Minnesota Leadership Council on Aging

What Minnesota Leadership Council on Aging does

Minnesota Leadership Council on Aging is a nonpartisan 501(c)(3) statewide coalition founded in 2010 that unites 34 leading nonprofit organizations serving Minnesota's aging sector. The organization functions as a convener, coordinator, and policy advocate rather than a direct service provider, channeling collective member expertise into collective action on aging policy, age-friendly systems, and equity initiatives. Its core programming includes the Annual Summit, Catalyst Conversations (free virtual education sessions), Reframe Aging Minnesota (anti-ageism training in partnership with the University of Minnesota Center for Healthy Aging and Innovation and the National Center to Reframe Aging), Policy Roundtables during the Legislative Session, the Finish Strong Funders Network (a 2010-founded funders collaboration), and the AGEnda collective impact initiative co-convened with the Age-Friendly Minnesota Council and Minnesota Board on Aging.

The organization operates on a diversified nonprofit revenue model drawing from six streams: modest annual member dues from 34 member organizations, event registration fees, multi-year foundation grants (principally from the Saint Paul & Minnesota Foundation), government contracts with the Age-Friendly Minnesota Council and the Minnesota Department of Health, tiered event sponsorships (Catalyst Conversations at $250–$5,000; Summit at $500–Platinum), and individual donations collected via Zeffy and Give to the Max Day. Pricing for the Finish Strong Funders Network operates on an honor-based sliding scale ($0/$100/$250/$500). FY2024-2025 total revenue reached $242,300 against $221,489 in expenses, yielding $20,811 added to net assets for a total of $135,107. The organization employs 6 staff contractors under a hybrid/mostly virtual model and is headquartered in St. Paul, MN. Its underlying "technology" is a coalition governance structure (member delegates, board, policy committee) and event/communications infrastructure (mnlcoa.org, Constant Contact email, social channels) rather than any proprietary software platform.

Name

Minnesota Leadership Council on Aging

Legal name

Minnesota Leadership Council on Aging

Website

https://mnlcoa.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Minnesota Leadership Council on Aging is a nonpartisan 501(c)(3) coalition of 34 leading nonprofits that convenes Minnesota's aging sector to coordinate policy advocacy, anti-ageism programming, funder collaboration, and age-friendly systems change.

Ownership category

akta.pro rank

Product category

Aging Services Coalition Advocacy

NAICS

Civic and Social Organizations (81341), Social Advocacy Organizations (8133), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Civic Engagement, Volunteering & Leadership Education for Seniors (EDAAAMAK)

Keywords

• Aging services coalition
• Senior advocacy
• Age-friendly policy
• Nonprofit convening
• Anti-ageism education

Headquarters

HQ city

St. Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Member Dues: Modest revenue from annual member dues from 34 member organizations
2. Event Registration Fees: Revenue from event registration fees for Summits, Catalyst Conversations, and other programming
3. Foundation Grants: Multi-year grant support from Saint Paul & Minnesota Foundation and other foundations. Funding from foundation supports for specific initiatives like Finish Strong Funders Network.
4. Government Contracts: Ongoing contracts with Age-Friendly Minnesota Council and Minnesota Department of Health for specific programs and initiatives
5. Sponsorships: Limited sponsorships from organizations sponsoring Catalyst Conversations and annual Summits at various tier levels
6. Individual Donations: Donations through Zeffy platform and Give to the Max Day Minnesota

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Minnesota Leadership Council on Aging is a nonpartisan 501(c)(3) statewide coalition of 34 leading nonprofits serving Minnesota's aging sector. Its core offering is convening and advocacy, including free virtual education (Catalyst Conversations), anti-ageism training (Reframe Aging Minnesota), a funders network (Finish Strong Funders Network), an annual Summit, policy advocacy services, and coordination of age-friendly systems with state partners.

