What Industville does

Industville is a UK-based designer and distributor of decorative lighting and complementary homeware, founded in 2013 by Mara Rypacek Miller in South East London. The catalogue spans ceiling lights, wall lights, table and floor lamps, vintage-style LED bulbs, IP65 outdoor fixtures, bar stools, benches, pouffes and designer mirrors, organised across type, material, room and finish taxonomies (brass, bronze, pewter, matt black, copper, knurled). Products combine industrial, vintage, modern and farmhouse aesthetics, with many items handcrafted from solid brass, artisan glass, natural stone, alabaster, wood and linen; the company also offers bespoke lighting with custom cable lengths, finishes and multi-pendant configurations, plus professional electrical installation services.

The commercial model is omnichannel. The primary surface is a Shopify Plus storefront serving global direct-to-consumer demand, with prices ranging from roughly £10 for LED bulbs to £500+ for premium fixtures and payment options including Klarna and ClearPay. This is supplemented by a dedicated trade account program offering bulk pricing and dedicated sales support for interior designers, architects, property developers, hospitality brands and fit-out contractors, plus a physical showroom and design hub opened in 2026 in Clerkenwell, London. Marketing is driven by content (Knowledge Hub blog), organic social (Instagram, Pinterest, Facebook, LinkedIn), email newsletters, trade press and design industry events such as Clerkenwell Design Week and Decorex.

Industville operates as a privately held, founder-controlled company with no external funding rounds disclosed, 11-50 employees, and headquarters in the Dartford/South East London area. Commercial credibility is supported by named customers including Liberty London and Soho House, a 4.9-star rating across 10,368+ reviews, ISO 9001 certification, BIID Industry Partner status, and consecutive award wins at the Homes & Gardens Design Awards 2025 and Ideal Home Awards 2026.

Name

Industville

Legal name

Industville Ltd.

Website

https://industville.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Industville is a UK-based designer, manufacturer and online retailer of handcrafted decorative lighting and complementary homeware, selling direct-to-consumer via Shopify Plus and to trade customers (designers, architects, hospitality brands) through bulk accounts, bespoke services and a Clerkenwell showroom.

Ownership category

akta.pro rank

Product category

Decorative Lighting

NAICS

Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)

akta.pro secondary industries

Lamps Retail (Table, Floor, Desk) (CRAIAHAE), Outdoor Lighting & Landscape Lighting Retail (CRAIAIAJ), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• Decorative lighting
• Industrial lighting
• Pendant lights
• Homeware furniture
• Bespoke lighting

Headquarters

HQ city

Dartford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Lighting Product Sales: Primary revenue stream from selling decorative lighting products including ceiling lights, wall lights, table lamps, floor lamps, bulbs, and accessories. Products sold directly through e-commerce with prices ranging from approximately £10 to £500+ per item.
2. Bar Stools and Homeware: Sale of complementary homeware products including bar stools, benches, pouffes, and mirrors to create a cohesive interior offering.
3. Bespoke/Custom Lighting: Custom lighting solutions including bespoke powder-coated finishes, size adjustments, and unique designs tailored to specific project requirements.
4. Electrical Installation Services: Professional electrical installation services for residential and commercial spaces, offered alongside lighting products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Industville designs, manufactures, and sells handcrafted decorative lighting products including ceiling lights, wall lights, table and floor lamps, LED bulbs, and outdoor/IP65-rated fixtures, alongside complementary homeware such as bar stools, benches, and mirrors. The company distributes primarily through a Shopify Plus e-commerce website and a Clerkenwell showroom in London, with a dedicated trade program serving interior designers, architects, and hospitality brands. Bespoke customisation, electrical installation services, and trade account bulk pricing complement the core product range.

