Metropol Palace Hotel Belgrade

What Metropol Palace Hotel Belgrade does

Metropol Palace Hotel Belgrade (legal entity: Metropol Palace doo Beograd) is a privately held five-star luxury hotel located on Bulevar kralja Aleksandra 69 in Belgrade's Vračar district, adjacent to Tašmajdan Park. Originally opened in 1957 as a symbol of Yugoslavia's openness to the world, the property has been fully renovated while preserving its mid-century architectural heritage and now operates 108 guest rooms and 128 suites across 10 categories ranging from a 26 m² Premium Room to a 240 m² two-floor Belgrade Suite. The company is led by Managing Director Ioannis Daskalantonakis and Director of Marketing Olivera Skoric, with a headcount of approximately 93 employees, and serves business travelers, leisure tourists, wedding and corporate event clients, and local spa members.

The hotel's revenue is generated through four integrated streams: accommodations (Flexible Rate and Non-Refundable Rate plans), food and beverage across three venues including the Michelin Guide-recommended Twenty Two rooftop restaurant, spa and wellness services (25 m pool, multiple saunas, gym, six treatment rooms) including monthly memberships and bundled treatment packages, and events/weddings across 2,330 m² of meeting, banquet, and outdoor space. Supporting infrastructure includes a self-serve reserve-online.net booking engine, a Pay By Link payment system accepting VISA, DINA, MasterCard, and Maestro, EV chargers, and concierge services for personalized city experiences. Marketing is direct-to-consumer via the hotel website, social channels (Facebook, Instagram, LinkedIn), and earned media from Michelin Guide 2024 and Gault & Millau Serbia 2024 endorsements for the Twenty Two restaurant.

The go-to-market is direct-to-consumer with no prominently featured OTA partnerships, complemented by phone reservations, dedicated sales email for events, and a loyalty-style spa membership. Distribution of earned media signals includes cultural partnerships such as the October 2024 'Flavors of Mexico in Serbia' gastronomic festival hosted at The Twenty Two in collaboration with the Embassy of Mexico, indicating deliberate use of cultural diplomacy programming to elevate F&B and brand positioning.

Name

Metropol Palace Hotel Belgrade

Legal name

Metropol Palace doo Beograd

Website

https://metropolpalace.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Metropol Palace is a privately held five-star luxury hotel in Belgrade with 236 keys, three dining venues including a Michelin-recommended rooftop restaurant, a full-service spa, and 2,330 m² of event space, serving business and leisure travelers, wedding and corporate clients, and local wellness members.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Urban Luxury Hotels (City Luxury) (THAGACAE), Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Luxury hotel accommodations
• Fine dining restaurants
• Spa wellness services
• Wedding event venues
• Hospitality services

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Hotel Accommodations: Primary revenue stream from 108 guest rooms and 128 suites ranging from Premium Rooms (26m2) to Presidential Suite (205m2). Offers Flexible Rate and Non-Refundable Rate booking options with cancellation policies requiring credit card guarantee or full prepayment.
2. Food & Beverage: Revenue from three dining venues: The Twenty Two rooftop restaurant (fine dining, lunch and dinner), 44 Parallel Restaurant (breakfast service overlooking Tašmajdan Park), and Red Parallel Lounge & Bar (drinks, coffee, snacks). The Twenty Two is Michelin Guide recommended.
3. Spa & Wellness Services: Revenue from spa treatments, massage services, pool access, and wellness facilities. Offers membership packages with 5+1 and 10+2 treatment deals. Pricing in euros converted to RSD at National Bank of Serbia exchange rate.
4. Events & Weddings: Revenue from hosting weddings, conferences, and social events in 2330 square meters of event space including ballrooms, conference halls, and outdoor park areas. Banquet space over 800 square meters with terrace, and dedicated wedding planning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Metropol Palace Hotel Belgrade is a 5-star luxury hotel in central Belgrade offering 108 guest rooms and 128 suites across 10 categories, three dining venues including the Michelin Guide 2024-recommended Twenty Two rooftop restaurant, a full-service spa and wellness center with a 25m pool, and 2,330 square meters of event and wedding venues. Originally built in 1957 and fully renovated, it serves leisure travelers, business guests, weddings, and conferences with concierge and modern amenities such as EV chargers and high-speed WiFi.

