METROPOLITAN AREA AGENCY ON AGING, INC.

What METROPOLITAN AREA AGENCY ON AGING, INC. does

Metropolitan Area Agency on Aging, Inc. (MAAA) is a Minnesota-based nonprofit organization designated as an Area Agency on Aging, administering federal Older Americans Act funding for the Minneapolis metropolitan region. Operating from its headquarters at 3001 Broadway St. NE, Suite 601 in Minneapolis, MAAA is staffed by approximately 18 employees and coordinates a portfolio of services for older adults and their family caregivers, including home-delivered meals, transportation, caregiver support, respite, dementia care navigation, Medicare counseling, and pension and retirement rights assistance. The organization reached these populations through a state-level helpline (Minnesota Aging Pathways, 800-333-2433), the online Minnesota Aging and Disability Resource Center, the Juniper wellness platform, community presentations, and a network of community-based partner organizations.

MAAA's service model is a federal funding administration and community coordination model rather than a technology product. In 2025, the organization awarded more than $13 million in Older Americans Act pass-through funding to community organizations for direct service delivery. Beyond direct administration, MAAA operates branded programs including Juniper (wellness classes), Dementia Friendly Community Initiatives, Metro Caregiver Service Collaborative, and Pension and Retirement Rights. The organization has built formal partnerships with healthcare organizations to coordinate clinical referral pathways, holds accreditation from the Charities Review Council, the AL!VE Accredited Service Enterprise program, and USAging (2026 Member). No proprietary technology, AI capabilities, or proprietary product platforms are disclosed; Juniper is the only externally facing digital surface beyond the main website.

MAAA recently reverted to its original name after a prior rebranding period (organizational social profiles retain the legacy 'trellisconnects' handle), with the stated purpose of brand consolidation rather than strategy change. As a nonprofit, the organization does not have equity holders, has no disclosed funding rounds, and is funded primarily through federal Older Americans Act administrative allocations, state contracts, Medicare counseling (SHIP) funding, and donor contributions. Its revenue mechanics are grant-funded rather than transactional, and there is no publicly disclosed pricing or operating revenue figure.

Name

METROPOLITAN AREA AGENCY ON AGING, INC.

Legal name

Metropolitan Area Agency on Aging

Website

https://metroaging.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Metropolitan Area Agency on Aging (MAAA) is a Minneapolis-based nonprofit Area Agency on Aging that administers federal Older Americans Act funding and coordinates services for older adults and family caregivers across the Minneapolis metropolitan region.

Ownership category

akta.pro rank

Product category

Aging and Senior Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Aging services
• Caregiver support
• Medicare counseling
• Dementia care navigation
• Older Americans Act funding

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Federal Older Americans Act Funding Administration: The organization administers federal Older Americans Act funding awarded to community organizations for services including home-delivered meals, transportation, caregiver support, and respite. In 2025, more than $13 million was awarded to community organizations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Metropolitan Area Agency on Aging (MAAA) is a private nonprofit Area Agency on Aging that administers federal Older Americans Act funding and delivers a coordinated portfolio of aging services for older adults and family caregivers in the Minneapolis metropolitan area and broader Minnesota. Core offerings include Older Americans Act services (home-delivered meals, transportation, caregiver support, respite), Juniper wellness classes, Dementia Care Navigation, Dementia Friendly Community Initiatives, Medicare counseling, Pension and Retirement Rights assistance, and the Minnesota Aging Pathways helpline. In 2025 MAAA awarded more than $13 million to community organizations to deliver direct services.

Product overview

Metropolitan Area Agency on Aging (MAAA) operates as a multi-program service organization providing a coordinated portfolio of aging services for older adults and their care partners. The core offering includes the Area Agency on Aging program that administers federal Older Americans Act funding, complemented by wellness programming through Juniper, dementia support via Dementia Friendly Community Initiatives and Dementia Care Navigation, and Medicare counseling services. Additional programs include Pension and Retirement Rights assistance, Family Caregiver support, Adults at Risk services including hoarding disorder resources, and Healthcare Partnerships. Services are delivered through Minnesota Aging Pathways (a resource helpline), community presentations, and direct funding to partner organizations. The organization administers over $13 million in federal funding annually to community-based service providers.