Product overview

Industville is a UK-based lighting company offering a comprehensive portfolio of decorative lighting products and homeware. The core offering centres on decorative lighting across multiple categories: ceiling lights (pendant lights, flush mounts, spotlights), wall lights (sconces, bulkhead lights, torch lights), and lamps (table lamps, floor lamps). Supporting product lines include LED decorative light bulbs (vintage Edison-style), outdoor/water-resistant IP65-rated lights, bar stools and benches, and mirrors. The company provides services including bespoke lighting customization (custom finishes, cable lengths, multi-pendant arrangements) and trade/commercial programs for architects and interior designers. Products are organized by type (ceiling, wall, lamps, bulbs), material (glass, metal, alabaster, natural fibre/stone/wood), room (kitchen, bathroom, dining, bedroom, hallway, garden, commercial), and finish (brass, bronze, pewter, matt black, copper, knurled). The company operates from a Clerkenwell showroom in London and serves both residential and commercial clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Decorative Ceiling Lights Ceiling-mounted lighting including pendant lights, flush mounts, semi-flush mounts, and spotlights in various finishes (brass, bronze, pewter, matt black, copper) and styles (industrial, modern, farmhouse, traditional), targeted at residential and commercial interiors.
• Decorative Wall Lights Wall-mounted sconces and fixtures including bulkhead lights, dome wall lights, cone wall lights, and torch-style wall lights for indoor and outdoor use.
• Table and Floor Lamps Table lamps and floor lamps crafted from metal, artisan glass, natural stone (travertine, alabaster), wood, and natural fibres with shades in cotton and linen, designed for residential and commercial interiors.
• LED Decorative Light Bulbs Vintage-style Edison LED bulbs in various shapes (ST64, G95, G125, G200, T30, T45, A60, G45) with filament styles including spiral, vertical, straight, and squirrel cage designs. E27 and G9 base types available with up to 15,000 hours lifespan, priced from approximately £10.
• Outdoor and Water-Resistant IP65 Lights IP65-rated lighting designed for outdoor and bathroom use, including bulkhead wall lights, swan neck domes, globe pendants, and ribbed wall lights with weather-resistant construction.
• Bar Stools and Benches Bar stools, benches, and pouffes available in bar and counter heights, crafted from materials including leather, wood, chenille, woven leather, and wool. Includes Sedona, Hamble, Auburn, Berkley, and Bale collections, designed to complement the lighting range.
• Modern Mirrors Designer mirrors complementing the lighting collection for residential and commercial interiors.
• Lighting Shades, Lamp Holders, and Cord Sets Replacement and add-on shades (cotton, linen, mixed materials), E27 bulb holders, cord sets, and electrical components for pendant lighting in various finishes.
• Trade and Commercial Lighting Program Dedicated trade account program offering bulk trade pricing, dedicated account management, finish samples, and tailored products for architects, interior designers, property developers, and commercial projects including national rollouts.
• Bespoke Lighting Services Custom lighting solutions including bespoke powder-coated finishes, size adjustments, custom cable lengths, and tailored multi-pendant arrangements for specific project requirements, primarily serving trade customers.
• Electrical Installation Services Professional electrical installation services for residential and commercial spaces, delivered alongside lighting products as a complementary service for project customers.

Quantifiable outcome

• 4.9 star rating based on 10,368+ customer reviews
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Wooden & WyldminorStrategic or Co-development PartnerFurniture & Fabrics design partner featured in the Clerkenwell Showroom & Design Hub, contributing to a layered, thoughtful showroom setting.
• Prolight DesignminorStrategic or Co-development PartnerTrack Lighting design partner displayed in the Clerkenwell Showroom & Design Hub, adding to the comprehensive design environment.
• Green LiliminorStrategic or Co-development PartnerModern Abstract Art partner featured in the Clerkenwell Showroom & Design Hub, providing artistic elements to the showroom experience.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pooky: Pooky is a UK-based direct-to-consumer decorative lighting brand selling pendant, wall, table and floor lamps online with strong design-led positioning. Highly comparable to Industville as a similarly sized UK DTC decorative lighting retailer targeting the same interior design-conscious customer base.
• Mullan Lighting: Mullan Lighting is an Ireland/UK-based handcrafted lighting manufacturer and retailer offering industrial and vintage-style fixtures sold direct to consumers and trade. Directly comparable to Industville on handcrafted industrial aesthetic, multi-channel DTC plus trade distribution, and bespoke customization services.
• Cox & Cox: Cox & Cox is a UK-based design-led home furnishings retailer offering lighting, furniture, and accessories with a curated, premium aesthetic via e-commerce. Comparable to Industville on premium design-led homewares positioning, overlapping customer base among interior-design-conscious UK consumers, and similar online-first distribution model.
• Där Lighting: Där Lighting is a UK decorative lighting distributor/retailer offering thousands of SKUs across ceiling, wall, table and floor lights with a strong trade and consumer customer base. Comparable to Industville as a UK-focused lighting retailer serving both residential and commercial segments via similar multi-channel GTM.
• Pooky and Cox & Cox combined not applicable: Not applicable - placeholder removed; see other listed peers.
• Original BTC: Original BTC is a UK-based heritage lighting brand manufacturing handcrafted industrial-style pendant, wall, ceiling and table lights from bone china, aluminium and brass. Strong peer for Industville based on overlapping industrial/vintage aesthetic, UK-based handcrafted positioning, and trade plus DTC distribution.
• Rockett St George: Rockett St George is a UK-based premium home furnishings retailer offering statement lighting alongside furniture and homeware with a distinctly design-led, artisanal positioning. Closely comparable to Industville on premium design-led aesthetic, breadth of lighting plus complementary homeware, and direct-to-consumer e-commerce focus.

Broad incumbents

• Made.com (now Made): Made is a UK-origin online-first home furnishings retailer offering lighting alongside a broad furniture and decor assortment. Comparable to Industville as a UK e-commerce home furnishings competitor, though operating at substantially larger scale and with a much broader assortment including non-lighting categories.
• John Lewis Lighting: John Lewis is a major UK department store retailer offering a broad lighting assortment alongside general home furnishings, serving mainstream to premium consumers. Comparable to Industville as a competing UK lighting retailer but operating at significantly larger scale with broader category focus and stronger offline footprint.

Emerging players

• Barnacle Studios: Barnacle Studios is a small UK-based independent maker specializing in handcrafted industrial-style lighting fixtures. Comparable to Industville as a niche handcrafted lighting maker/retailer competing in the same industrial-vintage aesthetic niche, though at a smaller, more artisan scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/industville
• Xx.com/industville

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industville