Product overview

Minnesota Leadership Council on Aging operates as a coalition of 34+ nonprofit member organizations offering a portfolio of programs and services rather than a unified technology product. Core offerings include Catalyst Conversations (virtual education), Reframe Aging Minnesota (anti-ageism training), the Finish Strong Funders Network (funder collaboration), and an Annual Summit. Additional programs include policy advocacy services, Policy Roundtable convenings, Anti-Ageism Resources, Community Engagement initiatives, and Age-Friendly Minnesota coordination. The organization functions as a convening and advocacy body rather than a software product company.

Differentiator

Problem solved

Functional benefit

Brands

• Finish Strong Funders Network: A funders network uniting funders to advance equitable opportunities for all Minnesotans as we age, focused on aging with dignity, equity, strength in solidarity, and spirit of possibility
• Catalyst Conversations
• Reframe Aging Minnesota
• AGEnda

Products and services

• Catalyst Conversations Free virtual education sessions centered around community wisdom and building practical skills to lead change in the aging sector. Features include Catalyst Café in-person events and recurring virtual convenings for members and the public.
• Reframe Aging Minnesota Free virtual sessions including 'Framer Fridays,' designed to help recognize and address age bias by exploring the three dimensions of ageism and using tools to measure bias. Delivered in partnership with UMN Center for Healthy Aging and Innovation and the National Center to Reframe Aging.
• Finish Strong Funders Network A collaboration of funders supporting age-friendly philanthropy in Minnesota since 2010. Hosts virtual sessions every other month plus two in-person meetings annually, focused on shared learning, mutual support, and collective action around aging-sector grantmaking. Membership on a sliding scale ($0-$500) for community, private, public, and corporate foundations plus Area Agencies on Aging.
• Annual Summit Annual statewide convening bringing together hundreds of people from across Minnesota's aging sector to learn about ageism, community-led policy processes, storytelling, and foster relationships between experts and emerging leaders.
• Policy Advocacy Services Endorsement process for policy solutions, policy committee review, legislative testimony, and coordination of aging policy initiatives including the AGEnda collective impact approach with the Age-Friendly Minnesota Council and Minnesota Board on Aging.
• Policy Roundtable Dialogue sessions on legislative affairs impacting aging, held during each Legislative Session to share updates and information about aging issues at the Minnesota State Capitol.
• Anti-Ageism Resources Resources and programming aimed at creating a Minnesota free of ageism, including educational materials, workshops, and public-facing content on age bias.
• Community Engagement Initiatives championing diverse, equitable, and inclusive communities in which to age, helping community members tell their stories effectively and engaging older Minnesotans in civic life.
• Age-Friendly Minnesota Initiatives Coordination of age-friendly systems alongside the Age-Friendly Minnesota Council, including the Multisector Blueprint for Aging and engagement with 3,400 community members.

Quantifiable outcome

• 34 member organizations representing Minnesota's leading aging nonprofits (+3 from prior year)
• +4 more outcomes

Named customers34 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and secondary.

• Age-Friendly Minnesota CouncilcoreStrategic or Co-development PartnerOngoing contracts and collaboration on coordinated age-friendly systems. Council advocates for codifying the Age-Friendly Minnesota Council into law and supports its community grantmaking and Multisector Blueprint for Aging efforts.
• Minnesota Department of HealthcoreStrategic or Co-development PartnerGovernment contracts for specific programs and initiatives supporting aging services and dementia care across Minnesota.
• Minnesota Council of FoundationssecondaryStrategic or Co-development PartnerMCF hosted May 2025 briefing to help funders integrate aging lens into their work, exploring intersection of aging with housing, transportation, equity, health, innovation, and economic development.
• Arrowhead AgingsecondaryStrategic or Co-development PartnerMember of Finish Strong Funders Network, contributing to collaborative aging philanthropy in Minnesota.
• Central Minnesota Council on AgingsecondaryStrategic or Co-development PartnerMember of Finish Strong Funders Network supporting central Minnesota aging services.
• Minnesota Association of Area Agencies on AgingcoreStrategic or Co-development PartnerConvening partner for Senior Meals and Services Coalition and Age-Friendly Minnesota Council collaboration.
• Volunteer Driver CoalitionsecondaryStrategic or Co-development PartnerCoalition started in 2019 to strengthen volunteer driver programs in Minnesota; includes nonprofits, cities, counties, Area Agencies on Aging, and others.
• Senior Meals and Services CoalitionsecondaryStrategic or Co-development PartnerCoalition representing local nonprofit organizations delivering critical senior nutrition services across Minnesota.
• AGEnda (Collective Impact Initiative)coreStrategic or Co-development PartnerMulti-year, full-sector approach to elevating aging policy; co-convened with Age-Friendly Minnesota Council and Minnesota Board on Aging; led to Multisector Blueprint for Aging.
• University of Minnesota Center for Healthy Aging and InnovationcoreStrategic or Co-development PartnerPartnership on Reframe Aging Minnesota sessions and policy collaboration; Rajean Moone serves as LTC Administration Faculty Director and Associate Director of Policy.
• National Center to Reframe AgingcoreStrategic or Co-development PartnerNational partnership providing resources and training for Reframe Aging Minnesota sessions to combat ageism.
• TrellissecondaryStrategic or Co-development PartnerSponsors Financial Leadership Cohort through Propel Nonprofits; provides resources on aging equity.
• Minnesota Council of NonprofitssecondaryStrategic or Co-development PartnerProud member organization supporting Minnesota's nonprofit sector.