Product overview

Metropol Palace Hotel Belgrade is a 5-star luxury hotel offering a comprehensive portfolio of hospitality products and services. The hotel features 108 guest rooms and 128 suites across 10 distinct room categories ranging from 26m² Premium Rooms to the 240m² Belgrade Suite. Dining offerings include three distinct venues: the Michelin-recommended rooftop The Twenty Two Restaurant & Bar (360° city views), the 44 Parallel Restaurant (breakfast with park views), and the Red Parallel Lounge & Bar. The Spa & Wellness Center spans 25m pool, jacuzzi, multiple saunas, steam room, and 6 treatment rooms. Events and weddings services encompass 2330 square meters of event space including ballrooms, conference halls, and outdoor park areas. The hotel is completed by concierge services, EV charging, high-speed WiFi, and seasonal special offers. Originally built in 1957 and renovated to preserve its mid-century architectural heritage, the property is a Luxury Collection hotel in Belgrade's Vračar district near Tašmajdan Park.

Differentiator

Problem solved

Functional benefit

Brands

• The Twenty Two: Rooftop fine dining restaurant and bar at Metropol Palace, offering 360-degree views of Belgrade and gourmet international cuisine. Michelin Guide recommended 2024, listed in Gault & Millau Serbia 2024.
• The Spa
• Metropol Palace Loyalty/Membership Program

Products and services

• Premium Room Elegant and stylish room featuring marble bathrooms and dark wooden contemporary designed settings, sized at 26 m² and accommodating 2 guests. Sold as a bookable room category within the hotel's accommodation offering.
• Deluxe King Room Combining intimate and elegant design with modern amenities, offering seamless transition from day to night, sized at 36 m². Sold as a bookable room category within the hotel's accommodation offering.
• Deluxe Twin Room Rooms with enough space to accommodate different demands of daily routine, suitable for business or leisure, sized at 36 m². Sold as a bookable room category within the hotel's accommodation offering.
• Junior Suite Spacious, comfortable accommodation with well-balanced contemporary furniture, Italian designer armchair, coffee table and comfy sofa, sized at 41 m² and accommodating up to 3 guests. Sold as a bookable suite category within the hotel's accommodation offering.
• Executive Suite Suite filled with natural lighting and equipped with modern amenities to fulfill needs for work and relaxation, sized at 47 m². Sold as a bookable suite category within the hotel's accommodation offering.
• Family Suite Suite designed using open space concept where bedroom and living room flow into each other, sized at 60 m² and accommodating up to 4 guests (maximum 3 adults). Sold as a bookable suite category within the hotel's accommodation offering.
• Park Suite Suite providing impression of being surrounded by greenery with views of Tašmajdan Park, sized at 110 m². Sold as a bookable suite category within the hotel's accommodation offering.
• Royal Suite Luxuriously furnished suite with views across Boulevard King Aleksandar, with large windows giving impression of being high above the city, sized at 105 m². Sold as a bookable suite category within the hotel's accommodation offering.
• Belgrade Suite Glamorous duplex suite spanning two floors with views of Saint Mark church, featuring wooden stairs leading to second floor bedroom and large wardrobe, sized at 240 m². Sold as a bookable suite category within the hotel's accommodation offering.
• Presidential Suite Most luxurious suite with great historical value offering distinct design and supreme comfort with jacuzzi, sized at 205 m². Sold as a bookable suite category within the hotel's accommodation offering.
• The Twenty Two Restaurant & Bar Fine dining rooftop restaurant with 360-degree views of Belgrade and St Mark's church, featuring gourmet international cuisine and cocktails, open daily for lunch, cocktail and dinner. Recommended by Michelin Guide 2024 and listed in Gault & Millau Serbia 2024.
• 44 Parallel Restaurant Restaurant overlooking Tašmajdan park offering fresh, locally sourced breakfast options with both indoor and outdoor seating. Serves hotel guests and walk-in diners.
• Red Parallel Lounge & Bar Cozy lounge and bar at Metropol Palace offering drinks, coffee and tea, complemented by a snack menu and homemade desserts.
• The Spa & Wellness Center Luxurious spa center at Metropol Palace featuring a 25m indoor heated pool, jacuzzi, gym, Swedish sauna, infra-red sauna, steam room, cold room, relaxation room with park views, and 6 treatment rooms offering Thalgo treatments and massages. Open 7am–10:30pm, with treatments 9am–9pm.
• Events & Weddings Event and wedding venues at Metropol Palace including 2,330 square meters of event space, ballrooms, conference halls, banquet space over 800 sqm, meeting rooms for up to 50 guests, and outdoor park spaces, with dedicated wedding and corporate event planning services.
• Spa Membership Program Monthly membership at The Spa providing access to gym, pilates studio, pool, jacuzzi, Finnish sauna, infrared sauna, steam room, relaxation room with self-service tea/coffee/fruit area, unlimited WiFi, free parking for first 4 hours, 30% discount on treatments, and 15% discount on hotel restaurants and bars. First-time members receive 1 back massage and 1 personal training session (30 min).

