Metro Storage Ltd - ALL-INCLUSIVE storage

What Metro Storage Ltd - ALL-INCLUSIVE storage does

Metro Storage Ltd (trading as Metro Storage / Metro Self Storage) is a privately held, family-run self-storage operator founded in 1998 by brothers Angus and Simon Burnett, operating four storage facilities across Central London postcodes: Bayswater (W2), Islington (N1), Pimlico (SW1), and Victoria (SW1). The business originated from converting underperforming Central London car parks into storage facilities and now provides all-inclusive self-storage units ranging from 10 sqft lockers to 200+ sqft rooms on recurring 4-weekly billing cycles. Pricing bundles the unit fee, StoreReady contents protection (up to £8,000 coverage depending on unit size), VAT, and padlock use, with a 12-month price-lock guarantee and pre-payment discounts of 4–10% for longer commitments.

The company serves individual consumers, small and medium businesses, students, uniformed service personnel, and tenants/landlords, with named customers spanning local retail (Upper Street Flooring), short-term lettings (Belgravia Stay Ltd), and NGO humanitarian operations (Medical Aid for Palestinians). Distribution is direct-to-consumer through a 3-step online booking flow, freephone phone sales, and on-site sales assistance at each store. The underlying technology stack is non-proprietary commodity infrastructure: 24/7 remotely monitored digital CCTV, computer-generated 7-digit PIN access, ApplyID online identity verification, and intruder/fire alarm systems.

Metro Storage operates through three wholly owned UK private limited companies (3D Space Storage Ltd T/A Metro Storage, Metro Storage (Bayswater) Ltd, Metro Storage (Angel) Ltd) registered in England. The business is bootstrapped and founder-owned with no external investment; Simon Burnett passed away in April 2025 and Angus Burnett continues as the sole principal. Headcount is reported at 8 employees serving four locations. The company is a member of the Self Storage Association UK, holds Good Business Charter accreditation, and operates carbon-neutrally through a partnership with iOffset.

Name

Metro Storage Ltd - ALL-INCLUSIVE storage

Legal name

3D Space Storage Ltd

Website

https://metro-storage.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Metro Storage is a family-run, bootstrapped self-storage operator founded in 1998, running four all-inclusive Central London facilities in Bayswater, Islington, Pimlico, and Victoria for individual consumers, SMBs, and students.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Student & Seasonal Self-Storage (HSAKAGAE)

Keywords

• Self-storage services
• Storage unit rental
• Household storage solutions
• Business storage facilities
• Contents protection insurance

Headquarters

HQ city

Hove

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Self Storage Unit Rental: Rental of storage units on a recurring basis (4-weekly billing cycles). All-inclusive pricing covers storage fee, StoreReady contents protection, VAT, and padlock use. Customers can upgrade or downsize units as needed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Metro Storage rents all-inclusive self-storage units on a recurring 4-weekly subscription across four Central London locations (Bayswater W2, Islington N1, Pimlico SW1, Victoria SW1). Unit sizes range from 10 sq ft lockers to 200+ sq ft rooms, with bundled pricing covering the storage fee, StoreReady contents protection, VAT, and padlock use. Customers include home movers, students, tenants, landlords, and small-to-medium businesses needing flexible storage.

Product overview

Metro Storage offers all-inclusive self-storage as a single unified service across four Central London locations (Bayswater W2, Islington N1, Pimlico SW1, Victoria SW1). Their core offering is self-storage units with all-inclusive pricing covering storage fee, StoreReady contents protection, VAT, and padlock use. The company provides tiered unit sizes from lockers (10 sq ft) to large rooms (200+ sq ft) serving home, business, and student customers. Additional services include packaging supplies, removal assistance, and a StoreReady contents protection add-on for customers needing higher coverage limits.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Storage Units

Quantifiable outcome

• Up to 50% off first 8-12 weeks storage for new customers
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Great Ormond Street Hospital (GOSH)minorOthersMetro Storage is proud to support Great Ormond Street Hospital (GOSH), a leading children's hospital. The charity provides medical care to 618 children and young people from across the UK daily, battling complex illnesses and achieving pioneering medical breakthroughs.
• iOffsetminorOthersMetro Storage works with iOffset to make sustainable business changes, minimize carbon footprint through sustainable practices, and offset unavoidable emissions using UN-backed credits to achieve carbon neutral status.
• Self Storage Association UKcoreOthersSSA membership requires following strict industry guidelines. Co-founder Angus Burnett previously chaired the Smaller Operators Division and sat on the Board of Directors for 5 years, serving as Association Treasurer for 2 years.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Access Self Storage: Access Self Storage operates a large network of self-storage facilities across the UK, with significant presence in London. It offers similar self-storage units to home and business customers, directly competing with Metro Storage in overlapping catchments.
• Big Yellow Group: Big Yellow is the UK's largest self-storage REIT with over 100 stores, including several in Central London. It competes with Metro Storage for London self-storage demand but at much greater scale and with a broader UK network.
• Shurgard Self Storage: Shurgard is a pan-European self-storage operator with multiple London-area facilities. It targets the same home and business customer segments as Metro Storage and competes on price, location, and service quality.
• Safestore Holdings: Safestore is the UK's largest self-storage operator with 200+ stores across the UK and Paris, including multiple London sites. It is a direct competitor in Central London but operates at a vastly larger scale as a publicly listed REIT.

Direct peers

• Storage King: Storage King operates self-storage facilities across the UK including London locations, serving residential and business customers with similar unit sizing and recurring rental terms. It is a direct competitor in the London self-storage market.
• Lok'n Store: Lok'n Store is a smaller UK self-storage operator with several London-area stores offering similar unit sizes, flexible terms, and home/business customer focus. It is a closer size peer to Metro Storage than the major REITs.

Emerging players

• PODS UK: PODS offers portable storage container rental and moving services in the UK, serving residential and business customers with a different delivery model (container brought to you) but competing for the same end-customer storage need.

Regional players

• Ready Steady Store: Ready Steady Store is a smaller UK self-storage operator focused primarily on the South East and Home Counties, with some London presence. It is comparable to Metro Storage as a regional/independent self-storage competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/metro-storage-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Storage Ltd - ALL-INCLUSIVE storage