Metaratings

What Metaratings does

Metaratings (legal name Сетевое издание «Metarating») is a Russian-language sports betting information portal founded in 2008 and headquartered in Moscow, operating the metaratings.ru domain. The platform aggregates bookmaker reviews, expert ratings, sports forecasts, statistics, news, and betting-school educational content across more than 30 sports — including football, hockey, tennis, basketball, MMA, and esports — with dedicated sub-domain properties for combat sports (mma.metaratings.ru) and cybersports (cybersport.metaratings.ru), and sub-brands including Meta TV, CyberMeta, and the Betting School (Школа беттинга). The company is registered as a network publication with the Russian media regulator Roskomnadzor under license ЭЛ № ФС 77-74641 (issued December 24, 2018), and is led by founder Akhmed Tkhalijokov (Тхалиджоков А.С.).

The core technology is an editorial content management and publishing platform optimized for SEO in Russian search, supplemented by distribution channels on Telegram (@Metaratings) and VKontakte (vk.ru/metarpl). No proprietary mobile application, SaaS modules, or public API are offered; the product surface is the web content itself rather than a transactional or data product. Content is produced by a named roster of expert commentators and former athletes who also serve as brand ambassadors for partner bookmakers.

The business model is a free-to-user media model monetized through affiliate referral commissions and banner advertising tied to Russian-licensed bookmakers including Winline, Fonbet, Olimp, Betcity, Marathon, BetBoom, PARI, Leon, Liga Stavok, Melbet, Zenit, and others. The platform also maintains a broad partnership ecosystem of more than 30 Russian sports organizations (FC Zenit, FC Spartak, FC Krasnodar, the FNL second-tier league, KHL teams, the MMA Union of Russia, and the BETCITY Superleague Futsal) that generate reciprocal content and audience flows. End users — Russian-speaking sports betting enthusiasts — are not monetized directly; revenue is generated when users register with or deposit at partner bookmakers via Metaratings referral links, promo codes, and bonus offers. Operating geographies span the Russian-speaking internet (Runet) and, more recently, Brazil.

Name

Metaratings

Legal name

Сетевое издание «Metarating»

Website

https://metaratings.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Metaratings is a Russian-language sports betting information portal, founded in 2008 and headquartered in Moscow, that aggregates bookmaker reviews, expert forecasts, and sports news across 30+ sports, monetizing via affiliate partnerships with Russian-licensed bookmakers.

Ownership category

akta.pro rank

Product category

Sports Betting Media & Information

NAICS

Other Gambling Industries (713290), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

akta.pro secondary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

Keywords

• Sports betting media
• Bookmaker ratings
• Betting predictions
• Sports analytics portal
• Affiliate betting content

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate/Referral Revenue: The platform drives user registrations and sign-ups to partner bookmakers through reviews, ratings, promotional codes, and bonus information. Revenue is generated through affiliate relationships with Russian-licensed bookmakers including Winline, Fonbet, Olimp, Betcity, Marathon, BetBoom, PARI, Leon, Liga Stavok, Melbet, Zenit, and others.
2. Advertising: The website displays banner advertisements and promotional content for partner bookmakers. Multiple ad placements are visible throughout the site including promotional buttons, bonus banners, and partner logos.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Metaratings is a Russian-language online sports betting information portal that publishes bookmaker reviews, expert predictions, match centers, and educational content for individual bettors across football, hockey, tennis, basketball, MMA, and esports. The site monetizes via affiliate referral commissions and advertising from licensed bookmakers such as Winline, Fonbet, Olimp, Betcity, Marathon, BetBoom, PARI, Leon, Liga Stavok, Melbet, and Zenit. Free to end users, it functions as a content-and-referral hub rather than a betting operator.

Product overview

Metaratings is a sports betting information portal that aggregates bookmaker ratings, sports news, predictions, and betting education content. The platform operates as a web-based service covering Russian-language sports betting markets, featuring bookmaker reviews, sports forecasts, statistics, and a betting school. The site does not offer a proprietary mobile application or SaaS platform modules — its core product is the editorial information website metaratings.ru and its sub-domains (mma.metaratings.ru, cybersport.metaratings.ru). Content is published in Russian and covers football, hockey, tennis, basketball, MMA, and cybersports.

