What Hasar México does

Hasar México is a Mexican technology solutions provider and wholly-owned subsidiary of Grupo Hasar, a Latin American technology group with more than 50 years of operating history in printing, scanning, RFID, location, and mobile computing technologies. The company is organized into two operating subsidiaries — Hardware y Asociados, which distributes Zebra-branded printers, scanners, RFID equipment, mobile computers, and supplies, and Software Hasar, which develops and operates a portfolio of proprietary platforms. Hasar México serves six verticals — transportation and logistics, retail, government, hospitality, manufacturing, and healthcare — across Mexico and the broader Latin American region, combining an enterprise field sales motion for complex solution deployments with a direct e-commerce storefront for transactional hardware and consumables purchases.

The company's technology stack is anchored by the proprietary IoT Spaces cloud platform, which integrates data from RFID readers, computer vision systems, and temperature sensors and connects to legacy enterprise systems (HIS, ERP, CRM, WMS, TMS) via bidirectional APIs. Vertical-specialized modules include Spaces Cool Track for healthcare cold chain monitoring, RFID Spaces for asset tracking, and integrations with Zebra and Impinj UHF RFID hardware. Adjacent platforms include B2X (omnichannel digital transformation for manufacturing with SFA, distribution, B2B, B2C, loyalty, electronic payments, telemetry, and BI/AI modules), NETCAMARA (computer vision for people flow, face recognition, and queue management), and DEBMEDIA/NUMIA (citizen and guest service management via virtual queues, WhatsApp chatbots, digital signage, and satisfaction surveys).

Hasar México generates revenue through three streams: hardware sales of Zebra equipment and consumables (priced per unit on the e-commerce storefront, ranging from $1.81 for ribbons to $1,371.19 for credential printer kits), software subscriptions and SaaS/on-premise platform licenses, and professional services covering consulting, integration, and implementation. Strategic technology partnerships with Zebra Technologies and Impinj underpin the hardware layer; enterprise customers disclosed include Volkswagen, Bridgestone, Sodimac, Truper, OfficeMax, La Europea, Kontoor, Bacho, Boss, and Impromed.

Name

Hasar México

Legal name

Hasar México

Website

https://mexico.grupohasar.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hasar México is a Mexican subsidiary of Grupo Hasar that delivers integrated enterprise technology — combining Zebra-branded hardware with proprietary software platforms (IoT Spaces, Spaces Cool Track, B2X, NETCAMARA, DEBMEDIA/NUMIA) — to manufacturing, retail, healthcare, government, hospitality, and logistics customers across Latin America.

Ownership category

akta.pro rank

Product category

Enterprise IoT and RFID Solutions

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Custom Computer Programming Services (541511), Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

Keywords

• RFID asset tracking
• Barcode scanning solutions
• Enterprise IoT platforms
• Cold chain monitoring
• Digital transformation services

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of hardware products including Zebra printers (desktop, industrial, credential), scanners, RFID equipment, sensors, laptops, handhelds, servers, and related supplies (labels, ribbons, cartridges). Products sold through e-commerce store with unit pricing.
2. Software Solutions and Services: Cloud platforms (Spaces Cool Track, RFID Spaces), software solutions (NETCAMARA, DEBMEDIA, B2X), implementation services, and custom software development for digital transformation, omnichannel, and business intelligence.
3. Professional Services: Consulting, implementation, and integration services for deploying technology solutions across critical markets including fleet management, inventory management, and enterprise resource planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Hasar México sells Zebra-branded enterprise hardware (desktop and industrial label printers, credential/card printers, 1D/2D barcode scanners, RFID equipment, labels, ribbons, PVC cards) through an e-commerce storefront, and licenses proprietary cloud software platforms (IoT Spaces, Spaces Cool Track, RFID Spaces, B2X) and video-analytics/citizen-service solutions (NETCAMARA, DEBMEDIA, NUMIA) to enterprise customers in logistics, retail, government, hospitality, manufacturing, and healthcare. The company also delivers professional services including consulting, implementation, integration, and custom software development for digital transformation, omnichannel operations, and business intelligence.