Differentiator

Problem solved

Functional benefit

Brands

• Juniper: Wellness classes program for older adults
• Minnesota Aging Pathways
• Dementia Friendly Community Initiatives
• Metro Caregiver Service Collaborative
• Pension and Retirement Rights

Products and services

• Area Agency on Aging Core program that administers federal Older Americans Act funding and coordinates services to help older adults and caregivers live safely and independently in their communities.
• Juniper Wellness program offering classes and presentations to help community members live better, with classes available at yourjuniper.org.
• Dementia Friendly Community Initiatives Program focused on creating communities that support individuals living with dementia and their care partners.
• Pension and Retirement Rights Program providing assistance with pension and retirement rights information and resources.
• Minnesota Aging Pathways Resource and information service (800-333-2433) providing access to aging and disability resources, including presentations and events for community members.
• Help with Medicare Counseling service helping individuals understand and navigate Medicare options, including programs that lower premiums, deductibles, and out-of-pocket costs.
• Dementia Care Navigation Navigation service helping families access dementia care resources and support, emphasizing early detection and early support.
• Older Americans Act Services Federally-funded services including home-delivered meals, transportation, caregiver support, and respite care.
• Family Caregivers Support services for family caregivers helping older adults age safely in their communities.
• Adults at Risk Services and resources for adults at risk, including hoarding disorder support.
• Funding & Consulting Administers federal Older Americans Act funding (over $13 million awarded in 2025) to community organizations and provides consulting services.
• Metro Caregiver Service Collaborative Collaborative initiative bringing together caregiver service providers to coordinate support.
• Resources on Hoarding Disorder Specialized resources providing education and support for individuals affected by hoarding disorder.
• Healthcare Partnerships Partnerships with healthcare organizations to coordinate services and support for older adults.

Quantifiable outcome

• Awarded over $13 million in 2025 to community organizations for aging services

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and secondary.

• Community-Based OrganizationscoreStrategic or Co-development PartnerMAAA partners with community-based organizations throughout the metropolitan area to deliver direct services to older adults including home-delivered meals, transportation, caregiver support, and respite services. These partnerships are funded through Older Americans Act dollars administered by MAAA.
• Healthcare OrganizationscoreStrategic or Co-development PartnerMAAA has established healthcare partnerships to improve care coordination for older adults, connecting healthcare systems with community-based aging services. The organization has a dedicated Health Partnerships section on their website.
• Governmental UnitscoreStrategic or Co-development PartnerMAAA collaborates with governmental units at local and state levels to coordinate aging services and administer federal funding through the Older Americans Act for the metropolitan region.
• Minnesota Aging PathwayscoreOthersA central intake and information line (800-333-2433) connecting older adults and caregivers to aging services and resources across Minnesota. MAAA operates and coordinates this statewide resource.
• JunipercoreOthersA wellness program offering classes and educational programming to help older adults optimize their well-being. Accessible online at yourjuniper.org.
• Dementia Friendly Community InitiativessecondaryOthersPrograms working to create communities supportive of individuals living with dementia and their care partners, including Dementia Friends information sessions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Family Caregiver Alliance: National nonprofit providing caregiver support services, education, and policy advocacy for families caring for older adults with chronic or disabling conditions. Directly comparable to MAAA's Family Caregiver support and Metro Caregiver Service Collaborative programs.
• Meals on Wheels America: National organization supporting a network of local programs delivering home-delivered meals and wellness checks to older adults, largely funded through OAA and similar federal streams. Highly comparable to MAAA's role channeling federal funding into community-based meal and support services.
• Aging Life Care Association: National professional association for geriatric care managers providing assessment, care planning, and navigation services for older adults and families. Directly comparable to MAAA's care navigation and Medicare counseling offerings.
• Alzheimer's Association: National nonprofit focused on Alzheimer's care, support, and research, providing care consultation and community education for individuals with dementia and caregivers. Directly comparable to MAAA's Dementia Care Navigation and Dementia Friendly Community Initiatives programs.

Broad incumbents

• National Council on Aging (NCOA): National nonprofit working to improve the lives of older adults through advocacy, evidence-based programs, and partnerships. Comparable as a federally engaged elder-services nonprofit operating complementary aging and caregiver programs.
• USAging: National membership organization representing the network of Area Agencies on Aging, of which MAAA is a member. Directly comparable as the umbrella body for the same AAA administrative and advocacy mission at national scale.
• LeadingAge: National association of nonprofit aging-services providers, including CCRCs, assisted living, and home- and community-based service organizations. Overlaps with MAAA's role as a community-based aging-services convener and funder.
• AARP Foundation: National philanthropic arm of AARP delivering programs on hunger, income, isolation, and caregiving for adults 50+. Comparable as a large, mission-aligned nonprofit addressing overlapping aging-services needs through community partnerships.

Others

• Justice in Aging: National legal advocacy organization fighting senior poverty through elder economic security and healthcare access programs. Comparable in serving overlapping MAAA populations on pension/retirement rights and Medicare counseling, though from a legal-advocacy angle.
• PHI National: National nonprofit focused on the direct-care workforce that delivers home and community-based services to older adults and people with disabilities. Comparable as an adjacent aging-services stakeholder influencing the same OAA-funded workforce MAAA's partners rely on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trellisconnects
• LinkedInlinkedin.com/company/metropolitan-area-agency-on-aging-inc.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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