Differentiator

Problem solved

Functional benefit

Brands

• Meta TV: Video content section featuring sports betting analysis and related videos
• Meta MMA
• CyberMeta
• MetaRatings
• Школа беттинга
• Лудоманы

Products and services

• Metaratings Main Portal
• Metaratings MMA
• Metaratings Cybersport
• Betting School (Школа беттинга)
• Bookmaker Ratings

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• FC ZenitcoreStrategic or Co-development PartnerFC Zenit is listed as an official partner of Metaratings. The Saint Petersburg football club is one of Russia's most successful teams, playing in the Russian Premier League and participating in European competitions.
• FC SpartakcoreStrategic or Co-development PartnerFC Spartak Moscow is listed as a partner organization. One of Russia's most popular and historic football clubs, competing in the Russian Premier League.
• FC KrasnodarcoreStrategic or Co-development PartnerFC Krasnodar is listed as a partner. The club competes in the Russian Premier League and has established itself as a significant force in Russian football.
• FNL (First League)majorStrategic or Co-development PartnerThe Russian Football National League (FNL), Russia's second-tier football division, is listed as a partner organization.
• PARI LeaguemajorStrategic or Co-development PartnerPARI League (formerly known as Media Football League) is listed as a partner. Metaratings provides coverage of their tournaments and events.
• HC TraktorminorStrategic or Co-development PartnerHC Traktor Chelyabinsk, a KHL ice hockey team, is listed as a partner organization.
• MMA Union of RussiamajorStrategic or Co-development PartnerThe MMA Union of Russia is listed as a partner, aligning with Metaratings' dedicated MMA coverage sub-site (mma.metaratings.ru).
• BETCITY Superleague FutsalmajorStrategic or Co-development PartnerThe BETCITY Russian Futsal Superleague is listed as a partner, with Metaratings providing extensive coverage including schedules, regulations, results, and standings for the league.
• WinlinecoreGTM or Marketing PartnerWinline is a major partner bookmaker. The site features extensive Winline promotional content including bonus offers, freebet promotions, promo codes, and exclusive deals (META7, META25 codes).
• FonbetcoreGTM or Marketing PartnerFonbet is a major partner bookmaker. Metaratings features Fonbet app download guides, registration instructions, bonus promotions, and sponsored content for the betting platform.
• Olimp (Olimpbet)majorGTM or Marketing PartnerOlimp (Olimpbet) is listed as a partner bookmaker with promotional content, bonus offers, and affiliate arrangements featured on Metaratings.
• BetcitymajorGTM or Marketing PartnerBetcity is listed as a partner bookmaker with various promotional offers and affiliate content on Metaratings.
• BetBoommajorGTM or Marketing PartnerBetBoom is a partner bookmaker with promotional codes and bonus offers featured on the platform.
• PARImajorGTM or Marketing PartnerPARI (formerly Paribet/Pari-match) is a partner bookmaker with registration guides and promotional content.
• Higher School of EconomicsminorStrategic or Co-development PartnerThe Higher School of Economics (HSE) is listed as a partner organization - one of Russia's leading universities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RadarBetting (Bookmaker Radar): Bookmaker Radar is a CIS-region sports betting comparison and affiliate site featuring bookmaker reviews, ratings, and promotions — directly comparable to Metaratings in both content (ratings, reviews, promos) and geography (Russian-speaking audience).
• BetExplorer: BetExplorer provides sports statistics, odds comparison, and predictions across global leagues, monetizing via bookmaker referrals — comparable in core offering (statistics + bookmaker links + affiliate revenue) to Metaratings' match center and bookmaker ratings.
• Legalbet: Legalbet is a sports betting information and affiliate portal operating in CIS and Brazil with bookmaker reviews, ratings, and predictions — directly comparable to Metaratings in business model (affiliate-driven) and audience (Russian/Portuguese-speaking bettors).
• Sportytrader: Sportytrader is an international sports predictions and betting tips affiliate site covering football, tennis, basketball and esports — directly comparable in its combination of expert predictions, bookmaker reviews, and affiliate monetization.
• OddsChecker: OddsChecker is a leading sportsbook odds comparison and affiliate platform in the UK with extensive bookmaker reviews, promos, and editorial content — a direct functional peer to Metaratings' bookmaker ratings and affiliate referral model.
• Bookmaker Ratings (Ukraine/CIS): Bookmaker Ratings operates CIS-region bookmaker review and rating sites with affiliate revenue from licensed bookmakers — a near-twin to Metaratings in market geography (Russian-speaking), product (ratings/reviews), and business model (affiliate).

Broad incumbents

• Sofascore: Sofascore is a global live sports scores and statistics platform with massive audience and bookmaker partnerships — a broader incumbent in the sports data/content space that overlaps with Metaratings' match center and statistics functionality, though Sofascore is far more product/tech-led.
• Sportskeeda: Sportskeeda is a large global sports media publisher covering news, predictions, and fantasy content with significant betting-adjacent traffic — comparable to Metaratings as a sports content publisher with audience monetization, though much broader in geography and editorial scope.
• Flashscore: Flashscore is an international live scores and sports statistics platform owned by Livesport with extensive bookmaker affiliate integrations — comparable to Metaratings in serving sports content audiences and monetizing via bookmaker referrals, but at significantly larger global scale.

Regional players

• Legalbet Brazil: Legalbet Brazil is the Brazilian edition of Legalbet covering bookmaker reviews, betting regulations, and affiliate referrals for the Brazilian market — comparable as a regional peer in Brazil, the same geographic market that Metaratings has flagged as part of its operating footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metaratings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metaratings