are YLighting, Lighting New York, Lamps Plus and Lumens. Build.com is listed as an emerging player.
Does Northern Lighting have an API?
No public API is recorded for Northern Lighting.
What industry is Northern Lighting in?
Northern Lighting's product category is Residential Lighting Retail. Its primary akta.pro industry code is CRAIAHAA, Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers), with a secondary code of CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck). Its NAICS code is 444110 and its SIC code is 5700.