Scale indicators14 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Meals on Wheels America: Meals on Wheels America is the national leadership organization for senior nutrition programs; Metro Meals on Wheels (a 32-program Twin Cities association) is an MNLCOA member. Both organizations aggregate local aging-service nonprofits for collective advocacy and policy representation.
• Grantmakers in Aging: Grantmakers in Aging is a national membership organization of philanthropies funding aging work. MNLCOA's Finish Strong Funders Network operates a parallel function at the state level, convening Minnesota foundations around age-friendly grantmaking and collaborative funding.
• National Council on Aging: NCOA is a national nonprofit advocating for older adults' economic security, health, and independence. It runs federal policy advocacy, benefits access programs, and aging-network partnerships comparable to MNLCOA's state-level convening, advocacy, and member-network model.
• Aging Services of Minnesota / Care Providers of Minnesota: Care Providers of Minnesota represents 900+ provider organizations delivering post-acute and long-term services. It is an MNLCOA member and serves a directly comparable role as a state-level coalition and advocacy voice for aging-services providers.
• USAging: USAging (formerly the National Association of Area Agencies on Aging) is the national umbrella for the Area Agencies on Aging network. MNLCOA coordinates many of the same Minnesota-based AAAs (e.g., Minnesota Association of Area Agencies on Aging is a member) and pursues overlapping policy advocacy on aging services, aging in place, and age-friendly communities.
• LeadingAge (National): LeadingAge is the national association of nonprofit aging-services providers. LeadingAge Minnesota is itself an MNLCOA member; the national body mirrors MNLCOA's role in convening aging-services nonprofits, advocating for policy, and providing education and resources across the field.

Regional players

• New York State Coalition on Aging: The NY State Coalition on Aging is a parallel state-level coalition convening aging-services organizations for advocacy, training, and collective action in New York. It is the closest geographic analogue to MNLCOA outside Minnesota and offers a useful peer for state-level model comparison.

Broad incumbents

• AARP: AARP is the largest national nonprofit advocating for Americans 50+, with state offices including AARP Minnesota. Like MNLCOA it pursues policy advocacy, age-friendly community work, and member-based collective action, but at a national scale and with a far larger budget and staff.

Others

• Eldercare Locator (Administration for Community Living): The Eldercare Locator is a federally funded public directory connecting older adults to local aging services. It is an adjacent enabling resource rather than a direct competitor, but it shapes the same information and referral landscape that MNLCOA's network of providers operates within.

Emerging players

• National Center to Reframe Aging: The National Center to Reframe Aging is a national initiative focused on ending ageism through messaging and communications. MNLCOA partners with it to deliver the Reframe Aging Minnesota program and they share a thematic focus on reframing public perception of aging, though the national center is a content/movement resource rather than a state convener.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mnlcoa
• Facebookfacebook.com/mnlcoa
• LinkedInlinkedin.com/company/mnlcoa

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Minnesota Leadership Council on Aging