Quantifiable outcome

• Michelin Guide 2024 recommendation and Gault & Millau Serbia 2024 listing for The Twenty Two rooftop restaurant
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Embassy of Mexico in SerbiaminorGTM or Marketing Partner · 15 October 2024Collaboration for the 'Flavors of Mexico in Serbia' gastronomic festival held at The Twenty Two restaurant from October 15-22, 2024. The Embassy of Mexico, led by H.E. Carlos Félix Corona, partnered with the hotel to showcase authentic Mexican cuisine designed by Chef Diana Beltran Casarrubias, featuring traditional ingredients, aguas frescas beverages, and tequila cocktails. The festival promoted Mexican culinary heritage recognized by UNESCO as Intangible Cultural Heritage of Humanity.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Luxury Collection (Marriott): Metropol Palace operates as a Luxury Collection hotel under Marriott's brand portfolio. The broader Marriott Luxury Collection provides brand standards, distribution, and loyalty integration; serves as both a parent brand and a broader set of comparable luxury properties regionally.

Direct peers

• Saint Ten Hotel Belgrade: Luxury boutique hotel in Belgrade's central area, offering upscale accommodations and dining. Competes with Metropol Palace for the high-end leisure and corporate travel segments in central Belgrade.
• Radisson Collection Old Mill Belgrade: 5-star luxury hotel in Belgrade housed in a renovated historic building. Directly comparable to Metropol Palace as a heritage luxury property with international brand affiliation and similar amenity mix.
• Square Nine Hotel Belgrade: Luxury 5-star boutique hotel in central Belgrade, operating in the same urban luxury segment as Metropol Palace with comparable room categories, fine dining, and spa facilities. Directly competes for the same international and domestic luxury travelers.
• Hyatt Regency Belgrade: International 5-star hotel in downtown Belgrade with comprehensive amenities including multiple restaurants, spa, and event space. Competes directly with Metropol Palace for business and leisure travelers, leveraging the global Hyatt loyalty program.
• Hilton Belgrade: Newer 5-star international hotel in Belgrade opened in 2022, offering modern luxury accommodations, dining, and event facilities. Represents a modern alternative to Metropol Palace's heritage asset.
• Hotel Moskva Belgrade: Historic 4-star hotel in central Belgrade, originally opened in 1908. Comparable to Metropol Palace as a heritage Belgrade hotel with traditional luxury positioning and a strong local brand following.
• Crowne Plaza Belgrade: Upscale 4-star hotel in Belgrade with strong business and event positioning. While primarily upscale rather than luxury, it competes for the same corporate travel and conference bookings as Metropol Palace.
• InterContinental Belgrade: International 5-star hotel in central Belgrade offering full-service amenities including multiple dining venues, spa, and extensive event facilities. Competes directly with Metropol Palace for corporate and leisure segments.

Regional players

• Four Seasons Hotel Gresham Palace Budapest: Iconic luxury hotel in Budapest, Hungary—another Eastern European capital with heritage architecture. Comparable as a heritage luxury property in a regional European capital, providing benchmarks for ADR, occupancy, and luxury positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/metropolpalace
• LinkedInlinkedin.com/company/metropol-palace
• Instagraminstagram.com/metropolpalacehotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metropol Palace Hotel Belgrade