Product overview

Hasar Mexico is a technology solutions provider for critical markets, operating as part of Grupo Hasar with over 50 years of expertise in printing, scanning, RFID, mobile computing, and IoT technologies. The company is organized into two business units: Hardware and Associates (Zebra label printers, credential printers, barcode/RFID scanners, labels, ribbons, mobile computers, and surveillance equipment) and Software Hasar (proprietary platforms and solutions). The software portfolio centers on the IoT Spaces cloud platform, which houses specialized solutions including Spaces Cool Track for cold chain monitoring across healthcare, hospitality, and government sectors, and RFID Spaces for asset tracking. The B2X platform provides omnichannel and digital transformation capabilities for manufacturing with specialized modules for SFA, Distribution, B2B, and B2C. NETCAMARA delivers video analytics using computer vision for people flow management. DEBMEDIA and NUMIA provide customer and citizen service management with virtual queuing, chatbots, and digital signage for hospitality and government markets respectively.

Differentiator

Problem solved

Functional benefit

Brands

• Spaces Cool Track: Cloud platform designed for the health sector in Mexico with high redundancy and security, integrating RFID, computer vision, and temperature sensors data.
• B2X
• DEBMEDIA (NUMIA)
• NETCAMARA
• RFID Spaces

Products and services

• Zebra ZD421 Desktop Printer

Quantifiable outcome

• Reduced production cycle times and improved plant quality through traceability solutions
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability16 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Zebra TechnologiescoreTechnology or IntegrationZebra Technologies is a key technology partner providing RFID readers, printers, and mobile computing devices that form the hardware foundation for Hasar México's asset tracking and traceability solutions. RFID Spaces is compatible with Zebra RFID readers.
• ImpinjcoreTechnology or IntegrationImpinj provides UHF RFID reader technology that enables Hasar México's RFID Spaces solution for asset and resource tracking in government and hospitality sectors.
• DEBMEDIA (NUMIA)coreStrategic or Co-development PartnerDEBMEDIA (NUMIA) is a strategic partner providing citizen attendance management solutions including virtual queues, online appointments, WhatsApp chatbot, and digital signage integrated into Hasar México's government and hospitality solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Softtek: Mexico-founded IT services firm with global delivery and strong LatAm presence. Comparable to Hasar as a Mexican-rooted systems integrator providing application services, digital transformation, and industry-specific enterprise solutions.
• Datalogic: Global manufacturer of barcode readers, scanners, sensors, and RFID hardware for industrial automation and retail. Direct peer in the same physical product categories (scanners, RFID readers, machine vision) that anchor Hasar's hardware catalog.
• SAT (Sistemas Aplicativos Totales): Mexican enterprise software and IT services firm focused on ERP, POS, and vertical solutions for retail, manufacturing, and logistics. Comparable to Hasar México's B2X/Spaces offering targeting Mexican enterprises with integrated software plus services.
• Neoris: Mexico-born IT consultancy and systems integrator serving enterprise customers across the Americas. Directly comparable to Hasar México as a regional SI combining custom software, digital transformation, and industry-specific solutions for manufacturing, retail, and banking.

Broad incumbents

• Cognizant Mexico: Global IT services and consulting major with a sizable Mexican delivery footprint. Comparable as a broad incumbent that can underbid regional SIs on multi-country enterprise contracts for Hasar's target customers (VW, Bridgestone, Sodimac-tier accounts).
• Zebra Technologies: Global leader in barcode printing, RFID, and mobile computing — the principal hardware partner for Hasar México. Comparable as the broad incumbent in the same product categories but operating at global scale with direct enterprise sales alongside channel partners.
• Honeywell Safety and Productivity Solutions: Large diversified industrial conglomerate with mobility, scanning, printing, and voice solutions for retail, logistics, and healthcare. Overlaps Hasar's hardware plus mobility stack and competes for the same enterprise RFPs at global scale.
• Accenture Mexico: Global professional services and systems integration leader with significant Mexican operations. Comparable as the broad incumbent that competes for the largest Mexican enterprise and government transformation programs Hasar targets.
• T-Systems Mexico: Deutsche Telekom's enterprise IT arm operating in Mexico. Comparable as a broad incumbent systems integrator competing for large Mexican and LatAm enterprise transformation deals across government, manufacturing, and automotive verticals.

Regional players

• Stefanini: Brazil-headquartered global IT services and digital transformation provider with strong LatAm presence. Comparable as a regional integrator with overlapping vertical coverage (manufacturing, retail, financial services) but rooted in Brazil rather than Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/hasar.mexico
• LinkedInlinkedin.com/company/grupo-hasar-m%C3%A9xico
• Instagraminstagram.com/hasar.mexico

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hasar México