Method & Madness

What Method & Madness does

Method & Madness is a Chicago-based creative production company founded in 2012 that provides commercial and branded video content production services to Fortune 500 brands and advertising agencies. The company's core offering is a curated roster of five directors (Casey & Ross, Samuel Bennetts, Bradley Tangonan, Jonathan Becker, Julian Muller) and five editors (Patrick Burke, Matt Jameson, Matt Tarr, Myra Rivera, Brandon Roten), each with 10-20+ years of experience and distinct creative styles ranging from comedic storytelling to documentary-style human narratives to high-end commercial production. Several directors and editors hold major industry awards including Emmy, Clio, MTV, ARIA, and VMA recognition.

The business operates a professional services, project-based revenue model, with engagements quoted individually based on scope and production complexity. Method & Madness does not sell technology products; its underlying capability is human creative talent rather than proprietary technology. The company reaches clients through two channels: direct principal-led business development by co-founders Casey Lock and Ross Zuchowski, and exclusive representation by THE CRE8TORS for Midwest advertising agency relationships and U.S. brand partnerships (representatives Jenny Lumpkin and Dani Jackson-Smith). Studio headquarters are at 2415 W. 19th St, Suite 2F, Chicago, with operational presence extending to New York City (via director Bradley Tangonan) and Redondo Beach, CA (via director Samuel Bennetts).

The customer base spans at least 25 named enterprise clients across automotive (BMW, Lexus, Nissan, Jeep, Dodge Ram), beverage (Pepsi, Hennessy, Jack Daniels, Miller Coors, Guinness, Belvedere), technology (Samsung, Intel, Dell, Google, HP), financial services (Capital One), consumer goods (Adidas, Under Armour, Chipotle), healthcare (Blue Cross Blue Shield), sports (Chicago Bulls, Cubs, Blackhawks), and retail (AutoZone, Illinois Lottery). GTM motion is enterprise field sales through direct relationships and channel representation; the company is privately held with no disclosed external investors.

Name

Method & Madness

Legal name

Method & Madness

Website

https://methodmadness.tv

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Method & Madness is a Chicago-based commercial video production company founded in 2012, offering directing and editing services through a roster of five directors and five editors to Fortune 500 brands and advertising agencies across automotive, beverage, technology, and consumer goods verticals.

Ownership category

akta.pro rank

Product category

Commercial Video Production Services

NAICS

Independent Artists, Writers, and Performers (71151)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Motion Graphics & Title Design (MPADACAD)

Keywords

• Commercial video production
• Branded content production
• Commercial directing services
• Video editing services
• Creative production company

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Video Production: Project-based commercial and branded content production for brands and advertising agencies. Work includes commercials, branded content, digital content, and short films across various industries including automotive, food/beverage, healthcare, technology, and consumer goods.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Method & Madness is a creative production company that provides commercial and branded content production services for major brands and advertising agencies. Its core offering comprises directing services through five directors (Casey & Ross, Samuel Bennetts, Bradley Tangonan, Jonathan Becker, Julian Muller) and editing services through five editors, delivered as project-based engagements covering commercials, brand films, digital content, and short films across verticals such as automotive, beverage, technology, financial services, consumer goods, and sports.

Product overview

Method & Madness is a creative production company offering a unified suite of commercial and branded content production services. The core offering consists of directing services through five directors (Casey & Ross, Samuel Bennetts, Bradley Tangonan, Jonathan Becker, Julian Muller) and editing services through five editors (Patrick Burke, Matt Jameson, Matt Tarr, Myra Rivera, Brandon Roten). The company provides end-to-end production capabilities from concept to final delivery, with representation services through THE CRE8TORS for Midwest advertising agencies and U.S. brand partnerships. Based in Chicago with a studio at 2415 W. 19th St, Suite 2F, the company serves clients across automotive, consumer goods, hospitality, technology, and other verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Directing Services Professional directing services for television commercials, brand films, digital content, and short films, delivered through a roster of five directors with distinct creative styles covering comedic storytelling, documentary-style human narratives, and high-end commercial production for brands and advertising agencies.
• Editing Services Professional video editing services delivered through a roster of five editors with varied post-production capabilities, supporting commercial and branded content productions from concept through final delivery.
• THE CRE8TORS Representation Channel representation services provided through THE CRE8TORS, offering Midwest advertising agency representation and U.S. brand partnership representation on behalf of Method & Madness, led by representatives Jenny Lumpkin and Dani Jackson-Smith.

Named customers35 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• THE CRE8TORScoreChannel Partner/ Reseller/ DistributorTHE CRE8TORS serves as the representation partner for Method & Madness, providing Midwest representation for advertising agencies and U.S. representation for brand partnerships. Representatives include Jenny Lumpkin and Dani Jackson-Smith.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RSA Films: Commercial production company with a director roster producing TV commercials and brand films for global enterprises. Directly comparable services offering, though with deeper institutional scale and a longer track record.
• Anonymous Content: Production company that represents a roster of directors producing commercials, branded content, and feature/TV work. Comparable in the way it pairs award-winning directing talent with brand clients across automotive, tech, and CPG verticals.
• MJZ: Long-established commercial production company with a curated director roster producing TV commercials and branded content for major global brands. Directly comparable boutique model and agency-driven go-to-market motion.
• Park Pictures: Boutique commercial production company built around a roster of award-winning directors producing commercials and branded content. Same talent-rep-driven, project-based services model as Method & Madness.
• O Positive: Independent commercial production company with a director roster serving major brands and agencies. Comparable boutique, director-centric commercial production model.
• Epoch Films: Boutique commercial production company representing directors producing commercials and branded content. Comparable in size, talent-rep structure, and enterprise brand clientele.
• Prettybird: Production company and talent representation firm focused on commercials, music videos, and branded content. Comparable director-roster model with strong credentials across CPG, tech, and beverage verticals.
• Smuggler: Globally recognized commercial and branded-content production company with a multi-office director roster serving major advertisers. Comparable in director-representation structure and enterprise brand clientele.
• Radical Media: Boutique commercial and branded-content production company with a multi-director roster serving Fortune 500 brands. Closely comparable structure to Method & Madness — a small core team that represents a freelance director bench producing commercials, brand films, and digital content.
• Partizan: Production company with a director roster producing commercials, music videos, and branded content for major brands and agencies. Comparable boutique talent-representation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/methodmadness

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Method & Madness